The myth of "set it and forget it": The realities of launching with Dusti Arab
You have the right offer. The right audience. A launch plan you’ve run before. So why… isn’t it working?
This week, we go behind the scenes of a real launch with Dusti Arab, founder of Referral Worthy and longtime marketing strategist, to talk about what happens when a launch starts strong—and then doesn’t go to plan. Dusti walks us through what she planned for her latest launch, what actually happened, and how she adapted in real time by listening to her audience, adjusting her messaging, and staying rooted in what actually matters: relationships and referrals.
* Why Dusti built Referral…
The skinny
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