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Lack of a clear vision leads to higgledy-piggledy services and experiences - Interview with Ari Weinzweig of Zingermans
Today’s interview is with Ari Weinzweig, the CEO and co-founding partner of Zingerman’s Community of Businesses, a gourmet food business group headquartered in Ann Arbor, Michigan, USA. Ari was previously on the podcast back in 2020 and is also one of the contributors to Punk XL. Ari joins me today to talk about business visions, visioning, his new pamphlet on visioning (The Story of Visioning at Zingerman’s: Four Visions, Forty Years, and a Positive Look Towards the Future), how many service and experience initiatives lack a clear vision of what it is they are trying to create and why and…
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