Do Headings Really Impact Your Rankings? (Neil's Surprising Test Results) | Ep. #1383

Marketing School - Digital Marketing and Online Marketing Tips · May 15, 2020 · 6m

In episode #1383, we ask whether headings really impact your rankings. We talk about the different ways Neil measured the effect of headings in a recent experiment. From font size and tags, to paragraphs and more, tune in to find the surprising effect these can all have on your traffic and SEO.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Do Headings Really Impact Your Rankings?

[00:35] The surprising test results that sparked this conversation.

[01:42] The four groups of headings that Neil used to measure efficacy.

[02:29] Which groups improved traffic and which groups declined — what…