Macy’s Private Brand Strategy for a Multi Generational Customer | NRF 2026
In this Omni Talk Retail episode, recorded live from NRF 2026 in New York, Emily Erusha-Hilleque, SVP of Private Brands at Macy’s and an OmniStar of 2025, joins Anne Mezzenga and Chris Walton to discuss how private brands are becoming a core growth driver for modern retailers.
Emily shares how Macy’s is evolving its private brand portfolio to meet the needs of a multi generational, value conscious customer while delivering inspiration, quality, and relevance at scale. From filling white space across the brand matrix to launching new brands and elevating existing ones, this conversation…
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