Latest / The Contractor’s Edge Podcast - Build Better Businesses
#23 - Contractor Marketing That Works! : SEO vs Google Ads, AI Content & Video Ads (w/ Adam McChesney)
On The Contractor’s Edge podcast, host Nick interviews Adam McChesney, founder of Builders of Authority, about scalable marketing for contractors. Adam shares how he started by building 200 lead-gen websites and explains why contractors should stick to fundamentals instead of chasing algorithms, noting Google’s spam updates and that Google can detect low-quality AI content. They discuss when to prioritize LSA and PPC for fast leads, upcoming Local Service Ads changes, and how to budget Google Ads by reverse-engineering cost-per-click to achieve enough daily clicks for optimization. Adam…
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