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What Retailers Need to Know from Bain & Company's State of Food Habits Report | CGF 2026 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everyone.
• 0:00
  This
• 0:01
  is
• 0:01
  omnitalk
• 0:01
  Retail.
• 0:02
  I'm
• 0:02
  Chris
• 0:02
  Walton
• 0:02
  and
• 0:02
  I'm
• 0:03
  coming
• 0:03
  to
• 0:03
  you
• 0:03
  live
• 0:03
  once
• 0:04
  again
• 0:04
  from
• 0:04
  the
• 0:04
  Consumer
• 0:05
  Goods
• 0:05
  Forums
• 0:06
  Global
• 0:06
  Summit
• 0:07
  in
• 0:07
  Vienna,
• 0:07
  Austria.
• 0:08
  And
• 0:08
  we
• 0:08
  are
• 0:09
  of
• 0:09
  course,
• 0:09
  once
• 0:09
  again
• 0:10
  in
• 0:10
  the
• 0:10
  CGF
• 0:11
  Leadership
• 0:11
  Studio,
• 0:11
  which
• 0:12
  is
• 0:12
  sponsored
• 0:12
  by
• 0:13
  Vuzion.
• 0:13
  Now
• 0:13
  joining
• 0:14
  me
• 0:14
  is
• 0:14
  Ruth
• 0:14
  Lewis.
• 0:15
  Ruth
• 0:16
  is
• 0:16
  the
• 0:16
  senior
• 0:16
  manager
• 0:17
  for
• 0:17
  Bain
• 0:18
  Co.
• 0:18
  And
• 0:19
  she's
• 0:19
  here
• 0:19
  to
• 0:19
  talk
• 0:19
  about
• 0:20
  some
• 0:20
  interesting
• 0:20
  new
• 0:20
  research.
• 0:21
  So,
• 0:22
  Ruth,
• 0:22
  tell
• 0:22
  us
• 0:22
  about
• 0:23
  yourself.
• 0:23
  Tell
• 0:23
  us
• 0:23
  about
• 0:23
  Bain
• 0:24
  and
• 0:24
  all
• 0:25
  that
• 0:25
  brings
• 0:25
  you
• 0:25
  to
• 0:25
  CGF
• 0:26
  to
• 0:26
  start.
• 0:27
  Sure.
• 0:27
  So,
• 0:28
  yeah,
• 0:28
  I'm
• 0:28
  Ruth
• 0:28
  and
• 0:29
  I've
• 0:29
  been
• 0:29
  at
• 0:30
  Bay
• 0:30
  nearly
• 0:30
  15
• 0:30
  years.
• 0:31
  15
• 0:31
  years.
• 0:31
  Okay.
• 0:32
  And
• 0:32
  I
• 0:32
  do
• 0:32
  most
• 0:32
  of
• 0:33
  my
• 0:33
  work
• 0:33
  in
• 0:33
  retail.
• 0:33
  And
• 0:33
  within
• 0:34
  that,
• 0:34
  I
• 0:34
  work
• 0:34
  a
• 0:34
  lot
• 0:34
  within
• 0:35
  the
• 0:35
  food
• 0:35
  space
• 0:35
  as
• 0:36
  well.
• 0:36
  So
• 0:36
  food
• 0:36
  manufacturing,
• 0:37
  food
• 0:37
  distribution,
• 0:38
  and
• 0:38
  in
• 0:38
  particular,
• 0:38
  we
• 0:39
  like
• 0:39
  to
• 0:39
  look
• 0:39
  in
• 0:39
  a
• 0:40
  crystal
• 0:40
  ball
• 0:40
  and
• 0:40
  think
• 0:41
  about
• 0:41
  the
• 0:41
  future
• 0:41
  and
• 0:41
  how
• 0:41
  things
• 0:42
  are
• 0:42
  going
• 0:42
  to
• 0:42
  change.
• 0:43
  Did
• 0:43
  you
• 0:43
  always
• 0:43
  know
• 0:43
  you'd
• 0:44
  be
• 0:44
  in
• 0:44
  food?
• 0:45
  No,
• 0:45
  but
• 0:45
  I've
• 0:45
  always
• 0:46
  loved
• 0:46
  nutrition.
• 0:47
  Okay.
• 0:47
  Love
• 0:47
  eating.
• 0:48
  Yeah.
• 0:48
  Right,
• 0:48
  right.
• 0:49
  Who
• 0:49
  doesn't?
• 0:49
  Who
• 0:49
  doesn't?
• 0:50
  I
• 0:50
  guess
• 0:50
  there's
• 0:50
  probably
• 0:50
  some
• 0:50
  people
• 0:51
  that
• 0:51
  don't,
• 0:51
  but
• 0:51
  I'd
• 0:52
  say
• 0:52
  the
• 0:52
  majority
• 0:52
  of
• 0:52
  people
• 0:52
  probably
• 0:53
  do.
• 0:54
  All
• 0:54
  right,
• 0:54
  so
• 0:54
  you
• 0:54
  just
• 0:54
  produced
• 0:55
  a
• 0:55
  new
• 0:55
  report.
• 0:55
  Tell
• 0:56
  us
• 0:56
  about
• 0:56
  the
• 0:56
  report.
• 0:56
  What
• 0:57
  is
• 0:57
  it?
• 0:57
  Yeah,
• 0:58
  the
• 0:58
  report
• 0:58
  is
• 0:58
  called
• 0:59
  State
• 0:59
  of
• 0:59
  Food
• 0:59
  Habits,
• 1:00
  A
• 1:00
  Baseline
• 1:00
  for
• 1:00
  Healthier
• 1:01
  Eating.
• 1:01
  So
• 1:02
  over
• 1:02
  multiple
• 1:02
  years,
• 1:03
  we've
• 1:03
  been
• 1:03
  working
• 1:03
  with
• 1:03
  the
• 1:03
  Healthier
• 1:04
  Lives
• 1:04
  Coalition
• 1:05
  within
• 1:05
  the
• 1:05
  CGF
• 1:06
  and
• 1:06
  we've
• 1:06
  produced
• 1:07
  reports
• 1:07
  on
• 1:07
  food
• 1:08
  technology,
• 1:09
  but
• 1:09
  also
• 1:09
  ultra
• 1:10
  processed
• 1:10
  foods.
• 1:10
  So
• 1:11
  we've
• 1:11
  been
• 1:11
  doing
• 1:11
  a
• 1:11
  lot
• 1:11
  of
• 1:11
  work
• 1:12
  in
• 1:12
  the
• 1:12
  space
• 1:12
  in
• 1:12
  general.
• 1:13
  Now
• 1:13
  we
• 1:14
  wanted
• 1:14
  to
• 1:14
  create
• 1:15
  a
• 1:15
  baseline,
• 1:16
  we
• 1:16
  wanted
• 1:16
  to
• 1:16
  talk
• 1:16
  about
• 1:17
  how
• 1:17
  consumers
• 1:17
  eat,
• 1:18
  where
• 1:18
  do
• 1:18
  they
• 1:18
  get
• 1:18
  their
• 1:18
  meals
• 1:19
  from?
• 1:19
  What
• 1:19
  are
• 1:19
  the
• 1:20
  barriers
• 1:20
  to
• 1:20
  the
• 1:20
  them
• 1:21
  eating
• 1:21
  more
• 1:21
  healthily.
• 1:22
  And
• 1:22
  so
• 1:22
  this
• 1:22
  report
• 1:23
  really
• 1:23
  gives
• 1:24
  a
• 1:24
  snapshot
• 1:24
  into
• 1:25
  what
• 1:25
  some
• 1:25
  consumers
• 1:25
  are
• 1:26
  doing
• 1:26
  in
• 1:26
  the
• 1:26
  us,
• 1:27
  the
• 1:27
  uk,
• 1:27
  France
• 1:28
  and
• 1:28
  Germany,
• 1:28
  we
• 1:28
  focus
• 1:28
  on
• 1:29
  these
• 1:29
  geographies.
• 1:30
  But
• 1:30
  this
• 1:30
  report
• 1:30
  as
• 1:31
  well,
• 1:31
  it's
• 1:31
  actually
• 1:31
  the
• 1:32
  first
• 1:32
  report
• 1:32
  in
• 1:33
  a
• 1:33
  series
• 1:33
  of
• 1:33
  reports
• 1:33
  we
• 1:34
  want
• 1:34
  to
• 1:34
  make.
• 1:34
  Okay.
• 1:34
  So
• 1:35
  we
• 1:35
  want
• 1:35
  to
• 1:35
  expand
• 1:35
  the
• 1:35
  focus
• 1:36
  to
• 1:36
  global.
• 1:36
  We
• 1:37
  want
• 1:37
  to
• 1:37
  really
• 1:37
  kind
• 1:37
  of
• 1:37
  tackle
• 1:38
  some
• 1:38
  complicated
• 1:38
  questions.
• 1:39
  And
• 1:39
  so
• 1:39
  this
• 1:39
  is
• 1:39
  just
• 1:39
  the
• 1:40
  baseline
• 1:40
  describing
• 1:40
  what
• 1:41
  we
• 1:41
  see
• 1:41
  today.
• 1:41
  Got
• 1:42
  it.
• 1:42
  And
• 1:42
  so
• 1:42
  is
• 1:42
  that
• 1:42
  the
• 1:42
  impetus
• 1:43
  for
• 1:43
  the
• 1:43
  work,
• 1:43
  just
• 1:43
  to
• 1:44
  create
• 1:44
  a
• 1:44
  baseline
• 1:45
  here
• 1:45
  to
• 1:45
  start
• 1:45
  in
• 1:46
  terms
• 1:46
  of
• 1:46
  what
• 1:46
  you're
• 1:46
  seeing
• 1:47
  in
• 1:47
  those
• 1:47
  countries?
• 1:47
  Yeah,
• 1:48
  yeah,
• 1:48
  absolutely.
• 1:49
  Okay,
• 1:50
  so
• 1:50
  some
• 1:50
  of
• 1:50
  the
• 1:50
  key
• 1:50
  stats
• 1:51
  as
• 1:51
  I
• 1:51
  got
• 1:51
  a
• 1:51
  chance
• 1:51
  to
• 1:52
  preview
• 1:52
  the
• 1:52
  report,
• 1:52
  you
• 1:52
  know,
• 1:53
  the
• 1:53
  report
• 1:53
  estimates
• 1:54
  that
• 1:54
  70
• 1:55
  to
• 1:55
  80%
• 1:56
  of
• 1:56
  meals
• 1:57
  are
• 1:57
  still
• 1:57
  consumed
• 1:58
  at
• 1:58
  home.
• 1:59
  But.
• 2:00
  And
• 2:00
  is
• 2:00
  that
• 2:00
  scratch
• 2:01
  cooking?
• 2:01
  Like,
• 2:02
  when
• 2:02
  you
• 2:02
  say
• 2:02
  that,
• 2:02
  like,
• 2:02
  what
• 2:02
  does
• 2:03
  that
• 2:03
  mean?
• 2:03
  Yeah,
• 2:04
  yeah,
• 2:04
  absolutely.
• 2:05
  So,
• 2:05
  like,
• 2:05
  we
• 2:05
  looked
• 2:05
  at
• 2:06
  all
• 2:06
  meals
• 2:06
  that
• 2:06
  consumers
• 2:07
  eat.
• 2:08
  And
• 2:08
  about.
• 2:08
  Yeah.
• 2:08
  70
• 2:09
  to
• 2:09
  80%
• 2:09
  of
• 2:10
  meals
• 2:10
  eaten
• 2:10
  across
• 2:11
  the
• 2:11
  globe,
• 2:11
  across
• 2:11
  generations,
• 2:12
  across
• 2:12
  meal
• 2:13
  types
• 2:13
  are
• 2:13
  eaten
• 2:14
  at
• 2:14
  the
• 2:14
  home.
• 2:14
  Okay.
• 2:15
  Yeah.
• 2:15
  And
• 2:16
  within
• 2:16
  that,
• 2:16
  at
• 2:16
  home,
• 2:17
  there's
• 2:17
  a
• 2:17
  spectrum
• 2:17
  of
• 2:18
  what
• 2:18
  we
• 2:18
  see.
• 2:18
  So
• 2:18
  there
• 2:18
  could
• 2:19
  be
• 2:19
  scratch
• 2:19
  cooking,
• 2:20
  which
• 2:20
  really
• 2:20
  means,
• 2:20
  you
• 2:20
  know,
• 2:21
  I
• 2:21
  get
• 2:21
  the
• 2:21
  raw
• 2:22
  ingredients
• 2:22
  and
• 2:22
  I
• 2:23
  chop
• 2:23
  them
• 2:23
  up
• 2:23
  like
• 2:23
  onions,
• 2:24
  etc.
• 2:24
  You
• 2:25
  could
• 2:25
  have
• 2:25
  cooking
• 2:26
  with
• 2:26
  ready
• 2:26
  made
• 2:27
  ingredients.
• 2:27
  So
• 2:27
  I
• 2:28
  buy
• 2:28
  a
• 2:28
  tomato
• 2:28
  sauce.
• 2:29
  Okay,
• 2:30
  you
• 2:30
  can
• 2:30
  have
• 2:30
  ready
• 2:31
  meals,
• 2:31
  but
• 2:32
  that
• 2:32
  could
• 2:32
  also
• 2:32
  be
• 2:32
  a
• 2:33
  frozen
• 2:33
  ready
• 2:33
  meal,
• 2:34
  but
• 2:34
  it
• 2:34
  could
• 2:34
  be
• 2:34
  just
• 2:34
  sushi
• 2:35
  from
• 2:35
  the
• 2:35
  grocery
• 2:36
  store.
• 2:37
  Like
• 2:38
  a
• 2:38
  frozen
• 2:38
  dinner
• 2:38
  would
• 2:39
  count
• 2:39
  in
• 2:39
  that.
• 2:39
  In
• 2:40
  that
• 2:40
  number.
• 2:40
  Absolutely.
• 2:41
  Okay.
• 2:41
  And
• 2:42
  then
• 2:42
  the
• 2:42
  final
• 2:42
  one
• 2:42
  is
• 2:42
  actually
• 2:43
  food
• 2:43
  delivery.
• 2:43
  So,
• 2:44
  you
• 2:44
  know,
• 2:44
  restaurant
• 2:44
  food
• 2:45
  eaten
• 2:45
  at
• 2:46
  home.
• 2:46
  Oh,
• 2:46
  wow.
• 2:46
  Okay.
• 2:47
  So.
• 2:47
  So
• 2:47
  within,
• 2:47
  there's
• 2:48
  a
• 2:48
  spectrum
• 2:48
  of
• 2:48
  things
• 2:48
  that,
• 2:48
  what
• 2:49
  we
• 2:49
  see.
• 2:49
  And
• 2:49
  actually
• 2:49
  about
• 2:49
  half
• 2:50
  of
• 2:50
  at
• 2:50
  home
• 2:51
  meals
• 2:51
  are
• 2:51
  made
• 2:52
  from
• 2:52
  scratch
• 2:52
  cooking.
• 2:53
  Half.
• 2:53
  Half,
• 2:54
  yeah.
• 2:54
  And
• 2:54
  then
• 2:54
  consumers
• 2:55
  really
• 2:56
  find
• 2:56
  that
• 2:56
  scratch
• 2:57
  cooking
• 2:57
  is
• 2:57
  the
• 2:57
  ideal
• 2:57
  type
• 2:58
  of
• 2:58
  cooking.
• 2:58
  They,
• 2:58
  they
• 2:59
  prefer
• 2:59
  it
• 2:59
  and
• 2:59
  they
• 2:59
  view
• 2:59
  it
• 3:00
  as
• 3:00
  the
• 3:00
  healthiest
• 3:00
  type
• 3:01
  of
• 3:01
  cooking.
• 3:02
  They,
• 3:02
  they
• 3:02
  think
• 3:02
  that
• 3:03
  they
• 3:03
  have
• 3:03
  better
• 3:03
  control
• 3:03
  over
• 3:04
  the
• 3:04
  ingredients.
• 3:05
  They
• 3:05
  think
• 3:05
  it
• 3:05
  can
• 3:05
  be
• 3:06
  better
• 3:06
  cost,
• 3:06
  it's
• 3:06
  more
• 3:07
  cost
• 3:07
  effective
• 3:07
  in
• 3:07
  general.
• 3:08
  And
• 3:08
  so
• 3:08
  consumers
• 3:09
  love
• 3:09
  scratch
• 3:09
  cooking.
• 3:09
  They
• 3:10
  idealize
• 3:10
  it.
• 3:10
  And
• 3:10
  also
• 3:11
  they
• 3:11
  say
• 3:11
  that
• 3:11
  they
• 3:11
  want
• 3:11
  to
• 3:11
  do
• 3:12
  more
• 3:12
  scratch
• 3:12
  cooking
• 3:13
  in
• 3:13
  general.
• 3:14
  However,
• 3:14
  busy
• 3:15
  lives
• 3:15
  get
• 3:15
  in
• 3:15
  the
• 3:16
  way.
• 3:16
  We
• 3:16
  don't
• 3:16
  have
• 3:16
  time.
• 3:17
  We
• 3:17
  don't
• 3:17
  have
• 3:17
  time.
• 3:17
  So
• 3:17
  the
• 3:18
  majority
• 3:18
  of
• 3:18
  consumers
• 3:18
  say
• 3:18
  they
• 3:19
  can't
• 3:19
  do
• 3:19
  as
• 3:19
  much
• 3:19
  as
• 3:19
  they'd
• 3:19
  like,
• 3:20
  that
• 3:20
  they're
• 3:20
  too
• 3:20
  busy.
• 3:20
  Mental
• 3:21
  efforts,
• 3:21
  you
• 3:22
  know,
• 3:22
  no
• 3:22
  time.
• 3:23
  What
• 3:23
  are
• 3:23
  the
• 3:23
  big
• 3:23
  deltas
• 3:24
  in
• 3:24
  at
• 3:24
  home
• 3:25
  meal
• 3:25
  consumption?
• 3:25
  Like,
• 3:26
  how
• 3:26
  is
• 3:26
  at
• 3:26
  home
• 3:26
  meal
• 3:26
  consumption
• 3:27
  changing
• 3:28
  based
• 3:28
  on
• 3:28
  what
• 3:29
  you
• 3:29
  found
• 3:29
  in
• 3:29
  the
• 3:29
  report?
• 3:29
  Well,
• 3:30
  this
• 3:30
  is
• 3:30
  a
• 3:30
  baseline,
• 3:31
  so
• 3:31
  we're
• 3:31
  giving
• 3:31
  a
• 3:31
  snapshot
• 3:32
  of
• 3:32
  what
• 3:32
  we
• 3:32
  see
• 3:32
  today.
• 3:32
  Okay.
• 3:33
  But
• 3:34
  another
• 3:34
  very
• 3:34
  interesting
• 3:35
  fact
• 3:35
  is
• 3:35
  actually
• 3:36
  that,
• 3:36
  so
• 3:36
  one
• 3:37
  in
• 3:37
  three
• 3:38
  at
• 3:38
  home
• 3:38
  meals
• 3:39
  involves
• 3:39
  no
• 3:39
  cooking
• 3:40
  at
• 3:40
  all.
• 3:41
  Okay.
• 3:41
  So
• 3:41
  like,
• 3:42
  you
• 3:42
  know,
• 3:42
  a
• 3:43
  home
• 3:43
  cooked
• 3:43
  meal,
• 3:43
  actually
• 3:44
  it's
• 3:44
  not
• 3:44
  home
• 3:44
  cooked.
• 3:44
  Right.
• 3:45
  And
• 3:45
  so
• 3:45
  what
• 3:45
  we,
• 3:45
  what
• 3:45
  we
• 3:46
  see
• 3:46
  there
• 3:46
  is
• 3:46
  this
• 3:46
  is
• 3:47
  ready
• 3:47
  meals.
• 3:47
  So
• 3:47
  2
• 3:48
  in
• 3:48
  10
• 3:48
  is
• 3:48
  ready
• 3:48
  meals
• 3:49
  and
• 3:49
  1
• 3:49
  in
• 3:49
  10
• 3:49
  is
• 3:50
  food
• 3:50
  delivery.
• 3:50
  And
• 3:51
  we
• 3:51
  think
• 3:51
  it's
• 3:51
  quite
• 3:51
  interesting
• 3:52
  that,
• 3:52
  you
• 3:52
  know,
• 3:52
  food
• 3:53
  delivery,
• 3:53
  restaurant
• 3:54
  food
• 3:54
  at
• 3:55
  home
• 3:55
  is
• 3:55
  becoming
• 3:55
  a
• 3:55
  viable
• 3:56
  kind
• 3:56
  of
• 3:57
  at
• 3:57
  home
• 3:57
  meal.
• 3:57
  And
• 3:58
  actually,
• 3:58
  if
• 3:58
  you
• 3:58
  compare
• 3:58
  ready
• 3:59
  meals
• 3:59
  and
• 3:59
  food
• 3:59
  delivery,
• 4:00
  people
• 4:00
  love
• 4:00
  food
• 4:01
  delivery
• 4:01
  because
• 4:01
  it's
• 4:01
  an
• 4:02
  affordable
• 4:02
  treat.
• 4:03
  And
• 4:03
  ready
• 4:03
  meals,
• 4:03
  it's
• 4:04
  more
• 4:04
  like
• 4:04
  almost
• 4:04
  a
• 4:05
  reluctant
• 4:05
  decision.
• 4:06
  So
• 4:07
  consumers
• 4:07
  definitely
• 4:07
  appreciate
• 4:08
  the
• 4:08
  time
• 4:08
  saving
• 4:08
  aspect,
• 4:09
  but
• 4:09
  they
• 4:09
  worry
• 4:09
  a
• 4:10
  little
• 4:10
  bit
• 4:10
  about
• 4:10
  the
• 4:10
  ingredients.
• 4:10
  So
• 4:11
  both
• 4:11
  nutrition
• 4:12
  and
• 4:12
  additives,
• 4:12
  they
• 4:12
  worry
• 4:13
  about
• 4:13
  what's
• 4:13
  inside
• 4:13
  a
• 4:14
  ready
• 4:14
  meal.
• 4:14
  So,
• 4:14
  Ruth,
• 4:15
  I
• 4:15
  hate
• 4:15
  asking
• 4:15
  someone
• 4:16
  that
• 4:16
  does
• 4:16
  what
• 4:16
  you
• 4:16
  do
• 4:17
  this
• 4:17
  question,
• 4:17
  but
• 4:17
  I'm
• 4:18
  going
• 4:18
  to
• 4:18
  anyway.
• 4:18
  So
• 4:19
  would
• 4:19
  you
• 4:19
  hypothesize
• 4:20
  then,
• 4:20
  if
• 4:20
  you
• 4:20
  were
• 4:20
  to
• 4:21
  take
• 4:21
  this
• 4:21
  snapshot
• 4:22
  of
• 4:22
  the
• 4:22
  report,
• 4:22
  say
• 4:22
  in
• 4:23
  two,
• 4:23
  three
• 4:23
  years
• 4:23
  time,
• 4:25
  that
• 4:25
  the
• 4:26
  amount
• 4:26
  of
• 4:26
  people
• 4:27
  eating
• 4:27
  at
• 4:27
  home
• 4:28
  delivered
• 4:28
  meals
• 4:29
  will
• 4:29
  actually
• 4:29
  continue
• 4:29
  to
• 4:30
  increase?
• 4:31
  Yeah,
• 4:32
  that
• 4:32
  would
• 4:32
  be
• 4:33
  an
• 4:33
  indication.
• 4:33
  And
• 4:33
  so
• 4:33
  that
• 4:34
  would
• 4:34
  also
• 4:34
  be
• 4:34
  reflected
• 4:35
  in
• 4:35
  the
• 4:35
  market
• 4:35
  data.
• 4:35
  So
• 4:36
  consumers
• 4:37
  said
• 4:37
  they
• 4:37
  want
• 4:37
  to
• 4:37
  do
• 4:37
  more
• 4:38
  food
• 4:38
  delivery
• 4:39
  at
• 4:39
  home.
• 4:39
  They
• 4:39
  did,
• 4:40
  yeah.
• 4:40
  And
• 4:41
  then
• 4:41
  second
• 4:41
  of
• 4:41
  all,
• 4:42
  we
• 4:42
  see
• 4:42
  if
• 4:42
  you
• 4:42
  look
• 4:42
  at
• 4:42
  the
• 4:43
  kind
• 4:43
  of
• 4:43
  market
• 4:44
  forecasts,
• 4:45
  so
• 4:45
  food
• 4:45
  delivery
• 4:45
  has
• 4:45
  been
• 4:46
  a
• 4:46
  growing
• 4:46
  share
• 4:46
  of
• 4:47
  consumer
• 4:47
  food
• 4:47
  service.
• 4:48
  So
• 4:48
  if
• 4:48
  you
• 4:48
  look
• 4:48
  at
• 4:48
  all
• 4:48
  the
• 4:48
  channels,
• 4:49
  I
• 4:49
  eat
• 4:49
  in
• 4:49
  a
• 4:49
  restaurant,
• 4:50
  I
• 4:51
  do
• 4:51
  food
• 4:51
  delivery.
• 4:51
  It's
• 4:52
  a
• 4:52
  growing
• 4:52
  share
• 4:52
  of
• 4:53
  total.
• 4:53
  And
• 4:53
  the
• 4:54
  projections
• 4:54
  from
• 4:54
  the
• 4:55
  data,
• 4:55
  you
• 4:55
  know,
• 4:55
  the
• 4:55
  big
• 4:55
  data
• 4:56
  providers
• 4:56
  say
• 4:56
  that
• 4:56
  they
• 4:57
  expect
• 4:57
  it
• 4:57
  to
• 4:57
  increase
• 4:57
  its
• 4:57
  share
• 4:58
  of
• 4:58
  total.
• 4:58
  And
• 4:58
  that's
• 4:58
  the
• 4:58
  same
• 4:59
  in
• 4:59
  the
• 4:59
  US
• 4:59
  and
• 4:59
  the
• 4:59
  uk.
• 5:00
  Why
• 5:00
  do
• 5:00
  you
• 5:00
  think
• 5:00
  that
• 5:01
  is?
• 5:01
  Do
• 5:01
  you
• 5:01
  have
• 5:01
  any
• 5:01
  idea
• 5:02
  of
• 5:02
  that
• 5:02
  in
• 5:02
  terms
• 5:03
  of
• 5:03
  what
• 5:03
  the
• 5:03
  rationale
• 5:04
  is.
• 5:04
  That
• 5:04
  supports
• 5:04
  that,
• 5:05
  why
• 5:05
  consumers
• 5:05
  want
• 5:06
  to
• 5:06
  eat
• 5:06
  more
• 5:06
  food
• 5:07
  delivery
• 5:07
  at
• 5:07
  home?
• 5:08
  Well,
• 5:08
  I
• 5:08
  mean,
• 5:09
  I
• 5:09
  know
• 5:09
  what
• 5:09
  I
• 5:09
  value
• 5:10
  about
• 5:10
  it.
• 5:10
  It
• 5:10
  definitely
• 5:11
  feels
• 5:11
  like
• 5:11
  a
• 5:11
  nice
• 5:11
  treat.
• 5:12
  The
• 5:12
  other
• 5:12
  thing
• 5:12
  consumers
• 5:13
  like
• 5:13
  is
• 5:13
  saves
• 5:13
  time.
• 5:14
  It
• 5:14
  feels
• 5:14
  kind
• 5:15
  of
• 5:15
  exotic.
• 5:16
  So
• 5:16
  they
• 5:16
  might
• 5:17
  want
• 5:17
  good
• 5:17
  Vietnamese
• 5:18
  food
• 5:18
  or
• 5:19
  you
• 5:19
  might
• 5:19
  want
• 5:19
  really
• 5:19
  authentic
• 5:20
  Indian
• 5:20
  food.
• 5:21
  And
• 5:21
  you
• 5:21
  might
• 5:21
  not
• 5:21
  quite
• 5:22
  get
• 5:22
  this
• 5:22
  with
• 5:22
  a
• 5:22
  ready
• 5:23
  meal
• 5:23
  in
• 5:23
  the
• 5:23
  supermarket.
• 5:24
  And
• 5:24
  sometimes
• 5:25
  it's
• 5:25
  really
• 5:25
  just
• 5:25
  about
• 5:25
  mental
• 5:26
  preparation,
• 5:26
  as
• 5:26
  in,
• 5:27
  even
• 5:28
  a
• 5:28
  ready
• 5:28
  meal
• 5:29
  requires
• 5:29
  some
• 5:29
  prep.
• 5:30
  Like
• 5:30
  you
• 5:30
  need
• 5:30
  to
• 5:30
  have
• 5:30
  gone
• 5:31
  to
• 5:31
  the
• 5:31
  supermarket,
• 5:31
  maybe
• 5:31
  in
• 5:32
  the
• 5:32
  days
• 5:32
  leading
• 5:32
  up
• 5:32
  to
• 5:33
  it,
• 5:33
  have
• 5:33
  it
• 5:33
  in
• 5:33
  your
• 5:33
  fridge.
• 5:33
  And
• 5:34
  if
• 5:34
  you
• 5:34
  don't
• 5:34
  have
• 5:34
  all
• 5:34
  of
• 5:34
  that
• 5:35
  ready,
• 5:35
  you
• 5:35
  just
• 5:35
  kind
• 5:35
  of
• 5:35
  go
• 5:35
  to
• 5:36
  the
• 5:36
  food
• 5:36
  delivery
• 5:37
  options.
• 5:37
  So
• 5:38
  the
• 5:38
  prices
• 5:38
  are
• 5:39
  accessible,
• 5:39
  the
• 5:40
  service
• 5:40
  level
• 5:40
  is
• 5:41
  there,
• 5:41
  Lots
• 5:41
  of
• 5:41
  the
• 5:42
  food
• 5:42
  delivery
• 5:42
  payers
• 5:42
  are
• 5:42
  increasing
• 5:43
  their
• 5:43
  capacity.
• 5:44
  Right?
• 5:44
  Yeah.
• 5:44
  So
• 5:45
  I
• 5:45
  think
• 5:45
  these
• 5:45
  would
• 5:45
  be
• 5:45
  the
• 5:45
  main
• 5:45
  drivers.
• 5:46
  Right?
• 5:46
  Yeah.
• 5:46
  The
• 5:46
  one
• 5:47
  thing
• 5:47
  that's
• 5:47
  interesting
• 5:47
  to
• 5:47
  me
• 5:47
  is
• 5:47
  actually
• 5:48
  the
• 5:48
  budgetary
• 5:48
  aspect
• 5:49
  of
• 5:49
  it
• 5:49
  too.
• 5:49
  Like,
• 5:49
  you
• 5:50
  know,
• 5:50
  are
• 5:50
  people
• 5:50
  shifting
• 5:51
  to
• 5:52
  eating
• 5:52
  meals
• 5:52
  delivered
• 5:53
  at
• 5:53
  home
• 5:53
  versus
• 5:53
  going
• 5:54
  to
• 5:54
  restaurants
• 5:54
  because
• 5:55
  it's
• 5:55
  more
• 5:55
  clearly
• 5:56
  identifiable
• 5:56
  how
• 5:57
  much
• 5:57
  you're
• 5:57
  going
• 5:57
  to
• 5:57
  pay
• 5:57
  for
• 5:58
  that
• 5:58
  meal?
• 5:58
  Do
• 5:58
  you
• 5:58
  think
• 5:59
  there's
• 5:59
  something
• 5:59
  to
• 5:59
  that?
• 6:00
  Yeah,
• 6:00
  well,
• 6:00
  we
• 6:00
  know
• 6:00
  as
• 6:00
  well
• 6:01
  that
• 6:01
  consumers
• 6:01
  are
• 6:02
  pulling
• 6:02
  back
• 6:02
  on
• 6:02
  restaurant
• 6:03
  spending
• 6:03
  out
• 6:04
  of
• 6:04
  home,
• 6:04
  sort
• 6:04
  of
• 6:05
  know,
• 6:05
  eating
• 6:05
  in
• 6:05
  restaurants.
• 6:07
  This
• 6:07
  is,
• 6:07
  you
• 6:07
  know,
• 6:08
  been
• 6:08
  the
• 6:08
  Trend
• 6:08
  since
• 6:09
  around
• 6:09
  22,
• 6:09
  23
• 6:10
  when
• 6:10
  there's
• 6:10
  been
• 6:10
  the
• 6:11
  cost
• 6:11
  of
• 6:11
  living
• 6:11
  crisis
• 6:12
  and
• 6:12
  everyone
• 6:12
  is,
• 6:13
  you
• 6:13
  know,
• 6:13
  really
• 6:13
  feeling
• 6:14
  the
• 6:14
  prices
• 6:15
  go
• 6:15
  up.
• 6:15
  We've
• 6:15
  seen
• 6:15
  restaurant
• 6:16
  prices
• 6:16
  increase
• 6:17
  2x
• 6:18
  grocery
• 6:18
  prices.
• 6:19
  Okay.
• 6:19
  Yeah.
• 6:20
  So
• 6:20
  that
• 6:20
  I
• 6:20
  think
• 6:20
  that
• 6:20
  eating
• 6:21
  out
• 6:21
  of
• 6:21
  home
• 6:21
  consumers
• 6:22
  really
• 6:22
  kind
• 6:22
  of
• 6:22
  impacted
• 6:23
  by
• 6:23
  this.
• 6:23
  But
• 6:23
  there's
• 6:23
  an
• 6:23
  additional
• 6:24
  element
• 6:24
  which
• 6:25
  is
• 6:25
  that
• 6:25
  Gen
• 6:25
  Z
• 6:26
  would
• 6:26
  rather
• 6:27
  get
• 6:27
  food
• 6:27
  delivery
• 6:28
  at
• 6:28
  home
• 6:28
  than
• 6:28
  go
• 6:28
  to
• 6:29
  a
• 6:29
  restaurant.
• 6:29
  Okay.
• 6:30
  So
• 6:30
  I
• 6:30
  think
• 6:30
  there's
• 6:30
  this
• 6:30
  sort
• 6:30
  of,
• 6:31
  know,
• 6:31
  generational
• 6:31
  impact
• 6:32
  of
• 6:32
  like,
• 6:32
  yeah,
• 6:33
  they're
• 6:33
  very
• 6:33
  comfortable.
• 6:34
  Maybe,
• 6:34
  you
• 6:34
  know,
• 6:34
  at
• 6:35
  home,
• 6:35
  virtual
• 6:35
  world.
• 6:37
  Can't
• 6:38
  get
• 6:38
  off
• 6:38
  those
• 6:38
  screens.
• 6:39
  That's
• 6:39
  fascinating.
• 6:39
  Wow.
• 6:40
  I
• 6:40
  had
• 6:40
  no
• 6:40
  idea.
• 6:41
  Wow.
• 6:41
  I
• 6:41
  thought
• 6:41
  they
• 6:41
  were
• 6:41
  all.
• 6:41
  I
• 6:42
  thought
• 6:42
  they
• 6:42
  were
• 6:42
  the
• 6:42
  generation
• 6:42
  that's
• 6:42
  all
• 6:43
  about
• 6:43
  experiences,
• 6:43
  too.
• 6:44
  So
• 6:44
  that's
• 6:44
  kind
• 6:44
  of,
• 6:44
  you
• 6:45
  know,
• 6:45
  antithetical
• 6:45
  or
• 6:46
  in
• 6:46
  conflict
• 6:46
  with
• 6:46
  that
• 6:46
  whole
• 6:47
  stereotype
• 6:48
  as
• 6:48
  well.
• 6:48
  But
• 6:48
  you
• 6:48
  never
• 6:48
  know
• 6:49
  with
• 6:49
  the
• 6:49
  generational
• 6:49
  analysis.
• 6:50
  All
• 6:50
  right,
• 6:51
  so
• 6:51
  next
• 6:52
  question.
• 6:52
  We've
• 6:53
  covered
• 6:53
  at
• 6:53
  home.
• 6:53
  We've
• 6:53
  covered
• 6:54
  out
• 6:54
  of
• 6:54
  home.
• 6:55
  My
• 6:55
  next
• 6:55
  question
• 6:55
  is
• 6:56
  another
• 6:56
  acronym
• 6:57
  which,
• 6:57
  surprisingly,
• 6:57
  I
• 6:58
  haven't
• 6:58
  talked
• 6:58
  about
• 6:58
  that
• 6:58
  much
• 6:59
  at
• 6:59
  this
• 6:59
  conference,
• 6:59
  which
• 6:59
  kind
• 7:00
  of
• 7:00
  baffles
• 7:00
  me.
• 7:00
  And
• 7:01
  it's
• 7:01
  not
• 7:01
  AI,
• 7:02
  but
• 7:02
  it's
• 7:02
  GLP1.
• 7:05
  Did
• 7:06
  you
• 7:06
  gain
• 7:06
  any
• 7:07
  insight
• 7:07
  on
• 7:07
  the
• 7:07
  GLP1
• 7:08
  phenomenon
• 7:09
  through
• 7:09
  the
• 7:09
  research?
• 7:10
  Yeah,
• 7:10
  yeah,
• 7:11
  we
• 7:11
  sure
• 7:11
  did.
• 7:11
  We
• 7:11
  actually
• 7:12
  do
• 7:12
  a
• 7:12
  lot
• 7:12
  of.
• 7:12
  And
• 7:13
  I
• 7:13
  didn't
• 7:13
  mention
• 7:13
  this
• 7:13
  at
• 7:13
  the
• 7:13
  beginning,
• 7:14
  but
• 7:14
  this
• 7:14
  is
• 7:14
  based
• 7:14
  on
• 7:14
  a
• 7:15
  little
• 7:15
  survey
• 7:15
  work
• 7:15
  that
• 7:16
  one
• 7:16
  of
• 7:16
  our
• 7:17
  center
• 7:17
  of
• 7:17
  Excellences
• 7:18
  does
• 7:18
  at
• 7:18
  Bain
• 7:19
  called
• 7:19
  the
• 7:19
  Consumer
• 7:19
  Lab.
• 7:19
  Okay.
• 7:20
  And
• 7:21
  we
• 7:21
  do
• 7:22
  a
• 7:22
  regular
• 7:22
  pulse
• 7:22
  of
• 7:22
  consumers.
• 7:23
  And
• 7:23
  so
• 7:23
  our
• 7:23
  GLP1
• 7:24
  survey,
• 7:24
  we
• 7:24
  do
• 7:25
  once
• 7:25
  a
• 7:25
  year
• 7:26
  in
• 7:26
  total
• 7:26
  across
• 7:26
  all
• 7:27
  the
• 7:27
  different
• 7:27
  survey
• 7:27
  types.
• 7:27
  We're
• 7:28
  talking
• 7:28
  to
• 7:28
  17,000
• 7:29
  consumers
• 7:30
  on
• 7:30
  their
• 7:30
  behaviors.
• 7:31
  Yeah.
• 7:31
  So
• 7:32
  the
• 7:32
  GLP1
• 7:32
  data
• 7:32
  is
• 7:33
  very
• 7:33
  interesting.
• 7:33
  And
• 7:34
  before
• 7:34
  we
• 7:34
  jump
• 7:34
  into
• 7:34
  thinking
• 7:35
  about
• 7:35
  what
• 7:35
  this
• 7:35
  means
• 7:36
  for
• 7:36
  spend
• 7:36
  and
• 7:37
  for
• 7:37
  the
• 7:37
  food
• 7:37
  industry,
• 7:38
  we
• 7:38
  just
• 7:39
  need
• 7:39
  to
• 7:39
  think
• 7:39
  about
• 7:39
  the,
• 7:39
  you
• 7:40
  know,
• 7:40
  what's
• 7:40
  going
• 7:40
  on
• 7:40
  in
• 7:40
  terms
• 7:40
  of
• 7:40
  the
• 7:41
  medication,
• 7:41
  adoption.
• 7:42
  So
• 7:44
  7%
• 7:44
  of
• 7:45
  U.S.
• 7:45
  adults
• 7:46
  have
• 7:46
  ever
• 7:46
  used
• 7:47
  today.
• 7:48
  7%
• 7:48
  now.
• 7:49
  7%.
• 7:49
  Wow.
• 7:49
  That's
• 7:49
  the
• 7:50
  highest
• 7:50
  number
• 7:50
  I've
• 7:50
  heard.
• 7:50
  Okay,
• 7:51
  7%
• 7:51
  have
• 7:52
  ever
• 7:52
  used
• 7:52
  today.
• 7:52
  No,
• 7:53
  currently
• 7:53
  used.
• 7:53
  On
• 7:54
  my.
• 7:54
  Beg
• 7:54
  your
• 7:54
  pardon.
• 7:55
  And
• 7:55
  then
• 7:55
  we
• 7:55
  believe
• 7:55
  that
• 7:56
  by
• 7:56
  2030,
• 7:57
  30%
• 7:57
  of
• 7:58
  US
• 7:58
  adults
• 7:58
  will
• 7:58
  have
• 7:59
  ever
• 7:59
  used.
• 7:59
  So
• 7:59
  one
• 8:00
  in
• 8:00
  three.
• 8:01
  Yeah.
• 8:01
  Ever
• 8:02
  used.
• 8:02
  And
• 8:02
  then
• 8:02
  the
• 8:03
  UK
• 8:03
  numbers
• 8:04
  are
• 8:05
  7%
• 8:05
  ever
• 8:06
  used
• 8:06
  today,
• 8:06
  going
• 8:06
  up
• 8:06
  to
• 8:07
  14%
• 8:07
  ever
• 8:08
  used
• 8:08
  by
• 8:08
  2030.
• 8:09
  So
• 8:09
  it's
• 8:09
  about
• 8:09
  one
• 8:09
  in
• 8:10
  eight.
• 8:10
  And
• 8:11
  so
• 8:11
  that's
• 8:11
  a.
• 8:11
  That's
• 8:12
  a
• 8:12
  lot
• 8:12
  of
• 8:12
  adults.
• 8:12
  And,
• 8:13
  you
• 8:13
  know,
• 8:13
  if
• 8:13
  you
• 8:13
  think
• 8:13
  about
• 8:13
  the
• 8:13
  potential,
• 8:14
  there
• 8:14
  is,
• 8:15
  you
• 8:15
  know,
• 8:15
  the
• 8:15
  obesity
• 8:16
  rate
• 8:16
  in
• 8:16
  America
• 8:16
  is
• 8:16
  around
• 8:17
  30%
• 8:17
  and
• 8:17
  the
• 8:17
  overweight
• 8:18
  population
• 8:18
  is
• 8:19
  around
• 8:19
  40%.
• 8:19
  So
• 8:20
  there's
• 8:20
  a
• 8:20
  large
• 8:20
  market
• 8:21
  potential
• 8:21
  in
• 8:22
  terms
• 8:22
  of
• 8:22
  the
• 8:23
  adults
• 8:23
  there.
• 8:24
  So
• 8:24
  that's
• 8:25
  the
• 8:25
  adoption.
• 8:25
  But
• 8:26
  what
• 8:26
  we
• 8:26
  see
• 8:26
  as
• 8:26
  well
• 8:27
  is
• 8:27
  there's
• 8:27
  a
• 8:27
  very
• 8:27
  high
• 8:28
  lapse
• 8:28
  rate
• 8:29
  on.
• 8:30
  So
• 8:30
  what
• 8:30
  that
• 8:30
  means
• 8:30
  is
• 8:30
  that
• 8:31
  typically
• 8:31
  by
• 8:31
  the
• 8:32
  end
• 8:32
  of
• 8:32
  year,
• 8:32
  1
• 8:33
  40%
• 8:33
  of
• 8:34
  people
• 8:34
  have
• 8:34
  stopped
• 8:34
  using
• 8:34
  in
• 8:35
  the
• 8:35
  US.
• 8:35
  Really?
• 8:36
  Yeah.
• 8:36
  And
• 8:36
  it's
• 8:36
  lower
• 8:37
  in
• 8:37
  the
• 8:37
  UK.
• 8:37
  It's
• 8:37
  20%
• 8:38
  in
• 8:38
  the
• 8:38
  UK
• 8:38
  and
• 8:38
  there's.
• 8:39
  There's
• 8:39
  drivers
• 8:39
  behind
• 8:40
  that.
• 8:40
  But
• 8:41
  what
• 8:41
  happens
• 8:41
  is.
• 8:41
  So
• 8:41
  when
• 8:41
  you
• 8:42
  stop
• 8:42
  using
• 8:42
  the
• 8:42
  medication
• 8:43
  over
• 8:43
  the
• 8:43
  next
• 8:43
  18
• 8:44
  months,
• 8:44
  people
• 8:44
  typically
• 8:45
  put
• 8:45
  on
• 8:45
  the
• 8:46
  majority
• 8:46
  of
• 8:46
  the
• 8:46
  weight
• 8:46
  that
• 8:46
  they
• 8:47
  think.
• 8:47
  So.
• 8:47
  So
• 8:48
  when
• 8:48
  you
• 8:48
  think
• 8:48
  about
• 8:48
  impacts
• 8:48
  on
• 8:48
  the
• 8:49
  food
• 8:49
  industry,
• 8:49
  you
• 8:50
  have
• 8:50
  to
• 8:51
  take
• 8:51
  all
• 8:51
  of
• 8:51
  this
• 8:52
  into
• 8:52
  consideration
• 8:52
  to
• 8:53
  understand,
• 8:53
  you
• 8:53
  know,
• 8:53
  how
• 8:54
  is
• 8:54
  this
• 8:54
  going
• 8:54
  to
• 8:54
  impact
• 8:54
  food
• 8:54
  production
• 8:55
  and
• 8:55
  what
• 8:55
  we're
• 8:55
  selling.
• 8:56
  On
• 8:56
  our
• 8:56
  shelves,
• 8:58
  what's
• 8:58
  prompting
• 8:58
  them
• 8:58
  to
• 8:58
  get
• 8:58
  off
• 8:59
  it.
• 9:00
  Great
• 9:00
  question.
• 9:00
  Yes.
• 9:01
  So
• 9:02
  people
• 9:02
  lapse
• 9:03
  primarily
• 9:04
  because
• 9:04
  of
• 9:04
  the
• 9:04
  side
• 9:04
  effects.
• 9:05
  Okay.
• 9:05
  It's
• 9:05
  the
• 9:06
  side
• 9:06
  effects.
• 9:06
  Not
• 9:06
  just
• 9:06
  like,
• 9:07
  I'm
• 9:07
  thin
• 9:07
  now
• 9:07
  and
• 9:07
  I
• 9:07
  don't
• 9:08
  need
• 9:08
  it
• 9:08
  anymore.
• 9:09
  Yeah,
• 9:09
  well,
• 9:10
  that
• 9:10
  is
• 9:10
  one
• 9:10
  of
• 9:10
  the
• 9:11
  reasons.
• 9:11
  But
• 9:11
  it's
• 9:11
  not
• 9:11
  always
• 9:12
  the
• 9:12
  main
• 9:12
  reason.
• 9:12
  Interesting.
• 9:13
  Yeah.
• 9:13
  I'd
• 9:13
  say
• 9:13
  two
• 9:14
  main
• 9:14
  reasons.
• 9:14
  Side
• 9:15
  effects
• 9:16
  and
• 9:16
  price.
• 9:17
  Yeah.
• 9:18
  So
• 9:18
  if
• 9:19
  we
• 9:19
  take
• 9:19
  the
• 9:19
  US
• 9:19
  example,
• 9:20
  for
• 9:20
  example,
• 9:20
  like,
• 9:20
  the
• 9:21
  price
• 9:21
  is
• 9:21
  very
• 9:21
  high
• 9:21
  in
• 9:22
  the
• 9:22
  US,
• 9:22
  it
• 9:22
  is
• 9:22
  coming
• 9:23
  down
• 9:23
  already
• 9:23
  over
• 9:23
  the
• 9:24
  last
• 9:24
  two,
• 9:24
  three
• 9:24
  years.
• 9:25
  But
• 9:25
  what
• 9:25
  we
• 9:25
  expect
• 9:25
  to
• 9:26
  see
• 9:26
  post
• 9:26
  2030
• 9:27
  is
• 9:27
  that
• 9:27
  generics
• 9:28
  will
• 9:28
  bring
• 9:28
  the
• 9:28
  price
• 9:29
  down
• 9:29
  even
• 9:29
  further
• 9:30
  and
• 9:31
  it
• 9:31
  will
• 9:31
  make
• 9:31
  it
• 9:31
  a
• 9:31
  lot
• 9:31
  more
• 9:31
  accessible,
• 9:32
  both
• 9:32
  via
• 9:32
  your
• 9:33
  medical
• 9:33
  provider
• 9:34
  or
• 9:34
  your
• 9:34
  insurance
• 9:34
  provider,
• 9:35
  but
• 9:35
  also
• 9:35
  if
• 9:36
  you're
• 9:36
  paying
• 9:36
  out
• 9:36
  of
• 9:36
  pocket.
• 9:37
  But
• 9:38
  if
• 9:38
  we
• 9:38
  talk
• 9:38
  about
• 9:38
  the
• 9:39
  side
• 9:39
  effects,
• 9:40
  people
• 9:40
  get
• 9:41
  a
• 9:41
  lot
• 9:41
  of
• 9:41
  discomfort,
• 9:42
  digestive
• 9:44
  sense,
• 9:45
  and
• 9:45
  we
• 9:46
  think
• 9:46
  that
• 9:46
  over
• 9:46
  time
• 9:48
  the
• 9:48
  medication
• 9:49
  will
• 9:49
  become
• 9:50
  more
• 9:50
  effective.
• 9:52
  So
• 9:52
  you
• 9:52
  can
• 9:53
  have
• 9:53
  a
• 9:53
  lower
• 9:53
  dose,
• 9:54
  and
• 9:55
  if
• 9:55
  you
• 9:55
  have
• 9:55
  a
• 9:55
  lower
• 9:55
  dose,
• 9:55
  the
• 9:56
  side
• 9:56
  effects
• 9:56
  are
• 9:56
  less.
• 9:56
  This
• 9:57
  is
• 9:57
  part
• 9:57
  of
• 9:57
  the
• 9:57
  side
• 9:57
  effect
• 9:58
  story,
• 9:58
  is
• 9:58
  that
• 9:58
  it's
• 9:58
  the
• 9:59
  high
• 9:59
  dose
• 9:59
  that
• 9:59
  makes
• 9:59
  you
• 9:59
  feel
• 9:59
  very
• 10:00
  intense.
• 10:00
  And
• 10:01
  so
• 10:01
  as
• 10:01
  the
• 10:01
  medication
• 10:01
  dose
• 10:02
  gets
• 10:02
  smaller,
• 10:03
  the
• 10:03
  side
• 10:03
  effects
• 10:03
  will
• 10:03
  be
• 10:04
  reduced
• 10:04
  on
• 10:04
  top.
• 10:05
  The
• 10:05
  clinicians
• 10:06
  are
• 10:06
  understanding
• 10:07
  how
• 10:07
  to
• 10:07
  treat
• 10:07
  it.
• 10:08
  So
• 10:08
  start
• 10:08
  people
• 10:08
  on
• 10:08
  a
• 10:08
  small
• 10:09
  dose,
• 10:09
  work
• 10:09
  up
• 10:10
  and,
• 10:10
  you
• 10:10
  know,
• 10:10
  and
• 10:11
  people
• 10:11
  themselves,
• 10:11
  they
• 10:11
  sort
• 10:11
  of
• 10:12
  adapt
• 10:12
  to
• 10:12
  the
• 10:12
  diet.
• 10:12
  Yeah,
• 10:13
  yeah.
• 10:13
  And
• 10:13
  then
• 10:13
  there's
• 10:13
  a
• 10:13
  whole
• 10:14
  new
• 10:14
  class
• 10:14
  of
• 10:14
  drugs
• 10:14
  still
• 10:15
  coming
• 10:15
  in
• 10:15
  this
• 10:15
  arena
• 10:16
  too.
• 10:16
  Right.
• 10:16
  There's
• 10:17
  a
• 10:17
  whole.
• 10:17
  Yeah.
• 10:18
  So
• 10:18
  orals.
• 10:19
  The
• 10:19
  thinking
• 10:20
  on
• 10:20
  orals
• 10:20
  is
• 10:20
  that
• 10:21
  of
• 10:21
  course,
• 10:22
  some
• 10:22
  people
• 10:22
  don't
• 10:23
  want
• 10:23
  to
• 10:23
  take
• 10:23
  their
• 10:23
  medication
• 10:24
  because
• 10:24
  they
• 10:24
  have
• 10:24
  an
• 10:24
  injection
• 10:25
  barrier.
• 10:25
  So.
• 10:26
  But
• 10:26
  really,
• 10:26
  orals
• 10:27
  is
• 10:27
  actually
• 10:27
  going
• 10:27
  to
• 10:27
  open
• 10:27
  the
• 10:28
  door
• 10:28
  to
• 10:28
  overweight
• 10:29
  populations.
• 10:30
  So
• 10:30
  orals
• 10:31
  have
• 10:31
  a
• 10:31
  lower
• 10:31
  efficacy
• 10:32
  than
• 10:32
  injectables.
• 10:33
  So
• 10:33
  the
• 10:33
  belief
• 10:34
  is
• 10:34
  that
• 10:34
  injectables
• 10:34
  will
• 10:35
  remain
• 10:35
  the
• 10:35
  drug
• 10:36
  used
• 10:36
  for
• 10:36
  the
• 10:36
  obese
• 10:37
  kind
• 10:37
  of
• 10:37
  the
• 10:38
  BMI
• 10:38
  over
• 10:38
  35
• 10:39
  and
• 10:39
  30.
• 10:40
  But
• 10:40
  for
• 10:40
  overweight
• 10:41
  populations,
• 10:42
  this
• 10:42
  is
• 10:42
  where
• 10:42
  orals
• 10:42
  will
• 10:43
  come
• 10:43
  into
• 10:43
  play.
• 10:43
  So
• 10:43
  this
• 10:43
  opens
• 10:44
  the
• 10:44
  door
• 10:44
  to
• 10:45
  a
• 10:45
  whole
• 10:45
  New
• 10:45
  population,
• 10:46
  like
• 10:46
  I
• 10:46
  said,
• 10:46
  at
• 10:47
  a
• 10:47
  30%
• 10:47
  of
• 10:47
  US
• 10:47
  adults
• 10:48
  who
• 10:48
  aren't
• 10:48
  officially
• 10:49
  clinically
• 10:50
  indicated
• 10:50
  today
• 10:51
  by
• 10:51
  the
• 10:51
  medication.
• 10:52
  And
• 10:52
  so
• 10:52
  that's
• 10:52
  another
• 10:53
  set
• 10:53
  of
• 10:53
  people
• 10:53
  who
• 10:53
  will
• 10:54
  be
• 10:54
  potentially
• 10:54
  using
• 10:55
  the
• 10:55
  medication.
• 10:56
  And
• 10:56
  this
• 10:56
  is
• 10:56
  more
• 10:57
  like
• 10:57
  in
• 10:57
  the
• 10:57
  2035
• 10:58
  timeline.
• 10:59
  So
• 10:59
  longer
• 11:00
  term
• 11:00
  horizon.
• 11:01
  Right,
• 11:01
  right.
• 11:01
  Wow.
• 11:02
  Wow.
• 11:02
  Okay.
• 11:03
  All
• 11:03
  right,
• 11:03
  so
• 11:04
  I
• 11:04
  got
• 11:04
  to
• 11:04
  get
• 11:04
  you
• 11:04
  out
• 11:04
  of
• 11:04
  here
• 11:05
  on
• 11:05
  this.
• 11:05
  One
• 11:05
  last
• 11:05
  topic
• 11:06
  I
• 11:06
  want
• 11:06
  to
• 11:06
  talk
• 11:06
  about
• 11:07
  is
• 11:07
  around
• 11:07
  technology
• 11:08
  because
• 11:08
  it's
• 11:09
  been
• 11:09
  the,
• 11:09
  it's
• 11:09
  been
• 11:09
  the
• 11:10
  talk
• 11:10
  of
• 11:10
  the
• 11:10
  town
• 11:10
  for
• 11:11
  us
• 11:11
  here
• 11:11
  at
• 11:11
  omnitalk
• 11:12
  for
• 11:12
  a
• 11:12
  while,
• 11:12
  particularly
• 11:13
  around
• 11:13
  like
• 11:13
  how
• 11:14
  people
• 11:14
  are
• 11:14
  using
• 11:14
  technology,
• 11:14
  how
• 11:15
  people
• 11:15
  are
• 11:15
  going
• 11:15
  to
• 11:15
  use
• 11:16
  technology
• 11:16
  to
• 11:16
  shop
• 11:17
  for
• 11:17
  groceries.
• 11:17
  I
• 11:17
  was
• 11:17
  talking
• 11:18
  about
• 11:18
  with
• 11:18
  Migros
• 11:18
  CEO
• 11:19
  earlier
• 11:19
  today.
• 11:20
  What's
• 11:21
  your
• 11:21
  take
• 11:21
  on
• 11:21
  that
• 11:21
  in
• 11:21
  terms
• 11:21
  of
• 11:22
  what
• 11:22
  you're
• 11:22
  seeing
• 11:22
  in
• 11:23
  terms
• 11:23
  of
• 11:23
  how
• 11:24
  consumers
• 11:24
  are
• 11:25
  planning
• 11:26
  or
• 11:26
  are
• 11:26
  currently
• 11:27
  using
• 11:27
  technology
• 11:28
  to
• 11:28
  help
• 11:28
  them
• 11:29
  decide
• 11:29
  how
• 11:30
  to
• 11:30
  eat
• 11:30
  food?
• 11:31
  Yeah,
• 11:32
  so
• 11:32
  AI
• 11:33
  is
• 11:33
  the
• 11:33
  big
• 11:33
  buzzword.
• 11:34
  You
• 11:34
  know,
• 11:34
  ChatGPT,
• 11:35
  Claude,
• 11:36
  different
• 11:36
  tools
• 11:37
  for
• 11:37
  us
• 11:37
  to
• 11:37
  help
• 11:38
  us
• 11:38
  make
• 11:38
  our
• 11:38
  decisions.
• 11:39
  But
• 11:39
  actually
• 11:39
  we
• 11:39
  see
• 11:40
  that
• 11:40
  50%
• 11:41
  of
• 11:41
  consumers
• 11:41
  are
• 11:41
  using
• 11:42
  both
• 11:42
  AI
• 11:43
  and
• 11:43
  other
• 11:44
  digital
• 11:44
  tools
• 11:44
  that
• 11:44
  have
• 11:45
  been
• 11:45
  around
• 11:45
  for
• 11:45
  a
• 11:45
  while
• 11:46
  to
• 11:46
  make
• 11:46
  their
• 11:46
  shopping
• 11:47
  decisions.
• 11:47
  And
• 11:48
  so,
• 11:48
  you
• 11:48
  know,
• 11:48
  an
• 11:48
  example
• 11:49
  is
• 11:49
  Yuka
• 11:50
  as
• 11:50
  well.
• 11:50
  So.
• 11:51
  Or
• 11:51
  even
• 11:51
  your
• 11:51
  grocery
• 11:52
  stores
• 11:53
  app
• 11:53
  can
• 11:53
  help
• 11:54
  you
• 11:54
  make
• 11:54
  nutritional
• 11:54
  decisions
• 11:55
  depending
• 11:55
  on
• 11:55
  the
• 11:56
  data
• 11:56
  they're
• 11:56
  showing
• 11:56
  you.
• 11:57
  So
• 11:57
  yeah,
• 11:57
  we
• 11:57
  see
• 11:57
  that
• 11:57
  50%
• 11:58
  of
• 11:58
  consumers
• 11:58
  are
• 11:58
  actively
• 11:59
  using
• 11:59
  it
• 11:59
  already.
• 12:00
  Different
• 12:00
  types
• 12:00
  of
• 12:01
  digital
• 12:01
  and
• 12:01
  AI
• 12:02
  tools.
• 12:02
  And
• 12:03
  then
• 12:03
  the
• 12:03
  primary
• 12:03
  use
• 12:03
  cases
• 12:04
  we
• 12:04
  see
• 12:04
  is
• 12:05
  nutritional
• 12:06
  content.
• 12:06
  It
• 12:07
  is
• 12:07
  nutritional
• 12:07
  content
• 12:07
  diet.
• 12:08
  Interesting,
• 12:09
  interesting.
• 12:09
  But
• 12:09
  we
• 12:09
  also
• 12:10
  see
• 12:10
  people
• 12:10
  using
• 12:10
  them
• 12:10
  to
• 12:11
  compare
• 12:11
  price
• 12:11
  and
• 12:11
  promotion.
• 12:12
  That's
• 12:12
  what
• 12:12
  I
• 12:12
  was
• 12:12
  going
• 12:12
  to
• 12:12
  ask
• 12:12
  you.
• 12:12
  Okay,
• 12:13
  you
• 12:13
  do,
• 12:13
  yeah.
• 12:14
  And
• 12:14
  so
• 12:14
  in
• 12:14
  the
• 12:14
  US
• 12:15
  you
• 12:15
  see
• 12:15
  it
• 12:15
  much
• 12:15
  more
• 12:16
  than
• 12:16
  in
• 12:16
  Europe,
• 12:17
  right?
• 12:17
  Yeah.
• 12:18
  So
• 12:18
  people
• 12:18
  basically
• 12:19
  using
• 12:19
  AI
• 12:19
  tools
• 12:20
  to
• 12:21
  say,
• 12:21
  you
• 12:21
  know,
• 12:21
  which,
• 12:21
  where
• 12:21
  do
• 12:22
  I
• 12:22
  get
• 12:22
  the
• 12:22
  best
• 12:22
  price
• 12:22
  on
• 12:22
  brand
• 12:23
  X
• 12:23
  for
• 12:23
  example.
• 12:24
  That'll
• 12:24
  be
• 12:24
  interesting
• 12:25
  to
• 12:25
  watch
• 12:25
  longitudinally
• 12:26
  too
• 12:26
  as
• 12:26
  you
• 12:26
  continue
• 12:26
  to
• 12:27
  do
• 12:27
  this
• 12:27
  survey
• 12:27
  over
• 12:27
  the
• 12:28
  years,
• 12:28
  I
• 12:28
  gotta
• 12:28
  think.
• 12:28
  Yeah,
• 12:29
  yeah,
• 12:29
  absolutely.
• 12:29
  Because
• 12:29
  I
• 12:30
  think
• 12:30
  the
• 12:30
  more
• 12:30
  people
• 12:30
  use
• 12:30
  it,
• 12:31
  you
• 12:31
  know,
• 12:32
  trust
• 12:32
  increases
• 12:33
  as
• 12:33
  usage
• 12:33
  increases.
• 12:34
  And
• 12:35
  so
• 12:35
  as
• 12:35
  people
• 12:35
  trust
• 12:35
  this
• 12:36
  more,
• 12:36
  they'll
• 12:37
  kind
• 12:37
  of,
• 12:37
  you
• 12:37
  know,
• 12:38
  increasingly
• 12:38
  use
• 12:38
  it
• 12:38
  more,
• 12:39
  but
• 12:39
  it
• 12:39
  will
• 12:39
  impact
• 12:40
  brand
• 12:41
  discovery.
• 12:41
  Right.
• 12:43
  And
• 12:43
  so
• 12:43
  a
• 12:43
  lot
• 12:43
  of
• 12:43
  what
• 12:44
  we,
• 12:44
  when
• 12:44
  we
• 12:44
  work
• 12:45
  with
• 12:45
  our
• 12:45
  clients,
• 12:45
  we're
• 12:45
  kind
• 12:46
  of
• 12:46
  explaining
• 12:46
  that
• 12:47
  you'll
• 12:47
  need
• 12:48
  to
• 12:48
  think
• 12:48
  about
• 12:48
  what
• 12:48
  product
• 12:49
  data
• 12:50
  you're
• 12:50
  putting
• 12:50
  out
• 12:50
  there
• 12:51
  into
• 12:51
  the
• 12:51
  system
• 12:51
  so
• 12:51
  the
• 12:52
  LLMs
• 12:52
  can
• 12:52
  read
• 12:53
  and
• 12:53
  understand
• 12:54
  your
• 12:54
  product.
• 12:54
  There's
• 12:55
  also
• 12:55
  an
• 12:55
  element
• 12:55
  of
• 12:56
  consistency.
• 12:57
  So
• 12:57
  if
• 12:58
  there
• 12:58
  are
• 12:58
  inconsistent
• 12:59
  claims
• 12:59
  about
• 12:59
  your
• 12:59
  product
• 13:00
  across
• 13:00
  the
• 13:00
  system,
• 13:00
  and
• 13:01
  that's
• 13:01
  including,
• 13:02
  you
• 13:02
  know,
• 13:02
  user
• 13:02
  reviews
• 13:03
  that
• 13:03
  you,
• 13:03
  you
• 13:03
  do
• 13:03
  not
• 13:03
  control.
• 13:04
  So
• 13:04
  inconsistent
• 13:05
  data
• 13:05
  across
• 13:06
  the
• 13:06
  system
• 13:06
  means
• 13:06
  the
• 13:06
  LLMs
• 13:07
  don't
• 13:07
  really
• 13:07
  know
• 13:07
  how
• 13:07
  to
• 13:07
  use
• 13:07
  the
• 13:08
  information.
• 13:08
  So
• 13:08
  they
• 13:08
  park
• 13:09
  it
• 13:09
  and
• 13:09
  they,
• 13:09
  you
• 13:09
  know,
• 13:09
  they.
• 13:10
  So
• 13:10
  yeah,
• 13:10
  many,
• 13:11
  many
• 13:11
  ways
• 13:11
  in
• 13:11
  which
• 13:11
  brands
• 13:12
  can
• 13:12
  think
• 13:12
  about
• 13:13
  presenting
• 13:13
  themselves
• 13:14
  to
• 13:14
  the
• 13:14
  AI
• 13:15
  tools
• 13:16
  in
• 13:16
  order
• 13:16
  to
• 13:16
  be,
• 13:17
  you
• 13:17
  know,
• 13:17
  truly
• 13:18
  reflected
• 13:18
  in
• 13:18
  the
• 13:18
  search
• 13:19
  in
• 13:19
  a
• 13:20
  proper
• 13:20
  manner.
• 13:20
  That's
• 13:21
  really
• 13:21
  interesting
• 13:21
  though
• 13:21
  that
• 13:21
  you're
• 13:21
  already
• 13:22
  seeing,
• 13:22
  you
• 13:22
  know,
• 13:23
  you're
• 13:23
  already
• 13:23
  seeing
• 13:23
  consumers
• 13:24
  use
• 13:24
  these
• 13:24
  tools
• 13:25
  to
• 13:25
  give
• 13:25
  them
• 13:25
  a
• 13:25
  better
• 13:25
  sense
• 13:26
  of
• 13:26
  what
• 13:26
  they're
• 13:26
  spending
• 13:26
  and
• 13:27
  what
• 13:27
  their
• 13:27
  budget
• 13:27
  is
• 13:27
  and
• 13:27
  get
• 13:28
  the
• 13:28
  best
• 13:28
  price.
• 13:29
  And
• 13:29
  the
• 13:29
  whole
• 13:30
  technologies
• 13:30
  from
• 13:30
  a
• 13:30
  retailer
• 13:31
  perspective
• 13:31
  are
• 13:31
  so
• 13:32
  nascent
• 13:32
  that
• 13:32
  I
• 13:32
  don't
• 13:32
  even
• 13:32
  think
• 13:33
  the
• 13:33
  retailers
• 13:33
  have
• 13:33
  figured
• 13:33
  out
• 13:33
  how
• 13:34
  to
• 13:34
  tap
• 13:34
  into
• 13:34
  that
• 13:34
  psychology
• 13:35
  yet
• 13:35
  in
• 13:35
  the
• 13:35
  most
• 13:36
  efficient
• 13:36
  way
• 13:36
  either.
• 13:37
  So,
• 13:37
  yeah,
• 13:37
  a
• 13:37
  lot
• 13:37
  more
• 13:38
  to
• 13:38
  come.
• 13:38
  Yeah,
• 13:39
  so
• 13:39
  I
• 13:39
  mean,
• 13:39
  so
• 13:40
  disruptive
• 13:40
  scenarios.
• 13:41
  There's
• 13:41
  one
• 13:42
  idea.
• 13:42
  Okay,
• 13:43
  disruptor
• 13:43
  scenarios.
• 13:44
  I
• 13:44
  know
• 13:44
  we're
• 13:44
  going
• 13:44
  to
• 13:44
  talk
• 13:45
  about
• 13:45
  this,
• 13:45
  let's
• 13:45
  go.
• 13:45
  Yeah,
• 13:46
  there's
• 13:46
  one
• 13:47
  idea
• 13:47
  that
• 13:47
  like
• 13:47
  for
• 13:47
  a
• 13:48
  grocer
• 13:48
  you
• 13:49
  say
• 13:49
  once
• 13:50
  your
• 13:50
  LLM
• 13:50
  knows
• 13:51
  your
• 13:51
  typical
• 13:51
  weekly
• 13:52
  basket,
• 13:52
  you
• 13:52
  could
• 13:52
  just
• 13:52
  say,
• 13:53
  hey,
• 13:53
  find
• 13:54
  me
• 13:54
  the
• 13:54
  lowest
• 13:54
  price
• 13:55
  place
• 13:55
  to
• 13:55
  get
• 13:56
  my,
• 13:56
  my
• 13:56
  weekly
• 13:57
  shop.
• 13:57
  And
• 13:57
  it
• 13:57
  could
• 13:57
  split
• 13:58
  it
• 13:58
  across
• 13:58
  multiple
• 13:59
  grocers.
• 13:59
  So
• 13:59
  you
• 13:59
  could,
• 14:00
  you
• 14:00
  could
• 14:00
  shop
• 14:00
  promotional
• 14:01
  pricing
• 14:02
  and
• 14:02
  change
• 14:02
  each
• 14:02
  week
• 14:03
  and
• 14:03
  then
• 14:03
  it
• 14:03
  could
• 14:03
  do
• 14:03
  everyday
• 14:04
  low
• 14:04
  prices
• 14:05
  for
• 14:05
  the
• 14:05
  rest
• 14:05
  of
• 14:06
  your
• 14:06
  basket.
• 14:07
  The
• 14:07
  question
• 14:07
  here
• 14:07
  is
• 14:08
  will
• 14:08
  the
• 14:08
  consumer
• 14:08
  want
• 14:08
  multiple
• 14:09
  pickup
• 14:09
  or
• 14:09
  deliveries?
• 14:10
  Is
• 14:10
  that
• 14:10
  really,
• 14:10
  truly
• 14:11
  convenient
• 14:11
  for
• 14:11
  them
• 14:11
  just
• 14:12
  to
• 14:12
  save
• 14:12
  a
• 14:12
  few
• 14:12
  pounds
• 14:13
  and
• 14:13
  then
• 14:14
  the
• 14:14
  other
• 14:14
  lens
• 14:14
  is,
• 14:14
  or
• 14:15
  can.
• 14:15
  That
• 14:15
  be
• 14:15
  coordinated
• 14:16
  too?
• 14:16
  You
• 14:16
  know,
• 14:16
  like
• 14:17
  that's
• 14:17
  the
• 14:17
  other
• 14:17
  thing
• 14:17
  that
• 14:18
  could
• 14:18
  happen,
• 14:18
  right?
• 14:18
  Potentially,
• 14:19
  yeah.
• 14:19
  And
• 14:20
  then
• 14:20
  the
• 14:20
  other
• 14:20
  thing
• 14:20
  is,
• 14:20
  you
• 14:21
  know,
• 14:21
  within
• 14:21
  the
• 14:21
  food
• 14:21
  space
• 14:21
  and
• 14:22
  it
• 14:22
  varies
• 14:22
  by
• 14:22
  geography
• 14:23
  but
• 14:23
  you
• 14:23
  know,
• 14:23
  if
• 14:23
  you
• 14:23
  look
• 14:23
  at
• 14:24
  Europe
• 14:24
  really,
• 14:24
  you
• 14:25
  know,
• 14:25
  food,
• 14:25
  5
• 14:26
  to
• 14:26
  15%
• 14:27
  of
• 14:27
  groceries
• 14:27
  are
• 14:28
  shopped
• 14:28
  online
• 14:29
  in
• 14:29
  Europe.
• 14:29
  It's
• 14:29
  a
• 14:30
  small
• 14:30
  share
• 14:30
  of
• 14:30
  total,
• 14:30
  it
• 14:31
  remains
• 14:31
  very
• 14:32
  store
• 14:32
  based
• 14:32
  and
• 14:33
  stuff.
• 14:33
  So
• 14:33
  you
• 14:33
  know,
• 14:33
  will,
• 14:34
  will
• 14:34
  it,
• 14:34
  you
• 14:35
  know,
• 14:35
  what
• 14:35
  share
• 14:35
  of
• 14:36
  the
• 14:36
  online
• 14:36
  grocery
• 14:37
  will,
• 14:37
  the
• 14:37
  AI,
• 14:37
  you
• 14:38
  know,
• 14:38
  elements
• 14:38
  take?
• 14:39
  So,
• 14:39
  you
• 14:39
  know,
• 14:39
  lots
• 14:40
  of
• 14:40
  questions.
• 14:40
  Yeah,
• 14:40
  it's
• 14:41
  wild.
• 14:41
  It's
• 14:41
  wild.
• 14:41
  I'm
• 14:41
  laughing
• 14:42
  because
• 14:42
  like
• 14:42
  I've,
• 14:43
  I've
• 14:43
  actually
• 14:43
  been
• 14:43
  saying
• 14:43
  what
• 14:44
  you
• 14:44
  just
• 14:44
  said
• 14:44
  for
• 14:44
  a
• 14:44
  while.
• 14:44
  So
• 14:45
  the
• 14:45
  Omnitalk
• 14:45
  fans
• 14:45
  that
• 14:46
  are
• 14:46
  very
• 14:46
  loyal
• 14:46
  will
• 14:46
  hear,
• 14:47
  will
• 14:47
  know
• 14:47
  that.
• 14:47
  And
• 14:47
  so
• 14:47
  it's
• 14:47
  great
• 14:48
  to
• 14:48
  hear
• 14:48
  somebody
• 14:48
  else
• 14:49
  pontificate
• 14:50
  on,
• 14:50
  on
• 14:50
  the
• 14:50
  idea
• 14:51
  of
• 14:51
  kind
• 14:51
  of
• 14:51
  the,
• 14:51
  the
• 14:52
  mixed
• 14:52
  basket
• 14:52
  price,
• 14:53
  you
• 14:53
  know,
• 14:53
  shopping
• 14:54
  that
• 14:54
  potentially
• 14:55
  is
• 14:55
  at
• 14:55
  our
• 14:55
  fingertips
• 14:55
  here.
• 14:56
  So.
• 14:56
  He
• 14:56
  didn't
• 14:56
  pay
• 14:56
  me
• 14:57
  to
• 14:57
  say
• 14:57
  that.
• 14:57
  No,
• 14:57
  I
• 14:57
  did
• 14:58
  not.
• 14:58
  I
• 14:58
  did
• 14:58
  not.
• 14:58
  Yeah,
• 14:59
  no,
• 14:59
  no.
• 14:59
  I
• 15:00
  love
• 15:00
  disruption.
• 15:01
  Like,
• 15:01
  let's
• 15:01
  keep
• 15:01
  talking
• 15:02
  about
• 15:02
  it.
• 15:02
  Well,
• 15:02
  Ruth,
• 15:02
  thank
• 15:03
  you
• 15:03
  so
• 15:03
  much.
• 15:04
  Thank
• 15:04
  you.
• 15:04
  It's
• 15:04
  been
• 15:05
  a
• 15:05
  real
• 15:05
  pleasure
• 15:05
  to
• 15:05
  be
• 15:05
  here.
• 15:06
  It's
• 15:06
  been
• 15:06
  a
• 15:06
  pleasure
• 15:06
  interviewing
• 15:07
  you,
• 15:07
  too.
• 15:07
  And
• 15:07
  thank
• 15:08
  you
• 15:08
  to
• 15:08
  CGF
• 15:08
  and
• 15:08
  Evusion
• 15:09
  for
• 15:09
  making
• 15:09
  all
• 15:10
  of
• 15:10
  our
• 15:10
  great
• 15:10
  interviews
• 15:10
  with
• 15:11
  executives
• 15:11
  like
• 15:11
  Ruth
• 15:12
  possible
• 15:12
  at
• 15:13
  the
• 15:13
  conference
• 15:13
  live
• 15:14
  from
• 15:14
  Vienna.
• 15:15
  And
• 15:15
  as
• 15:15
  always,
• 15:16
  be
• 15:16
  careful
• 15:16
  out
• 15:16
  there.