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Why We Love What We Build

This episode explores the IKEA effect—why we value things more when we build them ourselves—from cake mix and origami to unfinished creative work. The hosts connect the psychology of effort and completion to music, productivity, and the satisfaction of finishing the last 10% of a project.

Show Notes

The IKEA effect: When labor leads to love - ScienceDirect: https://www.sciencedirect.com/science/article/pii/S1057740811000829

[PDF] The “IKEA Effect”: When Labor Leads to Love Working Paper: https://www.hbs.edu/ris/Publication%20Files/11-091.pdf

The IKEA effect: When labor leads to love (Journal…

The skinny

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