Alex Montoya on being Joseph Capriati’s Manager and the Business of Electronic Music
In this episode of Loud & Unfiltered, we sit down with Alex Montoya - one of Spain’s most influential music executives, artist managers, booking agents and promoters - to explore the business of electronic music and his journey from Madrid to Ibiza.
Alex reflects on arriving in Ibiza as an established promoter in Madrid, only to quickly realise that the island was an entirely different world. At a time before social media, breaking into Ibiza meant getting out on the streets, building relationships and putting in the graft - with no shortcuts and no guarantee of success.
We explore Alex’s…
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