Latest / Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities
Why Community Growth Is Actually Hurting Your Business
Most brands treat community size as a vanity metric, but Lucas and Luna argue that unmanaged growth is the fastest way to dilute your brand equity. Using Adobe’s transition from a tight-knit forum to a massive public platform as a case study, they explore the specific trade-offs of scaling too fast. The episode breaks down how larger groups shift from deep trust to noisy transactional interactions, and why smaller, curated communities often deliver higher lifetime value per user. Listen to understand the hidden costs of scale in digital brand spaces.
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The skinny
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