Latest / MC Fireside Chats, an Outdoor Hospitality Podcast / MC Fireside Chats - July 20th, 2022

Transcript

MC Fireside Chats - July 20th, 2022 · MC Fireside Chats, an Outdoor Hospitality Podcast

• 0:51
  Welcome
• 0:51
  everybody
• 0:52
  to
• 0:52
  another
• 0:52
  episode
• 0:52
  of
• 0:52
  MC
• 0:53
  Fireside
• 0:53
  Chats.
• 0:53
  My
• 0:53
  name's
• 0:54
  Brian
• 0:54
  Searl
• 0:54
  with
• 0:55
  Insider
• 0:55
  Perks
• 0:56
  here
• 0:56
  back
• 0:56
  as
• 0:57
  always,
• 0:57
  finally
• 0:58
  from
• 0:58
  seven
• 0:58
  and
• 0:59
  a
• 0:59
  half
• 0:59
  years
• 0:59
  since
• 1:00
  she
• 1:00
  last
• 1:00
  has
• 1:00
  been
• 1:00
  here.
• 1:01
  Cara
• 1:01
  Csizmadia
• 1:02
  from
• 1:02
  the
• 1:02
  Canadian
• 1:03
  Camping
• 1:03
  and
• 1:03
  RV
• 1:04
  council.
• 1:04
  I
• 1:04
  thought
• 1:04
  he
• 1:04
  quit
• 1:05
  on
• 1:05
  us.
• 1:05
  I
• 1:05
  legit
• 1:05
  did.
• 1:06
  Yeah.
• 1:06
  I
• 1:07
  just
• 1:07
  disappeared.
• 1:08
  Went
• 1:08
  into
• 1:09
  hiding.
• 1:09
  No,
• 1:10
  I
• 1:10
  was
• 1:10
  at
• 1:10
  the
• 1:10
  cabin
• 1:10
  in
• 1:10
  BC.
• 1:11
  Fortunately
• 1:12
  for
• 1:12
  me
• 1:12
  there
• 1:12
  is
• 1:12
  no
• 1:13
  wifi
• 1:14
  or
• 1:14
  cell
• 1:14
  reception
• 1:15
  or
• 1:15
  any
• 1:15
  of
• 1:15
  those
• 1:15
  things
• 1:16
  there.
• 1:16
  When
• 1:16
  I
• 1:16
  go
• 1:17
  there,
• 1:17
  I
• 1:17
  truly
• 1:18
  get
• 1:18
  to
• 1:19
  take
• 1:19
  time
• 1:19
  off
• 1:19
  and
• 1:20
  no
• 1:20
  one
• 1:20
  can
• 1:21
  reach
• 1:21
  me
• 1:21
  even
• 1:21
  if
• 1:21
  they
• 1:21
  try.
• 1:23
  It's
• 1:24
  awesome.
• 1:24
  It's
• 1:24
  a
• 1:24
  good
• 1:24
  perk.
• 1:24
  Welcome
• 1:25
  everybody.
• 1:25
  We're
• 1:25
  here
• 1:25
  for
• 1:25
  our
• 1:26
  Campground
• 1:26
  owner
• 1:26
  show
• 1:26
  normally
• 1:27
  that
• 1:27
  we
• 1:27
  have
• 1:28
  the
• 1:28
  third
• 1:28
  week
• 1:28
  of
• 1:28
  every
• 1:29
  month.
• 1:29
  Mr.
• 1:29
  Mike,
• 1:29
  Harrison's
• 1:30
  here
• 1:30
  from
• 1:30
  Sierra
• 1:30
  lifestyle,
• 1:31
  Joe
• 1:32
  deg
• 1:32
  from
• 1:32
  at
• 1:32
  my
• 1:33
  community.
• 1:33
  Simon
• 1:34
  Neil
• 1:34
  is
• 1:34
  here
• 1:34
  with
• 1:34
  us
• 1:35
  as
• 1:35
  a
• 1:35
  special
• 1:35
  guest,
• 1:36
  and
• 1:36
  I
• 1:36
  think
• 1:36
  we're
• 1:36
  supposed
• 1:37
  to
• 1:37
  have
• 1:37
  one
• 1:37
  other
• 1:37
  person
• 1:38
  here.
• 1:38
  I
• 1:38
  don't
• 1:38
  know
• 1:38
  if
• 1:39
  Sean.
• 1:39
  It
• 1:40
  didn't
• 1:40
  show
• 1:40
  up
• 1:40
  or
• 1:40
  not,
• 1:40
  but
• 1:41
  hopefully
• 1:41
  he'll
• 1:41
  make
• 1:41
  it
• 1:41
  here
• 1:42
  for
• 1:42
  the
• 1:42
  show
• 1:42
  a
• 1:42
  little
• 1:43
  bit
• 1:43
  later
• 1:43
  before
• 1:43
  we
• 1:44
  get
• 1:44
  started,
• 1:44
  I
• 1:44
  do
• 1:44
  want
• 1:45
  to
• 1:45
  thank
• 1:45
  our
• 1:45
  sponsor
• 1:46
  for
• 1:46
  today's
• 1:46
  episode.
• 1:47
  If
• 1:47
  I
• 1:48
  can
• 1:48
  find
• 1:48
  their
• 1:48
  little
• 1:48
  overlay
• 1:49
  thing
• 1:49
  I
• 1:49
  believe
• 1:50
  it's
• 1:50
  Firefly
• 1:50
  reservations.
• 1:51
  So
• 1:51
  they
• 1:51
  are
• 1:52
  an
• 1:52
  easy
• 1:52
  Campground
• 1:53
  reservation
• 1:53
  software
• 1:53
  for
• 1:53
  RV
• 1:54
  parks
• 1:54
  and
• 1:54
  Campground,
• 1:54
  big
• 1:55
  and
• 1:55
  small.
• 1:55
  We've
• 1:55
  got
• 1:55
  a
• 1:55
  brief
• 1:55
  little
• 1:56
  video
• 1:56
  we're
• 1:56
  gonna
• 1:56
  play
• 1:56
  for
• 1:56
  them
• 1:57
  real
• 1:57
  quick.
• 1:57
  And
• 1:57
  then
• 1:57
  we'll
• 1:57
  be
• 1:57
  right
• 1:58
  back
• 1:58
  for
• 1:58
  the
• 1:58
  show.
• 1:58
  Just
• 1:58
  shout
• 1:59
  out
• 1:59
  to
• 1:59
  Firefly
• 2:00
  reservations.
• 2:02
  Did
• 2:02
  you
• 2:02
  know
• 2:02
  most
• 2:02
  campers
• 2:03
  prefer
• 2:03
  to
• 2:03
  reserve
• 2:04
  online?
• 2:05
  Are
• 2:05
  you
• 2:05
  missing
• 2:05
  reservations?
• 2:07
  Firefly
• 2:07
  makes
• 2:07
  it
• 2:08
  easy
• 2:08
  to
• 2:08
  run
• 2:08
  your
• 2:08
  Campground
• 2:09
  and
• 2:09
  accept
• 2:10
  reservations
• 2:10
  online.
• 2:11
  Anytime
• 2:12
  with
• 2:12
  Firefly,
• 2:13
  you
• 2:13
  can
• 2:13
  quickly
• 2:14
  message
• 2:14
  campers,
• 2:15
  simply
• 2:15
  handle
• 2:15
  ongoing
• 2:16
  reservations
• 2:17
  and
• 2:17
  automate
• 2:18
  emails
• 2:18
  and
• 2:18
  payment
• 2:18
  processing
• 2:19
  giving
• 2:20
  you
• 2:20
  back
• 2:20
  time
• 2:21
  to
• 2:21
  run
• 2:21
  your
• 2:21
  Campground.
• 2:22
  You
• 2:22
  can
• 2:22
  start
• 2:23
  your
• 2:23
  free
• 2:23
  trial
• 2:23
  today.
• 2:24
  No
• 2:24
  credit
• 2:25
  card
• 2:25
  needed.
• 2:26
  Visit
• 2:26
  Firefly
• 2:27
  reservations.com
• 2:28
  to
• 2:28
  learn
• 2:28
  more.
• 2:32
  All
• 2:32
  right,
• 2:32
  guys.
• 2:32
  Thank
• 2:33
  you
• 2:33
  again
• 2:33
  for
• 2:33
  Firefly.
• 2:33
  I
• 2:33
  really
• 2:34
  appreciate
• 2:34
  you
• 2:34
  guys
• 2:34
  sponsoring
• 2:35
  it.
• 2:35
  If
• 2:35
  you
• 2:35
  wanna
• 2:35
  learn
• 2:35
  more
• 2:35
  check
• 2:36
  out
• 2:36
  their
• 2:36
  website
• 2:37
  what
• 2:37
  are
• 2:37
  we
• 2:37
  gonna
• 2:37
  talk
• 2:37
  about
• 2:37
  today?
• 2:38
  Guys?
• 2:38
  Lots
• 2:38
  have
• 2:38
  been
• 2:38
  happening.
• 2:39
  We're
• 2:39
  right
• 2:39
  in
• 2:39
  the
• 2:39
  middle
• 2:39
  of
• 2:39
  summer
• 2:40
  busy
• 2:40
  Camping
• 2:40
  season.
• 2:41
  Again
• 2:41
  you
• 2:41
  take
• 2:41
  it
• 2:41
  away,
• 2:42
  Cara,
• 2:42
  like
• 2:42
  you
• 2:42
  should
• 2:42
  lead
• 2:43
  this
• 2:43
  show.
• 2:43
  Yeah,
• 2:44
  I
• 2:44
  got
• 2:44
  a
• 2:44
  nice
• 2:44
  vacation.
• 2:45
  I'd
• 2:45
  love
• 2:45
  to
• 2:45
  hear
• 2:46
  how
• 2:46
  things
• 2:46
  are
• 2:46
  going
• 2:46
  for
• 2:47
  everybody.
• 2:47
  It's,
• 2:47
  I've
• 2:47
  been
• 2:48
  away
• 2:48
  for
• 2:48
  a
• 2:48
  couple
• 2:48
  weeks.
• 2:49
  How's
• 2:49
  things
• 2:49
  been?
• 2:49
  I
• 2:50
  know
• 2:50
  I
• 2:50
  have
• 2:50
  been
• 2:50
  back
• 2:50
  since
• 2:51
  Monday
• 2:51
  and
• 2:51
  I'm
• 2:51
  hearing
• 2:52
  some
• 2:52
  great
• 2:52
  things
• 2:53
  from
• 2:53
  some
• 2:53
  parts
• 2:53
  up
• 2:53
  here.
• 2:54
  Some
• 2:54
  of
• 2:54
  our
• 2:55
  big
• 2:55
  events
• 2:55
  Calgary
• 2:56
  stampede
• 2:56
  and
• 2:56
  lots
• 2:57
  of
• 2:57
  music
• 2:57
  festivals
• 2:58
  and
• 2:58
  all
• 2:58
  of
• 2:58
  those
• 2:58
  things
• 2:58
  are
• 2:58
  back
• 2:59
  finally
• 3:00
  for
• 3:00
  us
• 3:00
  up
• 3:01
  here
• 3:01
  in
• 3:01
  Canada.
• 3:01
  And
• 3:02
  so
• 3:02
  that's
• 3:02
  having
• 3:02
  a
• 3:02
  positive
• 3:03
  impact
• 3:04
  on
• 3:04
  a
• 3:04
  lot
• 3:04
  of
• 3:04
  our
• 3:04
  member
• 3:04
  parks,
• 3:05
  which,
• 3:05
  frankly,
• 3:06
  Has
• 3:07
  been,
• 3:07
  there's
• 3:07
  been
• 3:07
  some
• 3:08
  concern
• 3:08
  the
• 3:08
  last
• 3:09
  couple
• 3:09
  weeks
• 3:09
  about
• 3:10
  been
• 3:10
  talking
• 3:10
  lots
• 3:10
  about
• 3:10
  gas
• 3:11
  prices
• 3:11
  and
• 3:11
  inflation
• 3:12
  and
• 3:12
  all
• 3:12
  of
• 3:12
  those
• 3:12
  things,
• 3:12
  and
• 3:13
  that
• 3:13
  really
• 3:13
  potentially
• 3:14
  having
• 3:14
  some
• 3:14
  impact
• 3:15
  on
• 3:15
  reservations
• 3:16
  and
• 3:16
  stuff.
• 3:16
  So
• 3:16
  these
• 3:16
  events
• 3:17
  and
• 3:17
  stuff
• 3:17
  coming
• 3:17
  back
• 3:18
  has
• 3:18
  been
• 3:19
  really
• 3:19
  positive.
• 3:19
  I
• 3:19
  think
• 3:20
  for
• 3:20
  those
• 3:20
  parks
• 3:20
  who
• 3:20
  are
• 3:21
  walking
• 3:21
  this
• 3:22
  interesting
• 3:23
  journey
• 3:23
  right
• 3:23
  now
• 3:24
  with
• 3:24
  trying
• 3:24
  to
• 3:24
  balance
• 3:24
  all
• 3:24
  of
• 3:24
  that
• 3:25
  stuff.
• 3:25
  But
• 3:25
  I'd
• 3:25
  like
• 3:25
  to
• 3:26
  hear
• 3:26
  from
• 3:26
  the
• 3:27
  really,
• 3:27
  I
• 3:27
  guess
• 3:27
  Mike,
• 3:28
  how
• 3:28
  are
• 3:28
  things
• 3:28
  down
• 3:28
  there
• 3:28
  for
• 3:29
  you
• 3:29
  guys?
• 3:29
  We're
• 3:29
  actually
• 3:30
  in
• 3:30
  slow
• 3:30
  season
• 3:30
  cuz
• 3:31
  you
• 3:31
  know
• 3:32
  the
• 3:32
  death
• 3:32
  of
• 3:32
  the
• 3:32
  sun
• 3:33
  hits
• 3:33
  all
• 3:33
  of
• 3:33
  our
• 3:33
  properties.
• 3:34
  But
• 3:34
  it's
• 3:35
  interesting.
• 3:35
  We're
• 3:35
  actually
• 3:36
  we're
• 3:37
  up
• 3:37
  slightly
• 3:37
  in
• 3:38
  revenue
• 3:38
  over
• 3:38
  the
• 3:39
  last
• 3:39
  couple
• 3:39
  months,
• 3:39
  year
• 3:39
  and
• 3:40
  year
• 3:40
  we're
• 3:40
  up
• 3:40
  considerably
• 3:41
  in
• 3:41
  July.
• 3:42
  However,
• 3:42
  the
• 3:42
  mix
• 3:42
  is
• 3:43
  very
• 3:43
  different.
• 3:44
  So
• 3:44
  we
• 3:44
  saw
• 3:45
  A
• 3:45
  lot
• 3:45
  less
• 3:45
  of
• 3:45
  the
• 3:46
  short-term
• 3:46
  transient
• 3:47
  guests.
• 3:47
  And
• 3:47
  actually
• 3:47
  we
• 3:48
  have
• 3:48
  more
• 3:48
  bookings
• 3:48
  for
• 3:48
  long-term
• 3:49
  seasonal
• 3:49
  which
• 3:50
  isn't
• 3:50
  surprising
• 3:50
  considering,
• 3:51
  obviously
• 3:51
  the
• 3:51
  gas
• 3:52
  price
• 3:52
  changes
• 3:52
  and,
• 3:53
  all
• 3:53
  the
• 3:53
  articles
• 3:53
  you
• 3:53
  read
• 3:54
  about,
• 3:54
  people
• 3:54
  canceling
• 3:55
  their
• 3:55
  destination
• 3:56
  trips.
• 3:56
  And
• 3:56
  we
• 3:56
  are
• 3:57
  a
• 3:57
  short
• 3:57
  drive
• 3:57
  destination,
• 3:58
  mostly
• 3:59
  for,
• 3:59
  LA
• 3:59
  and
• 3:59
  Phoenix
• 4:00
  and,
• 4:00
  some
• 4:00
  of
• 4:00
  the
• 4:00
  other
• 4:01
  locations.
• 4:01
  So
• 4:02
  it's
• 4:02
  good,
• 4:03
  clearly
• 4:03
  a
• 4:03
  lower
• 4:03
  ADR
• 4:04
  doesn't
• 4:04
  help
• 4:04
  with
• 4:04
  the
• 4:05
  longer
• 4:05
  term,
• 4:05
  but
• 4:05
  the
• 4:05
  pace,
• 4:06
  for
• 4:06
  the
• 4:06
  rest
• 4:06
  of
• 4:06
  the
• 4:07
  year
• 4:07
  and
• 4:07
  actually
• 4:07
  into
• 4:07
  Q1,
• 4:08
  which
• 4:08
  is
• 4:08
  our
• 4:08
  season
• 4:09
  has
• 4:09
  been
• 4:09
  healthy.
• 4:10
  So
• 4:10
  we've
• 4:10
  had
• 4:10
  this
• 4:11
  cautious
• 4:12
  approach
• 4:13
  the
• 4:13
  last
• 4:13
  couple
• 4:13
  months
• 4:13
  with
• 4:14
  gas
• 4:14
  prices
• 4:14
  saying,
• 4:15
  short
• 4:15
  term,
• 4:16
  eh,
• 4:16
  the
• 4:17
  long
• 4:17
  term
• 4:17
  will
• 4:17
  be
• 4:17
  okay.
• 4:17
  And
• 4:18
  that's
• 4:18
  what
• 4:18
  it's
• 4:18
  been.
• 4:19
  So
• 4:19
  not
• 4:20
  really
• 4:20
  any
• 4:20
  surprises
• 4:21
  from
• 4:21
  what
• 4:21
  we
• 4:21
  thought
• 4:21
  maybe
• 4:22
  days
• 4:23
  ago.
• 4:23
  That's
• 4:23
  played
• 4:23
  out
• 4:24
  that
• 4:24
  way.
• 4:25
  Yeah,
• 4:25
  no,
• 4:26
  I
• 4:26
  agree.
• 4:26
  I
• 4:26
  think
• 4:27
  it's
• 4:27
  obviously
• 4:28
  just
• 4:29
  the
• 4:29
  dynamic
• 4:29
  right
• 4:29
  now
• 4:30
  is
• 4:30
  interesting.
• 4:30
  There's
• 4:30
  been
• 4:30
  a
• 4:31
  fascinating
• 4:32
  kind
• 4:32
  of
• 4:32
  shift
• 4:32
  in
• 4:33
  length
• 4:33
  of
• 4:33
  stay
• 4:34
  and
• 4:34
  those
• 4:34
  kinds
• 4:35
  of
• 4:35
  things
• 4:35
  that's
• 4:35
  unique
• 4:36
  to
• 4:36
  watch.
• 4:38
  I
• 4:38
  think
• 4:38
  we
• 4:38
  should
• 4:39
  have
• 4:39
  Simon
• 4:39
  introduce
• 4:40
  himself
• 4:40
  real
• 4:40
  quick.
• 4:40
  Cuz
• 4:41
  Simon
• 4:41
  is
• 4:41
  our
• 4:41
  guest
• 4:42
  he's
• 4:42
  here.
• 4:42
  Not
• 4:42
  as
• 4:43
  a
• 4:43
  regular
• 4:43
  participant,
• 4:44
  although
• 4:44
  maybe
• 4:44
  he
• 4:44
  ends
• 4:44
  up
• 4:45
  wanting
• 4:45
  to
• 4:45
  be
• 4:45
  never
• 4:45
  know
• 4:46
  from
• 4:46
  Europe
• 4:47
  runs
• 4:47
  a
• 4:47
  super
• 4:47
  cool
• 4:48
  company
• 4:48
  called
• 4:48
  camp
• 4:48
  map.
• 4:49
  Simon,
• 4:49
  do
• 4:49
  you
• 4:49
  wanna
• 4:49
  introduce
• 4:49
  yourself
• 4:50
  and
• 4:50
  just
• 4:50
  tell
• 4:50
  us
• 4:50
  a
• 4:50
  little
• 4:50
  bit
• 4:50
  about
• 4:51
  what
• 4:51
  you
• 4:51
  guys
• 4:51
  do?
• 4:53
  Yeah,
• 4:54
  so
• 4:54
  I'm
• 4:54
  British
• 4:54
  originally,
• 4:55
  but
• 4:55
  I've
• 4:55
  been
• 4:55
  living
• 4:56
  in
• 4:56
  Croatia
• 4:56
  now
• 4:57
  for
• 4:57
  around
• 4:57
  10
• 4:57
  years
• 4:58
  which
• 4:58
  is
• 4:58
  a
• 4:58
  real
• 4:58
  Camping,
• 4:59
  super
• 4:59
  hotspot
• 5:00
  in
• 5:00
  the
• 5:00
  European
• 5:01
  markets.
• 5:02
  And
• 5:02
  yeah,
• 5:02
  two
• 5:02
  years
• 5:03
  ago
• 5:03
  I
• 5:03
  founded
• 5:03
  camp
• 5:04
  map,
• 5:04
  which
• 5:04
  is
• 5:04
  a
• 5:04
  startup
• 5:05
  that
• 5:05
  has
• 5:06
  a
• 5:06
  mission
• 5:06
  to.
• 5:07
  Super
• 5:08
  fine
• 5:08
  detail
• 5:08
  all
• 5:09
  of
• 5:09
  the
• 5:09
  campsite
• 5:09
  in
• 5:09
  the
• 5:10
  world,
• 5:10
  and
• 5:10
  then
• 5:10
  share
• 5:11
  all
• 5:11
  of
• 5:11
  that
• 5:11
  information
• 5:12
  with
• 5:12
  as
• 5:12
  many
• 5:12
  people
• 5:13
  and
• 5:13
  companies
• 5:13
  as
• 5:13
  possible
• 5:14
  to
• 5:14
  help
• 5:14
  make
• 5:14
  the
• 5:14
  industry
• 5:15
  function
• 5:15
  better
• 5:16
  and
• 5:17
  improve
• 5:17
  guest
• 5:17
  experience.
• 5:19
  So
• 5:20
  when
• 5:20
  you
• 5:20
  say
• 5:20
  super
• 5:21
  fine
• 5:21
  detail,
• 5:21
  what
• 5:22
  does
• 5:22
  that
• 5:22
  mean?
• 5:23
  Cause
• 5:23
  we
• 5:23
  obviously
• 5:23
  have
• 5:23
  seen
• 5:24
  all
• 5:24
  the
• 5:24
  different
• 5:24
  companies
• 5:24
  who
• 5:25
  do
• 5:25
  360
• 5:25
  tours
• 5:26
  and
• 5:26
  then
• 5:26
  site
• 5:26
  maps
• 5:27
  from
• 5:27
  satellite
• 5:27
  views
• 5:28
  and
• 5:28
  drawings.
• 5:28
  And
• 5:28
  so
• 5:28
  what
• 5:29
  does
• 5:29
  it
• 5:29
  mean
• 5:29
  for
• 5:29
  you?
• 5:31
  Yeah,
• 5:31
  so
• 5:31
  there's
• 5:32
  lots
• 5:32
  of
• 5:32
  maps
• 5:32
  out
• 5:32
  there.
• 5:33
  They're
• 5:33
  all
• 5:33
  generic
• 5:34
  and
• 5:34
  schematic
• 5:34
  and
• 5:35
  virtual
• 5:35
  tools
• 5:35
  are
• 5:35
  great,
• 5:36
  but
• 5:36
  they
• 5:36
  all
• 5:36
  lack
• 5:37
  real
• 5:37
  context
• 5:38
  and
• 5:38
  real
• 5:38
  structured
• 5:39
  information.
• 5:39
  So
• 5:40
  our
• 5:40
  maps
• 5:40
  are
• 5:40
  professional
• 5:41
  grades.
• 5:41
  They're
• 5:42
  built
• 5:42
  with
• 5:42
  professional
• 5:43
  software
• 5:44
  and
• 5:44
  we
• 5:45
  map
• 5:45
  every
• 5:45
  single
• 5:46
  feature
• 5:46
  we
• 5:46
  can
• 5:46
  see.
• 5:47
  So
• 5:47
  every
• 5:47
  single
• 5:48
  Camping
• 5:49
  sites,
• 5:50
  facility,
• 5:50
  building
• 5:51
  track
• 5:52
  path
• 5:53
  pool
• 5:53
  Activity,
• 5:54
  anything
• 5:55
  that
• 5:55
  you
• 5:55
  can
• 5:55
  see
• 5:56
  in
• 5:56
  the
• 5:56
  site
• 5:56
  or
• 5:56
  interact
• 5:57
  with,
• 5:57
  we
• 5:58
  map
• 5:58
  that,
• 5:58
  in
• 5:58
  a
• 5:58
  structured
• 5:59
  professional
• 5:59
  way,
• 6:00
  and
• 6:00
  that
• 6:01
  information
• 6:02
  then
• 6:02
  becomes
• 6:02
  accessible
• 6:03
  through
• 6:03
  our
• 6:03
  mapping
• 6:04
  app
• 6:04
  which
• 6:04
  you
• 6:04
  can
• 6:04
  interact
• 6:05
  with
• 6:05
  and
• 6:05
  touch,
• 6:06
  upload
• 6:07
  information
• 6:07
  to,
• 6:08
  but
• 6:08
  also
• 6:08
  through
• 6:08
  our
• 6:08
  API.
• 6:09
  So
• 6:09
  we
• 6:09
  can
• 6:10
  share
• 6:10
  that
• 6:10
  with
• 6:10
  other
• 6:11
  apps
• 6:12
  you
• 6:12
  mention
• 6:12
  virtual
• 6:12
  tours.
• 6:14
  The
• 6:14
  great
• 6:14
  thing
• 6:14
  about
• 6:15
  virtual
• 6:15
  tour
• 6:15
  is
• 6:15
  you
• 6:15
  feel
• 6:16
  like
• 6:16
  you're
• 6:16
  there,
• 6:16
  but
• 6:16
  you
• 6:17
  like
• 6:17
  bit
• 6:17
  of
• 6:17
  context,
• 6:18
  you
• 6:18
  get
• 6:18
  lost
• 6:18
  sometimes.
• 6:19
  So
• 6:19
  you
• 6:19
  can
• 6:19
  use
• 6:20
  our
• 6:20
  map
• 6:20
  inside
• 6:21
  the
• 6:21
  virtual
• 6:21
  tour.
• 6:21
  That's
• 6:21
  fine.
• 6:22
  And
• 6:22
  that
• 6:22
  allows
• 6:23
  you
• 6:23
  to
• 6:23
  switch
• 6:23
  between
• 6:23
  the
• 6:24
  two
• 6:24
  domains.
• 6:26
  So
• 6:26
  you
• 6:27
  say
• 6:27
  your
• 6:27
  goal
• 6:27
  is
• 6:27
  to
• 6:28
  map
• 6:28
  all
• 6:28
  the
• 6:28
  Campground
• 6:29
  in
• 6:29
  the
• 6:29
  world,
• 6:30
  obviously.
• 6:31
  Big
• 6:32
  endeavor,
• 6:32
  right?
• 6:33
  Yeah.
• 6:33
  How
• 6:33
  long
• 6:33
  does
• 6:33
  it
• 6:34
  take
• 6:34
  the
• 6:34
  scale?
• 6:34
  Do
• 6:34
  you
• 6:34
  have
• 6:34
  to
• 6:34
  have
• 6:35
  somebody
• 6:35
  in
• 6:35
  person
• 6:35
  to
• 6:36
  do
• 6:36
  this?
• 6:36
  What's
• 6:36
  the,
• 6:38
  yeah,
• 6:38
  it's
• 6:38
  a
• 6:39
  bit
• 6:39
  of
• 6:39
  a
• 6:39
  mix
• 6:39
  sometimes.
• 6:40
  Yes.
• 6:40
  Sometimes
• 6:40
  no.
• 6:41
  And
• 6:41
  ideally
• 6:41
  we
• 6:41
  always
• 6:42
  visit
• 6:42
  a
• 6:42
  campsite
• 6:43
  or
• 6:43
  a
• 6:43
  Campground
• 6:44
  that
• 6:44
  we
• 6:44
  want
• 6:44
  to
• 6:44
  map.
• 6:44
  That's
• 6:45
  the
• 6:45
  whole
• 6:45
  mechanics
• 6:46
  of
• 6:46
  that
• 6:46
  is
• 6:47
  included
• 6:47
  in
• 6:47
  our
• 6:48
  business
• 6:48
  model
• 6:48
  and
• 6:49
  it
• 6:49
  functions.
• 6:49
  But
• 6:50
  generally,
• 6:50
  we
• 6:50
  can
• 6:51
  map
• 6:51
  a
• 6:51
  Campground
• 6:52
  in
• 6:52
  a
• 6:52
  couple
• 6:52
  of
• 6:52
  days
• 6:53
  with
• 6:53
  small,
• 6:54
  medium
• 6:54
  size
• 6:54
  or
• 6:55
  maybe
• 6:55
  it's
• 6:55
  week
• 6:55
  or
• 6:55
  two
• 6:56
  weeks.
• 6:59
  And
• 6:59
  then
• 6:59
  it's
• 6:59
  just
• 7:01
  the
• 7:01
  moment
• 7:02
  Campground
• 7:03
  per
• 7:03
  year.
• 7:03
  We're
• 7:04
  a
• 7:04
  small
• 7:04
  team.
• 7:05
  We've
• 7:05
  been
• 7:05
  the
• 7:05
  company
• 7:06
  for
• 7:06
  little
• 7:07
  over
• 7:07
  12
• 7:07
  months,
• 7:07
  but
• 7:08
  we
• 7:08
  wanna
• 7:08
  scale
• 7:08
  that
• 7:08
  up
• 7:09
  for
• 7:09
  1000,
• 7:09
  2000
• 7:10
  Campground
• 7:11
  a
• 7:11
  year
• 7:12
  that
• 7:12
  we're
• 7:12
  mapping
• 7:13
  and
• 7:13
  putting
• 7:13
  into
• 7:13
  our
• 7:14
  system
• 7:14
  and
• 7:14
  then
• 7:14
  sharing
• 7:15
  with
• 7:15
  everybody.
• 7:17
  Do
• 7:17
  we
• 7:17
  have
• 7:17
  a
• 7:17
  sense
• 7:18
  of
• 7:18
  Kara?
• 7:18
  I
• 7:18
  think
• 7:19
  there's
• 7:19
  how
• 7:19
  many
• 7:19
  private
• 7:19
  Campground
• 7:20
  in
• 7:20
  Canada,
• 7:20
  3000.
• 7:21
  Yeah,
• 7:21
  there's
• 7:22
  just
• 7:22
  under
• 7:22
  2,800
• 7:23
  private
• 7:24
  campgrounds
• 7:24
  in
• 7:24
  Canada
• 7:25
  from
• 7:25
  coast
• 7:25
  that
• 7:26
  we're
• 7:26
  aware
• 7:26
  of.
• 7:26
  There's
• 7:27
  the
• 7:27
  odd
• 7:27
  smaller
• 7:28
  operation
• 7:29
  that
• 7:29
  I
• 7:29
  don't
• 7:29
  think
• 7:30
  we've
• 7:30
  counted
• 7:30
  yet.
• 7:31
  Counted.
• 7:32
  I
• 7:32
  think
• 7:32
  there's
• 7:32
  probably
• 7:32
  what,
• 7:33
  4,000
• 7:34
  ish.
• 7:34
  I
• 7:34
  don't
• 7:34
  know.
• 7:35
  Jo,
• 7:35
  do
• 7:35
  you
• 7:35
  have
• 7:35
  any
• 7:35
  idea?
• 7:36
  Oh,
• 7:36
  I
• 7:36
  think
• 7:36
  number
• 7:37
  in
• 7:37
  the
• 7:37
  us,
• 7:37
  the
• 7:38
  number
• 7:38
  that
• 7:38
  I
• 7:38
  always
• 7:39
  hear,
• 7:39
  not
• 7:39
  necessarily
• 7:40
  private,
• 7:41
  but
• 7:41
  the
• 7:41
  number
• 7:41
  of
• 7:41
  Campground
• 7:41
  I
• 7:42
  hear
• 7:42
  in
• 7:42
  the
• 7:42
  us,
• 7:43
  typically
• 7:43
  people
• 7:43
  say
• 7:43
  16,000.
• 7:45
  Oh
• 7:45
  yeah.
• 7:46
  Yeah.
• 7:46
  Just
• 7:46
  private.
• 7:48
  I
• 7:48
  don't
• 7:48
  know.
• 7:48
  I
• 7:48
  wouldn't
• 7:49
  venture,
• 7:49
  guess
• 7:49
  Simon's
• 7:50
  gonna
• 7:50
  do
• 7:50
  all
• 7:50
  of
• 7:50
  them
• 7:51
  though.
• 7:51
  So
• 7:51
  he's
• 7:51
  gotta
• 7:51
  do
• 7:51
  all
• 7:51
  the,
• 7:52
  yeah.
• 7:52
  We're
• 7:52
  just
• 7:53
  trying
• 7:53
  to
• 7:53
  figure
• 7:53
  out
• 7:53
  how
• 7:53
  much
• 7:53
  work
• 7:53
  is
• 7:53
  ahead
• 7:54
  of
• 7:54
  you
• 7:54
  Simon.
• 7:54
  That's
• 7:54
  really
• 7:54
  what
• 7:55
  I'm
• 7:55
  trying
• 7:55
  to
• 7:55
  do.
• 7:55
  Yeah.
• 7:55
  In
• 7:55
  Europe,
• 7:55
  there's
• 7:56
  28,000
• 7:57
  in
• 7:57
  Europe.
• 7:57
  Which
• 7:58
  are
• 7:58
  recorded
• 7:58
  and
• 7:58
  we
• 7:59
  know
• 7:59
  where
• 7:59
  they
• 7:59
  are
• 7:59
  and
• 8:00
  how
• 8:00
  big
• 8:00
  they
• 8:00
  are.
• 8:01
  And,
• 8:01
  that's
• 8:01
  our
• 8:02
  first
• 8:02
  kind
• 8:02
  of
• 8:02
  mission
• 8:03
  we're
• 8:03
  spreading
• 8:04
  quickly
• 8:04
  already,
• 8:05
  but
• 8:05
  we're
• 8:05
  very
• 8:05
  interested
• 8:06
  in
• 8:06
  the
• 8:06
  us
• 8:06
  market
• 8:07
  too.
• 8:07
  Which
• 8:07
  yeah
• 8:07
  we've
• 8:08
  proven
• 8:08
  the
• 8:08
  concept
• 8:09
  of
• 8:09
  how
• 8:09
  we
• 8:09
  do
• 8:09
  this
• 8:10
  and
• 8:10
  how
• 8:10
  long
• 8:10
  it
• 8:10
  takes,
• 8:11
  how
• 8:11
  much
• 8:11
  it
• 8:11
  costs.
• 8:12
  And
• 8:12
  like
• 8:12
  I
• 8:12
  said,
• 8:13
  after
• 8:13
  that,
• 8:13
  it's
• 8:13
  just
• 8:14
  scaling
• 8:14
  it
• 8:14
  with
• 8:15
  a
• 8:15
  more
• 8:15
  manpower.
• 8:16
  Brian,
• 8:16
  I
• 8:16
  doubt
• 8:16
  he's
• 8:17
  limited.
• 8:17
  You're
• 8:17
  not
• 8:17
  limiting
• 8:18
  yourself
• 8:18
  to
• 8:18
  private
• 8:18
  campgrounds.
• 8:19
  Are
• 8:19
  you,
• 8:19
  if
• 8:19
  you
• 8:19
  had
• 8:19
  a
• 8:20
  deal
• 8:20
  with
• 8:20
  a
• 8:21
  municipality
• 8:22
  or
• 8:22
  a
• 8:22
  state
• 8:23
  province
• 8:24
  you
• 8:24
  probably
• 8:24
  are
• 8:24
  completely
• 8:26
  good
• 8:26
  with
• 8:26
  that,
• 8:26
  right?
• 8:27
  Yeah.
• 8:27
  We're
• 8:27
  open
• 8:27
  to
• 8:27
  it.
• 8:28
  Like
• 8:28
  I
• 8:28
  said,
• 8:28
  we
• 8:28
  want
• 8:29
  to
• 8:29
  include
• 8:30
  every
• 8:30
  Campground
• 8:31
  we
• 8:31
  can,
• 8:31
  and
• 8:31
  we
• 8:31
  want
• 8:31
  to
• 8:31
  do
• 8:32
  that
• 8:32
  in
• 8:32
  a
• 8:32
  standard
• 8:32
  way.
• 8:33
  So
• 8:33
  in
• 8:34
  the
• 8:34
  end,
• 8:34
  the
• 8:34
  data
• 8:34
  set
• 8:35
  that
• 8:35
  will
• 8:35
  be
• 8:35
  made
• 8:36
  is
• 8:36
  the
• 8:36
  same
• 8:36
  for
• 8:36
  every
• 8:37
  Campground.
• 8:38
  The
• 8:38
  information
• 8:39
  that
• 8:39
  can
• 8:39
  be
• 8:39
  added
• 8:40
  or
• 8:40
  read
• 8:40
  from
• 8:41
  our
• 8:41
  database
• 8:41
  will
• 8:41
  be
• 8:41
  the
• 8:42
  same.
• 8:42
  So
• 8:42
  from
• 8:43
  a
• 8:43
  really
• 8:44
  nice
• 8:44
  platform
• 8:45
  or
• 8:45
  we
• 8:45
  call
• 8:46
  a
• 8:46
  digital
• 8:46
  foundation
• 8:47
  for.
• 8:48
  All
• 8:48
  sorts
• 8:49
  of
• 8:49
  products
• 8:49
  that
• 8:49
  people
• 8:50
  want
• 8:50
  to
• 8:50
  build,
• 8:50
  for
• 8:51
  reservation
• 8:51
  systems,
• 8:52
  booking
• 8:52
  systems,
• 8:53
  virtual
• 8:53
  tours,
• 8:54
  data
• 8:54
  analytics,
• 8:55
  we
• 8:55
  wanna
• 8:55
  make
• 8:56
  our
• 8:56
  database
• 8:57
  available
• 8:57
  for
• 8:57
  applications
• 8:58
  like
• 8:58
  that
• 8:59
  in
• 8:59
  order
• 8:59
  to
• 8:59
  look
• 8:59
  at
• 9:00
  the
• 9:00
  industry
• 9:00
  in
• 9:00
  really
• 9:00
  super
• 9:01
  find
• 9:01
  detail,
• 9:02
  figure
• 9:02
  out
• 9:02
  trends,
• 9:03
  figure
• 9:04
  out
• 9:04
  better
• 9:04
  ways
• 9:04
  of
• 9:04
  doing
• 9:05
  reservations,
• 9:05
  dynamic
• 9:06
  pricing,
• 9:07
  yielding
• 9:07
  fun
• 9:07
  things
• 9:08
  to
• 9:08
  do
• 9:08
  in
• 9:08
  campsite
• 9:09
  geocashing
• 9:09
  games.
• 9:10
  Anything
• 9:10
  you
• 9:10
  can
• 9:10
  think
• 9:11
  of,
• 9:11
  that's
• 9:11
  the
• 9:11
  end
• 9:12
  users
• 9:12
  we
• 9:12
  see
• 9:13
  from
• 9:13
  our
• 9:13
  products.
• 9:14
  See,
• 9:14
  this
• 9:14
  is
• 9:14
  what
• 9:14
  I
• 9:14
  kind
• 9:14
  of
• 9:15
  appeals
• 9:15
  to
• 9:15
  me,
• 9:15
  to
• 9:15
  dive
• 9:16
  a
• 9:16
  little
• 9:16
  bit
• 9:16
  more
• 9:16
  into
• 9:17
  and
• 9:17
  Mike,
• 9:17
  you
• 9:18
  we
• 9:18
  discussed
• 9:18
  data
• 9:18
  quite
• 9:19
  a
• 9:19
  bit.
• 9:19
  Joe,
• 9:19
  you've
• 9:19
  got
• 9:20
  obviously
• 9:20
  apps,
• 9:20
  you
• 9:20
  design
• 9:21
  for
• 9:21
  campgrounds,
• 9:22
  and
• 9:22
  I'm
• 9:23
  sure
• 9:23
  you
• 9:23
  have
• 9:23
  a
• 9:23
  mapping
• 9:23
  functionality
• 9:24
  inside
• 9:24
  there.
• 9:24
  And
• 9:25
  you,
• 9:25
  I
• 9:25
  know
• 9:25
  you
• 9:25
  work
• 9:25
  with
• 9:25
  APIs
• 9:26
  a
• 9:26
  lot.
• 9:26
  So
• 9:27
  what
• 9:27
  are
• 9:27
  the
• 9:27
  possibilities
• 9:28
  here?
• 9:28
  If
• 9:28
  you're
• 9:28
  providing
• 9:29
  an
• 9:29
  API.
• 9:30
  I
• 9:30
  feel
• 9:30
  like
• 9:30
  mapping's
• 9:30
  great.
• 9:31
  And
• 9:31
  traditionally
• 9:31
  over
• 9:31
  here
• 9:32
  in,
• 9:32
  in
• 9:32
  at
• 9:32
  least
• 9:33
  the
• 9:33
  states
• 9:33
  in
• 9:33
  Canada,
• 9:34
  from
• 9:34
  what
• 9:34
  I've
• 9:34
  seen
• 9:35
  at
• 9:35
  most
• 9:35
  campgrounds,
• 9:35
  when
• 9:35
  you
• 9:36
  say
• 9:36
  mapping,
• 9:36
  it's
• 9:36
  a
• 9:37
  printed
• 9:37
  map
• 9:38
  and
• 9:38
  that's
• 9:38
  it,
• 9:39
  or
• 9:39
  a
• 9:39
  PDF
• 9:40
  display
• 9:40
  of
• 9:40
  that
• 9:41
  map
• 9:41
  inside
• 9:41
  Joe's
• 9:42
  app.
• 9:42
  It's
• 9:42
  not
• 9:42
  really
• 9:43
  anything
• 9:43
  more
• 9:43
  than
• 9:43
  that.
• 9:44
  Am
• 9:44
  I
• 9:44
  correct
• 9:44
  Joe
• 9:44
  or
• 9:45
  yeah,
• 9:45
  mostly
• 9:45
  mostly
• 9:46
  there's
• 9:46
  other
• 9:46
  things
• 9:47
  that
• 9:47
  we
• 9:47
  can
• 9:47
  do.
• 9:47
  But
• 9:48
  I
• 9:48
  would
• 9:48
  say,
• 9:48
  I
• 9:48
  don't
• 9:49
  know,
• 9:49
  I
• 9:49
  don't
• 9:49
  know
• 9:50
  all
• 9:50
  of
• 9:50
  the
• 9:50
  ins
• 9:51
  and
• 9:51
  outs
• 9:51
  assignments
• 9:51
  tool,
• 9:51
  but
• 9:52
  one
• 9:52
  of
• 9:52
  the
• 9:52
  things
• 9:52
  that
• 9:52
  we
• 9:52
  had
• 9:52
  asked
• 9:53
  for
• 9:53
  probably
• 9:54
  the
• 9:54
  most
• 9:54
  is
• 9:56
  like
• 9:56
  directions
• 9:57
  to
• 9:57
  a
• 9:57
  site
• 9:57
  not
• 9:58
  to
• 9:58
  a
• 9:58
  site,
• 9:58
  to
• 9:58
  a
• 9:58
  location.
• 9:59
  And
• 9:59
  so
• 10:00
  basically
• 10:00
  driving
• 10:01
  directions
• 10:01
  at
• 10:02
  a
• 10:02
  Campground
• 10:02
  that
• 10:03
  is
• 10:03
  a
• 10:03
  very
• 10:03
  common
• 10:04
  ask
• 10:04
  that
• 10:04
  we're
• 10:04
  where
• 10:05
  we
• 10:05
  get
• 10:05
  from
• 10:05
  our
• 10:05
  customers.
• 10:06
  And
• 10:06
  for
• 10:06
  us,
• 10:07
  that's
• 10:07
  quite
• 10:07
  a
• 10:07
  heavy
• 10:08
  lift.
• 10:08
  And
• 10:09
  so
• 10:09
  if
• 10:09
  we
• 10:09
  can
• 10:09
  integrate
• 10:09
  with
• 10:10
  a
• 10:10
  product
• 10:10
  that
• 10:10
  does.
• 10:11
  That
• 10:12
  is
• 10:12
  a
• 10:12
  large
• 10:13
  positive
• 10:13
  to
• 10:13
  us.
• 10:14
  So
• 10:15
  driving
• 10:15
  directions
• 10:15
  to
• 10:16
  the
• 10:16
  Campground
• 10:16
  itself?
• 10:17
  No,
• 10:17
  no
• 10:17
  driving
• 10:17
  directions
• 10:18
  or
• 10:18
  walking
• 10:18
  directions
• 10:19
  to,
• 10:19
  I'm
• 10:19
  at
• 10:19
  my
• 10:20
  site
• 10:20
  or
• 10:21
  I
• 10:21
  pull
• 10:21
  up
• 10:21
  my
• 10:21
  app
• 10:21
  and
• 10:22
  I
• 10:22
  want
• 10:22
  to
• 10:22
  go
• 10:22
  to
• 10:22
  the
• 10:23
  bathroom.
• 10:24
  How
• 10:24
  do
• 10:24
  I
• 10:24
  walk
• 10:24
  there
• 10:24
  without
• 10:25
  walking
• 10:25
  through
• 10:25
  someone
• 10:25
  else's
• 10:26
  site?
• 10:27
  Okay.
• 10:27
  That's
• 10:28
  actually
• 10:28
  a
• 10:28
  very
• 10:28
  common
• 10:28
  ask
• 10:29
  that
• 10:29
  we
• 10:29
  get
• 10:29
  from
• 10:30
  Campground
• 10:30
  owners.
• 10:32
  Yeah.
• 10:32
  So
• 10:32
  that's
• 10:33
  one
• 10:33
  of
• 10:33
  our
• 10:33
  asks
• 10:34
  and,
• 10:34
  we've
• 10:34
  solved
• 10:34
  that
• 10:34
  problem.
• 10:35
  So
• 10:36
  soon
• 10:36
  as
• 10:36
  our
• 10:36
  map
• 10:37
  is
• 10:37
  made,
• 10:37
  from
• 10:37
  your
• 10:37
  smartphone,
• 10:38
  when
• 10:38
  you
• 10:38
  arrive
• 10:39
  for
• 10:39
  check
• 10:40
  in,
• 10:40
  you
• 10:40
  can
• 10:41
  get
• 10:41
  a
• 10:41
  QR
• 10:41
  code,
• 10:42
  that's
• 10:42
  gonna
• 10:42
  give
• 10:42
  you
• 10:42
  GPS
• 10:43
  navigation
• 10:44
  directly
• 10:44
  to
• 10:44
  your
• 10:44
  site,
• 10:45
  or
• 10:46
  you
• 10:46
  can
• 10:46
  search
• 10:47
  toilet
• 10:47
  shop
• 10:48
  restaurant,
• 10:48
  and
• 10:48
  it'll
• 10:49
  take
• 10:49
  you
• 10:49
  anywhere.
• 10:50
  You
• 10:50
  like
• 10:51
  maps,
• 10:51
  you
• 10:51
  share
• 10:52
  one
• 10:52
  Simon,
• 10:52
  like
• 10:53
  you
• 10:53
  can
• 10:53
  share
• 10:53
  your
• 10:53
  screen
• 10:54
  if
• 10:54
  you
• 10:54
  want.
• 10:54
  I
• 10:54
  we're.
• 10:55
  And
• 10:56
  it
• 10:56
  would
• 10:56
  be
• 10:56
  cool
• 10:56
  to
• 10:56
  just
• 10:57
  see
• 10:57
  it.
• 10:58
  Yeah,
• 10:58
  sure.
• 10:58
  Just
• 10:59
  gimme
• 10:59
  a
• 10:59
  second.
• 11:02
  Because
• 11:02
  I
• 11:02
  like
• 11:02
  again,
• 11:03
  there's
• 11:03
  so
• 11:03
  many
• 11:04
  people
• 11:04
  companies
• 11:04
  doing
• 11:04
  maps,
• 11:05
  but
• 11:05
  if
• 11:05
  you
• 11:05
  can
• 11:05
  create,
• 11:06
  again,
• 11:06
  the
• 11:06
  open
• 11:06
  API
• 11:07
  functionality
• 11:07
  that
• 11:07
  then
• 11:08
  people
• 11:08
  can
• 11:08
  build
• 11:08
  things
• 11:09
  on
• 11:09
  top
• 11:09
  of,
• 11:09
  or
• 11:09
  use
• 11:10
  that
• 11:10
  data,
• 11:10
  it
• 11:10
  opens
• 11:11
  the
• 11:11
  door
• 11:11
  to
• 11:11
  all
• 11:11
  kinds
• 11:12
  of
• 11:12
  crazy
• 11:12
  new
• 11:12
  things.
• 11:13
  Yeah.
• 11:14
  Yep.
• 11:14
  We
• 11:15
  can
• 11:15
  see,
• 11:15
  you
• 11:15
  can
• 11:15
  switch
• 11:15
  back
• 11:16
  to
• 11:16
  yourself
• 11:16
  or,
• 11:16
  but
• 11:16
  you
• 11:17
  have
• 11:17
  to
• 11:17
  scroll
• 11:17
  on
• 11:17
  the
• 11:17
  tab
• 11:18
  to
• 11:18
  make
• 11:18
  it
• 11:18
  work
• 11:19
  yep.
• 11:19
  Okay.
• 11:20
  So
• 11:20
  point
• 11:20
  and
• 11:20
  click,
• 11:21
  whatever
• 11:21
  you
• 11:21
  want.
• 11:23
  Just
• 11:23
  pick
• 11:24
  kinda
• 11:24
  a
• 11:24
  small,
• 11:24
  medium
• 11:25
  size
• 11:25
  Campground.
• 11:26
  So
• 11:27
  this
• 11:27
  is
• 11:27
  our
• 11:27
  MVP,
• 11:28
  right?
• 11:28
  We're
• 11:28
  only
• 11:28
  12
• 11:29
  months
• 11:29
  open
• 11:29
  as
• 11:29
  a
• 11:29
  company.
• 11:30
  So
• 11:30
  we're
• 11:30
  really
• 11:30
  working
• 11:31
  hard
• 11:31
  in
• 11:31
  the
• 11:31
  design,
• 11:32
  in
• 11:32
  the
• 11:32
  UI
• 11:32
  and
• 11:32
  everything,
• 11:33
  but
• 11:33
  the
• 11:34
  data
• 11:34
  behind
• 11:34
  it
• 11:34
  and
• 11:35
  the
• 11:35
  function
• 11:35
  works.
• 11:36
  So
• 11:36
  you
• 11:37
  can
• 11:37
  zoom
• 11:37
  in
• 11:38
  and
• 11:38
  you
• 11:38
  see
• 11:38
  all
• 11:38
  the
• 11:38
  roads
• 11:39
  here.
• 11:40
  You
• 11:40
  can
• 11:40
  see
• 11:40
  every
• 11:40
  Camping
• 11:41
  site
• 11:41
  with
• 11:41
  a
• 11:41
  number,
• 11:43
  some
• 11:43
  icons
• 11:43
  for
• 11:44
  toilets
• 11:44
  for
• 11:45
  the
• 11:45
  shop
• 11:45
  for
• 11:45
  the
• 11:46
  pool,
• 11:47
  where
• 11:47
  it
• 11:47
  gets
• 11:47
  really
• 11:47
  interesting
• 11:48
  is
• 11:48
  you
• 11:48
  can
• 11:48
  click
• 11:48
  on
• 11:49
  anything
• 11:49
  so
• 11:50
  you
• 11:50
  can
• 11:50
  click
• 11:50
  on
• 11:50
  this
• 11:51
  site
• 11:51
  is
• 11:52
  maybe.
• 11:53
  Zoom
• 11:53
  in
• 11:54
  bit.
• 11:55
  Okay.
• 11:55
  And
• 11:55
  then
• 11:56
  you
• 11:56
  get
• 11:56
  basic
• 11:56
  information,
• 11:57
  the
• 11:57
  pricing
• 11:57
  tier
• 11:58
  the
• 11:58
  size
• 11:59
  and
• 11:59
  square
• 11:59
  meters
• 12:00
  or
• 12:00
  square
• 12:00
  feet.
• 12:01
  And
• 12:01
  then
• 12:02
  you
• 12:02
  can
• 12:02
  click
• 12:02
  and
• 12:02
  you'll
• 12:03
  see
• 12:03
  a
• 12:03
  360
• 12:03
  photo.
• 12:05
  You
• 12:05
  can
• 12:05
  look
• 12:05
  around
• 12:05
  the
• 12:06
  site,
• 12:06
  completely
• 12:08
  see
• 12:08
  where
• 12:09
  the
• 12:09
  shade
• 12:09
  is,
• 12:09
  and
• 12:09
  go
• 12:10
  back.
• 12:11
  And
• 12:11
  this
• 12:12
  works
• 12:12
  for
• 12:12
  any
• 12:13
  facility
• 12:13
  inside
• 12:13
  the
• 12:14
  camp.
• 12:14
  So
• 12:14
  here
• 12:14
  we
• 12:14
  have
• 12:14
  the
• 12:15
  pool.
• 12:16
  Now
• 12:16
  we
• 12:16
  can
• 12:16
  go
• 12:17
  to
• 12:17
  more
• 12:17
  details.
• 12:18
  You
• 12:18
  get
• 12:18
  another
• 12:18
  picture
• 12:21
  or
• 12:21
  you
• 12:21
  click
• 12:21
  on
• 12:21
  a
• 12:21
  360
• 12:22
  photograph.
• 12:26
  And
• 12:26
  then
• 12:26
  of
• 12:26
  course,
• 12:27
  every
• 12:27
  single
• 12:27
  feature
• 12:28
  you
• 12:28
  have
• 12:28
  a
• 12:28
  go-to
• 12:28
  button,
• 12:29
  which
• 12:29
  can
• 12:29
  click,
• 12:31
  okay.
• 12:31
  I'm
• 12:31
  not
• 12:31
  actually
• 12:32
  in
• 12:32
  the
• 12:32
  Campground.
• 12:33
  So
• 12:33
  this
• 12:33
  is
• 12:33
  maybe
• 12:33
  gonna
• 12:34
  be
• 12:34
  a
• 12:34
  bit
• 12:34
  wild.
• 12:35
  See
• 12:35
  where
• 12:35
  we
• 12:35
  go.
• 12:39
  Okay.
• 12:41
  So
• 12:41
  yeah,
• 12:41
  it's
• 12:41
  taken
• 12:42
  the
• 12:42
  closest
• 12:42
  point
• 12:43
  in
• 12:44
  earth
• 12:44
  to
• 12:44
  this
• 12:45
  Campground
• 12:45
  and
• 12:45
  then
• 12:45
  it's
• 12:45
  showing
• 12:46
  me,
• 12:46
  I
• 12:46
  need
• 12:46
  to
• 12:46
  walk
• 12:46
  around
• 12:47
  here
• 12:47
  to
• 12:47
  get
• 12:47
  to
• 12:47
  the
• 12:47
  pool.
• 12:48
  Or
• 12:49
  if
• 12:49
  I'm
• 12:49
  walking,
• 12:49
  I
• 12:49
  can
• 12:50
  go
• 12:50
  a
• 12:50
  shorter
• 12:50
  route.
• 12:50
  So
• 12:52
  GPS
• 12:52
  navigation's
• 12:53
  working,
• 12:54
  adding
• 12:54
  data
• 12:54
  to
• 12:54
  any
• 12:55
  feature
• 12:55
  in
• 12:55
  the
• 12:55
  campsite
• 12:55
  is
• 12:56
  working.
• 12:56
  All
• 12:56
  of
• 12:56
  these
• 12:57
  features
• 12:57
  are
• 12:57
  super
• 12:57
  accurate
• 12:58
  exactly
• 12:59
  where
• 12:59
  they
• 12:59
  are
• 12:59
  in
• 12:59
  real
• 12:59
  life
• 13:00
  is
• 13:00
  what's
• 13:00
  shown
• 13:00
  on
• 13:01
  the
• 13:01
  map.
• 13:02
  And,
• 13:02
  we
• 13:02
  want
• 13:02
  to
• 13:02
  expand
• 13:03
  to
• 13:04
  almost
• 13:04
  any
• 13:04
  amount
• 13:05
  of
• 13:05
  information,
• 13:05
  whether
• 13:06
  it's
• 13:06
  pricing,
• 13:07
  reservation
• 13:07
  information,
• 13:08
  opening
• 13:09
  times,
• 13:10
  restaurant
• 13:10
  menus,
• 13:11
  whatever
• 13:11
  you'll
• 13:11
  build
• 13:11
  to
• 13:12
  input
• 13:12
  this
• 13:12
  into
• 13:12
  your
• 13:12
  own
• 13:13
  map
• 13:13
  and
• 13:13
  manage
• 13:14
  this
• 13:14
  yourselves
• 13:14
  as
• 13:14
  a
• 13:15
  Campground.
• 13:16
  And
• 13:16
  then
• 13:16
  of
• 13:16
  course,
• 13:17
  you
• 13:17
  can
• 13:17
  input,
• 13:17
  you
• 13:18
  can
• 13:18
  drop
• 13:18
  this
• 13:18
  map
• 13:19
  into
• 13:19
  your
• 13:19
  own
• 13:19
  website
• 13:20
  as
• 13:20
  an
• 13:20
  iframe
• 13:21
  or
• 13:21
  use
• 13:21
  our
• 13:21
  app
• 13:22
  or
• 13:22
  connect
• 13:22
  through
• 13:22
  the
• 13:23
  API
• 13:23
  to
• 13:23
  access
• 13:24
  all
• 13:24
  the
• 13:24
  data
• 13:24
  that
• 13:25
  way
• 13:25
  and
• 13:25
  do
• 13:25
  whatever
• 13:26
  you
• 13:26
  like
• 13:26
  or
• 13:26
  the
• 13:26
  maps.
• 13:29
  So
• 13:30
  I
• 13:30
  have
• 13:30
  a
• 13:30
  question
• 13:31
  I'm
• 13:31
  probably
• 13:32
  your
• 13:32
  customer
• 13:32
  in
• 13:32
  a
• 13:32
  way.
• 13:33
  If
• 13:33
  I
• 13:33
  think
• 13:33
  about
• 13:34
  somebody
• 13:34
  like
• 13:34
  Campground
• 13:35
  views,
• 13:36
  At
• 13:36
  my
• 13:36
  community,
• 13:37
  your
• 13:38
  company,
• 13:39
  how
• 13:39
  do
• 13:39
  I
• 13:39
  sift
• 13:40
  through
• 13:41
  the
• 13:42
  multiple
• 13:42
  options?
• 13:43
  Because
• 13:44
  what
• 13:44
  I
• 13:44
  hear
• 13:44
  is
• 13:44
  I
• 13:45
  need
• 13:45
  three
• 13:45
  separate
• 13:45
  apps
• 13:46
  or
• 13:46
  your
• 13:47
  programs,
• 13:49
  at
• 13:49
  least.
• 13:49
  And
• 13:49
  then
• 13:50
  my
• 13:50
  head
• 13:50
  goes,
• 13:50
  dollar
• 13:50
  sign.
• 13:51
  How
• 13:51
  do
• 13:52
  I
• 13:52
  figure
• 13:52
  out,
• 13:52
  how
• 13:53
  many
• 13:53
  should
• 13:53
  I
• 13:53
  use?
• 13:54
  Which
• 13:54
  should
• 13:54
  I
• 13:54
  use,
• 13:54
  which
• 13:55
  is
• 13:55
  best
• 13:55
  for
• 13:55
  me.
• 13:55
  Cuz
• 13:56
  what,
• 13:57
  and
• 13:57
  what
• 13:57
  I
• 13:57
  look
• 13:57
  at
• 13:57
  is
• 13:58
  do
• 13:58
  I,
• 13:58
  is
• 13:58
  this
• 13:58
  cool
• 13:59
  to
• 13:59
  have,
• 13:59
  or
• 13:59
  is
• 13:59
  it
• 13:59
  a
• 14:00
  need
• 14:00
  to
• 14:00
  have,
• 14:00
  and
• 14:00
  then
• 14:01
  how
• 14:01
  do
• 14:01
  I
• 14:01
  figure
• 14:01
  out
• 14:01
  which
• 14:01
  one
• 14:02
  to
• 14:02
  select.
• 14:04
  And
• 14:04
  Joe
• 14:04
  can
• 14:04
  answer
• 14:04
  that
• 14:05
  too,
• 14:05
  cuz
• 14:05
  it's
• 14:05
  the
• 14:05
  same,
• 14:06
  I'll
• 14:06
  say
• 14:06
  coming
• 14:06
  from
• 14:06
  my
• 14:06
  end,
• 14:07
  we're
• 14:07
  not
• 14:07
  the
• 14:07
  same
• 14:07
  product.
• 14:08
  We
• 14:08
  have
• 14:08
  a
• 14:09
  right.
• 14:09
  We
• 14:09
  have
• 14:09
  a
• 14:09
  smaller
• 14:10
  sub
• 14:11
  feature
• 14:11
  that
• 14:11
  does
• 14:12
  some
• 14:12
  of
• 14:12
  this.
• 14:13
  But
• 14:13
  we
• 14:13
  like
• 14:14
  we
• 14:14
  can't,
• 14:14
  and
• 14:14
  I
• 14:14
  don't
• 14:14
  see
• 14:15
  us
• 14:15
  ever
• 14:15
  being
• 14:16
  able
• 14:16
  to
• 14:16
  ourselves
• 14:17
  doing
• 14:17
  the
• 14:18
  end
• 14:18
  to
• 14:18
  end
• 14:18
  point
• 14:18
  to
• 14:18
  point
• 14:19
  directions.
• 14:19
  And
• 14:19
  I'm
• 14:19
  sorry,
• 14:20
  Joe,
• 14:20
  to
• 14:20
  interrupt.
• 14:20
  I
• 14:20
  should
• 14:20
  have
• 14:20
  clarified.
• 14:21
  I
• 14:21
  meant
• 14:21
  all
• 14:22
  of
• 14:22
  the
• 14:22
  add-on
• 14:23
  features
• 14:23
  from
• 14:24
  online
• 14:24
  platforms.
• 14:25
  You're
• 14:25
  at
• 14:25
  my
• 14:25
  community,
• 14:26
  which
• 14:26
  is
• 14:26
  obviously
• 14:26
  the
• 14:26
  website
• 14:27
  skin
• 14:27
  or
• 14:27
  app
• 14:28
  skin,
• 14:28
  I
• 14:28
  guess
• 14:28
  a
• 14:28
  better
• 14:29
  way
• 14:29
  to
• 14:29
  put
• 14:29
  it,
• 14:29
  Campground
• 14:30
  views,
• 14:30
  Simon's
• 14:31
  product.
• 14:31
  How
• 14:31
  do
• 14:31
  I
• 14:32
  sift
• 14:32
  through
• 14:32
  what
• 14:32
  I
• 14:33
  need
• 14:33
  and
• 14:33
  what
• 14:33
  I
• 14:34
  should
• 14:34
  spend
• 14:34
  on.
• 14:38
  Okay,
• 14:38
  I'll
• 14:38
  answer
• 14:39
  it.
• 14:40
  nobody
• 14:40
  else
• 14:40
  wants
• 14:40
  to
• 14:40
  talk.
• 14:41
  I
• 14:41
  think
• 14:41
  it's
• 14:41
  really
• 14:41
  just
• 14:42
  an
• 14:42
  ROI
• 14:42
  perspective,
• 14:43
  Mike.
• 14:43
  I
• 14:43
  think
• 14:43
  it's
• 14:44
  just,
• 14:44
  and
• 14:44
  that's
• 14:44
  gonna
• 14:44
  be
• 14:44
  different
• 14:45
  for
• 14:45
  every
• 14:45
  Campground
• 14:45
  and,
• 14:46
  but,
• 14:46
  and
• 14:46
  it's
• 14:46
  not
• 14:46
  always
• 14:47
  ROI
• 14:47
  from
• 14:47
  a,
• 14:47
  does
• 14:48
  this
• 14:48
  get
• 14:48
  me
• 14:48
  more
• 14:48
  reservations,
• 14:49
  but
• 14:49
  does
• 14:50
  this
• 14:50
  get
• 14:50
  me
• 14:50
  more
• 14:50
  happier?
• 14:51
  Guests
• 14:51
  who
• 14:51
  leave
• 14:51
  better
• 14:52
  reviews
• 14:52
  who
• 14:52
  spend
• 14:52
  more
• 14:53
  money,
• 14:53
  who
• 14:53
  come
• 14:53
  back
• 14:53
  more
• 14:54
  weekends
• 14:54
  outta
• 14:54
  the
• 14:54
  year,
• 14:55
  who
• 14:55
  do
• 14:55
  whatever.
• 14:55
  And
• 14:55
  so
• 14:56
  I
• 14:56
  think
• 14:56
  it's
• 14:56
  gonna
• 14:56
  be
• 14:56
  different.
• 14:57
  Do
• 14:57
  you
• 14:57
  have
• 14:57
  a
• 14:57
  large
• 14:58
  subset
• 14:59
  of
• 14:59
  people
• 14:59
  who
• 14:59
  are
• 14:59
  asking
• 15:00
  for
• 15:00
  the
• 15:00
  enhanced
• 15:00
  features
• 15:01
  that
• 15:01
  Simon's
• 15:01
  map
• 15:01
  offers?
• 15:02
  Do
• 15:02
  you
• 15:03
  have
• 15:03
  a
• 15:03
  large
• 15:03
  subset
• 15:04
  of
• 15:04
  people
• 15:04
  who
• 15:04
  are
• 15:04
  like,
• 15:04
  I
• 15:04
  wish
• 15:05
  you
• 15:05
  had
• 15:05
  an
• 15:05
  app
• 15:05
  at
• 15:05
  your
• 15:05
  Campground,
• 15:06
  it
• 15:06
  be
• 15:06
  super
• 15:06
  cool
• 15:06
  to
• 15:06
  find
• 15:07
  activities.
• 15:07
  Do
• 15:07
  you
• 15:08
  offer
• 15:08
  activities?
• 15:09
  Are
• 15:09
  you
• 15:09
  just
• 15:09
  more
• 15:09
  of
• 15:09
  a
• 15:09
  stop
• 15:10
  overnight
• 15:10
  type
• 15:10
  journey
• 15:11
  that
• 15:11
  might
• 15:11
  not
• 15:11
  need
• 15:11
  an
• 15:11
  app?
• 15:12
  So
• 15:13
  I
• 15:13
  think
• 15:13
  that's
• 15:14
  probably
• 15:14
  the,
• 15:15
  a
• 15:15
  generic
• 15:15
  form
• 15:15
  of
• 15:16
  an
• 15:16
  answer
• 15:16
  that
• 15:16
  I
• 15:17
  think
• 15:17
  you're
• 15:17
  asking.
• 15:17
  Is
• 15:18
  that
• 15:18
  right?
• 15:21
  Yeah.
• 15:22
  It
• 15:22
  is.
• 15:22
  And
• 15:22
  I
• 15:23
  think
• 15:23
  it's,
• 15:23
  we're
• 15:24
  going
• 15:24
  through
• 15:24
  those
• 15:24
  processes
• 15:25
  right
• 15:25
  now
• 15:25
  to
• 15:25
  determine.
• 15:26
  Campground
• 15:26
  views
• 15:27
  or
• 15:27
  camp
• 15:28
  app,
• 15:28
  or
• 15:29
  camp
• 15:29
  map
• 15:29
  do
• 15:29
  we
• 15:30
  need
• 15:30
  a,
• 15:30
  an
• 15:30
  app
• 15:30
  my
• 15:31
  community,
• 15:31
  or
• 15:31
  is
• 15:32
  our
• 15:32
  website
• 15:32
  good
• 15:32
  enough?
• 15:33
  And
• 15:33
  trying
• 15:33
  to
• 15:34
  understand,
• 15:34
  what
• 15:35
  that,
• 15:35
  like
• 15:35
  you
• 15:35
  said,
• 15:35
  your
• 15:35
  ROI
• 15:36
  is,
• 15:36
  and
• 15:36
  what
• 15:37
  we
• 15:37
  need
• 15:37
  versus
• 15:38
  what
• 15:38
  would
• 15:38
  be
• 15:38
  cool
• 15:38
  to
• 15:38
  have,
• 15:39
  how
• 15:39
  does
• 15:39
  that
• 15:39
  help
• 15:39
  us
• 15:39
  grow,
• 15:40
  our
• 15:40
  functionality?
• 15:41
  So
• 15:42
  I
• 15:42
  know
• 15:42
  from
• 15:42
  our
• 15:42
  end,
• 15:43
  we
• 15:43
  haven't
• 15:43
  we
• 15:43
  surely
• 15:44
  haven't
• 15:44
  looked
• 15:44
  to
• 15:44
  see
• 15:45
  how
• 15:46
  the
• 15:46
  ROI
• 15:46
  of
• 15:47
  a
• 15:47
  product
• 15:47
  like
• 15:47
  Simon's
• 15:48
  or
• 15:48
  Campground
• 15:48
  views
• 15:49
  or
• 15:49
  campsite
• 15:50
  360
• 15:50
  or
• 15:50
  any
• 15:50
  of
• 15:50
  the
• 15:50
  other
• 15:51
  360
• 15:51
  tours.
• 15:52
  But
• 15:53
  what
• 15:53
  in
• 15:54
  terms
• 15:54
  of
• 15:54
  what
• 15:54
  Simon
• 15:54
  is
• 15:55
  doing
• 15:55
  is
• 15:55
  one
• 15:55
  of,
• 15:56
  like
• 15:56
  I
• 15:56
  said,
• 15:56
  is
• 15:56
  one
• 15:56
  of
• 15:56
  the
• 15:56
  things
• 15:57
  that
• 15:57
  our
• 15:57
  Campground
• 15:58
  owners
• 15:58
  are
• 15:58
  asking
• 15:58
  us
• 15:58
  for.
• 15:59
  So
• 15:59
  they've
• 15:59
  obviously
• 16:00
  felt
• 16:01
  the
• 16:01
  pain
• 16:01
  and
• 16:01
  the
• 16:01
  burden.
• 16:03
  Of
• 16:03
  that,
• 16:04
  those
• 16:04
  site,
• 16:04
  those
• 16:05
  point
• 16:06
  to
• 16:06
  point
• 16:06
  directions
• 16:06
  on
• 16:07
  their
• 16:07
  property.
• 16:08
  That
• 16:09
  is
• 16:09
  enough
• 16:09
  that
• 16:09
  they've
• 16:09
  asked
• 16:10
  us
• 16:10
  about
• 16:10
  it.
• 16:11
  And
• 16:11
  this
• 16:11
  is
• 16:11
  probably,
• 16:13
  we've
• 16:13
  probably
• 16:13
  been
• 16:14
  asked
• 16:14
  that
• 16:14
  about
• 16:14
  10
• 16:14
  to
• 16:15
  15
• 16:15
  times
• 16:16
  by
• 16:16
  different
• 16:16
  owners
• 16:16
  that
• 16:17
  are
• 16:17
  customers
• 16:17
  of
• 16:17
  ours.
• 16:18
  And
• 16:18
  so
• 16:18
  that's
• 16:18
  well,
• 16:19
  and
• 16:19
  it
• 16:19
  solves
• 16:19
  another
• 16:19
  problem
• 16:20
  too,
• 16:20
  right?
• 16:20
  It
• 16:20
  stops
• 16:21
  people
• 16:21
  from
• 16:21
  irritating,
• 16:22
  other
• 16:22
  campers
• 16:23
  by
• 16:23
  cutting
• 16:23
  through
• 16:23
  their
• 16:23
  sites
• 16:24
  and
• 16:24
  going
• 16:24
  the
• 16:24
  wrong
• 16:24
  way
• 16:25
  and
• 16:25
  treading
• 16:25
  through
• 16:26
  grass
• 16:26
  that
• 16:26
  they
• 16:26
  shouldn't
• 16:26
  and
• 16:28
  walking
• 16:28
  their
• 16:28
  dogs
• 16:28
  places
• 16:29
  or
• 16:29
  whatever,
• 16:30
  driving
• 16:30
  their
• 16:30
  cars,
• 16:30
  different
• 16:31
  places,
• 16:31
  or,
• 16:31
  and,
• 16:32
  there
• 16:32
  should
• 16:32
  be
• 16:32
  a
• 16:32
  way
• 16:32
  to
• 16:32
  avoid
• 16:33
  bears
• 16:33
  too.
• 16:33
  Can
• 16:33
  we
• 16:34
  tag
• 16:34
  bears
• 16:34
  at
• 16:35
  a
• 16:35
  rural
• 16:35
  Campground
• 16:35
  and
• 16:36
  where
• 16:36
  the
• 16:36
  bear
• 16:36
  moves?
• 16:36
  Like
• 16:37
  it
• 16:37
  automatically
• 16:37
  adjusts
• 16:38
  your
• 16:38
  route
• 16:38
  around
• 16:39
  bear,
• 16:39
  so
• 16:40
  you
• 16:40
  don't
• 16:40
  get
• 16:40
  eaten
• 16:41
  it's
• 16:41
  possible.
• 16:41
  Yeah.
• 16:42
  Just
• 16:42
  put
• 16:42
  a
• 16:42
  GPS
• 16:43
  color
• 16:43
  on
• 16:43
  them
• 16:44
  and
• 16:44
  you
• 16:44
  can
• 16:44
  plug
• 16:44
  it
• 16:44
  into
• 16:45
  no
• 16:45
  problem.
• 16:46
  Does
• 16:46
  that,
• 16:46
  is
• 16:46
  that
• 16:47
  included
• 16:47
  with
• 16:47
  your
• 16:47
  service
• 16:47
  Simon?
• 16:48
  Will
• 16:48
  you
• 16:48
  put
• 16:48
  the
• 16:48
  GPS
• 16:49
  color
• 16:49
  on
• 16:50
  premium
• 16:50
  level
• 16:51
  subscription?
• 16:51
  Sure.
• 16:53
  all
• 16:53
  right
• 16:53
  deal.
• 16:55
  But
• 16:55
  yeah,
• 16:55
  like
• 16:55
  I
• 16:55
  think
• 16:56
  there
• 16:56
  is
• 16:56
  a
• 16:56
  lot
• 16:56
  of
• 16:56
  use
• 16:56
  cases
• 16:57
  here
• 16:57
  for
• 16:57
  it.
• 16:57
  So
• 16:57
  I
• 16:58
  think
• 16:58
  that
• 16:58
  it's
• 16:58
  a
• 16:58
  really
• 16:59
  good
• 16:59
  question.
• 17:00
  And
• 17:00
  I
• 17:01
  don't
• 17:01
  think
• 17:01
  it's
• 17:01
  very
• 17:02
  easy
• 17:02
  to
• 17:02
  answer
• 17:03
  it
• 17:03
  in
• 17:03
  a
• 17:03
  short,
• 17:03
  condensed
• 17:05
  blanket
• 17:05
  statement
• 17:06
  for
• 17:06
  all
• 17:06
  campgrounds.
• 17:07
  Yeah.
• 17:07
  So
• 17:08
  one
• 17:08
  thing
• 17:08
  else,
• 17:08
  I
• 17:09
  think
• 17:09
  it's
• 17:09
  really
• 17:09
  just
• 17:09
  gonna
• 17:09
  depend
• 17:09
  on.
• 17:10
  Yeah,
• 17:10
  go
• 17:11
  ahead.
• 17:11
  We
• 17:11
  have
• 17:11
  a
• 17:11
  very
• 17:11
  large
• 17:12
  Campground
• 17:12
  in
• 17:12
  Myrtle
• 17:12
  beach
• 17:13
  that
• 17:13
  we
• 17:13
  stayed
• 17:14
  at
• 17:14
  when
• 17:14
  we
• 17:14
  were
• 17:15
  very
• 17:15
  new.
• 17:16
  And
• 17:16
  so
• 17:16
  we
• 17:16
  stayed
• 17:16
  at
• 17:16
  this
• 17:17
  Campground
• 17:17
  and
• 17:18
  I
• 17:18
  had,
• 17:19
  at
• 17:19
  the
• 17:19
  time
• 17:19
  four
• 17:19
  children,
• 17:20
  they
• 17:20
  were
• 17:20
  all
• 17:20
  little
• 17:21
  and
• 17:21
  we
• 17:21
  wanted
• 17:22
  to
• 17:22
  do
• 17:22
  one
• 17:22
  of
• 17:22
  the
• 17:22
  activities.
• 17:23
  The
• 17:23
  thing
• 17:23
  is
• 17:23
  on
• 17:24
  the
• 17:24
  handout
• 17:24
  that
• 17:25
  they
• 17:25
  gave
• 17:25
  us.
• 17:25
  It
• 17:25
  was
• 17:25
  named
• 17:26
  something.
• 17:26
  And
• 17:26
  once
• 17:27
  on
• 17:27
  the
• 17:27
  map,
• 17:27
  and
• 17:27
  it
• 17:28
  was
• 17:28
  hard
• 17:28
  to
• 17:28
  find
• 17:28
  on
• 17:28
  the
• 17:28
  map
• 17:29
  anyway
• 17:29
  and
• 17:29
  this
• 17:29
  is
• 17:29
  not
• 17:30
  an
• 17:30
  uncommon
• 17:30
  occurrence,
• 17:31
  right?
• 17:32
  And
• 17:32
  like
• 17:32
  that's
• 17:32
  why
• 17:33
  we
• 17:33
  did
• 17:33
  certain
• 17:33
  things
• 17:34
  in
• 17:34
  our
• 17:34
  app
• 17:34
  is
• 17:34
  we
• 17:34
  ran
• 17:35
  into
• 17:35
  this
• 17:35
  problem.
• 17:36
  And
• 17:36
  so
• 17:36
  we
• 17:36
  made
• 17:37
  it
• 17:37
  so
• 17:37
  that
• 17:37
  you
• 17:37
  go
• 17:37
  to
• 17:37
  an,
• 17:38
  you
• 17:38
  see
• 17:38
  an
• 17:38
  activity,
• 17:38
  you
• 17:39
  click
• 17:39
  on
• 17:39
  the
• 17:39
  map,
• 17:39
  button
• 17:39
  shows
• 17:40
  you
• 17:40
  where
• 17:40
  on
• 17:40
  the
• 17:40
  property
• 17:41
  it
• 17:41
  is.
• 17:42
  And
• 17:42
  then
• 17:42
  Simon
• 17:42
  takes
• 17:43
  it
• 17:43
  a
• 17:43
  little
• 17:43
  bit
• 17:43
  further
• 17:43
  and
• 17:43
  gives
• 17:43
  you
• 17:44
  direction
• 17:44
  or
• 17:44
  direction.
• 17:45
  And
• 17:45
  so
• 17:45
  that
• 17:46
  particular
• 17:46
  Campground.
• 17:47
  We
• 17:47
  went
• 17:47
  to
• 17:47
  the
• 17:47
  activity
• 17:48
  and
• 17:48
  there
• 17:48
  was,
• 17:48
  obviously
• 17:49
  no
• 17:49
  one
• 17:49
  there
• 17:49
  cuz
• 17:50
  the,
• 17:50
  the
• 17:50
  maps
• 17:51
  didn't
• 17:51
  match
• 17:51
  up.
• 17:51
  There
• 17:51
  was
• 17:52
  probably
• 17:52
  10
• 17:52
  people
• 17:53
  there
• 17:53
  and
• 17:53
  we
• 17:53
  were
• 17:53
  four
• 17:54
  of
• 17:54
  the
• 17:54
  children.
• 17:54
  But
• 17:55
  since
• 17:55
  then
• 17:55
  that
• 17:55
  Campground
• 17:56
  actually
• 17:56
  came
• 17:56
  to
• 17:57
  us
• 17:57
  and
• 17:57
  told
• 17:57
  us
• 17:57
  that
• 17:57
  we
• 17:58
  increased
• 17:58
  their
• 17:58
  activity
• 17:59
  attendance.
• 18:00
  And
• 18:00
  so
• 18:00
  you're
• 18:00
  spending
• 18:01
  a
• 18:01
  lot
• 18:01
  of
• 18:01
  money
• 18:01
  on
• 18:01
  labor
• 18:02
  for
• 18:02
  activities.
• 18:03
  And
• 18:03
  so
• 18:04
  if
• 18:04
  you're
• 18:04
  already
• 18:05
  spending
• 18:05
  that
• 18:05
  money
• 18:05
  to
• 18:05
  get
• 18:06
  more
• 18:06
  people
• 18:06
  involved
• 18:07
  in
• 18:07
  them
• 18:07
  is
• 18:07
  a
• 18:07
  big
• 18:07
  benefit.
• 18:08
  That's
• 18:08
  where
• 18:08
  they
• 18:09
  saw
• 18:09
  their
• 18:09
  ROI.
• 18:10
  Other
• 18:10
  campgrounds
• 18:11
  obviously
• 18:11
  see
• 18:11
  their
• 18:11
  ROI
• 18:12
  in
• 18:12
  a
• 18:12
  different
• 18:12
  manner.
• 18:14
  Yeah.
• 18:15
  I
• 18:15
  think
• 18:15
  just
• 18:15
  to
• 18:15
  add
• 18:16
  some
• 18:16
  of
• 18:16
  the
• 18:16
  feedback
• 18:17
  we
• 18:17
  got
• 18:17
  to
• 18:18
  our
• 18:18
  product
• 18:18
  is
• 18:19
  one
• 18:19
  of
• 18:19
  the
• 18:19
  huge
• 18:20
  things
• 18:20
  is
• 18:20
  the
• 18:20
  information
• 18:21
  problem,
• 18:21
  which
• 18:22
  you've
• 18:22
  touched
• 18:22
  on.
• 18:22
  Guests
• 18:23
  want
• 18:23
  to
• 18:23
  understand
• 18:24
  where
• 18:24
  things
• 18:24
  are
• 18:25
  in
• 18:25
  the
• 18:25
  campsite
• 18:26
  camp
• 18:27
  rules
• 18:27
  when
• 18:28
  shop
• 18:28
  opens,
• 18:28
  when
• 18:29
  it
• 18:29
  closes,
• 18:29
  what
• 18:30
  I
• 18:30
  can
• 18:30
  buy
• 18:30
  there.
• 18:31
  and
• 18:31
  in
• 18:31
  the
• 18:31
  past,
• 18:32
  it's
• 18:32
  asking
• 18:32
  reception
• 18:33
  or
• 18:33
  asking
• 18:34
  the
• 18:34
  staff.
• 18:34
  So
• 18:34
  you're
• 18:34
  cutting
• 18:35
  out
• 18:35
  that
• 18:35
  huge
• 18:35
  amount
• 18:36
  of
• 18:36
  workload
• 18:36
  and
• 18:36
  stress
• 18:37
  that
• 18:37
  gets
• 18:37
  put
• 18:37
  on
• 18:37
  your
• 18:37
  staff.
• 18:38
  So
• 18:39
  that's
• 18:39
  one
• 18:39
  thing.
• 18:39
  And
• 18:40
  the
• 18:40
  other
• 18:40
  thing
• 18:40
  is,
• 18:40
  understanding
• 18:41
  how
• 18:42
  the
• 18:42
  Campground
• 18:42
  is
• 18:42
  performing
• 18:43
  as
• 18:43
  a
• 18:43
  business.
• 18:44
  So
• 18:44
  I
• 18:44
  think
• 18:45
  now
• 18:45
  consumers
• 18:46
  really
• 18:46
  want
• 18:46
  choice.
• 18:47
  They
• 18:47
  wanna
• 18:47
  see
• 18:47
  before
• 18:48
  they're
• 18:48
  buying
• 18:49
  and
• 18:49
  what
• 18:49
  we
• 18:50
  wanna
• 18:50
  do,
• 18:50
  this
• 18:50
  is
• 18:50
  the
• 18:50
  pain
• 18:51
  point.
• 18:51
  Why
• 18:51
  I
• 18:51
  created
• 18:52
  camp,
• 18:52
  that
• 18:52
  I
• 18:52
  wanted
• 18:53
  to
• 18:53
  be
• 18:53
  able
• 18:53
  to
• 18:53
  see
• 18:53
  the
• 18:54
  exact
• 18:54
  spot
• 18:54
  in
• 18:54
  the
• 18:54
  Campground
• 18:55
  where
• 18:55
  I
• 18:55
  wanted
• 18:55
  to
• 18:55
  stay
• 18:56
  before
• 18:56
  I
• 18:56
  booked.
• 18:57
  And,
• 18:58
  we
• 18:58
  can
• 18:58
  enable
• 18:58
  that
• 18:59
  level
• 18:59
  of
• 18:59
  choice
• 19:00
  because
• 19:00
  we
• 19:00
  show
• 19:00
  the
• 19:00
  information
• 19:01
  and
• 19:01
  then
• 19:02
  we
• 19:02
  also
• 19:02
  have
• 19:02
  the
• 19:03
  framework
• 19:03
  of
• 19:03
  the
• 19:03
  structure
• 19:05
  to
• 19:05
  capture
• 19:06
  occupancy
• 19:07
  per
• 19:07
  site.
• 19:07
  And
• 19:08
  it's
• 19:08
  up
• 19:08
  to
• 19:08
  the
• 19:08
  reservation
• 19:09
  systems
• 19:09
  to
• 19:09
  manage
• 19:10
  that,
• 19:10
  but
• 19:10
  our
• 19:10
  maps
• 19:11
  allow
• 19:11
  that
• 19:11
  to
• 19:12
  be
• 19:12
  managed
• 19:12
  visually
• 19:13
  for
• 19:13
  the
• 19:13
  guests
• 19:13
  so
• 19:13
  they
• 19:14
  can
• 19:14
  see
• 19:14
  before
• 19:14
  they
• 19:14
  buying,
• 19:15
  they
• 19:15
  can
• 19:15
  choose
• 19:15
  exactly
• 19:16
  which
• 19:16
  spot
• 19:16
  they
• 19:16
  want.
• 19:17
  And,
• 19:17
  I'm
• 19:18
  sure
• 19:18
  they're
• 19:18
  gonna
• 19:18
  pay
• 19:18
  a
• 19:18
  premium
• 19:19
  for
• 19:19
  that.
• 19:19
  If
• 19:20
  you
• 19:20
  say,
• 19:20
  okay,
• 19:20
  you
• 19:21
  can
• 19:21
  guarantee
• 19:21
  your
• 19:22
  exact
• 19:22
  site
• 19:22
  it's
• 19:23
  perfect
• 19:23
  for
• 19:23
  your
• 19:23
  RV
• 19:24
  or
• 19:24
  your
• 19:24
  tent.
• 19:25
  It
• 19:25
  has
• 19:25
  two
• 19:25
  trades
• 19:26
  for
• 19:26
  your
• 19:26
  hammock.
• 19:27
  Would
• 19:27
  you
• 19:27
  pay
• 19:28
  a
• 19:28
  $10
• 19:28
  premium
• 19:29
  to
• 19:29
  book
• 19:29
  that
• 19:29
  site?
• 19:30
  I
• 19:30
  think
• 19:31
  most
• 19:31
  guests
• 19:31
  would,
• 19:32
  so
• 19:33
  you
• 19:33
  can
• 19:33
  improve
• 19:34
  in
• 19:34
  that
• 19:34
  respect.
• 19:34
  And
• 19:35
  the
• 19:35
  second
• 19:35
  one
• 19:35
  is
• 19:35
  your
• 19:36
  understanding,
• 19:36
  the
• 19:36
  performance
• 19:37
  of
• 19:37
  your
• 19:37
  campsite
• 19:38
  from
• 19:39
  feedback
• 19:39
  from
• 19:39
  guests,
• 19:40
  make
• 19:40
  it
• 19:40
  much
• 19:41
  easier.
• 19:41
  They
• 19:41
  can
• 19:41
  take
• 19:42
  a
• 19:42
  picture
• 19:42
  of
• 19:42
  problems,
• 19:43
  send
• 19:43
  it
• 19:43
  straight
• 19:43
  to
• 19:43
  the
• 19:43
  app,
• 19:45
  or,
• 19:45
  ask
• 19:45
  them
• 19:45
  to
• 19:45
  review
• 19:46
  every
• 19:46
  single
• 19:46
  site
• 19:47
  or
• 19:47
  to
• 19:47
  see
• 19:47
  through
• 19:48
  the
• 19:48
  bookings,
• 19:48
  visualize
• 19:49
  the
• 19:49
  hotspot,
• 19:50
  which
• 19:50
  my
• 19:50
  highest
• 19:51
  performing
• 19:51
  sites
• 19:52
  and
• 19:52
  lowest
• 19:53
  performing
• 19:53
  sites
• 19:53
  is
• 19:53
  why.
• 19:55
  And
• 19:55
  I
• 19:55
  think
• 19:55
  10,
• 19:55
  20
• 19:56
  years
• 19:56
  from
• 19:56
  now,
• 19:57
  all
• 19:57
  of
• 19:57
  this
• 19:57
  information
• 19:58
  needs
• 19:58
  to
• 19:58
  be
• 19:59
  connected
• 19:59
  talking
• 20:00
  to
• 20:00
  each
• 20:00
  other
• 20:01
  and
• 20:01
  in
• 20:01
  the
• 20:01
  digital
• 20:01
  world.
• 20:02
  And
• 20:02
  I.
• 20:03
  Camping
• 20:03
  industry
• 20:05
  is
• 20:05
  quite
• 20:05
  under
• 20:05
  digitized
• 20:06
  in
• 20:06
  that
• 20:06
  respect
• 20:07
  that
• 20:07
  there's
• 20:07
  lots
• 20:08
  of
• 20:08
  generic
• 20:09
  information
• 20:09
  about
• 20:10
  campgrounds,
• 20:11
  very
• 20:11
  little
• 20:12
  about
• 20:12
  what's
• 20:12
  inside
• 20:13
  them,
• 20:13
  the
• 20:13
  really
• 20:13
  fine
• 20:14
  detail.
• 20:15
  And
• 20:15
  I
• 20:15
  think
• 20:15
  that's
• 20:15
  what
• 20:16
  we're
• 20:16
  trying
• 20:16
  to
• 20:16
  attack.
• 20:17
  And
• 20:17
  we
• 20:17
  think,
• 20:17
  we
• 20:17
  can
• 20:18
  improve
• 20:18
  the
• 20:18
  business
• 20:19
  performance
• 20:19
  and
• 20:19
  the
• 20:19
  guest
• 20:20
  experience
• 20:20
  by
• 20:21
  doing
• 20:21
  so
• 20:23
  Simon.
• 20:23
  Do
• 20:24
  you
• 20:24
  see
• 20:24
  the
• 20:24
  same
• 20:25
  type?
• 20:25
  Oh,
• 20:25
  sorry,
• 20:26
  Brian.
• 20:26
  No.
• 20:26
  Good.
• 20:27
  No
• 20:27
  good.
• 20:28
  I
• 20:28
  was
• 20:28
  just
• 20:28
  gonna
• 20:28
  ask
• 20:29
  if
• 20:29
  you
• 20:29
  see
• 20:29
  the
• 20:29
  same
• 20:30
  type
• 20:30
  of,
• 20:30
  or
• 20:30
  level
• 20:31
  maybe
• 20:31
  of
• 20:32
  resistance
• 20:34
  to
• 20:34
  by
• 20:35
  operators
• 20:36
  to
• 20:36
  allow
• 20:36
  the
• 20:36
  guests
• 20:37
  that
• 20:37
  freedom
• 20:38
  to
• 20:38
  choose
• 20:38
  their
• 20:38
  site
• 20:39
  that
• 20:39
  we
• 20:39
  see
• 20:39
  here.
• 20:40
  I
• 20:40
  have
• 20:40
  lots
• 20:40
  of
• 20:41
  Campground
• 20:41
  owners
• 20:41
  who
• 20:42
  are
• 20:42
  very
• 20:42
  hesitant
• 20:43
  to
• 20:44
  give
• 20:44
  their
• 20:44
  guests
• 20:45
  that
• 20:46
  Freedom
• 20:46
  of
• 20:46
  choice
• 20:47
  in
• 20:47
  their,
• 20:47
  on
• 20:48
  their
• 20:48
  property.
• 20:48
  Do
• 20:48
  you
• 20:48
  have,
• 20:49
  do
• 20:49
  you
• 20:49
  experience
• 20:50
  that
• 20:50
  same
• 20:50
  type
• 20:50
  of
• 20:51
  hesitancy
• 20:51
  in
• 20:52
  Europe?
• 20:52
  Yeah
• 20:52
  it's
• 20:52
  the
• 20:53
  same
• 20:53
  and
• 20:53
  it's
• 20:53
  there.
• 20:53
  And
• 20:54
  I
• 20:54
  think
• 20:54
  it's
• 20:54
  because
• 20:55
  there
• 20:55
  isn't
• 20:55
  a
• 20:56
  better
• 20:56
  way
• 20:56
  to
• 20:56
  do
• 20:57
  yield
• 20:57
  management
• 20:58
  than
• 20:59
  keeping
• 20:59
  everything
• 20:59
  quiet
• 21:00
  and
• 21:00
  stuffing
• 21:00
  people
• 21:01
  in
• 21:01
  the
• 21:01
  gaps
• 21:01
  when
• 21:01
  they
• 21:02
  arrive,
• 21:02
  that's
• 21:02
  one
• 21:02
  way
• 21:03
  to
• 21:03
  do
• 21:03
  it.
• 21:03
  That's
• 21:03
  not
• 21:04
  great
• 21:04
  for
• 21:04
  your
• 21:04
  guests.
• 21:05
  And
• 21:05
  I
• 21:05
  think
• 21:05
  the
• 21:05
  other
• 21:05
  way
• 21:05
  to
• 21:06
  do
• 21:06
  it
• 21:06
  is
• 21:06
  to
• 21:06
  show
• 21:07
  them
• 21:07
  the
• 21:07
  availability
• 21:09
  and
• 21:09
  say,
• 21:09
  look,
• 21:10
  if
• 21:10
  you
• 21:10
  want
• 21:11
  a
• 21:11
  book
• 21:11
  on
• 21:11
  these
• 21:11
  dates,
• 21:12
  which
• 21:12
  means
• 21:12
  we
• 21:12
  get
• 21:12
  a
• 21:12
  two
• 21:13
  day
• 21:13
  gap
• 21:13
  in
• 21:13
  this
• 21:13
  site,
• 21:14
  okay.
• 21:15
  Then
• 21:15
  the
• 21:15
  price
• 21:15
  goes
• 21:15
  up
• 21:16
  to
• 21:16
  cover
• 21:16
  that
• 21:16
  gap.
• 21:17
  And
• 21:17
  you
• 21:18
  can
• 21:18
  say,
• 21:18
  if
• 21:18
  you
• 21:18
  come
• 21:18
  two
• 21:19
  days
• 21:19
  earlier,
• 21:19
  it's
• 21:19
  cheaper.
• 21:20
  Or
• 21:20
  if
• 21:20
  you
• 21:20
  want
• 21:20
  these
• 21:20
  dates,
• 21:21
  the
• 21:21
  price
• 21:21
  goes
• 21:21
  up.
• 21:22
  So
• 21:22
  I
• 21:22
  think
• 21:23
  that's
• 21:23
  the
• 21:23
  pushback
• 21:24
  is
• 21:24
  they
• 21:24
  see
• 21:24
  problems
• 21:25
  with
• 21:25
  yield
• 21:25
  management,
• 21:26
  but
• 21:26
  actually
• 21:26
  you
• 21:26
  can
• 21:27
  manage
• 21:27
  that
• 21:27
  much
• 21:27
  better
• 21:28
  through
• 21:28
  smart
• 21:29
  algorithms
• 21:29
  and
• 21:29
  dynamic
• 21:30
  pricing.
• 21:30
  So
• 21:31
  you
• 21:31
  end
• 21:31
  up
• 21:31
  maybe
• 21:31
  even
• 21:32
  making
• 21:32
  higher
• 21:32
  revenue.
• 21:34
  Yeah.
• 21:34
  I
• 21:34
  would
• 21:34
  also
• 21:34
  say
• 21:35
  that
• 21:35
  the
• 21:35
  varies
• 21:35
  by
• 21:36
  PMs
• 21:36
  system
• 21:36
  as
• 21:36
  well.
• 21:37
  We
• 21:37
  love
• 21:38
  letting
• 21:38
  our
• 21:39
  guests
• 21:39
  choose
• 21:39
  our
• 21:39
  site
• 21:40
  because
• 21:40
  we
• 21:40
  get
• 21:40
  site
• 21:40
  lock
• 21:41
  fees.
• 21:41
  So
• 21:41
  that's
• 21:41
  pure
• 21:42
  incremental
• 21:42
  revenue
• 21:43
  for
• 21:43
  the
• 21:43
  year
• 21:43
  and
• 21:43
  it's
• 21:44
  considerable.
• 21:45
  And
• 21:45
  actually
• 21:45
  Heather
• 21:46
  Blankenship
• 21:46
  did
• 21:47
  a
• 21:47
  session
• 21:47
  at
• 21:48
  the
• 21:48
  AR
• 21:49
  the
• 21:49
  outdoor
• 21:49
  conference
• 21:50
  a
• 21:50
  couple
• 21:50
  years
• 21:50
  ago.
• 21:50
  And
• 21:51
  for
• 21:51
  some
• 21:51
  of
• 21:51
  her
• 21:51
  sites,
• 21:51
  she
• 21:51
  was
• 21:51
  charging
• 21:52
  a
• 21:52
  hundred
• 21:52
  dollars
• 21:53
  per
• 21:53
  for
• 21:53
  a
• 21:53
  site
• 21:53
  lock
• 21:53
  fee,
• 21:54
  right?
• 21:54
  You're
• 21:54
  talking
• 21:55
  tens
• 21:55
  of
• 21:55
  thousands
• 21:56
  of
• 21:56
  dollars
• 21:56
  and
• 21:56
  then
• 21:57
  an
• 21:57
  app,
• 21:57
  sorry,
• 21:58
  a
• 21:58
  PMs
• 21:58
  like
• 21:58
  camp
• 21:59
  spot
• 21:59
  will
• 22:00
  also
• 22:00
  do
• 22:00
  grid
• 22:00
  optimization,
• 22:01
  so
• 22:02
  that
• 22:02
  you
• 22:02
  limit
• 22:03
  the
• 22:03
  you
• 22:03
  enhance
• 22:04
  the
• 22:04
  ability
• 22:04
  for
• 22:04
  overlap
• 22:05
  to
• 22:05
  make
• 22:05
  sure
• 22:05
  that
• 22:05
  it'll
• 22:06
  move
• 22:06
  sites,
• 22:06
  that
• 22:07
  aren't
• 22:07
  site
• 22:08
  locks
• 22:08
  so
• 22:08
  that
• 22:08
  you
• 22:08
  don't
• 22:08
  have
• 22:09
  these
• 22:09
  big
• 22:09
  gaps,
• 22:10
  of
• 22:10
  holes.
• 22:10
  And
• 22:11
  clearly
• 22:11
  you
• 22:11
  can
• 22:11
  turn
• 22:12
  it
• 22:12
  off
• 22:12
  and
• 22:12
  on
• 22:12
  as
• 22:12
  you
• 22:12
  want.
• 22:13
  But
• 22:13
  if
• 22:13
  you
• 22:13
  do
• 22:14
  allow
• 22:14
  the
• 22:14
  guests
• 22:14
  to
• 22:15
  pick
• 22:15
  those
• 22:15
  sites,
• 22:16
  you
• 22:16
  can
• 22:16
  charge
• 22:17
  whatever
• 22:17
  you
• 22:17
  want
• 22:17
  for
• 22:17
  a
• 22:17
  site
• 22:18
  lock
• 22:18
  fee.
• 22:18
  And
• 22:18
  that,
• 22:19
  that
• 22:19
  can
• 22:19
  be
• 22:19
  tens
• 22:20
  of
• 22:20
  thousands
• 22:20
  of
• 22:20
  dollars
• 22:21
  a
• 22:21
  year
• 22:21
  which
• 22:21
  goes
• 22:22
  all
• 22:22
  to
• 22:22
  the
• 22:22
  bottom.
• 22:24
  Absolutely.
• 22:25
  Do
• 22:25
  you
• 22:25
  think
• 22:25
  that
• 22:26
  has
• 22:26
  an
• 22:26
  impact
• 22:26
  on
• 22:26
  your
• 22:27
  increased
• 22:28
  Q2
• 22:29
  numbers?
• 22:31
  Oh,
• 22:31
  no.
• 22:31
  We've
• 22:31
  been
• 22:31
  doing
• 22:32
  that
• 22:32
  since
• 22:32
  we
• 22:32
  opened.
• 22:33
  We
• 22:33
  modified
• 22:34
  it
• 22:34
  after
• 22:34
  we
• 22:34
  opened.
• 22:35
  But
• 22:35
  certainly
• 22:35
  every
• 22:36
  month
• 22:36
  we
• 22:36
  learn
• 22:36
  a
• 22:36
  little
• 22:36
  bit
• 22:37
  more
• 22:37
  about
• 22:37
  other
• 22:37
  incremental
• 22:38
  revenue.
• 22:38
  Simon
• 22:39
  had
• 22:39
  mentioned
• 22:39
  dynamic
• 22:39
  pricing
• 22:40
  and,
• 22:41
  Brian's
• 22:41
  heard
• 22:41
  me
• 22:41
  mention
• 22:41
  this,
• 22:42
  I
• 22:42
  think
• 22:42
  in
• 22:43
  general,
• 22:43
  the
• 22:43
  RV
• 22:43
  industry
• 22:44
  is
• 22:44
  years
• 22:44
  behind
• 22:45
  everybody
• 22:45
  else
• 22:45
  with
• 22:45
  digitalized
• 22:46
  and
• 22:46
  revenue
• 22:47
  management,
• 22:47
  but
• 22:48
  they're
• 22:48
  starting
• 22:48
  to
• 22:48
  catch
• 22:49
  up
• 22:49
  in
• 22:49
  variance
• 22:50
  degrees
• 22:50
  and
• 22:50
  dynamic
• 22:51
  pricing
• 22:51
  is
• 22:51
  a
• 22:51
  step
• 22:52
  in
• 22:52
  that
• 22:52
  right
• 22:52
  direction.
• 22:53
  So
• 22:53
  through
• 22:53
  some
• 22:54
  of
• 22:54
  the
• 22:54
  enhancements
• 22:54
  that
• 22:54
  the
• 22:54
  PMs
• 22:55
  system
• 22:55
  has
• 22:55
  or
• 22:56
  our
• 22:56
  own
• 22:56
  analysis,
• 22:57
  we've
• 22:57
  been
• 22:57
  able
• 22:57
  to
• 22:57
  grow
• 22:58
  incrementally
• 22:58
  every
• 22:58
  year.
• 22:59
  Cuz
• 23:00
  now
• 23:00
  it's,
• 23:00
  if
• 23:00
  you're
• 23:01
  sold
• 23:01
  out,
• 23:02
  you're
• 23:02
  just
• 23:02
  trying
• 23:03
  to
• 23:03
  maximize
• 23:04
  what
• 23:04
  you're
• 23:04
  sold
• 23:05
  out
• 23:05
  on,
• 23:05
  whether
• 23:05
  it's
• 23:05
  revenue
• 23:06
  or
• 23:06
  mix
• 23:06
  or
• 23:07
  site
• 23:08
  lock
• 23:08
  or
• 23:08
  ancillary
• 23:09
  revenue
• 23:09
  or,
• 23:10
  whatever
• 23:10
  it
• 23:10
  might
• 23:10
  be.
• 23:10
  And
• 23:11
  we
• 23:11
  talk
• 23:11
  about,
• 23:11
  and
• 23:11
  I
• 23:11
  think
• 23:11
  everyone
• 23:12
  agrees
• 23:12
  that
• 23:12
  the
• 23:13
  industry
• 23:14
  as
• 23:14
  a
• 23:14
  whole
• 23:14
  is
• 23:14
  a
• 23:14
  little
• 23:14
  behind
• 23:15
  technologically,
• 23:16
  but
• 23:16
  it's
• 23:16
  funny
• 23:16
  that
• 23:17
  we've
• 23:17
  the
• 23:17
  industry
• 23:17
  as
• 23:18
  a
• 23:18
  whole
• 23:18
  has
• 23:18
  jumped
• 23:18
  over
• 23:19
  what
• 23:19
  some
• 23:20
  of
• 23:20
  what
• 23:20
  a
• 23:20
  hotel
• 23:20
  air
• 23:21
  does
• 23:21
  because
• 23:22
  they
• 23:22
  don't
• 23:22
  have
• 23:22
  site.
• 23:23
  They
• 23:23
  don't
• 23:23
  have
• 23:23
  room
• 23:23
  lock
• 23:24
  fees
• 23:24
  too
• 23:24
  much.
• 23:25
  There's
• 23:25
  some
• 23:25
  boutique
• 23:25
  places
• 23:26
  that
• 23:26
  have
• 23:26
  something
• 23:26
  like
• 23:27
  that,
• 23:27
  but
• 23:27
  that
• 23:27
  is
• 23:27
  not,
• 23:28
  dynamic
• 23:28
  pricing
• 23:28
  is
• 23:29
  extremely
• 23:29
  common.
• 23:29
  That's
• 23:30
  what
• 23:30
  they
• 23:30
  do,
• 23:31
  but
• 23:31
  they
• 23:31
  don't
• 23:31
  have
• 23:31
  walking
• 23:32
  in
• 23:32
  your
• 23:32
  room
• 23:32
  at
• 23:33
  most
• 23:33
  places.
• 23:34
  And
• 23:34
  so
• 23:34
  that's
• 23:34
  a
• 23:35
  where
• 23:36
  it's
• 23:36
  jumped
• 23:36
  over
• 23:36
  that,
• 23:37
  in
• 23:37
  that
• 23:37
  one
• 23:37
  technological
• 23:38
  place,
• 23:39
  yeah,
• 23:39
  no,
• 23:39
  I,
• 23:39
  and
• 23:39
  you
• 23:39
  know
• 23:39
  what
• 23:40
  I,
• 23:40
  I
• 23:40
  will
• 23:40
  say
• 23:40
  what
• 23:40
  is
• 23:41
  fun
• 23:41
  for
• 23:41
  me
• 23:41
  to
• 23:41
  see,
• 23:42
  coming
• 23:42
  from
• 23:42
  25
• 23:43
  years
• 23:43
  in
• 23:43
  the
• 23:43
  lodging
• 23:44
  business
• 23:45
  is
• 23:45
  that
• 23:46
  the
• 23:46
  RV
• 23:46
  industry
• 23:47
  has
• 23:47
  all
• 23:47
  these
• 23:48
  startups
• 23:48
  popping
• 23:49
  up
• 23:49
  at
• 23:49
  my
• 23:49
  community
• 23:50
  and
• 23:50
  camp
• 23:50
  app
• 23:50
  and
• 23:51
  Campground
• 23:52
  view.
• 23:52
  And
• 23:52
  it's
• 23:52
  fun
• 23:53
  to
• 23:53
  in
• 23:53
  some
• 23:53
  ways
• 23:54
  they
• 23:54
  have
• 23:54
  eclipse,
• 23:55
  the
• 23:55
  hotel
• 23:55
  industry
• 23:56
  and
• 23:56
  some
• 23:56
  of
• 23:56
  the
• 23:56
  innovation
• 23:57
  and
• 23:57
  uniqueness
• 23:57
  and
• 23:57
  offerings
• 23:58
  of
• 23:58
  what
• 23:58
  you
• 23:58
  can.
• 23:59
  And
• 23:59
  mainly
• 23:59
  because
• 23:59
  there's
• 24:00
  not
• 24:00
  so
• 24:00
  many
• 24:00
  restrictions
• 24:00
  with
• 24:01
  brand
• 24:01
  requirements
• 24:02
  like
• 24:02
  a
• 24:02
  Mart
• 24:02
  or
• 24:02
  Hilton
• 24:03
  or
• 24:03
  some
• 24:03
  of
• 24:03
  those
• 24:03
  things
• 24:04
  where
• 24:04
  you
• 24:04
  can
• 24:04
  integrate
• 24:04
  a
• 24:04
  lot
• 24:04
  more
• 24:05
  easily
• 24:05
  with
• 24:05
  the
• 24:05
  APIs.
• 24:06
  But
• 24:06
  it
• 24:06
  is
• 24:06
  definitely
• 24:07
  fun
• 24:07
  to
• 24:07
  see
• 24:08
  the
• 24:09
  camp
• 24:10
  Camping
• 24:10
  world
• 24:11
  in
• 24:11
  many
• 24:12
  aspects,
• 24:12
  eclipse,
• 24:13
  the
• 24:13
  hotel
• 24:13
  world
• 24:14
  and
• 24:14
  the
• 24:14
  innovation
• 24:14
  side.
• 24:15
  Which
• 24:15
  is
• 24:15
  pretty
• 24:15
  cool
• 24:15
  because
• 24:16
  there's
• 24:16
  no,
• 24:17
  there's
• 24:17
  really
• 24:17
  very
• 24:17
  few,
• 24:18
  hotels
• 24:18
  in
• 24:18
  the
• 24:18
  country
• 24:19
  and
• 24:19
  the
• 24:19
  world
• 24:19
  that,
• 24:20
  that
• 24:20
  have
• 24:20
  that
• 24:21
  level
• 24:21
  of
• 24:21
  detail.
• 24:22
  Like
• 24:22
  your
• 24:22
  app
• 24:22
  has
• 24:23
  Simon,
• 24:23
  your
• 24:23
  map
• 24:23
  has
• 24:24
  or
• 24:24
  Joe's
• 24:24
  app.
• 24:25
  So
• 24:25
  it's,
• 24:26
  it
• 24:26
  is
• 24:26
  pretty
• 24:26
  cool
• 24:26
  to
• 24:26
  see
• 24:27
  how
• 24:27
  it's
• 24:27
  going.
• 24:29
  I'd
• 24:29
  like
• 24:30
  to,
• 24:30
  okay,
• 24:30
  so
• 24:30
  let's
• 24:30
  propose
• 24:31
  this.
• 24:31
  Let's
• 24:32
  just
• 24:32
  throw
• 24:32
  something
• 24:32
  out
• 24:33
  there
• 24:33
  and
• 24:33
  put
• 24:33
  everybody
• 24:34
  on
• 24:34
  the
• 24:34
  spot.
• 24:34
  Simon
• 24:35
  first,
• 24:35
  I
• 24:35
  wanna
• 24:35
  know
• 24:35
  how
• 24:35
  much
• 24:36
  does
• 24:36
  this
• 24:36
  typically
• 24:36
  cost?
• 24:37
  And
• 24:37
  I
• 24:37
  guess
• 24:38
  if
• 24:38
  you
• 24:38
  don't
• 24:38
  know
• 24:39
  the
• 24:39
  conversion,
• 24:39
  that's
• 24:39
  fine.
• 24:40
  We'll
• 24:40
  convert
• 24:40
  it
• 24:40
  later,
• 24:40
  but
• 24:41
  in
• 24:41
  euros
• 24:42
  it's
• 24:42
  fine.
• 24:42
  But
• 24:42
  how
• 24:42
  much
• 24:43
  does
• 24:43
  it
• 24:43
  cost?
• 24:43
  A
• 24:43
  typical
• 24:44
  size,
• 24:44
  medium
• 24:45
  size
• 24:45
  Campground,
• 24:46
  or
• 24:46
  RV
• 24:46
  park
• 24:47
  to
• 24:47
  get
• 24:47
  one
• 24:47
  of
• 24:47
  these
• 24:47
  maps?
• 24:49
  Yeah,
• 24:49
  so
• 24:49
  we
• 24:49
  charge
• 24:50
  per
• 24:50
  site.
• 24:50
  So
• 24:51
  if
• 24:51
  it's
• 24:51
  a
• 24:51
  hundred
• 24:51
  sites,
• 24:52
  Campground,
• 24:54
  it's
• 24:54
  one
• 24:54
  price.
• 24:54
  And
• 24:54
  if
• 24:55
  it's
• 24:55
  200,
• 24:55
  it's
• 24:55
  pretty
• 24:56
  much
• 24:56
  twice.
• 24:56
  We
• 24:56
  charge
• 24:57
  around
• 24:57
  $5
• 24:58
  per
• 24:58
  site
• 24:58
  at
• 24:58
  the
• 24:58
  moment.
• 24:59
  And
• 24:59
  that's
• 24:59
  for
• 25:00
  an
• 25:00
  annual
• 25:00
  subscription.
• 25:01
  We
• 25:01
  have
• 25:01
  three
• 25:01
  levels,
• 25:02
  so
• 25:02
  that's
• 25:02
  down
• 25:02
  the
• 25:02
  middle
• 25:03
  price.
• 25:04
  And
• 25:04
  then
• 25:04
  we
• 25:04
  have
• 25:04
  an
• 25:04
  onboarding
• 25:05
  fee
• 25:05
  which
• 25:05
  covers,
• 25:06
  the
• 25:06
  first
• 25:06
  time
• 25:07
  we
• 25:07
  need
• 25:07
  to
• 25:07
  create
• 25:07
  the
• 25:07
  map,
• 25:08
  which
• 25:08
  is
• 25:08
  the
• 25:08
  highest
• 25:09
  amount
• 25:09
  of
• 25:09
  workload.
• 25:10
  And
• 25:10
  then
• 25:10
  it's,
• 25:10
  that
• 25:10
  maintenance
• 25:11
  per
• 25:11
  year.
• 25:12
  So
• 25:12
  it's
• 25:13
  pretty
• 25:13
  cost
• 25:13
  effective.
• 25:14
  We're
• 25:14
  selling
• 25:14
  pretty
• 25:15
  well.
• 25:15
  And
• 25:15
  I
• 25:15
  think
• 25:15
  the
• 25:15
  value
• 25:16
  is
• 25:16
  seen
• 25:17
  by
• 25:17
  the
• 25:17
  campgrounds
• 25:17
  we
• 25:18
  have.
• 25:18
  And
• 25:18
  that's,
• 25:18
  for
• 25:19
  a
• 25:19
  map,
• 25:19
  you
• 25:19
  get
• 25:19
  an
• 25:19
  iframe,
• 25:20
  stick
• 25:20
  it
• 25:20
  in
• 25:20
  your
• 25:21
  websites
• 25:21
  API
• 25:22
  connections
• 25:22
  and
• 25:23
  all
• 25:23
  sorts
• 25:23
  of
• 25:23
  stuff.
• 25:26
  All
• 25:26
  right.
• 25:27
  One,
• 25:27
  I'm
• 25:27
  just
• 25:27
  curious,
• 25:28
  Joe,
• 25:28
  you
• 25:28
  work
• 25:28
  with
• 25:29
  a
• 25:29
  lot
• 25:29
  of
• 25:29
  small
• 25:29
  campgrounds.
• 25:30
  Mike,
• 25:30
  you
• 25:30
  obviously
• 25:31
  own
• 25:31
  a
• 25:31
  couple
• 25:32
  is
• 25:32
  this
• 25:32
  cost
• 25:32
  effective
• 25:33
  for
• 25:33
  campgrounds?
• 25:35
  From
• 25:35
  what
• 25:35
  you've
• 25:35
  heard,
• 25:36
  Joe,
• 25:36
  is
• 25:36
  this
• 25:37
  able
• 25:37
  is
• 25:38
  that
• 25:38
  numbers
• 25:38
  that
• 25:39
  you
• 25:39
  could
• 25:39
  digest?
• 25:40
  That's
• 25:40
  an
• 25:40
  annual
• 25:40
  price
• 25:41
  just
• 25:41
  to
• 25:41
  make
• 25:41
  it
• 25:42
  clear
• 25:43
  for.
• 25:46
  I
• 25:47
  would
• 25:47
  imagine
• 25:47
  for
• 25:47
  my
• 25:47
  customers,
• 25:48
  it
• 25:48
  would
• 25:48
  depend
• 25:48
  on
• 25:49
  what
• 25:49
  the
• 25:49
  startup
• 25:49
  price
• 25:50
  is
• 25:50
  and
• 25:51
  how
• 25:51
  many
• 25:51
  sites
• 25:52
  they
• 25:52
  have
• 25:52
  in
• 25:52
  their
• 25:52
  needs.
• 25:52
  So
• 25:53
  every
• 25:53
  Campground
• 25:53
  owner
• 25:53
  is
• 25:53
  gonna
• 25:54
  be
• 25:54
  different,
• 25:54
  same
• 25:54
  with
• 25:55
  us,
• 25:55
  our
• 25:55
  pricing.
• 25:55
  We'll
• 25:56
  give
• 25:56
  it
• 25:56
  to
• 25:56
  one
• 25:56
  Campground
• 25:57
  owner
• 25:57
  and
• 25:57
  they'll
• 25:57
  say,
• 25:58
  please,
• 25:58
  don't
• 25:58
  double
• 25:58
  it
• 25:58
  next
• 25:59
  year.
• 25:59
  Cuz
• 25:59
  they
• 25:59
  would
• 25:59
  have,
• 26:00
  they
• 26:00
  would
• 26:00
  pay
• 26:00
  it,
• 26:00
  and
• 26:00
  then
• 26:01
  really
• 26:01
  go
• 26:01
  to
• 26:01
  another
• 26:01
  Campground
• 26:02
  owner.
• 26:02
  It'll
• 26:02
  say
• 26:03
  that
• 26:03
  is
• 26:03
  the
• 26:03
  most
• 26:03
  expensive
• 26:04
  thing
• 26:04
  I've
• 26:04
  ever
• 26:04
  heard
• 26:04
  of.
• 26:05
  And
• 26:05
  everyone
• 26:05
  has
• 26:05
  different
• 26:06
  opinions
• 26:06
  on
• 26:06
  yeah,
• 26:06
  just
• 26:07
  as
• 26:07
  a
• 26:07
  generic
• 26:07
  kind
• 26:08
  of
• 26:08
  blanket.
• 26:08
  Like
• 26:08
  it's
• 26:08
  not
• 26:09
  reasonable
• 26:09
  to
• 26:10
  me.
• 26:10
  The
• 26:10
  pricing
• 26:11
  doesn't
• 26:11
  seem
• 26:11
  way
• 26:11
  out
• 26:11
  of
• 26:11
  line
• 26:12
  with
• 26:12
  the
• 26:12
  other
• 26:13
  type
• 26:13
  of
• 26:13
  mapping
• 26:14
  softwares
• 26:14
  I've
• 26:14
  seen.
• 26:14
  And
• 26:14
  so
• 26:15
  I
• 26:15
  wouldn't
• 26:15
  believe
• 26:15
  well
• 26:15
  that's
• 26:15
  the
• 26:15
  thing,
• 26:16
  like
• 26:16
  it
• 26:16
  seems
• 26:17
  honestly
• 26:17
  that's
• 26:17
  what
• 26:17
  surprised
• 26:18
  me.
• 26:18
  It
• 26:18
  seems
• 26:18
  in
• 26:18
  line
• 26:18
  with
• 26:18
  some
• 26:19
  of
• 26:19
  the
• 26:19
  other
• 26:19
  Matt
• 26:19
  things
• 26:19
  we've
• 26:19
  seen,
• 26:20
  but
• 26:20
  it's
• 26:20
  that
• 26:20
  his
• 26:21
  is,
• 26:21
  it
• 26:21
  appears
• 26:22
  on
• 26:22
  the
• 26:22
  surface
• 26:22
  to
• 26:22
  be
• 26:23
  a
• 26:23
  little
• 26:23
  bit
• 26:23
  better
• 26:24
  and
• 26:24
  little
• 26:24
  bit
• 26:25
  being
• 26:25
  maybe
• 26:25
  an
• 26:25
  understatement
• 26:29
  from
• 26:29
  the
• 26:29
  traditional
• 26:30
  not,
• 26:31
  yeah,
• 26:31
  I
• 26:31
  think
• 26:32
  mapping
• 26:32
  for
• 26:32
  sure.
• 26:33
  Straight
• 26:34
  up
• 26:34
  mapping.
• 26:35
  Definitely.
• 26:35
  But
• 26:36
  as
• 26:36
  Mike
• 26:36
  was
• 26:36
  saying,
• 26:36
  you
• 26:37
  have
• 26:37
  your
• 26:37
  trade
• 26:37
  offs
• 26:38
  right.
• 26:38
  Of
• 26:38
  your
• 26:39
  what
• 26:39
  you're
• 26:39
  focusing
• 26:40
  on,
• 26:40
  is
• 26:40
  it
• 26:40
  the
• 26:40
  map?
• 26:41
  Is
• 26:41
  it
• 26:41
  the
• 26:42
  360
• 26:42
  views?
• 26:43
  And
• 26:43
  then
• 26:43
  are
• 26:43
  you
• 26:43
  paying
• 26:43
  those
• 26:44
  together?
• 26:44
  And
• 26:44
  doing
• 26:45
  both
• 26:45
  and
• 26:45
  then
• 26:45
  how
• 26:46
  do
• 26:46
  they
• 26:46
  work
• 26:46
  together,
• 26:46
  meld
• 26:47
  together
• 26:47
  and
• 26:47
  how
• 26:47
  they
• 26:47
  look,
• 26:48
  all
• 26:48
  of
• 26:48
  that
• 26:48
  stuff
• 26:48
  is
• 26:49
  gonna
• 26:49
  go
• 26:49
  into
• 26:50
  what
• 26:51
  the
• 26:51
  most
• 26:51
  important
• 26:51
  thing
• 26:52
  for
• 26:52
  the
• 26:52
  Campground
• 26:52
  owner
• 26:52
  is.
• 26:52
  And
• 26:53
  it's
• 26:53
  obviously
• 26:53
  gonna
• 26:53
  depend
• 26:54
  on
• 26:54
  the
• 26:55
  clientele.
• 26:55
  They're
• 26:55
  bringing
• 26:56
  in
• 26:56
  the
• 26:56
  types
• 26:56
  of
• 26:56
  amenities
• 26:57
  they
• 26:57
  offer.
• 26:58
  And
• 26:58
  if
• 26:58
  they're
• 26:59
  trying
• 26:59
  to
• 26:59
  provide
• 27:00
  ease
• 27:00
  of
• 27:01
  use
• 27:01
  while
• 27:02
  they're
• 27:02
  in
• 27:02
  the
• 27:02
  Campground
• 27:03
  or
• 27:04
  ease
• 27:04
  of
• 27:04
  use
• 27:05
  before
• 27:06
  they
• 27:06
  get
• 27:06
  there,
• 27:06
  I
• 27:07
  think
• 27:07
  those
• 27:07
  are
• 27:07
  two
• 27:07
  different
• 27:08
  things.
• 27:08
  And
• 27:08
  those
• 27:09
  two
• 27:09
  different
• 27:09
  products
• 27:10
  provide
• 27:10
  different
• 27:10
  things.
• 27:10
  I
• 27:10
  don't
• 27:11
  know,
• 27:11
  like
• 27:11
  the
• 27:11
  360
• 27:12
  tours
• 27:12
  I
• 27:12
  think
• 27:13
  are
• 27:13
  a
• 27:13
  little
• 27:13
  less
• 27:13
  gonna
• 27:13
  be
• 27:13
  used
• 27:14
  while
• 27:14
  you're
• 27:14
  on
• 27:14
  site,
• 27:15
  whereas
• 27:16
  Simon's
• 27:16
  map
• 27:17
  wouldn't
• 27:17
  be
• 27:17
  used
• 27:17
  on
• 27:17
  site.
• 27:18
  And
• 27:18
  then
• 27:18
  I
• 27:18
  think
• 27:18
  Simon's
• 27:18
  map
• 27:19
  is
• 27:20
  usable
• 27:20
  when
• 27:21
  you're
• 27:21
  picking,
• 27:21
  but
• 27:21
  a
• 27:21
  360
• 27:22
  tour
• 27:22
  might
• 27:22
  be
• 27:22
  a
• 27:22
  little
• 27:23
  more.
• 27:23
  A
• 27:23
  little
• 27:24
  more
• 27:24
  context
• 27:25
  than
• 27:25
  the
• 27:25
  end
• 27:26
  user.
• 27:27
  I
• 27:27
  think
• 27:27
  too,
• 27:27
  as
• 27:28
  a,
• 27:28
  as
• 27:28
  an
• 27:28
  operator,
• 27:29
  like
• 27:29
  I
• 27:30
  know
• 27:30
  I
• 27:30
  worked
• 27:30
  with
• 27:30
  a
• 27:30
  few
• 27:31
  smart
• 27:31
  management
• 27:32
  software
• 27:32
  companies
• 27:33
  and
• 27:33
  they
• 27:33
  build
• 27:33
  in
• 27:33
  map
• 27:34
  building
• 27:34
  fees
• 27:34
  and
• 27:34
  stuff
• 27:35
  too.
• 27:35
  I
• 27:35
  think
• 27:35
  as
• 27:35
  an
• 27:35
  operator,
• 27:36
  especially
• 27:36
  a
• 27:36
  smaller
• 27:37
  operator,
• 27:37
  you're
• 27:38
  in
• 27:38
  this
• 27:38
  position
• 27:38
  where
• 27:39
  like,
• 27:39
  how
• 27:39
  many
• 27:39
  maps
• 27:39
  am
• 27:39
  I
• 27:39
  gonna
• 27:40
  pay
• 27:40
  for?
• 27:40
  And
• 27:41
  those
• 27:41
  kinds
• 27:41
  of
• 27:41
  things,
• 27:41
  right?
• 27:42
  It
• 27:42
  goes
• 27:42
  back
• 27:42
  to
• 27:42
  what
• 27:43
  Mike
• 27:43
  was
• 27:43
  saying
• 27:43
  about
• 27:43
  using
• 27:44
  all
• 27:44
  this
• 27:45
  variety
• 27:46
  of
• 27:46
  tools.
• 27:47
  It
• 27:47
  does
• 27:47
  end
• 27:47
  up
• 27:47
  getting,
• 27:48
  I
• 27:48
  think
• 27:49
  for
• 27:49
  some
• 27:49
  operators
• 27:49
  to
• 27:49
  a
• 27:49
  point
• 27:50
  where,
• 27:50
  it
• 27:50
  can
• 27:50
  be
• 27:50
  cost
• 27:50
  prohibitive.
• 27:51
  To
• 27:51
  choose
• 27:52
  multiples
• 27:52
  for
• 27:53
  sure.
• 27:53
  That's
• 27:53
  why
• 27:53
  I
• 27:54
  asked.
• 27:54
  Yeah.
• 27:54
  And
• 27:55
  that's
• 27:55
  why
• 27:55
  I
• 27:55
  asked
• 27:55
  the
• 27:55
  question
• 27:55
  in
• 27:55
  the
• 27:55
  beginning,
• 27:56
  because
• 27:56
  I
• 27:56
  think,
• 27:56
  every
• 27:57
  Campground
• 27:57
  owner
• 27:57
  is
• 27:58
  gonna
• 27:58
  ask
• 27:58
  the
• 27:58
  same
• 27:58
  question
• 27:59
  is
• 27:59
  which
• 27:59
  one
• 27:59
  do
• 27:59
  I
• 27:59
  need
• 27:59
  and
• 28:00
  how
• 28:00
  much,
• 28:00
  so
• 28:00
  I
• 28:01
  started
• 28:01
  of
• 28:01
  course,
• 28:02
  Googling
• 28:02
  assignments,
• 28:03
  talking,
• 28:03
  I'm
• 28:03
  looking.
• 28:03
  And
• 28:03
  then,
• 28:04
  I've
• 28:04
  looked
• 28:04
  at
• 28:04
  Joe's
• 28:04
  product
• 28:05
  a
• 28:05
  couple
• 28:05
  times
• 28:05
  and
• 28:06
  I've
• 28:06
  looked
• 28:06
  at
• 28:06
  Campground
• 28:06
  views
• 28:07
  and
• 28:07
  then
• 28:07
  we're
• 28:07
  working
• 28:08
  with
• 28:08
  camp
• 28:08
  spot
• 28:08
  on
• 28:09
  their
• 28:09
  API.
• 28:10
  And
• 28:10
  all
• 28:10
  of
• 28:10
  a
• 28:10
  sudden
• 28:10
  I'm
• 28:11
  up
• 28:11
  to
• 28:11
  $12,000.
• 28:12
  And
• 28:12
  then
• 28:12
  another
• 28:12
  six
• 28:13
  grand
• 28:13
  annual.
• 28:14
  And
• 28:14
  so
• 28:14
  it's
• 28:14
  that's
• 28:14
  a
• 28:14
  lot
• 28:15
  to
• 28:15
  add,
• 28:15
  in
• 28:15
  a
• 28:15
  year
• 28:16
  and
• 28:16
  I'm
• 28:16
  a
• 28:16
  larger,
• 28:17
  larger
• 28:17
  resort,
• 28:18
  obviously.
• 28:18
  So
• 28:18
  those
• 28:19
  are
• 28:19
  the
• 28:19
  things
• 28:19
  that
• 28:20
  you
• 28:20
  have
• 28:20
  to
• 28:20
  balance,
• 28:21
  what
• 28:21
  you
• 28:21
  want,
• 28:21
  what
• 28:21
  your
• 28:22
  needs
• 28:22
  are.
• 28:22
  And
• 28:22
  as
• 28:23
  Joe
• 28:23
  mentioned,
• 28:23
  it's
• 28:23
  gonna
• 28:23
  vary
• 28:24
  depending
• 28:24
  on
• 28:24
  Campground,
• 28:24
  what
• 28:25
  you
• 28:25
  want,
• 28:25
  what
• 28:25
  you
• 28:25
  need
• 28:25
  and
• 28:25
  what
• 28:26
  you
• 28:26
  have.
• 28:26
  If
• 28:26
  somebody
• 28:27
  doesn't
• 28:27
  have
• 28:27
  a
• 28:27
  PMs
• 28:28
  like
• 28:28
  camp
• 28:28
  spot
• 28:28
  and
• 28:28
  they've
• 28:29
  got
• 28:29
  something
• 28:29
  with
• 28:29
  less
• 28:30
  offerings
• 28:31
  that
• 28:31
  doesn't
• 28:31
  have
• 28:31
  a
• 28:31
  good
• 28:32
  map
• 28:32
  already,
• 28:33
  or
• 28:33
  doesn't
• 28:33
  have
• 28:33
  site
• 28:34
  lock
• 28:34
  fees
• 28:34
  or
• 28:34
  doesn't
• 28:35
  have.
• 28:35
  Pictures
• 28:36
  or,
• 28:36
  isn't
• 28:36
  working
• 28:37
  with
• 28:37
  a
• 28:37
  great
• 28:37
  marketing
• 28:38
  team,
• 28:38
  like
• 28:38
  Insider
• 28:38
  Perks,
• 28:39
  that's
• 28:39
  certainly
• 28:40
  gonna
• 28:40
  be
• 28:40
  something
• 28:41
  that's
• 28:41
  gonna
• 28:41
  be
• 28:41
  head
• 28:41
  and
• 28:41
  shoulders,
• 28:42
  above
• 28:42
  what
• 28:42
  they
• 28:42
  have.
• 28:43
  think
• 28:43
  a
• 28:43
  lot
• 28:43
  of
• 28:43
  it
• 28:43
  too
• 28:44
  is
• 28:44
  tracking
• 28:44
  how
• 28:44
  sometimes
• 28:45
  you're
• 28:45
  gonna
• 28:45
  have
• 28:45
  to
• 28:45
  try
• 28:46
  some
• 28:46
  of
• 28:46
  this
• 28:46
  stuff,
• 28:46
  whether
• 28:47
  it's
• 28:47
  Simon's
• 28:47
  or
• 28:48
  Campground
• 28:48
  view
• 28:48
  or
• 28:48
  whatever
• 28:49
  else.
• 28:49
  And
• 28:49
  then
• 28:49
  you're
• 28:49
  gonna
• 28:49
  have
• 28:50
  to
• 28:50
  do
• 28:50
  some
• 28:50
  very
• 28:50
  heavy
• 28:51
  tracking
• 28:51
  of
• 28:51
  the
• 28:51
  clicks
• 28:52
  and
• 28:52
  the
• 28:52
  analytics
• 28:52
  and
• 28:52
  the
• 28:52
  behavior
• 28:53
  and
• 28:53
  the
• 28:53
  results
• 28:54
  and
• 28:54
  the
• 28:55
  ROI
• 28:55
  from
• 28:55
  monetary
• 28:56
  spend
• 28:56
  and
• 28:56
  all
• 28:56
  that
• 28:56
  kind
• 28:57
  of
• 28:57
  stuff.
• 28:57
  And
• 28:57
  then
• 28:57
  you're
• 28:57
  gonna
• 28:57
  have
• 28:58
  to
• 28:58
  say,
• 28:58
  I've
• 28:58
  used
• 28:58
  this
• 28:59
  for
• 28:59
  three
• 28:59
  months,
• 28:59
  six
• 28:59
  months,
• 29:00
  12
• 29:00
  months,
• 29:01
  it's
• 29:01
  gotten
• 29:01
  me
• 29:01
  this,
• 29:02
  cut
• 29:02
  it.
• 29:02
  Or
• 29:02
  it's
• 29:02
  gotten
• 29:02
  me
• 29:03
  this,
• 29:03
  keep
• 29:03
  it.
• 29:04
  And
• 29:04
  some
• 29:04
  of
• 29:04
  it's
• 29:04
  just
• 29:04
  gonna
• 29:05
  require
• 29:05
  park
• 29:06
  owners
• 29:06
  who
• 29:07
  don't
• 29:07
  know
• 29:07
  the
• 29:07
  answers
• 29:08
  to
• 29:08
  these
• 29:08
  questions
• 29:08
  for
• 29:08
  themselves
• 29:09
  yet
• 29:10
  to
• 29:10
  track
• 29:10
  it
• 29:10
  and
• 29:10
  then
• 29:11
  not
• 29:11
  waste
• 29:12
  money,
• 29:12
  but
• 29:12
  waste
• 29:13
  money
• 29:13
  for
• 29:13
  three
• 29:13
  or
• 29:13
  six
• 29:14
  months
• 29:15
  to
• 29:15
  get
• 29:15
  that
• 29:15
  data
• 29:16
  and
• 29:16
  determinate.
• 29:18
  We're
• 29:18
  always
• 29:18
  willing
• 29:18
  to
• 29:19
  pilot
• 29:19
  it,
• 29:19
  for
• 29:19
  a
• 29:20
  us
• 29:20
  product,
• 29:20
  if
• 29:21
  you
• 29:21
  need
• 29:21
  a
• 29:21
  us
• 29:21
  product
• 29:22
  and
• 29:22
  you
• 29:22
  wanna
• 29:22
  partner
• 29:23
  for
• 29:23
  free.
• 29:24
  yeah,
• 29:24
  we
• 29:24
  could
• 29:24
  be
• 29:25
  a
• 29:25
  good
• 29:25
  old
• 29:25
  reference.
• 29:26
  You
• 29:27
  heard
• 29:27
  it
• 29:27
  here
• 29:27
  first
• 29:28
  recording.
• 29:28
  I
• 29:29
  dunno,
• 29:30
  go.
• 29:31
  Do
• 29:31
  you
• 29:31
  have
• 29:31
  any
• 29:32
  us
• 29:32
  clients,
• 29:32
  Simon?
• 29:33
  We've
• 29:33
  had
• 29:33
  a
• 29:33
  few
• 29:33
  inbound
• 29:34
  contacts.
• 29:35
  We
• 29:35
  haven't
• 29:35
  really
• 29:35
  been
• 29:35
  pushing
• 29:36
  it
• 29:36
  at
• 29:36
  the
• 29:36
  moment,
• 29:36
  but
• 29:37
  actually
• 29:37
  the
• 29:37
  last
• 29:38
  month
• 29:38
  or
• 29:38
  so
• 29:38
  I've
• 29:38
  started
• 29:39
  reaching
• 29:39
  out
• 29:39
  to
• 29:39
  talk
• 29:40
  to
• 29:40
  a
• 29:40
  few
• 29:40
  people
• 29:41
  and,
• 29:41
  we're
• 29:41
  actively
• 29:42
  looking
• 29:42
  for
• 29:42
  partners
• 29:43
  in
• 29:43
  the
• 29:43
  us
• 29:43
  side
• 29:44
  of
• 29:44
  things.
• 29:44
  And
• 29:44
  that
• 29:45
  goes
• 29:45
  across
• 29:45
  the
• 29:45
  board
• 29:46
  integration
• 29:47
  partners.
• 29:47
  We've
• 29:48
  talked
• 29:48
  to
• 29:48
  a
• 29:48
  couple
• 29:49
  reservation
• 29:49
  systems
• 29:50
  and
• 29:50
  cans
• 29:51
  is
• 29:51
  the
• 29:51
  next
• 29:51
  step.
• 29:53
  I
• 29:53
  feel
• 29:53
  like
• 29:54
  probably
• 29:55
  we
• 29:55
  could
• 29:55
  help
• 29:55
  you
• 29:55
  Simon,
• 29:56
  if
• 29:56
  we
• 29:56
  sell
• 29:57
  like
• 29:57
  a
• 29:57
  better
• 29:57
  demo
• 29:58
  of
• 29:58
  your
• 29:58
  product
• 29:58
  and
• 29:58
  got
• 29:58
  to
• 29:58
  understand
• 29:59
  it,
• 29:59
  things
• 29:59
  like
• 29:59
  that,
• 30:00
  right?
• 30:00
  Cause
• 30:00
  it
• 30:00
  looks
• 30:00
  appealing
• 30:01
  on
• 30:01
  the
• 30:01
  surface
• 30:02
  and
• 30:03
  we've
• 30:03
  got
• 30:03
  some
• 30:03
  connections
• 30:04
  to
• 30:04
  reservations
• 30:04
  providers
• 30:05
  in
• 30:05
  the
• 30:05
  United
• 30:05
  States.
• 30:06
  Mike
• 30:06
  obviously
• 30:06
  runs
• 30:07
  a
• 30:07
  really
• 30:07
  large,
• 30:08
  soon
• 30:08
  to
• 30:08
  be
• 30:08
  multiple,
• 30:09
  really
• 30:09
  large
• 30:10
  opened
• 30:10
  ground
• 30:11
  up
• 30:11
  really
• 30:11
  luxury
• 30:12
  resort
• 30:12
  developments
• 30:13
  that
• 30:13
  would
• 30:13
  give
• 30:13
  you
• 30:13
  a
• 30:13
  great
• 30:14
  testimonial
• 30:14
  piece
• 30:14
  to
• 30:15
  it
• 30:15
  right
• 30:15
  in
• 30:15
  the.
• 30:16
  Cara
• 30:17
  works
• 30:17
  for
• 30:17
  the
• 30:17
  national
• 30:18
  Canadian
• 30:18
  Camping
• 30:19
  association.
• 30:19
  Who's
• 30:20
  always
• 30:20
  looking
• 30:20
  for
• 30:20
  supplier
• 30:21
  members,
• 30:22
  which
• 30:22
  would
• 30:22
  give
• 30:23
  you
• 30:23
  a
• 30:23
  whole
• 30:23
  audience
• 30:23
  in
• 30:24
  Canada.
• 30:24
  And
• 30:24
  then
• 30:24
  obviously
• 30:25
  Joe
• 30:25
  might
• 30:25
  be
• 30:25
  interested
• 30:26
  in
• 30:26
  integrating
• 30:26
  some
• 30:27
  of
• 30:27
  it
• 30:27
  into
• 30:27
  his
• 30:27
  maps
• 30:27
  with
• 30:27
  your
• 30:28
  API.
• 30:28
  We've
• 30:28
  got
• 30:28
  a
• 30:28
  developer.
• 30:29
  We
• 30:29
  just
• 30:29
  hired
• 30:29
  works
• 30:30
  with
• 30:30
  APIs
• 30:30
  too
• 30:31
  for
• 30:31
  our
• 30:31
  marketing
• 30:31
  company.
• 30:32
  So
• 30:33
  I
• 30:33
  feel
• 30:33
  like
• 30:34
  you're
• 30:34
  talking
• 30:34
  to
• 30:34
  the
• 30:34
  right
• 30:34
  people,
• 30:34
  Simon.
• 30:37
  glad
• 30:37
  I
• 30:37
  agreed
• 30:37
  to
• 30:38
  join.
• 30:38
  No,
• 30:38
  that's
• 30:39
  fantastic.
• 30:39
  We
• 30:39
  are
• 30:39
  really
• 30:40
  open
• 30:40
  to
• 30:40
  anything
• 30:41
  at
• 30:41
  the
• 30:41
  moment.
• 30:42
  We're
• 30:42
  a
• 30:42
  startup.
• 30:42
  We
• 30:43
  have
• 30:43
  an
• 30:43
  open
• 30:43
  mind,
• 30:43
  we
• 30:44
  have
• 30:44
  a
• 30:44
  big
• 30:44
  vision,
• 30:44
  we
• 30:45
  can't
• 30:45
  do
• 30:45
  all
• 30:45
  of
• 30:45
  it
• 30:45
  on
• 30:45
  our
• 30:46
  own.
• 30:46
  And
• 30:46
  we
• 30:46
  need
• 30:47
  to
• 30:47
  learn
• 30:47
  from
• 30:47
  our
• 30:47
  partners
• 30:48
  and
• 30:48
  our
• 30:48
  users
• 30:49
  and
• 30:49
  our,
• 30:49
  and
• 30:49
  things
• 30:50
  like
• 30:50
  that.
• 30:50
  So
• 30:51
  very
• 30:51
  welcome
• 30:52
  to
• 30:53
  talk
• 30:53
  a
• 30:53
  bit
• 30:53
  more.
• 30:54
  Yeah.
• 30:55
  We
• 30:55
  probably
• 30:55
  shouldn't
• 30:55
  conduct
• 30:56
  personal
• 30:56
  business
• 30:56
  on
• 30:57
  the
• 30:57
  show,
• 30:57
  live
• 30:57
  in
• 30:57
  front
• 30:57
  of
• 30:57
  everybody
• 30:58
  else,
• 30:58
  but
• 30:58
  I
• 30:58
  feel
• 30:58
  like
• 30:58
  it
• 30:58
  would
• 30:59
  be
• 30:59
  useful.
• 30:59
  Like
• 31:00
  I
• 31:00
  would
• 31:00
  like
• 31:00
  to
• 31:00
  have
• 31:00
  a
• 31:00
  demo
• 31:01
  of
• 31:01
  it.
• 31:01
  So
• 31:01
  if
• 31:01
  you
• 31:01
  can
• 31:01
  reach
• 31:02
  out
• 31:02
  to
• 31:02
  me
• 31:02
  after
• 31:02
  the
• 31:02
  show,
• 31:03
  I'd
• 31:03
  love
• 31:03
  to
• 31:03
  see
• 31:03
  a
• 31:03
  demo.
• 31:03
  And
• 31:03
  if
• 31:04
  Mike
• 31:04
  and
• 31:04
  Joe
• 31:04
  are
• 31:04
  Kara
• 31:05
  wants
• 31:05
  to
• 31:05
  join,
• 31:05
  then
• 31:05
  we
• 31:06
  can
• 31:06
  all
• 31:06
  do
• 31:06
  that
• 31:06
  at
• 31:06
  the
• 31:06
  same
• 31:06
  time.
• 31:07
  But.
• 31:07
  Team
• 31:07
  damage.
• 31:08
  I
• 31:08
  think
• 31:08
  it'd
• 31:08
  be
• 31:08
  cool.
• 31:08
  Yeah.
• 31:09
  True.
• 31:09
  What
• 31:09
  else
• 31:09
  do
• 31:09
  we
• 31:09
  have
• 31:10
  guys?
• 31:10
  What
• 31:10
  else
• 31:10
  has
• 31:10
  been
• 31:10
  happening
• 31:11
  in
• 31:11
  the
• 31:11
  Campground
• 31:11
  industry?
• 31:12
  I
• 31:12
  just
• 31:12
  got,
• 31:12
  I
• 31:13
  don't
• 31:13
  know
• 31:13
  about
• 31:13
  what's
• 31:13
  happening
• 31:14
  in
• 31:14
  the
• 31:14
  Campground
• 31:14
  industry,
• 31:15
  but
• 31:15
  we
• 31:15
  were
• 31:15
  gone
• 31:16
  the
• 31:16
  entire
• 31:16
  month
• 31:16
  of
• 31:16
  June
• 31:17
  Camping.
• 31:17
  And
• 31:17
  actually
• 31:18
  we
• 31:18
  leave
• 31:18
  again
• 31:18
  tomorrow,
• 31:19
  geo
• 31:19
  Camping
• 31:20
  just
• 31:20
  for
• 31:20
  that's
• 31:20
  a
• 31:20
  small
• 31:21
  weekend,
• 31:21
  but
• 31:21
  life's
• 31:22
  and
• 31:22
  the,
• 31:23
  sorry,
• 31:23
  Karen
• 31:24
  said
• 31:24
  life's
• 31:25
  real
• 31:25
  pay
• 31:25
  joke
• 31:25
  sometimes.
• 31:26
  And
• 31:26
  and
• 31:26
  it
• 31:26
  can
• 31:26
  be
• 31:27
  because,
• 31:27
  like
• 31:27
  on
• 31:27
  the
• 31:27
  road
• 31:28
  I
• 31:28
  still
• 31:28
  work.
• 31:29
  It's
• 31:29
  just
• 31:29
  sometimes
• 31:29
  hard
• 31:30
  to
• 31:30
  get
• 31:30
  as
• 31:31
  much
• 31:31
  done
• 31:32
  as
• 31:32
  I
• 31:32
  should
• 31:33
  be
• 31:33
  otherwise,
• 31:33
  but
• 31:34
  it's
• 31:34
  things
• 31:34
  for
• 31:34
  us.
• 31:35
  It's
• 31:35
  things
• 31:35
  we
• 31:35
  still
• 31:35
  do.
• 31:36
  We
• 31:36
  have.
• 31:37
  Clients
• 31:38
  that
• 31:38
  we
• 31:38
  wanna
• 31:38
  visit.
• 31:38
  We
• 31:39
  have
• 31:39
  potential
• 31:39
  clients
• 31:40
  that
• 31:40
  we
• 31:40
  would
• 31:40
  like
• 31:40
  to
• 31:40
  see
• 31:40
  as
• 31:41
  well.
• 31:41
  And
• 31:41
  then
• 31:41
  in
• 31:42
  fact,
• 31:42
  the
• 31:42
  reason
• 31:43
  we
• 31:43
  were
• 31:43
  on
• 31:43
  our
• 31:43
  trip
• 31:43
  was
• 31:43
  to
• 31:44
  go
• 31:44
  to
• 31:44
  the
• 31:45
  Florida
• 31:45
  hospitality
• 31:46
  conference.
• 31:47
  And
• 31:47
  so
• 31:47
  we
• 31:47
  were
• 31:47
  out
• 31:47
  for
• 31:47
  a
• 31:47
  month
• 31:48
  in,
• 31:48
  we
• 31:48
  had
• 31:49
  a
• 31:49
  change
• 31:49
  of
• 31:49
  plans
• 31:49
  that
• 31:50
  we
• 31:50
  had
• 31:50
  to
• 31:50
  make.
• 31:50
  And
• 31:50
  so
• 31:50
  we
• 31:51
  ended
• 31:51
  up
• 31:51
  staying
• 31:51
  a
• 31:51
  little
• 31:51
  longer.
• 31:52
  So
• 31:52
  we
• 31:52
  had
• 31:52
  a
• 31:52
  book,
• 31:52
  really
• 31:53
  tight
• 31:53
  timelines.
• 31:55
  And
• 31:55
  so
• 31:55
  in
• 31:56
  mid-June
• 31:57
  I
• 31:57
  had
• 31:57
  to
• 31:57
  call
• 31:57
  up
• 31:58
  we
• 31:58
  were,
• 31:58
  we're
• 31:58
  trying
• 31:58
  to
• 31:58
  stay
• 31:59
  at
• 31:59
  people
• 31:59
  that
• 31:59
  are
• 31:59
  potential
• 32:00
  clients.
• 32:00
  So
• 32:00
  we're
• 32:00
  staying
• 32:01
  at
• 32:01
  typically
• 32:01
  nicer
• 32:02
  places.
• 32:02
  But
• 32:02
  it
• 32:02
  was
• 32:03
  a
• 32:03
  Monday
• 32:03
  afternoon.
• 32:04
  We
• 32:04
  were
• 32:04
  trying
• 32:04
  to
• 32:04
  get
• 32:04
  two
• 32:04
  days
• 32:05
  and.
• 32:05
  Two
• 32:05
  of
• 32:05
  the
• 32:06
  good
• 32:06
  experienced
• 32:07
  places
• 32:07
  down
• 32:07
  in
• 32:08
  Georgia
• 32:08
  were
• 32:09
  looked
• 32:09
  solid.
• 32:10
  They
• 32:10
  couldn't
• 32:10
  get
• 32:11
  us
• 32:11
  in.
• 32:11
  And
• 32:11
  so
• 32:12
  we
• 32:13
  kinda
• 32:13
  looked
• 32:13
  around
• 32:13
  rose
• 32:14
  found
• 32:14
  Hilton
• 32:14
  had
• 32:15
  national
• 32:15
  RV
• 32:16
  in
• 32:16
  Hilton
• 32:16
  had
• 32:16
  obviously,
• 32:17
  and
• 32:17
  it's
• 32:18
  a
• 32:18
  new
• 32:18
  resort,
• 32:18
  so
• 32:18
  it's
• 32:18
  only
• 32:19
  three
• 32:19
  months
• 32:19
  old,
• 32:20
  so
• 32:20
  it's
• 32:20
  beautiful.
• 32:20
  It's
• 32:21
  gorgeous.
• 32:21
  And
• 32:21
  it
• 32:21
  was
• 32:22
  fairly
• 32:23
  open,
• 32:23
  it
• 32:23
  was
• 32:23
  about
• 32:24
  a
• 32:24
  third
• 32:24
  full
• 32:25
  just
• 32:25
  because
• 32:25
  it
• 32:25
  doesn't
• 32:25
  have
• 32:25
  enough
• 32:26
  people
• 32:26
  that
• 32:26
  know
• 32:27
  about
• 32:27
  it.
• 32:27
  Same
• 32:27
  with
• 32:28
  T
• 32:28
  Ridge
• 32:28
  in
• 32:28
  Georgia.
• 32:29
  You
• 32:29
  name
• 32:29
  been
• 32:29
  open
• 32:30
  for
• 32:30
  about
• 32:30
  nine
• 32:30
  months
• 32:31
  another
• 32:31
  gorgeous
• 32:32
  resort,
• 32:33
  but
• 32:33
  they're
• 32:34
  easy
• 32:34
  to
• 32:34
  get
• 32:34
  in
• 32:35
  when
• 32:35
  they're
• 32:35
  new.
• 32:36
  That's
• 32:36
  one
• 32:36
  thing
• 32:36
  I'm
• 32:36
  seeing
• 32:36
  is
• 32:37
  a
• 32:37
  lot
• 32:37
  of
• 32:37
  the
• 32:37
  newer
• 32:37
  resorts
• 32:37
  they're
• 32:38
  easy
• 32:38
  to
• 32:38
  get
• 32:38
  into
• 32:38
  right
• 32:39
  now.
• 32:39
  I
• 32:39
  think
• 32:39
  that
• 32:40
  shows
• 32:40
  that
• 32:41
  there's
• 32:41
  a
• 32:41
  place
• 32:41
  that
• 32:41
  they
• 32:42
  can
• 32:42
  be
• 32:42
  upping
• 32:43
  their
• 32:43
  game
• 32:43
  with
• 32:43
  marketing
• 32:44
  for
• 32:44
  the
• 32:44
  newer
• 32:44
  resorts.
• 32:45
  I
• 32:45
  think
• 32:46
  I
• 32:46
  think
• 32:46
  if
• 32:46
  they're
• 32:46
  that
• 32:47
  open,
• 32:47
  there's
• 32:47
  probably
• 32:48
  some
• 32:48
  marketing
• 32:48
  games
• 32:49
  to
• 32:49
  be
• 32:49
  made
• 32:49
  there.
• 32:49
  It's
• 32:50
  interesting
• 32:50
  that
• 32:50
  you
• 32:50
  say
• 32:50
  that,
• 32:51
  and
• 32:51
  I
• 32:51
  know
• 32:51
  you
• 32:51
  still
• 32:52
  have
• 32:52
  some
• 32:52
  thoughts,
• 32:52
  but
• 32:52
  I
• 32:52
  just
• 32:52
  wanted
• 32:53
  to
• 32:53
  break
• 32:53
  in
• 32:53
  when,
• 32:53
  talk
• 32:53
  about
• 32:54
  marketing
• 32:54
  specifically.
• 32:55
  Cause
• 32:55
  we
• 32:55
  were,
• 32:55
  I
• 32:55
  was
• 32:55
  having
• 32:55
  this
• 32:56
  conversation
• 32:56
  with
• 32:56
  somebody
• 32:56
  else
• 32:57
  last
• 32:57
  night
• 32:57
  and
• 32:57
  I'm
• 32:57
  sure
• 32:57
  Kara
• 32:58
  can
• 32:58
  relate
• 32:58
  to
• 32:58
  this
• 32:58
  too.
• 32:59
  Like
• 32:59
  the
• 32:59
  provincial
• 33:00
  parks
• 33:00
  up
• 33:00
  here
• 33:01
  in
• 33:01
  Alberta
• 33:02
  and
• 33:02
  BC
• 33:02
  are
• 33:03
  packed
• 33:03
  but
• 33:03
  there
• 33:04
  are
• 33:04
  a
• 33:04
  lot
• 33:04
  of
• 33:04
  other
• 33:04
  parks
• 33:05
  that
• 33:05
  are
• 33:05
  busy,
• 33:06
  but
• 33:06
  not
• 33:07
  as
• 33:07
  busy
• 33:07
  as
• 33:07
  they
• 33:08
  perhaps
• 33:08
  could
• 33:09
  be
• 33:09
  had.
• 33:09
  They
• 33:10
  have
• 33:11
  the
• 33:11
  same
• 33:11
  awareness
• 33:12
  that
• 33:12
  the
• 33:12
  provincial
• 33:12
  parks
• 33:12
  do.
• 33:13
  There
• 33:13
  are
• 33:13
  a
• 33:13
  lot
• 33:13
  of
• 33:13
  people,
• 33:13
  everybody
• 33:14
  I
• 33:14
  talk
• 33:14
  to
• 33:14
  in
• 33:14
  Alberta
• 33:15
  has
• 33:15
  no
• 33:15
  idea.
• 33:16
  There
• 33:16
  are
• 33:16
  even
• 33:16
  private
• 33:16
  campgrounds
• 33:17
  in
• 33:17
  Alberta.
• 33:18
  Yeah,
• 33:18
  but
• 33:19
  that's
• 33:19
  a
• 33:19
  lack
• 33:19
  of
• 33:19
  marketing,
• 33:20
  just
• 33:20
  like
• 33:20
  the
• 33:20
  newer
• 33:20
  resorts
• 33:21
  have
• 33:21
  a
• 33:22
  lack
• 33:22
  of
• 33:22
  marketing,
• 33:22
  just
• 33:23
  a
• 33:23
  lot
• 33:23
  of
• 33:23
  other
• 33:23
  Campground,
• 33:23
  YouTube.
• 33:25
  Yeah.
• 33:25
  It's
• 33:26
  this
• 33:26
  is
• 33:26
  a
• 33:26
  big
• 33:26
  hurdle
• 33:27
  for
• 33:27
  us.
• 33:27
  We
• 33:28
  consistently
• 33:29
  hear
• 33:30
  even
• 33:30
  on,
• 33:31
  the
• 33:31
  private
• 33:31
  Campground
• 33:32
  association
• 33:33
  in
• 33:33
  Alberta
• 33:33
  on
• 33:33
  their
• 33:33
  social
• 33:34
  media
• 33:34
  pages,
• 33:34
  we
• 33:34
  constantly
• 33:35
  get
• 33:36
  comments
• 33:36
  from
• 33:36
  consumers
• 33:37
  talking
• 33:37
  about
• 33:38
  provincial
• 33:38
  parks.
• 33:39
  And
• 33:39
  I
• 33:39
  have
• 33:39
  to
• 33:39
  consistently
• 33:40
  say
• 33:41
  we
• 33:41
  are
• 33:41
  private
• 33:41
  privately
• 33:42
  owned
• 33:42
  parks.
• 33:43
  There.
• 33:43
  We
• 33:43
  have
• 33:43
  nothing
• 33:43
  to
• 33:43
  do
• 33:43
  with
• 33:44
  those
• 33:44
  provincial
• 33:44
  parks.
• 33:45
  Please
• 33:45
  connect
• 33:45
  with
• 33:45
  these
• 33:45
  guys.
• 33:46
  I
• 33:46
  have
• 33:46
  had
• 33:46
  some
• 33:46
  recent
• 33:47
  conversations
• 33:47
  with
• 33:47
  Alberta
• 33:48
  parks
• 33:48
  about
• 33:48
  doing
• 33:49
  a
• 33:49
  better
• 33:49
  job
• 33:50
  of
• 33:50
  partnering
• 33:51
  together
• 33:51
  so
• 33:51
  that
• 33:52
  during
• 33:52
  the
• 33:52
  reservation
• 33:53
  process
• 33:53
  if
• 33:53
  consumers
• 33:54
  are
• 33:54
  looking
• 33:54
  to
• 33:54
  book
• 33:55
  in
• 33:55
  a
• 33:55
  certain
• 33:56
  park
• 33:56
  and
• 33:56
  it's
• 33:56
  full
• 33:57
  I'd
• 33:57
  love
• 33:57
  to
• 33:58
  see
• 33:58
  us
• 33:58
  get
• 33:58
  to
• 33:58
  a
• 33:58
  point
• 33:58
  where,
• 33:59
  you
• 33:59
  know,
• 33:59
  Hey,
• 33:59
  these,
• 34:00
  this
• 34:00
  park
• 34:01
  is
• 34:01
  full,
• 34:01
  but
• 34:02
  there
• 34:02
  are
• 34:02
  these
• 34:02
  four
• 34:03
  private
• 34:03
  campgrounds
• 34:04
  within.
• 34:05
  20
• 34:06
  kilometers
• 34:06
  here
• 34:07
  or
• 34:07
  whatever.
• 34:07
  Just
• 34:08
  mainly
• 34:09
  to
• 34:09
  keep
• 34:09
  guests
• 34:09
  out
• 34:10
  Camping
• 34:10
  as,
• 34:11
  regardless
• 34:11
  of
• 34:11
  where
• 34:12
  they
• 34:12
  camp,
• 34:12
  we
• 34:12
  want
• 34:12
  them
• 34:13
  to
• 34:13
  go
• 34:13
  Camping.
• 34:13
  And
• 34:13
  that
• 34:14
  frustration
• 34:15
  from
• 34:16
  consumers
• 34:16
  about
• 34:17
  that
• 34:18
  capacity,
• 34:19
  the
• 34:19
  capacity
• 34:19
  issue
• 34:20
  stuff
• 34:20
  in
• 34:20
  our
• 34:20
  public
• 34:21
  parks,
• 34:21
  our
• 34:21
  provincial
• 34:22
  and
• 34:22
  national
• 34:22
  parks
• 34:23
  risks,
• 34:23
  some
• 34:23
  dis
• 34:24
  with
• 34:24
  guests,
• 34:24
  for
• 34:25
  sure.
• 34:26
  Yeah.
• 34:26
  And
• 34:26
  the
• 34:26
  provincial
• 34:27
  parks
• 34:27
  then
• 34:27
  also,
• 34:28
  a
• 34:28
  lot
• 34:28
  of
• 34:28
  them
• 34:28
  probably
• 34:29
  have
• 34:29
  day
• 34:29
  passes
• 34:30
  and
• 34:30
  offer
• 34:31
  other
• 34:31
  amenities.
• 34:32
  And
• 34:32
  the
• 34:32
  whole
• 34:32
  point
• 34:33
  of
• 34:33
  having
• 34:34
  provincial
• 34:35
  and
• 34:35
  state
• 34:35
  parks
• 34:36
  is
• 34:36
  for
• 34:36
  people
• 34:37
  to
• 34:37
  go
• 34:37
  and
• 34:37
  experience
• 34:38
  the
• 34:38
  outdoors.
• 34:38
  So
• 34:39
  it's
• 34:39
  not
• 34:39
  like
• 34:39
  it's,
• 34:40
  going
• 34:40
  against
• 34:41
  their,
• 34:41
  their
• 34:42
  what
• 34:42
  they're
• 34:42
  there
• 34:42
  for.
• 34:43
  It
• 34:43
  just
• 34:43
  helps
• 34:43
  that.
• 34:44
  Absolutely.
• 34:45
  Yeah,
• 34:45
  no
• 34:45
  Alberta
• 34:46
  parks
• 34:46
  has
• 34:46
  been
• 34:46
  really
• 34:47
  receptive.
• 34:47
  I
• 34:48
  think
• 34:48
  that's
• 34:48
  gonna
• 34:48
  be
• 34:49
  undertake.
• 34:50
  It's
• 34:50
  gonna
• 34:50
  mean
• 34:51
  some
• 34:51
  interesting
• 34:52
  integration
• 34:53
  stuff
• 34:53
  that
• 34:54
  I've,
• 34:55
  my
• 34:55
  brain
• 34:56
  to
• 34:57
  at
• 34:57
  this
• 34:57
  point.
• 34:58
  I
• 34:58
  don't
• 34:58
  know
• 34:59
  if
• 34:59
  that
• 35:00
  will
• 35:00
  come
• 35:00
  to
• 35:00
  life
• 35:01
  or
• 35:01
  what
• 35:01
  it
• 35:01
  will
• 35:01
  look
• 35:01
  like,
• 35:02
  but
• 35:02
  I
• 35:02
  would
• 35:03
  love
• 35:03
  to
• 35:03
  see
• 35:03
  us
• 35:03
  get
• 35:04
  to
• 35:04
  a
• 35:04
  place
• 35:04
  where
• 35:04
  we're
• 35:04
  more
• 35:04
  collaborative
• 35:05
  about
• 35:05
  that
• 35:05
  too.
• 35:07
  Mike,
• 35:07
  I
• 35:07
  think
• 35:07
  you
• 35:07
  were
• 35:08
  gonna
• 35:08
  say
• 35:08
  something
• 35:08
  before
• 35:09
  care
• 35:09
  started.
• 35:10
  Yeah.
• 35:10
  I
• 35:10
  think,
• 35:11
  I
• 35:11
  live
• 35:11
  my
• 35:11
  life
• 35:11
  currently
• 35:12
  in
• 35:12
  the
• 35:13
  world
• 35:13
  that
• 35:13
  Joe's
• 35:13
  describing,
• 35:14
  as
• 35:14
  we're
• 35:14
  opening
• 35:15
  up
• 35:15
  another
• 35:15
  three
• 35:15
  resorts
• 35:16
  in
• 35:16
  the
• 35:16
  next,
• 35:16
  four
• 35:16
  to
• 35:17
  six
• 35:17
  months
• 35:17
  and
• 35:18
  the
• 35:18
  other
• 35:18
  resort
• 35:18
  is
• 35:19
  now
• 35:19
  I
• 35:19
  guess,
• 35:19
  a
• 35:19
  few
• 35:19
  years
• 35:20
  old,
• 35:20
  but
• 35:20
  went
• 35:20
  through
• 35:20
  this
• 35:21
  and
• 35:21
  I've
• 35:21
  probably
• 35:21
  visited.
• 35:23
  I
• 35:23
  dunno,
• 35:23
  50,
• 35:24
  60,
• 35:24
  70
• 35:24
  RV
• 35:25
  parks
• 35:25
  in
• 35:25
  the
• 35:25
  last
• 35:26
  year
• 35:26
  and
• 35:26
  a
• 35:26
  half
• 35:27
  of
• 35:27
  varying
• 35:27
  age,
• 35:28
  varying
• 35:29
  size
• 35:29
  varying
• 35:30
  condition.
• 35:31
  And,
• 35:32
  clearly
• 35:33
  we
• 35:33
  do
• 35:33
  a
• 35:33
  lot
• 35:34
  of
• 35:34
  marketing
• 35:34
  and
• 35:35
  it,
• 35:35
  took
• 35:35
  us
• 35:35
  a
• 35:35
  year
• 35:36
  or
• 35:36
  two
• 35:36
  to
• 35:36
  ramp
• 35:36
  up.
• 35:37
  So
• 35:37
  even
• 35:37
  with
• 35:37
  a
• 35:37
  lot
• 35:38
  of
• 35:38
  marketing,
• 35:38
  I
• 35:38
  think
• 35:38
  it
• 35:38
  is,
• 35:39
  what
• 35:39
  we've
• 35:39
  seen,
• 35:40
  especially
• 35:40
  at
• 35:40
  the
• 35:40
  older
• 35:41
  parks
• 35:41
  is
• 35:41
  even
• 35:41
  if
• 35:42
  the
• 35:42
  quality
• 35:42
  is
• 35:42
  lower,
• 35:43
  there's
• 35:44
  such
• 35:44
  a
• 35:44
  loyal
• 35:44
  following,
• 35:45
  people
• 35:45
  come
• 35:45
  back
• 35:46
  to
• 35:46
  the
• 35:46
  same
• 35:46
  place
• 35:46
  every
• 35:47
  year,
• 35:47
  or
• 35:47
  they've
• 35:47
  got
• 35:47
  a
• 35:47
  lot
• 35:48
  of
• 35:48
  annuals,
• 35:48
  seasonals
• 35:49
  that,
• 35:49
  stay
• 35:49
  been
• 35:50
  there
• 35:50
  for
• 35:50
  five,
• 35:50
  10
• 35:51
  years.
• 35:51
  So
• 35:51
  I
• 35:51
  think
• 35:51
  some
• 35:51
  of
• 35:51
  it's
• 35:52
  like
• 35:52
  to
• 35:52
  Kara's
• 35:52
  point
• 35:53
  education.
• 35:54
  I
• 35:54
  think
• 35:54
  some
• 35:54
  of
• 35:54
  it
• 35:55
  is
• 35:55
  as
• 35:55
  these
• 35:58
  global
• 35:58
  booking
• 35:59
  sites
• 35:59
  continue
• 35:59
  to
• 35:59
  grow,
• 36:00
  where
• 36:00
  you
• 36:00
  can,
• 36:01
  like
• 36:01
  an
• 36:01
  Expedia,
• 36:02
  whether
• 36:02
  it's
• 36:02
  one
• 36:02
  of
• 36:02
  the
• 36:02
  other
• 36:03
  10
• 36:03
  or
• 36:03
  15
• 36:04
  compendium
• 36:04
  or
• 36:04
  good
• 36:05
  San
• 36:05
  or
• 36:05
  any
• 36:05
  of
• 36:05
  these
• 36:05
  other
• 36:05
  ones
• 36:06
  where
• 36:06
  you
• 36:06
  can
• 36:06
  search
• 36:06
  for
• 36:06
  a
• 36:06
  park
• 36:07
  and
• 36:08
  look
• 36:08
  for
• 36:08
  availability
• 36:09
  that
• 36:09
  will
• 36:09
  help.
• 36:09
  But
• 36:10
  I
• 36:10
  do
• 36:10
  think
• 36:10
  it's,
• 36:11
  it
• 36:11
  is
• 36:11
  just
• 36:12
  going
• 36:12
  to
• 36:12
  be,
• 36:13
  you.
• 36:15
  Year
• 36:15
  to
• 36:15
  two
• 36:15
  year
• 36:15
  ramp
• 36:16
  time,
• 36:16
  for
• 36:16
  the
• 36:16
  new,
• 36:17
  and
• 36:17
  that's
• 36:17
  what
• 36:17
  we
• 36:17
  have
• 36:17
  built
• 36:17
  in
• 36:18
  on
• 36:18
  our
• 36:18
  timeframes.
• 36:19
  And
• 36:19
  Joe,
• 36:19
  I've
• 36:19
  been
• 36:19
  to
• 36:20
  that,
• 36:20
  that,
• 36:20
  that
• 36:20
  park,
• 36:20
  you
• 36:20
  mentioned,
• 36:21
  obviously
• 36:21
  it's
• 36:21
  right
• 36:21
  by
• 36:22
  our
• 36:22
  resort.
• 36:22
  I've
• 36:22
  been
• 36:22
  there
• 36:23
  a
• 36:23
  couple
• 36:23
  times,
• 36:23
  but
• 36:23
  we
• 36:23
  were
• 36:24
  surprised
• 36:24
  by
• 36:25
  the
• 36:25
  vacancy
• 36:26
  as
• 36:26
  well.
• 36:26
  Depending
• 36:27
  on
• 36:27
  pricing,
• 36:28
  depending
• 36:28
  on
• 36:29
  marketing,
• 36:29
  it's
• 36:29
  a
• 36:29
  lot
• 36:30
  of
• 36:30
  different
• 36:30
  factors
• 36:30
  depending
• 36:31
  on
• 36:31
  density
• 36:31
  of
• 36:31
  the
• 36:31
  area,
• 36:32
  what's,
• 36:32
  what's
• 36:33
  the
• 36:33
  park
• 36:33
  size,
• 36:33
  it's
• 36:33
  just,
• 36:33
  it's
• 36:34
  an
• 36:34
  interesting
• 36:34
  conundrum.
• 36:35
  And,
• 36:35
  Brian
• 36:35
  and
• 36:35
  I
• 36:35
  have
• 36:35
  talked
• 36:35
  about
• 36:36
  this
• 36:36
  a
• 36:36
  couple
• 36:36
  times,
• 36:36
  trying
• 36:37
  to
• 36:37
  figure
• 36:37
  out,
• 36:37
  when
• 36:38
  will
• 36:38
  be
• 36:38
  the
• 36:38
  conglomeration
• 36:39
  of
• 36:39
  a
• 36:39
  booking
• 36:40
  app
• 36:40
  for
• 36:40
  RVs,
• 36:41
  where
• 36:41
  you
• 36:41
  can
• 36:41
  go
• 36:41
  and
• 36:42
  put,
• 36:42
  where
• 36:42
  you
• 36:42
  wanna
• 36:42
  stay,
• 36:43
  how
• 36:43
  many
• 36:43
  nights
• 36:44
  and
• 36:44
  what
• 36:44
  the
• 36:44
  parks
• 36:45
  show
• 36:45
  up,
• 36:45
  and
• 36:45
  so
• 36:45
  I
• 36:46
  think
• 36:46
  that's
• 36:46
  gotta
• 36:46
  be
• 36:46
  the
• 36:47
  next
• 36:47
  evolution
• 36:48
  you,
• 36:48
  of
• 36:48
  our
• 36:48
  industry
• 36:49
  to
• 36:49
  help,
• 36:49
  with
• 36:49
  that.
• 36:50
  I'd
• 36:50
  be
• 36:50
  fascinated
• 36:51
  to
• 36:51
  hear
• 36:51
  your
• 36:52
  your
• 36:53
  hypothesis
• 36:54
  on
• 36:55
  that
• 36:55
  timeline
• 36:56
  gentleman.
• 36:56
  Honestly
• 36:56
  it's
• 36:57
  really
• 36:57
  not
• 36:57
  that
• 36:57
  hard
• 36:58
  to
• 36:58
  do.
• 36:58
  If
• 36:58
  you
• 36:59
  have
• 36:59
  companies
• 36:59
  like
• 37:00
  Simon,
• 37:00
  like
• 37:00
  camp
• 37:01
  spot,
• 37:01
  like
• 37:01
  anybody
• 37:02
  who
• 37:02
  opens
• 37:02
  their
• 37:02
  API,
• 37:04
  once
• 37:04
  those
• 37:05
  APIs
• 37:05
  are
• 37:05
  open,
• 37:06
  a
• 37:06
  developer
• 37:06
  can
• 37:06
  take
• 37:07
  'em
• 37:07
  all
• 37:07
  and
• 37:08
  put
• 37:08
  'em
• 37:08
  all
• 37:08
  together
• 37:09
  and
• 37:09
  make
• 37:09
  it
• 37:09
  all
• 37:09
  searchable.
• 37:10
  So
• 37:10
  we've
• 37:10
  been,
• 37:11
  at
• 37:11
  this
• 37:11
  for
• 37:12
  five
• 37:12
  years,
• 37:12
  and
• 37:13
  I
• 37:13
  would
• 37:13
  say
• 37:13
  about
• 37:14
  four
• 37:14
  years
• 37:14
  ago,
• 37:14
  we
• 37:14
  started
• 37:15
  asking
• 37:15
  reservation
• 37:15
  vendors
• 37:16
  to
• 37:16
  provide
• 37:16
  an
• 37:16
  API.
• 37:17
  So
• 37:17
  we
• 37:17
  could,
• 37:18
  make
• 37:18
  the
• 37:19
  app
• 37:19
  book
• 37:19
  like
• 37:19
  booking
• 37:20
  from
• 37:20
  our
• 37:20
  apps,
• 37:21
  rebooking
• 37:22
  more
• 37:22
  seamless.
• 37:23
  We
• 37:23
  also
• 37:23
  have
• 37:24
  a
• 37:24
  bunch
• 37:24
  of
• 37:24
  other
• 37:24
  ideas
• 37:25
  that
• 37:25
  can
• 37:25
  go,
• 37:25
  that
• 37:26
  we
• 37:26
  can
• 37:26
  do
• 37:26
  once
• 37:27
  we
• 37:27
  have
• 37:27
  that
• 37:28
  knowledge,
• 37:28
  that
• 37:28
  their
• 37:29
  information.
• 37:29
  And
• 37:29
  so
• 37:30
  we've
• 37:30
  been
• 37:30
  asking
• 37:30
  for
• 37:30
  four
• 37:31
  years
• 37:31
  for
• 37:31
  that
• 37:31
  type
• 37:32
  of
• 37:32
  thing.
• 37:33
  And
• 37:33
  so
• 37:34
  now
• 37:35
  I
• 37:35
  would
• 37:35
  say
• 37:35
  within,
• 37:36
  so
• 37:36
  we've
• 37:37
  been
• 37:37
  asking
• 37:37
  them
• 37:37
  and
• 37:37
  they
• 37:37
  say
• 37:38
  our
• 37:38
  Campground
• 37:38
  owners,
• 37:38
  aren't
• 37:38
  asking
• 37:39
  us
• 37:39
  for.
• 37:40
  I
• 37:40
  would
• 37:40
  say
• 37:40
  in
• 37:40
  the
• 37:40
  past
• 37:41
  year
• 37:41
  or
• 37:41
  two,
• 37:42
  the
• 37:42
  Campground
• 37:42
  owners
• 37:42
  are
• 37:43
  asking
• 37:43
  us
• 37:43
  do
• 37:43
  you
• 37:44
  integrate
• 37:44
  with
• 37:44
  them?
• 37:45
  And
• 37:45
  we
• 37:45
  say
• 37:45
  this
• 37:45
  is
• 37:45
  the
• 37:45
  only
• 37:46
  thing
• 37:46
  we
• 37:46
  can
• 37:46
  do.
• 37:46
  We
• 37:46
  can
• 37:47
  go
• 37:47
  out
• 37:47
  to
• 37:47
  their
• 37:47
  website
• 37:48
  to,
• 37:48
  so
• 37:49
  you
• 37:49
  can
• 37:49
  rebook
• 37:49
  you
• 37:49
  rebook
• 37:50
  on
• 37:50
  their
• 37:50
  website
• 37:50
  and
• 37:50
  it
• 37:51
  pushes
• 37:51
  the
• 37:51
  link.
• 37:51
  But
• 37:52
  now
• 37:52
  that
• 37:52
  Campground
• 37:52
  owners
• 37:53
  are
• 37:53
  asking
• 37:53
  for
• 37:53
  it,
• 37:54
  they're
• 37:55
  starting
• 37:55
  to
• 37:55
  provide
• 37:55
  'em,
• 37:55
  camp
• 37:56
  spot
• 37:56
  just
• 37:56
  has
• 37:56
  a
• 37:56
  new
• 37:57
  API
• 37:57
  that
• 37:57
  came
• 37:57
  out.
• 37:58
  Other
• 37:58
  vendors
• 37:59
  are
• 37:59
  starting
• 37:59
  to
• 37:59
  add
• 38:00
  those
• 38:00
  on.
• 38:00
  And
• 38:00
  then
• 38:01
  what
• 38:01
  Mike
• 38:01
  is
• 38:01
  talking
• 38:02
  about
• 38:02
  with
• 38:02
  the
• 38:02
  booking
• 38:02
  sites,
• 38:03
  there's
• 38:03
  spot
• 38:04
  tonight
• 38:04
  that's
• 38:04
  there
• 38:04
  working
• 38:05
  on
• 38:05
  something
• 38:06
  to
• 38:06
  make
• 38:06
  that
• 38:07
  happen.
• 38:07
  Book
• 38:07
  outdoors
• 38:08
  is
• 38:09
  working
• 38:09
  on
• 38:09
  something
• 38:09
  to
• 38:09
  make
• 38:10
  that
• 38:10
  happen.
• 38:10
  We'll
• 38:10
  see.
• 38:11
  It
• 38:11
  hasn't
• 38:11
  been
• 38:11
  released
• 38:11
  yet,
• 38:12
  so
• 38:12
  those
• 38:13
  are
• 38:13
  in
• 38:13
  the
• 38:14
  works,
• 38:14
  there's
• 38:14
  people
• 38:14
  trying
• 38:15
  to
• 38:15
  make
• 38:15
  it
• 38:15
  happen.
• 38:15
  So
• 38:16
  I
• 38:16
  think
• 38:17
  I
• 38:17
  don't
• 38:17
  think
• 38:17
  the
• 38:17
  timeline
• 38:18
  is
• 38:18
  actually
• 38:18
  as
• 38:18
  long
• 38:19
  as
• 38:19
  I
• 38:19
  probably
• 38:19
  would've
• 38:20
  thought
• 38:20
  it
• 38:20
  was
• 38:20
  four
• 38:20
  years.
• 38:21
  When
• 38:22
  none
• 38:22
  of
• 38:22
  the
• 38:22
  vendors
• 38:23
  had
• 38:23
  APIs.
• 38:23
  And
• 38:24
  so
• 38:24
  I
• 38:24
  didn't
• 38:24
  know
• 38:25
  that
• 38:25
  it
• 38:25
  would
• 38:25
  be
• 38:26
  now.
• 38:26
  I
• 38:26
  thought
• 38:27
  it'd
• 38:27
  probably
• 38:27
  take
• 38:27
  a
• 38:27
  little
• 38:27
  bit
• 38:28
  longer.
• 38:29
  Yeah.
• 38:29
  It
• 38:29
  just
• 38:29
  takes
• 38:29
  consumer
• 38:30
  demand.
• 38:30
  And
• 38:30
  the
• 38:30
  word
• 38:31
  integration
• 38:31
  changes,
• 38:32
  four
• 38:32
  years
• 38:32
  ago,
• 38:33
  do
• 38:33
  you
• 38:33
  integrate
• 38:34
  with
• 38:34
  camp
• 38:34
  spot
• 38:34
  means
• 38:35
  to
• 38:35
  us,
• 38:36
  can
• 38:36
  you
• 38:36
  put
• 38:36
  a
• 38:36
  button
• 38:36
  on
• 38:37
  the
• 38:37
  web?
• 38:37
  Of
• 38:37
  course
• 38:37
  I
• 38:37
  can.
• 38:38
  What
• 38:38
  are
• 38:38
  you
• 38:38
  talking
• 38:38
  about?
• 38:39
  Yeah.
• 38:39
  But
• 38:39
  now
• 38:40
  it
• 38:40
  means
• 38:40
  API.
• 38:40
  And
• 38:41
  so
• 38:41
  it's
• 38:41
  interesting
• 38:42
  how
• 38:42
  that
• 38:42
  changes
• 38:42
  too.
• 38:43
  And
• 38:43
  back
• 38:43
  to
• 38:43
  our
• 38:43
  previous
• 38:43
  point,
• 38:44
  I
• 38:44
  wasn't
• 38:44
  saying
• 38:44
  they're
• 38:44
  doing
• 38:45
  a
• 38:45
  bad
• 38:45
  job
• 38:45
  of
• 38:45
  marketing.
• 38:46
  We
• 38:46
  were
• 38:46
  there
• 38:46
  on
• 38:46
  a
• 38:46
  Monday,
• 38:47
  seasonality
• 38:48
  and
• 38:48
  time
• 38:48
  matters.
• 38:49
  So
• 38:49
  we
• 38:49
  were
• 38:49
  there
• 38:49
  on
• 38:49
  a
• 38:49
  Monday
• 38:50
  it's
• 38:51
  summer
• 38:51
  in,
• 38:52
  Southern
• 38:53
  South
• 38:53
  Carolina.
• 38:54
  And
• 38:54
  but
• 38:55
  I
• 38:55
  was
• 38:55
  just
• 38:55
  saying,
• 38:55
  there's
• 38:55
  opportunities
• 38:56
  there,
• 38:56
  right?
• 38:57
  Because
• 38:57
  if
• 38:57
  the
• 38:57
  ones
• 38:58
  that
• 38:58
  are
• 38:58
  on
• 38:58
  par
• 38:58
  the
• 38:59
  similar
• 38:59
  resorts
• 38:59
  that
• 38:59
  are
• 38:59
  full,
• 39:00
  there
• 39:00
  is
• 39:00
  a
• 39:00
  marketing
• 39:01
  opportunity,
• 39:02
  what
• 39:02
  it
• 39:02
  is.
• 39:02
  I'm
• 39:02
  not
• 39:02
  sure
• 39:03
  that's
• 39:03
  Brian's
• 39:04
  job,
• 39:04
  but
• 39:04
  there's
• 39:05
  definitely
• 39:05
  one
• 39:05
  that's
• 39:05
  there.
• 39:06
  And
• 39:06
  the
• 39:06
  last
• 39:06
  thing
• 39:06
  I
• 39:07
  was
• 39:07
  gonna
• 39:07
  say
• 39:07
  about
• 39:07
  our
• 39:07
  trip
• 39:08
  yeah,
• 39:08
  unless
• 39:08
  you
• 39:08
  wanna
• 39:08
  hand
• 39:09
  questions
• 39:09
  was
• 39:09
  I
• 39:10
  sent
• 39:10
  an
• 39:10
  email
• 39:10
  to
• 39:11
  Mike
• 39:11
  actually.
• 39:11
  So
• 39:11
  we
• 39:12
  were
• 39:12
  driving
• 39:12
  up
• 39:12
  through
• 39:13
  Savannah
• 39:14
  and
• 39:14
  I
• 39:14
  saw
• 39:14
  a
• 39:15
  sign
• 39:15
  for
• 39:15
  the
• 39:15
  new
• 39:15
  property.
• 39:16
  Is
• 39:16
  it
• 39:16
  Savannah
• 39:16
  Oaks?
• 39:17
  Savannah
• 39:17
  lakes.
• 39:18
  Savannah
• 39:18
  lake.
• 39:18
  Sorry.
• 39:19
  And
• 39:19
  as
• 39:20
  I
• 39:20
  was
• 39:20
  driving,
• 39:20
  I
• 39:20
  saw
• 39:20
  the
• 39:21
  sign
• 39:21
  and
• 39:21
  I
• 39:21
  said
• 39:22
  that
• 39:22
  branding
• 39:23
  looks
• 39:23
  very
• 39:23
  familiar
• 39:24
  to
• 39:24
  me.
• 39:24
  And
• 39:24
  so
• 39:25
  I
• 39:25
  had
• 39:25
  I
• 39:25
  had
• 39:25
  rose
• 39:25
  look
• 39:26
  it
• 39:26
  up
• 39:26
  and
• 39:26
  sure
• 39:26
  enough,
• 39:27
  it
• 39:27
  was
• 39:27
  one
• 39:27
  of
• 39:27
  one
• 39:27
  of
• 39:27
  their
• 39:28
  properties.
• 39:28
  I
• 39:28
  thought
• 39:28
  I,
• 39:29
  when
• 39:29
  I
• 39:29
  said
• 39:29
  it
• 39:29
  look
• 39:29
  familiar,
• 39:29
  I
• 39:30
  thought
• 39:30
  it
• 39:30
  was
• 39:30
  their
• 39:30
  property,
• 39:30
  which
• 39:31
  is,
• 39:31
  it's
• 39:31
  a
• 39:31
  different
• 39:31
  logo,
• 39:32
  but
• 39:32
  just
• 39:33
  enough
• 39:34
  that
• 39:34
  you
• 39:35
  know
• 39:35
  what
• 39:35
  brand
• 39:35
  it's
• 39:36
  from.
• 39:37
  So
• 39:37
  I
• 39:37
  thought
• 39:37
  that
• 39:38
  was
• 39:38
  really
• 39:38
  nice
• 39:39
  awareness
• 39:39
  stuff.
• 39:40
  Yeah.
• 39:40
  It's
• 39:40
  so
• 39:40
  good.
• 39:41
  Yep.
• 39:42
  Even,
• 39:43
  but
• 39:43
  our
• 39:44
  design
• 39:44
  oh,
• 39:44
  I
• 39:44
  know.
• 39:46
  gotta
• 39:47
  take
• 39:47
  the
• 39:47
  credit.
• 39:48
  Hey,
• 39:48
  there
• 39:48
  you
• 39:48
  go.
• 39:49
  Brian,
• 39:49
  sorry.
• 39:49
  I
• 39:49
  did
• 39:50
  not
• 39:50
  CC
• 39:50
  you
• 39:51
  on
• 39:51
  that
• 39:51
  email
• 39:52
  of
• 39:52
  congratulations
• 39:53
  there.
• 39:55
  Thank
• 39:55
  you.
• 39:55
  That,
• 39:55
  that
• 39:55
  validates
• 39:56
  my
• 39:56
  branding
• 39:57
  speaker
• 39:57
  credit
• 39:57
  at
• 39:58
  the
• 39:58
  Canadian
• 39:58
  outdoor
• 39:58
  conference.
• 39:59
  So
• 39:59
  yes,
• 40:00
  there
• 40:02
  absolutely
• 40:02
  agree.
• 40:05
  What
• 40:05
  else
• 40:06
  is
• 40:06
  new
• 40:06
  in
• 40:06
  Canada?
• 40:06
  Cara?
• 40:07
  You
• 40:07
  haven't
• 40:07
  been
• 40:07
  here
• 40:07
  in
• 40:07
  a
• 40:07
  while,
• 40:08
  so
• 40:08
  what's
• 40:08
  coming
• 40:08
  across
• 40:09
  your
• 40:09
  dad.
• 40:09
  I'm
• 40:09
  gonna
• 40:09
  say
• 40:10
  I
• 40:10
  have
• 40:10
  no
• 40:10
  idea.
• 40:10
  What's
• 40:11
  new.
• 40:11
  I've
• 40:11
  been
• 40:11
  on
• 40:12
  vacation.
• 40:12
  You've
• 40:12
  been
• 40:12
  checking
• 40:12
  email
• 40:13
  since
• 40:13
  Monday.
• 40:14
  Not
• 40:14
  really.
• 40:15
  I've
• 40:15
  been
• 40:15
  digging
• 40:15
  myself
• 40:16
  out
• 40:16
  of
• 40:16
  a
• 40:16
  mountainous
• 40:17
  whole
• 40:17
  of
• 40:18
  things
• 40:18
  since
• 40:18
  Monday,
• 40:19
  I'm
• 40:19
  updating
• 40:20
  Campground
• 40:20
  listings,
• 40:21
  left
• 40:21
  chart
• 40:21
  and
• 40:21
  center
• 40:22
  and
• 40:22
  all
• 40:22
  of
• 40:22
  those
• 40:22
  things,
• 40:22
  which
• 40:23
  just
• 40:23
  tell
• 40:23
  me,
• 40:23
  I
• 40:23
  think
• 40:24
  some
• 40:24
  of
• 40:24
  our
• 40:24
  operators
• 40:25
  are
• 40:25
  maybe
• 40:26
  using
• 40:27
  this
• 40:27
  time
• 40:28
  that
• 40:28
  normally
• 40:29
  there
• 40:30
  two
• 40:30
  years
• 40:30
  have
• 40:31
  been
• 40:31
  busier
• 40:32
  to,
• 40:32
  to
• 40:32
  look
• 40:33
  at
• 40:33
  some
• 40:33
  of
• 40:33
  their
• 40:33
  strategies
• 40:34
  and
• 40:35
  things
• 40:35
  up,
• 40:35
  edit
• 40:36
  their
• 40:36
  listings
• 40:36
  in
• 40:36
  various
• 40:37
  places.
• 40:37
  And
• 40:38
  things
• 40:38
  like
• 40:38
  that.
• 40:38
  We
• 40:38
  did
• 40:39
  have
• 40:39
  Canadian
• 40:40
  Camping
• 40:40
  and
• 40:41
  RVing
• 40:41
  week
• 40:42
  at
• 40:42
  the
• 40:42
  end
• 40:42
  of
• 40:42
  may
• 40:43
  that
• 40:43
  went
• 40:43
  really
• 40:43
  well.
• 40:44
  And
• 40:44
  we
• 40:45
  had
• 40:45
  some
• 40:45
  political
• 40:45
  support
• 40:46
  for
• 40:46
  that
• 40:46
  event
• 40:46
  up
• 40:47
  here.
• 40:47
  And
• 40:47
  now
• 40:47
  we're
• 40:47
  prepping
• 40:48
  for
• 40:48
  our
• 40:48
  September
• 40:49
  celebrations
• 40:49
  with
• 40:50
  our
• 40:50
  Camping
• 40:50
  appreciation
• 40:51
  weekend
• 40:52
  in
• 40:52
  September
• 40:52
  9th
• 40:53
  to
• 40:53
  the
• 40:53
  11th.
• 40:54
  So
• 40:54
  have
• 40:54
  several
• 40:54
  campgrounds
• 40:55
  signing
• 40:55
  up
• 40:56
  to
• 40:56
  participate
• 40:56
  for
• 40:56
  that
• 40:57
  event.
• 40:57
  We're
• 40:57
  raising
• 40:58
  money
• 40:58
  for
• 40:58
  care
• 40:58
  camps
• 40:59
  for
• 40:59
  those
• 40:59
  at
• 40:59
  those
• 40:59
  events.
• 41:00
  And
• 41:00
  parks
• 41:01
  are
• 41:01
  doing
• 41:01
  various
• 41:01
  things.
• 41:02
  We've
• 41:02
  got
• 41:02
  silent
• 41:03
  auctions
• 41:03
  and
• 41:03
  bingos
• 41:04
  and
• 41:04
  parties
• 41:05
  and
• 41:06
  all
• 41:06
  kinds
• 41:06
  of
• 41:06
  things
• 41:07
  to
• 41:07
  raise
• 41:07
  money.
• 41:07
  There
• 41:07
  will
• 41:08
  be
• 41:08
  a
• 41:08
  ramp
• 41:08
  up
• 41:08
  of
• 41:08
  excitement
• 41:09
  on
• 41:09
  social
• 41:10
  media
• 41:10
  and
• 41:11
  in
• 41:11
  our
• 41:11
  email
• 41:11
  campaigns
• 41:12
  and
• 41:12
  stuff
• 41:12
  to
• 41:13
  get
• 41:13
  more
• 41:13
  parks
• 41:13
  involved
• 41:14
  and
• 41:14
  start
• 41:15
  spreading
• 41:15
  the
• 41:15
  word
• 41:15
  to
• 41:15
  guests
• 41:16
  to
• 41:16
  start
• 41:16
  booking
• 41:16
  for
• 41:17
  that
• 41:17
  weekend
• 41:17
  after
• 41:18
  they
• 41:18
  were.
• 41:22
  Awesome.
• 41:22
  I
• 41:22
  guess
• 41:22
  I'd
• 41:22
  be
• 41:22
  risk
• 41:23
  to
• 41:23
  ask
• 41:23
  you
• 41:23
  about
• 41:23
  this.
• 41:23
  We've
• 41:24
  had
• 41:24
  a
• 41:24
  couple
• 41:24
  conversations
• 41:25
  while
• 41:25
  you
• 41:25
  were
• 41:25
  gone
• 41:25
  on
• 41:25
  the
• 41:25
  show
• 41:25
  about
• 41:26
  it,
• 41:26
  Kara,
• 41:26
  but
• 41:26
  I'm
• 41:26
  just
• 41:26
  curious,
• 41:27
  how
• 41:27
  is
• 41:28
  inflation
• 41:29
  and
• 41:29
  everything
• 41:29
  else
• 41:30
  impacting
• 41:31
  parks
• 41:31
  in
• 41:31
  Canada?
• 41:32
  We've
• 41:32
  talked
• 41:32
  about
• 41:32
  it
• 41:33
  in
• 41:33
  Europe
• 41:33
  and
• 41:33
  we've
• 41:33
  talked
• 41:34
  about
• 41:34
  it
• 41:34
  in
• 41:34
  the
• 41:34
  states
• 41:34
  while
• 41:34
  you
• 41:34
  were
• 41:35
  gone,
• 41:35
  but
• 41:35
  I
• 41:35
  think
• 41:36
  obviously
• 41:36
  there's
• 41:37
  the
• 41:37
  same
• 41:37
  things
• 41:38
  that
• 41:38
  I'm
• 41:38
  sure
• 41:39
  everyone
• 41:39
  is
• 41:39
  dealing
• 41:39
  with,
• 41:40
  costs
• 41:40
  of
• 41:41
  product,
• 41:41
  everything
• 41:41
  you
• 41:42
  use
• 41:42
  has
• 41:42
  gone
• 41:42
  up.
• 41:43
  And
• 41:43
  so
• 41:43
  that's
• 41:43
  translating
• 41:44
  to
• 41:44
  some
• 41:44
  park
• 41:45
  owners
• 41:45
  I've
• 41:45
  talked
• 41:45
  to
• 41:46
  talking
• 41:46
  about
• 41:46
  re-looking
• 41:46
  at
• 41:47
  their
• 41:47
  rates
• 41:47
  and
• 41:47
  things
• 41:48
  like
• 41:48
  that,
• 41:48
  which
• 41:48
  is
• 41:48
  a
• 41:48
  tough
• 41:49
  conversation
• 41:50
  to
• 41:50
  have
• 41:50
  right
• 41:50
  now
• 41:51
  when
• 41:51
  gas
• 41:51
  prices
• 41:52
  are
• 41:52
  through
• 41:52
  the
• 41:53
  roof.
• 41:53
  And
• 41:53
  I
• 41:53
  think
• 41:53
  that
• 41:54
  dynamic
• 41:54
  is
• 41:54
  interesting
• 41:55
  too.
• 41:55
  We
• 41:55
  have
• 41:55
  certain
• 41:55
  areas
• 41:56
  of
• 41:56
  this
• 41:56
  country
• 41:56
  where.
• 41:57
  Alberta
• 41:58
  specifically
• 41:58
  where
• 41:59
  the
• 41:59
  provincial
• 41:59
  government
• 42:00
  has
• 42:00
  been
• 42:00
  supportive
• 42:01
  about
• 42:01
  fuel
• 42:02
  rebates
• 42:02
  and
• 42:03
  removing
• 42:03
  the
• 42:04
  provincial
• 42:04
  portion
• 42:05
  of
• 42:05
  the
• 42:05
  gas
• 42:05
  taxes
• 42:06
  and
• 42:06
  things
• 42:06
  like
• 42:06
  that,
• 42:07
  to
• 42:07
  help
• 42:07
  ease
• 42:07
  some
• 42:07
  of
• 42:07
  that
• 42:08
  burden
• 42:08
  off
• 42:08
  of
• 42:09
  Albertans.
• 42:09
  And
• 42:09
  so
• 42:10
  I
• 42:10
  think
• 42:10
  we're
• 42:10
  seeing
• 42:11
  that
• 42:11
  translating
• 42:12
  down
• 42:12
  into,
• 42:13
  more
• 42:13
  Alberta's
• 42:14
  Camping
• 42:14
  than
• 42:14
  maybe
• 42:15
  in
• 42:15
  some
• 42:15
  of
• 42:15
  the
• 42:15
  other
• 42:15
  spots.
• 42:16
  And
• 42:16
  so
• 42:16
  that's
• 42:17
  probably
• 42:17
  valuable,
• 42:18
  but
• 42:18
  overall,
• 42:19
  I
• 42:19
  think
• 42:20
  I
• 42:20
  will.
• 42:21
  I
• 42:21
  have
• 42:21
  to
• 42:21
  say,
• 42:22
  I
• 42:22
  am,
• 42:23
  I
• 42:23
  have
• 42:23
  had
• 42:24
  several
• 42:25
  communications
• 42:26
  in
• 42:26
  the
• 42:26
  last
• 42:27
  few
• 42:27
  days
• 42:27
  since
• 42:27
  I've
• 42:28
  been
• 42:28
  back
• 42:28
  specifically
• 42:29
  asking
• 42:29
  me
• 42:29
  about
• 42:30
  trying
• 42:30
  to
• 42:30
  connect
• 42:31
  with
• 42:31
  potential
• 42:31
  investors
• 42:32
  and
• 42:32
  exploring
• 42:33
  the
• 42:33
  idea
• 42:33
  of
• 42:33
  selling
• 42:34
  parks.
• 42:34
  And
• 42:34
  so
• 42:35
  I
• 42:35
  don't
• 42:35
  know,
• 42:36
  I,
• 42:36
  it
• 42:37
  would
• 42:37
  be
• 42:37
  pure
• 42:37
  speculation
• 42:38
  for
• 42:38
  me
• 42:38
  to
• 42:38
  say
• 42:39
  that's
• 42:39
  in
• 42:39
  relation
• 42:40
  to
• 42:40
  any
• 42:40
  of
• 42:40
  this
• 42:40
  stuff,
• 42:41
  but
• 42:41
  I
• 42:41
  think
• 42:42
  some
• 42:42
  of
• 42:42
  that
• 42:42
  financial
• 42:43
  burden
• 42:43
  plus,
• 42:44
  we're
• 42:44
  looking
• 42:44
  at
• 42:44
  the
• 42:45
  bank
• 42:45
  of
• 42:45
  Canada
• 42:45
  just
• 42:46
  in
• 42:46
  raised
• 42:46
  interest
• 42:47
  rates
• 42:47
  quite
• 42:47
  a
• 42:47
  bit.
• 42:47
  I'm
• 42:48
  sure
• 42:48
  that's
• 42:48
  impacting
• 42:49
  some
• 42:49
  of
• 42:49
  our
• 42:50
  members
• 42:50
  and
• 42:50
  their
• 42:50
  bottom
• 42:50
  lines
• 42:51
  too.
• 42:51
  So
• 42:52
  it's
• 42:52
  a
• 42:52
  broad
• 42:53
  issue.
• 42:53
  I
• 42:53
  think
• 42:55
  all
• 42:55
  that
• 42:56
  GL
• 42:56
  aside,
• 42:57
  we
• 42:57
  do
• 42:58
  have
• 42:58
  this
• 42:58
  really
• 42:59
  fortunate
• 42:59
  position
• 43:00
  in
• 43:00
  this
• 43:00
  industry
• 43:01
  where
• 43:01
  we
• 43:01
  have
• 43:02
  the
• 43:02
  ability
• 43:02
  to
• 43:03
  continue
• 43:03
  to
• 43:04
  harness
• 43:04
  campers.
• 43:06
  Long
• 43:06
  into
• 43:06
  the
• 43:06
  future
• 43:07
  who
• 43:07
  maybe
• 43:07
  will
• 43:08
  just
• 43:08
  travel
• 43:08
  a
• 43:08
  bit
• 43:08
  less
• 43:09
  fun.
• 43:09
  And
• 43:10
  and,
• 43:10
  that
• 43:10
  will
• 43:11
  motivate
• 43:11
  them,
• 43:11
  I
• 43:11
  think
• 43:12
  to
• 43:12
  re-strategize
• 43:13
  campaigns
• 43:14
  and
• 43:14
  marketing
• 43:14
  and
• 43:14
  stuff
• 43:15
  like
• 43:15
  that
• 43:15
  too,
• 43:15
  to,
• 43:16
  to
• 43:16
  more
• 43:16
  of
• 43:16
  a
• 43:17
  local
• 43:18
  player
• 43:18
  or
• 43:18
  whatever.
• 43:18
  But
• 43:19
  I
• 43:19
  always
• 43:19
  say
• 43:19
  of
• 43:20
  all
• 43:20
  the
• 43:20
  people
• 43:21
  I
• 43:21
  know
• 43:21
  Campground
• 43:21
  owners
• 43:22
  and
• 43:22
  operators
• 43:23
  are
• 43:23
  the
• 43:23
  most
• 43:23
  adaptable
• 43:24
  in
• 43:24
  my
• 43:24
  opinion,
• 43:25
  on
• 43:25
  the
• 43:25
  planet.
• 43:25
  And
• 43:25
  so
• 43:26
  I
• 43:26
  have
• 43:27
  confidence
• 43:27
  that
• 43:27
  they'll
• 43:28
  pivot
• 43:28
  and
• 43:29
  do
• 43:29
  whatever
• 43:29
  pivot
• 43:30
  that
• 43:30
  famous
• 43:30
  work
• 43:31
  do,
• 43:31
  whatever
• 43:32
  it
• 43:32
  takes
• 43:32
  to
• 43:32
  keep
• 43:32
  rolling.
• 43:33
  And
• 43:33
  if
• 43:33
  not,
• 43:34
  we'll
• 43:34
  see
• 43:34
  some
• 43:34
  sales,
• 43:35
  I
• 43:35
  think
• 43:35
  there's
• 43:35
  some
• 43:36
  big
• 43:36
  shifts
• 43:36
  happening
• 43:37
  up
• 43:37
  here,
• 43:37
  lots
• 43:38
  of
• 43:38
  bigger
• 43:38
  groups
• 43:39
  looking
• 43:39
  to
• 43:39
  purchase
• 43:40
  some
• 43:40
  properties,
• 43:41
  existing
• 43:41
  properties
• 43:42
  and
• 43:42
  develop
• 43:42
  some
• 43:43
  new
• 43:43
  ones.
• 43:43
  And
• 43:43
  that's
• 43:43
  gonna
• 43:44
  change
• 43:44
  all
• 43:44
  of
• 43:44
  this
• 43:45
  conversation,
• 43:45
  I
• 43:45
  think
• 43:46
  as
• 43:46
  well.
• 43:46
  And
• 43:47
  the
• 43:47
  way
• 43:47
  the
• 43:47
  market
• 43:47
  goes,
• 43:48
  that's
• 43:48
  gonna
• 43:48
  set
• 43:49
  a
• 43:49
  lot
• 43:49
  of
• 43:49
  consumer
• 43:49
  expectation
• 43:50
  for
• 43:51
  certain
• 43:51
  things
• 43:51
  like.
• 43:52
  Just
• 43:52
  high
• 43:52
  level
• 43:53
  kind
• 43:53
  of
• 43:53
  resort
• 43:53
  level
• 43:54
  expectations,
• 43:55
  and
• 43:55
  that
• 43:55
  has
• 43:56
  all
• 43:56
  kinds
• 43:56
  of
• 43:56
  water
• 43:57
  So
• 43:58
  it's
• 43:58
  gonna
• 43:59
  be
• 43:59
  an
• 43:59
  interesting
• 43:59
  couple
• 44:00
  years,
• 44:00
  I
• 44:00
  think,
• 44:00
  in
• 44:01
  this
• 44:01
  industry,
• 44:02
  which,
• 44:02
  it's
• 44:02
  been
• 44:03
  an
• 44:03
  interesting
• 44:04
  past
• 44:04
  couple
• 44:04
  years.
• 44:05
  The
• 44:05
  next
• 44:05
  couple
• 44:05
  are
• 44:06
  gonna
• 44:06
  be
• 44:06
  fascinating
• 44:07
  to
• 44:08
  always
• 44:08
  fun
• 44:08
  and
• 44:09
  interesting,
• 44:09
  but
• 44:09
  yeah,
• 44:09
  I
• 44:10
  think
• 44:10
  adaptable
• 44:10
  certainly
• 44:11
  and
• 44:11
  to
• 44:11
  be
• 44:12
  honest,
• 44:12
  it
• 44:12
  really
• 44:12
  fascinates
• 44:13
  me
• 44:13
  sometimes
• 44:13
  going
• 44:14
  back
• 44:14
  to
• 44:14
  marketing
• 44:14
  just
• 44:15
  for
• 44:15
  a
• 44:15
  second,
• 44:15
  how
• 44:16
  varied
• 44:17
  some
• 44:17
  of,
• 44:18
  I
• 44:18
  think
• 44:18
  the
• 44:18
  Campground
• 44:19
  industry
• 44:19
  is
• 44:19
  one
• 44:19
  of
• 44:19
  the
• 44:20
  most,
• 44:22
  I
• 44:22
  don't
• 44:22
  know,
• 44:22
  different
• 44:23
  if
• 44:23
  that's
• 44:23
  the
• 44:23
  word
• 44:24
  from
• 44:24
  one
• 44:24
  park
• 44:24
  owner
• 44:24
  to
• 44:25
  the
• 44:25
  next,
• 44:26
  both
• 44:26
  their
• 44:26
  goals
• 44:26
  and
• 44:27
  their
• 44:27
  styles
• 44:27
  and
• 44:27
  what
• 44:27
  they
• 44:28
  wanna
• 44:28
  do
• 44:28
  and
• 44:28
  how
• 44:28
  they
• 44:28
  wanna
• 44:28
  deploy
• 44:29
  it.
• 44:29
  And
• 44:29
  all
• 44:29
  like
• 44:29
  we
• 44:29
  were
• 44:30
  driving
• 44:30
  here
• 44:30
  yesterday,
• 44:30
  we're
• 44:31
  up
• 44:31
  at
• 44:31
  lake
• 44:31
  SUWA
• 44:32
  or
• 44:32
  whatever,
• 44:32
  which
• 44:32
  is
• 44:33
  INBC.
• 44:33
  And
• 44:33
  we
• 44:33
  were
• 44:33
  driving
• 44:34
  around
• 44:34
  and
• 44:34
  seeing
• 44:34
  all
• 44:34
  the
• 44:35
  RV
• 44:35
  parks
• 44:35
  they're
• 44:35
  literally
• 44:36
  right
• 44:36
  on
• 44:37
  the
• 44:37
  lake
• 44:37
  that
• 44:38
  don't
• 44:38
  have
• 44:38
  good
• 44:38
  entrance
• 44:39
  signs
• 44:39
  that
• 44:39
  don't
• 44:40
  have
• 44:40
  appealing
• 44:40
  entranceways
• 44:41
  that
• 44:42
  could
• 44:42
  just
• 44:42
  do
• 44:42
  a
• 44:42
  little
• 44:43
  bit
• 44:43
  better
• 44:43
  marketing
• 44:43
  on
• 44:44
  the
• 44:44
  ground
• 44:44
  and
• 44:44
  whatever
• 44:44
  else.
• 44:45
  But
• 44:45
  going
• 44:45
  right
• 44:46
  here.
• 44:46
  But
• 44:46
  I'm
• 44:46
  not
• 44:47
  saying
• 44:47
  they
• 44:47
  should,
• 44:48
  so
• 44:48
  this
• 44:48
  is
• 44:48
  my
• 44:48
  whole
• 44:49
  point,
• 44:49
  maybe
• 44:49
  they
• 44:49
  don't
• 44:49
  want
• 44:50
  to
• 44:50
  it's.
• 44:50
  Okay.
• 44:51
  They're
• 44:51
  not
• 44:52
  because
• 44:53
  they're
• 44:53
  full,
• 44:54
  they're
• 44:54
  not
• 44:54
  motivated
• 44:55
  to
• 44:55
  because
• 44:56
  they're
• 44:56
  full.
• 44:56
  So
• 44:57
  they
• 44:57
  have
• 44:57
  no,
• 44:58
  no
• 44:59
  occupancy
• 45:00
  available.
• 45:00
  Like
• 45:00
  they
• 45:00
  have
• 45:00
  no
• 45:01
  sites
• 45:01
  available.
• 45:01
  There,
• 45:02
  it
• 45:02
  just,
• 45:03
  it's
• 45:03
  not,
• 45:04
  there
• 45:04
  are
• 45:04
  some
• 45:04
  great
• 45:04
  parks
• 45:05
  right
• 45:05
  along
• 45:05
  there
• 45:05
  that
• 45:05
  have
• 45:05
  done
• 45:06
  some
• 45:06
  incredible
• 45:06
  upgrades,
• 45:07
  even
• 45:07
  in
• 45:07
  the
• 45:07
  last
• 45:07
  10
• 45:08
  years
• 45:08
  I
• 45:09
  used
• 45:09
  to
• 45:09
  live
• 45:09
  out
• 45:09
  that
• 45:10
  way.
• 45:10
  So
• 45:10
  that,
• 45:11
  stuff's
• 45:11
  been
• 45:11
  interesting
• 45:12
  to
• 45:12
  see
• 45:12
  for
• 45:12
  sure.
• 45:12
  But
• 45:13
  yeah,
• 45:13
  a
• 45:13
  lot
• 45:13
  of
• 45:13
  them
• 45:13
  are
• 45:14
  happy
• 45:14
  to
• 45:14
  do
• 45:14
  things
• 45:15
  the
• 45:15
  good
• 45:15
  old
• 45:15
  way,
• 45:15
  because
• 45:16
  they're
• 45:17
  only
• 45:17
  challenged
• 45:17
  otherwise.
• 45:18
  Yeah.
• 45:18
  They're
• 45:19
  not,
• 45:19
  they
• 45:19
  don't
• 45:19
  have
• 45:20
  the.
• 45:21
  The
• 45:22
  environment
• 45:23
  to
• 45:23
  push
• 45:24
  them
• 45:24
  to
• 45:24
  do
• 45:24
  those
• 45:25
  things
• 45:25
  because
• 45:26
  they
• 45:26
  haven't
• 45:26
  been
• 45:26
  challenged
• 45:27
  like
• 45:27
  Mike
• 45:27
  says
• 45:27
  and
• 45:28
  that
• 45:28
  may
• 45:28
  come
• 45:29
  if
• 45:29
  things
• 45:29
  continue
• 45:30
  to
• 45:30
  get
• 45:30
  tough
• 45:30
  on
• 45:30
  the
• 45:30
  inflation
• 45:31
  front
• 45:31
  and
• 45:31
  the
• 45:32
  fuel
• 45:32
  price
• 45:32
  front
• 45:33
  and
• 45:33
  the
• 45:33
  interest
• 45:33
  rates
• 45:34
  and
• 45:34
  all
• 45:34
  those
• 45:34
  things.
• 45:34
  But,
• 45:35
  I
• 45:35
  hope
• 45:35
  not.
• 45:36
  And
• 45:36
  I
• 45:36
  have
• 45:36
  confidence
• 45:37
  that,
• 45:38
  like
• 45:38
  you
• 45:38
  said
• 45:39
  they're
• 45:39
  super
• 45:39
  adaptable.
• 45:40
  We
• 45:41
  also
• 45:41
  have
• 45:41
  this
• 45:41
  intense
• 45:42
  level
• 45:42
  of
• 45:42
  variability
• 45:43
  in
• 45:43
  this
• 45:43
  industry.
• 45:44
  So
• 45:45
  every
• 45:46
  property
• 45:46
  is
• 45:46
  different.
• 45:47
  Every
• 45:47
  single
• 45:48
  operator
• 45:48
  is
• 45:49
  different.
• 45:49
  And
• 45:49
  I
• 45:49
  would
• 45:50
  argue
• 45:50
  as
• 45:50
  a
• 45:50
  former
• 45:51
  operator,
• 45:51
  myself,
• 45:52
  every
• 45:52
  team
• 45:52
  is
• 45:52
  different.
• 45:53
  So
• 45:54
  I
• 45:54
  could
• 45:54
  go
• 45:55
  from,
• 45:55
  one
• 45:55
  year
• 45:55
  having
• 45:55
  this
• 45:56
  epic
• 45:57
  service
• 45:58
  level
• 45:58
  team
• 45:59
  that
• 45:59
  just
• 45:59
  knocks
• 46:00
  it
• 46:00
  outta
• 46:00
  the
• 46:00
  park
• 46:01
  to
• 46:01
  the
• 46:01
  next
• 46:01
  year,
• 46:02
  struggling
• 46:02
  through
• 46:03
  that
• 46:03
  because
• 46:03
  my
• 46:04
  team
• 46:04
  members
• 46:04
  aren't
• 46:05
  cohesive
• 46:06
  or
• 46:06
  there's
• 46:06
  a
• 46:06
  something
• 46:07
  there's
• 46:07
  some
• 46:07
  kind
• 46:08
  or
• 46:08
  I'm
• 46:08
  shorthanded
• 46:09
  or
• 46:09
  whatever.
• 46:09
  So
• 46:10
  there's
• 46:10
  so
• 46:11
  many
• 46:11
  variables
• 46:12
  that
• 46:12
  impact
• 46:12
  those
• 46:12
  things.
• 46:12
  I
• 46:13
  think
• 46:13
  Challenge
• 46:14
  is
• 46:14
  the
• 46:14
  top
• 46:15
  motivator
• 46:15
  for
• 46:16
  rising
• 46:17
  above
• 46:18
  no
• 46:19
  question
• 46:20
  Simon.
• 46:21
  Do
• 46:21
  you
• 46:21
  see
• 46:21
  these
• 46:21
  same
• 46:22
  challenges
• 46:22
  with
• 46:22
  the
• 46:23
  parks
• 46:23
  you've
• 46:24
  seen
• 46:24
  exposure
• 46:24
  to
• 46:24
  over
• 46:25
  the
• 46:25
  last
• 46:25
  year
• 46:25
  or
• 46:25
  so?
• 46:25
  I'm
• 46:25
  sorry,
• 46:26
  we've
• 46:26
  been
• 46:26
  leaving
• 46:26
  you
• 46:26
  sitting
• 46:27
  there
• 46:27
  in
• 46:27
  the
• 46:27
  corner.
• 46:27
  Quiet
• 46:28
  for
• 46:28
  a
• 46:28
  minute.
• 46:29
  No,
• 46:29
  it's
• 46:29
  okay.
• 46:29
  Yeah,
• 46:30
  there's
• 46:30
  been
• 46:30
  loads
• 46:31
  of
• 46:31
  uncertainty
• 46:31
  around.
• 46:32
  But
• 46:32
  I
• 46:32
  think,
• 46:32
  here
• 46:33
  Croatia,
• 46:33
  where
• 46:33
  I
• 46:33
  am
• 46:34
  where
• 46:34
  most
• 46:34
  of
• 46:34
  our
• 46:34
  customers
• 46:35
  are
• 46:35
  at
• 46:35
  the
• 46:35
  moment
• 46:36
  Northern
• 46:36
  Italy,
• 46:36
  they're
• 46:37
  in
• 46:37
  such
• 46:37
  a
• 46:37
  great
• 46:38
  position
• 46:38
  with
• 46:38
  such
• 46:39
  a
• 46:39
  strong
• 46:39
  market
• 46:40
  with
• 46:40
  the
• 46:40
  German,
• 46:41
  the
• 46:41
  Dutch
• 46:41
  market.
• 46:42
  So
• 46:42
  close
• 46:42
  driving
• 46:43
  that
• 46:44
  I
• 46:44
  think
• 46:44
  the
• 46:44
  impact
• 46:44
  is
• 46:45
  much
• 46:45
  less
• 46:46
  here
• 46:46
  and
• 46:46
  it's
• 46:46
  turning
• 46:47
  out
• 46:47
  to
• 46:47
  be
• 46:47
  a
• 46:47
  really
• 46:47
  strong
• 46:48
  summer
• 46:48
  so
• 46:48
  far.
• 46:49
  Which
• 46:49
  yeah.
• 46:49
  In
• 46:49
  terms
• 46:49
  of
• 46:50
  the
• 46:50
  cost
• 46:50
  rising
• 46:50
  and
• 46:50
  everything
• 46:51
  else,
• 46:51
  that's
• 46:51
  definitely
• 46:52
  hitting
• 46:52
  home
• 46:53
  to
• 46:53
  the
• 46:53
  campgrounds.
• 46:54
  But
• 46:54
  the
• 46:54
  occupancy
• 46:55
  is
• 46:55
  high
• 46:55
  and,
• 46:55
  the
• 46:55
  camp
• 46:56
  sites
• 46:56
  are
• 46:56
  pretty
• 46:56
  much
• 46:57
  full
• 46:57
  everywhere
• 46:57
  here.
• 46:58
  So
• 46:58
  yeah,
• 46:58
  uncertainty,
• 46:59
  but
• 46:59
  it's
• 47:00
  Camping
• 47:01
  is
• 47:01
  delivering
• 47:01
  again
• 47:01
  have
• 47:02
  been.
• 47:02
  And
• 47:02
  I
• 47:02
  think,
• 47:03
  the
• 47:03
  new
• 47:03
  people
• 47:03
  Camping
• 47:04
  now
• 47:04
  and
• 47:04
  the
• 47:04
  changes
• 47:05
  with
• 47:05
  the
• 47:05
  glamping
• 47:06
  and
• 47:06
  the
• 47:06
  mobile
• 47:06
  homes
• 47:07
  has
• 47:07
  really
• 47:07
  helped
• 47:07
  with
• 47:07
  that.
• 47:08
  I
• 47:08
  think
• 47:09
  maybe
• 47:10
  you
• 47:10
  got
• 47:10
  a
• 47:10
  bit
• 47:10
  of
• 47:11
  downside
• 47:12
  from
• 47:12
  the
• 47:12
  traditional
• 47:12
  camper,
• 47:13
  but
• 47:13
  then
• 47:13
  that's
• 47:13
  been
• 47:14
  filled
• 47:14
  in
• 47:14
  by
• 47:15
  the
• 47:15
  new
• 47:15
  Camping
• 47:16
  generation
• 47:16
  who
• 47:17
  are
• 47:17
  coming
• 47:17
  now.
• 47:17
  So
• 47:18
  we'll
• 47:18
  see.
• 47:18
  This
• 47:19
  kind
• 47:19
  of
• 47:19
  a
• 47:19
  lump
• 47:20
  it's
• 47:20
  happened
• 47:20
  these
• 47:21
  couple
• 47:21
  of
• 47:21
  years.
• 47:22
  Is
• 47:22
  it
• 47:22
  gonna
• 47:22
  keep
• 47:22
  going
• 47:23
  up
• 47:23
  afterwards,
• 47:24
  going
• 47:24
  down
• 47:24
  or
• 47:24
  staying
• 47:25
  the
• 47:25
  same?
• 47:25
  I
• 47:25
  don't
• 47:25
  know.
• 47:25
  We'll
• 47:25
  have
• 47:26
  to
• 47:26
  see
• 47:27
  seems
• 47:27
  somehow
• 47:28
  we
• 47:28
  always
• 47:28
  find
• 47:28
  a
• 47:28
  way
• 47:29
  to
• 47:29
  keep
• 47:29
  going
• 47:29
  up
• 47:29
  and
• 47:29
  I
• 47:30
  think
• 47:30
  we've
• 47:30
  got
• 47:30
  a
• 47:30
  lot
• 47:30
  of
• 47:30
  room
• 47:31
  to
• 47:31
  climb
• 47:31
  here
• 47:31
  before
• 47:32
  we
• 47:32
  have
• 47:32
  to.
• 47:33
  Worry.
• 47:34
  It's
• 47:34
  my
• 47:34
  sense.
• 47:34
  So
• 47:35
  far
• 47:35
  of
• 47:35
  the
• 47:35
  way
• 47:35
  things
• 47:36
  are
• 47:36
  going,
• 47:36
  but
• 47:37
  yeah,
• 47:37
  I
• 47:37
  don't,
• 47:37
  to
• 47:38
  your
• 47:38
  point
• 47:38
  on
• 47:38
  challenges,
• 47:39
  just
• 47:39
  going
• 47:39
  back
• 47:39
  to
• 47:39
  circling
• 47:40
  back
• 47:40
  to
• 47:40
  that
• 47:40
  for
• 47:40
  a
• 47:40
  second,
• 47:41
  nobody
• 47:41
  ever
• 47:41
  wants
• 47:41
  a
• 47:41
  recession.
• 47:42
  Nobody
• 47:42
  ever
• 47:42
  wants
• 47:43
  competition,
• 47:44
  but
• 47:44
  maybe
• 47:44
  if
• 47:44
  there's
• 47:45
  one
• 47:45
  good
• 47:45
  thing
• 47:45
  that
• 47:45
  comes
• 47:45
  out
• 47:46
  of
• 47:46
  both
• 47:46
  of
• 47:46
  those,
• 47:46
  it's
• 47:47
  the
• 47:47
  push
• 47:47
  to
• 47:47
  be
• 47:48
  better,
• 47:49
  more
• 47:49
  adaptable
• 47:50
  change
• 47:51
  with
• 47:51
  the
• 47:51
  times,
• 47:52
  those
• 47:52
  kinds
• 47:53
  of
• 47:53
  things.
• 47:53
  Not
• 47:53
  saying
• 47:53
  that
• 47:54
  we
• 47:54
  want
• 47:54
  that
• 47:54
  to
• 47:55
  make
• 47:55
  that
• 47:55
  happen,
• 47:55
  but
• 47:56
  sometimes
• 47:57
  if
• 47:57
  there's
• 47:57
  anything
• 47:57
  good
• 47:58
  that
• 47:58
  comes
• 47:58
  out
• 47:58
  of
• 47:58
  that.
• 47:58
  And
• 47:58
  that's
• 47:58
  the
• 47:59
  biggest
• 47:59
  part
• 47:59
  where
• 47:59
  I
• 47:59
  think
• 48:00
  Ryan's
• 48:00
  correct.
• 48:01
  And
• 48:01
  talking
• 48:01
  about
• 48:02
  those
• 48:02
  parks
• 48:02
  and
• 48:02
  what
• 48:02
  they're
• 48:03
  doing,
• 48:03
  and
• 48:04
  if
• 48:04
  they're
• 48:04
  sitting
• 48:04
  on
• 48:04
  high
• 48:04
  times
• 48:05
  now,
• 48:06
  When
• 48:06
  there
• 48:06
  is,
• 48:07
  and
• 48:07
  they're
• 48:07
  not
• 48:07
  reinvesting
• 48:08
  at
• 48:08
  all
• 48:09
  when
• 48:09
  it
• 48:09
  comes
• 48:10
  to
• 48:10
  a
• 48:10
  low
• 48:10
  time.
• 48:10
  Now
• 48:10
  they're
• 48:11
  down
• 48:11
  in
• 48:11
  revenue.
• 48:12
  They
• 48:12
  might
• 48:12
  be
• 48:12
  up
• 48:13
  in
• 48:13
  some
• 48:13
  of
• 48:13
  their
• 48:13
  cost
• 48:14
  and
• 48:15
  they
• 48:16
  now
• 48:16
  have
• 48:16
  to
• 48:17
  go
• 48:17
  and
• 48:17
  add
• 48:17
  those
• 48:17
  things,
• 48:18
  that's
• 48:18
  a
• 48:18
  terrible
• 48:19
  time
• 48:19
  to
• 48:19
  be
• 48:20
  trying
• 48:20
  to
• 48:20
  ramp
• 48:21
  that
• 48:21
  stuff
• 48:21
  up.
• 48:21
  Have
• 48:21
  capital
• 48:22
  improvements
• 48:22
  on
• 48:22
  your
• 48:23
  property
• 48:24
  when
• 48:24
  you're
• 48:24
  in
• 48:25
  a
• 48:25
  low,
• 48:25
  that's
• 48:25
  what
• 48:25
  I
• 48:25
  would
• 48:26
  believe
• 48:26
  is
• 48:27
  it's
• 48:27
  a
• 48:27
  terrible
• 48:27
  time
• 48:27
  for
• 48:28
  that.
• 48:29
  I
• 48:29
  think
• 48:29
  a
• 48:29
  lot
• 48:30
  of
• 48:30
  the
• 48:30
  Campground
• 48:30
  have
• 48:30
  been,
• 48:31
  I
• 48:31
  don't
• 48:31
  know,
• 48:31
  lucky
• 48:32
  or
• 48:32
  smart,
• 48:33
  but
• 48:33
  it
• 48:33
  was
• 48:33
  a
• 48:33
  huge
• 48:34
  amount
• 48:34
  of
• 48:34
  investment.
• 48:35
  I
• 48:35
  would
• 48:35
  say
• 48:35
  the
• 48:35
  last
• 48:36
  two,
• 48:36
  three
• 48:36
  years
• 48:37
  that
• 48:37
  I
• 48:37
  saw
• 48:37
  everywhere,
• 48:38
  every
• 48:38
  single
• 48:38
  compound
• 48:39
  I've
• 48:39
  been
• 48:39
  to
• 48:40
  with
• 48:40
  the
• 48:40
  glamping
• 48:40
  and
• 48:41
  mobile
• 48:41
  homes.
• 48:41
  And
• 48:41
  that
• 48:41
  kind
• 48:42
  of
• 48:42
  just
• 48:42
  happened
• 48:43
  before.
• 48:44
  This
• 48:44
  tip.
• 48:45
  So
• 48:45
  now
• 48:45
  they're
• 48:45
  reaping
• 48:46
  the
• 48:46
  rewards
• 48:46
  of
• 48:46
  that
• 48:47
  which
• 48:47
  is
• 48:47
  pretty,
• 48:48
  pretty
• 48:48
  lucky
• 48:48
  or
• 48:48
  smart
• 48:49
  one
• 48:49
  of
• 48:49
  the
• 48:49
  two,
• 48:50
  but
• 48:50
  yeah,
• 48:51
  now
• 48:51
  everybody
• 48:52
  is
• 48:52
  holding
• 48:52
  back
• 48:52
  on
• 48:53
  the
• 48:53
  investment,
• 48:55
  taking
• 48:55
  it
• 48:55
  easy.
• 48:56
  Yeah.
• 48:57
  Bit
• 48:57
  more
• 48:57
  cautious,
• 48:58
  bit
• 48:58
  more
• 48:59
  tighter
• 48:59
  on
• 48:59
  the
• 48:59
  purse
• 49:00
  strings
• 49:00
  right
• 49:00
  now
• 49:01
  to
• 49:01
  wait
• 49:01
  out
• 49:01
  and
• 49:02
  see
• 49:02
  what's
• 49:02
  gonna
• 49:02
  happen.
• 49:03
  I
• 49:03
  don't
• 49:03
  blame
• 49:03
  them
• 49:03
  one
• 49:03
  bit.
• 49:04
  And
• 49:04
  I
• 49:04
  think
• 49:05
  our
• 49:05
  consumers
• 49:05
  are
• 49:05
  doing
• 49:06
  those
• 49:06
  same
• 49:06
  things.
• 49:06
  I
• 49:06
  think
• 49:06
  they're
• 49:07
  waiting
• 49:08
  longer
• 49:08
  to
• 49:08
  book.
• 49:08
  They're
• 49:08
  not
• 49:09
  booking
• 49:09
  as
• 49:09
  far
• 49:09
  in
• 49:09
  advance.
• 49:10
  And
• 49:10
  they're
• 49:10
  maybe
• 49:11
  making
• 49:12
  different
• 49:12
  choices
• 49:12
  about
• 49:13
  distance
• 49:13
  and
• 49:14
  things.
• 49:14
  But
• 49:15
  one
• 49:15
  thing
• 49:15
  is
• 49:16
  for
• 49:16
  certain
• 49:17
  is,
• 49:17
  we
• 49:18
  will,
• 49:18
  I
• 49:18
  think
• 49:18
  always
• 49:19
  see
• 49:20
  folks
• 49:20
  continue
• 49:20
  to
• 49:20
  camp
• 49:21
  and
• 49:21
  explore
• 49:22
  the
• 49:22
  outdoors
• 49:23
  and
• 49:23
  love
• 49:24
  the
• 49:24
  lifestyle.
• 49:24
  And
• 49:25
  so
• 49:25
  we're
• 49:25
  super
• 49:26
  fortunate.
• 49:26
  This
• 49:26
  industry's
• 49:27
  really
• 49:27
  fortunate.
• 49:29
  Okay.
• 49:31
  Awesome.
• 49:31
  All
• 49:31
  right.
• 49:31
  We
• 49:31
  only
• 49:31
  a
• 49:32
  couple
• 49:32
  minutes
• 49:32
  left.
• 49:32
  Anybody,
• 49:33
  have
• 49:33
  any
• 49:33
  parting
• 49:33
  final
• 49:34
  thoughts
• 49:34
  that
• 49:34
  we
• 49:35
  must
• 49:35
  hear
• 49:35
  about?
• 49:35
  Must
• 49:36
  see
• 49:36
  Simon.
• 49:36
  Now,
• 49:36
  do
• 49:36
  you
• 49:36
  wanna
• 49:37
  give
• 49:37
  your
• 49:37
  website?
• 49:38
  Tell
• 49:38
  people
• 49:38
  how
• 49:38
  to
• 49:38
  get
• 49:39
  to
• 49:39
  your
• 49:39
  product.
• 49:40
  Yeah.
• 49:40
  Camp
• 49:40
  map.com.
• 49:41
  So
• 49:42
  yeah,
• 49:42
  it's
• 49:42
  all
• 49:42
  in
• 49:42
  the
• 49:42
  name.
• 49:44
  Google
• 49:46
  you,
• 49:46
  did
• 49:46
  you,
• 49:47
  how
• 49:47
  did
• 49:47
  you
• 49:47
  decide
• 49:47
  on
• 49:47
  the
• 49:48
  branding
• 49:48
  for
• 49:48
  that
• 49:48
  super
• 49:48
  simple
• 49:49
  name?
• 49:49
  I
• 49:49
  like
• 49:49
  it.
• 49:49
  Yeah.
• 49:51
  that's
• 49:51
  MIS
• 49:52
  a
• 49:52
  mystery,
• 49:53
  pure
• 49:53
  mystery.
• 49:54
  You
• 49:54
  would've
• 49:55
  thought
• 49:55
  camp
• 49:55
  map.com
• 49:56
  would've
• 49:56
  already
• 49:57
  been
• 49:57
  taken,
• 49:57
  but
• 49:58
  apparently
• 49:58
  not
• 49:58
  that's
• 49:59
  no,
• 49:59
  I
• 49:59
  had
• 49:59
  the
• 49:59
  idea
• 50:00
  just
• 50:00
  before
• 50:00
  bed.
• 50:01
  One
• 50:01
  night
• 50:01
  on
• 50:02
  the
• 50:02
  next
• 50:02
  morning
• 50:02
  I
• 50:02
  got
• 50:03
  up
• 50:03
  and
• 50:03
  checked
• 50:04
  on
• 50:04
  GoDaddy.
• 50:05
  It
• 50:05
  was
• 50:06
  a
• 50:06
  bit
• 50:06
  expensive,
• 50:06
  but
• 50:06
  I
• 50:07
  bought
• 50:07
  it
• 50:07
  and
• 50:07
  I'm
• 50:07
  pretty
• 50:08
  glad
• 50:08
  that
• 50:08
  I
• 50:08
  did
• 50:09
  now.
• 50:09
  They're
• 50:09
  much
• 50:10
  more
• 50:10
  expensive
• 50:11
  names
• 50:11
  like
• 50:11
  that.
• 50:13
  Wow.
• 50:13
  Awesome.
• 50:14
  Anybody
• 50:14
  else?
• 50:14
  Final
• 50:15
  thoughts?
• 50:17
  no.
• 50:18
  All
• 50:18
  right.
• 50:18
  Cool.
• 50:19
  Thank
• 50:19
  you
• 50:19
  guys.
• 50:19
  I
• 50:19
  really
• 50:19
  appreciate
• 50:20
  it.
• 50:20
  I
• 50:20
  wanna
• 50:20
  thank
• 50:20
  our
• 50:21
  sponsor
• 50:21
  for
• 50:21
  the
• 50:21
  show.
• 50:21
  Once
• 50:21
  again
• 50:22
  firefighter
• 50:22
  reservations
• 50:23
  go
• 50:23
  check
• 50:23
  them
• 50:24
  out.
• 50:24
  If
• 50:24
  you're
• 50:24
  looking
• 50:24
  for
• 50:25
  a
• 50:25
  new
• 50:25
  reservation
• 50:25
  system,
• 50:26
  firefighter
• 50:26
  reservations.com
• 50:28
  really
• 50:28
  appreciate
• 50:28
  them
• 50:28
  being
• 50:29
  the
• 50:29
  sponsor
• 50:29
  of
• 50:29
  the
• 50:29
  show.
• 50:30
  Cara,
• 50:30
  welcome
• 50:30
  back.
• 50:31
  Hopefully
• 50:31
  here
• 50:31
  will
• 50:32
  be
• 50:32
  here
• 50:32
  next
• 50:32
  week.
• 50:33
  Again
• 50:34
  with
• 50:34
  me.
• 50:34
  I
• 50:35
  really
• 50:35
  struggle
• 50:35
  without
• 50:35
  you.
• 50:36
  Like
• 50:36
  I
• 50:36
  cannot
• 50:36
  carry
• 50:37
  a
• 50:37
  show
• 50:37
  without
• 50:37
  you
• 50:38
  shame.
• 50:38
  Oh,
• 50:39
  that's
• 50:39
  the
• 50:39
  nicest
• 50:40
  thing
• 50:40
  you've
• 50:40
  ever
• 50:40
  said
• 50:40
  to
• 50:40
  me.
• 50:42
  ever
• 50:42
  really
• 50:44
  low
• 50:44
  bar
• 50:45
  yeah,
• 50:45
  I'll
• 50:45
  be
• 50:45
  here
• 50:45
  next
• 50:46
  week.
• 50:47
  All
• 50:47
  right.
• 50:47
  Awesome.
• 50:47
  Next
• 50:48
  week
• 50:48
  we've
• 50:48
  got
• 50:48
  our
• 50:48
  RV
• 50:49
  industry
• 50:49
  focus
• 50:49
  show.
• 50:50
  So
• 50:50
  really
• 50:50
  appreciate
• 50:50
  you
• 50:51
  joining
• 50:51
  us
• 50:51
  again,
• 50:51
  Mike,
• 50:52
  thanks
• 50:52
  as
• 50:52
  always
• 50:52
  from
• 50:53
  CR
• 50:53
  lifestyle,
• 50:53
  Joe,
• 50:54
  from
• 50:54
  at
• 50:54
  my
• 50:54
  community,
• 50:54
  we
• 50:55
  missed
• 50:55
  Sean
• 50:55
  today
• 50:55
  from
• 50:56
  four
• 50:56
  points
• 50:56
  he
• 50:56
  was
• 50:56
  coming
• 50:57
  on
• 50:57
  and
• 50:57
  off.
• 50:57
  I
• 50:57
  think
• 50:57
  he
• 50:57
  just
• 50:57
  had
• 50:58
  some
• 50:58
  bad
• 50:58
  connection
• 50:59
  issues.
• 50:59
  So
• 50:59
  we'll
• 50:59
  try
• 50:59
  to
• 51:00
  reschedule
• 51:00
  him
• 51:00
  for
• 51:01
  a
• 51:01
  future
• 51:01
  show.
• 51:01
  And
• 51:02
  as
• 51:02
  a
• 51:02
  reminder,
• 51:02
  you
• 51:02
  can
• 51:02
  see
• 51:03
  us
• 51:03
  all
• 51:03
  as
• 51:03
  a
• 51:03
  podcast
• 51:04
  after
• 51:04
  this
• 51:04
  Listen,
• 51:05
  see
• 51:05
  us
• 51:05
  listen
• 51:06
  as
• 51:06
  a
• 51:06
  podcast
• 51:06
  after
• 51:07
  this
• 51:07
  on
• 51:08
  Google
• 51:08
  Spotify,
• 51:09
  all
• 51:09
  those
• 51:09
  kinds
• 51:09
  of
• 51:09
  places,
• 51:10
  apple
• 51:10
  and
• 51:10
  other
• 51:10
  than
• 51:10
  that
• 51:11
  really
• 51:11
  appreciate
• 51:11
  your
• 51:11
  joining
• 51:11
  us
• 51:11
  and
• 51:11
  we
• 51:12
  will
• 51:12
  see
• 51:12
  you
• 51:12
  all
• 51:12
  next
• 51:12
  week.
• 51:13
  Thanks.
• 51:14
  Take
• 51:14
  care.
• 51:15
  Thank
• 51:15
  you.