Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth / How Marketing Generalists Use Notion to Land Better Jobs in 2026
Transcript
- Lucas: Okay, I want to talk about something I'm seeing more and more in marketing hiring circles: the Notion resume. Luna: The Notion resume? You mean like, a full page instead of a one-page PDF? Lucas: Exactly. But it's more than that. I've started seeing hiring managers at companies like Zapier and Loom actually ask candidates for a Notion link instead of a traditional resume. And the ones that land the interview aren't just listing jobs—they're building public skill portfolios. Luna: Okay, I need an example. What does that actually look like? Lucas: Sure. There's a marketer I came across—former social media manager at a mid-size SaaS company. She built a Notion page called 'Campaign Playbook: 2025-2026.' It's a living document where she breaks down every campaign she ran: the goal, the channels, the budget, the results, and what she'd do differently. Luna: So it's like a case study library, but constantly updated. Lucas: Right. And that's the key. When she applied for a growth marketing role at Loom, the hiring manager told her they spent 20 minutes reading through her playbook before the first call. They already knew her thinking process. The interview was more about fit and culture. Luna: That's a huge advantage. But is this just for generalists? Because specialists—like a PPC specialist—have clear metrics. A generalist's work is harder to showcase in a bullet point. Lucas: That's exactly why Notion works for generalists. A specialist can list 'managed $2M ad spend, ROAS of 4x'—that's one line. A generalist might have touched content, email, social, events, and analytics. You can't capture that in a single metric. But a Notion page lets you show breadth without being scattered. Luna: So it's about narrative. You're telling a story of how you connect dots. Lucas: Exactly. And I've seen a specific framework that works well. It's three sections: first, a short bio with your core skills and what you're looking for. Second, a 'case studies' section with 3-5 detailed examples. Third, a 'tools and experiments' section where you track what you're learning. Luna: The experiments part is interesting. What kind of stuff goes there? Lucas: One marketer I know—she works at HubSpot—keeps a public A/B testing log. She runs small experiments on her own side project: subject lines, CTA buttons, landing page copy. She documents the hypothesis, the result, and the sample size. Hiring managers love that because it shows curiosity and rigor. Luna: So it's not just a portfolio—it's a window into how you think. That's way more valuable than a static resume. Lucas: Yeah. And the trend is accelerating. I talked to a recruiter at Zapier earlier this year, and she said they now include a line in their job postings: 'Instead of a cover letter, please share a link to a Notion page, blog, or portfolio that shows how you think about marketing.' Luna: That's pretty explicit. Do you think this is replacing the traditional resume for marketing roles? Lucas: Not entirely, but I think within the next few years, having a public skill portfolio will be as expected as having a LinkedIn profile. And Notion is just the most accessible tool right now because it's free, flexible, and easy to share. Luna: There is a downside though. I've seen some Notion pages that are just overwhelming—like, 50 sections, too many embeds, slow to load. So there's an art to keeping it focused. Lucas: Absolutely. Signal versus noise. If someone opens your page and sees a wall of text with no structure, they're not going to read it. The best ones I've seen use a clean template with collapsible sections and clear headers. And they limit themselves to no more than five case studies. Luna: So it's about curation, not cataloguing. Pick your best work, not all your work. Lucas: Exactly. And I'll say this: if you're a marketing generalist and you've been struggling to stand out, building a Notion portfolio is one of the highest-leverage things you can do this month. It takes maybe a weekend to set up, and it can change how recruiters perceive you. Luna: I love that it's actionable. And it's free. That's a rare combination in career advice. Lucas: Right. And you know, if today's conversation gave you a practical idea you might actually use, that's exactly the kind of thing listener support helps keep going. The show stays ad-free because people like you chip in at buy me a coffee dot com slash fexingo. It's a small gesture that makes a big difference. Luna: Yeah, and it really does. A lot of listeners have told me they appreciate that there's no sponsor interruption—just straight talk. So if you find value, consider it. Lucas: Okay, back to the Notion portfolio. One more thing I want to mention: don't just dump your resume into Notion. That defeats the purpose. The format should be different—more visual, more narrative. Use headings, bold key results, include screenshots or links to live campaigns. Luna: And update it regularly. I think that's the part most people skip. They build it once and never touch it again. Lucas: Exactly. Treat it like a living document. Every quarter, add a new case study or update an existing one with fresh results. If you're job hunting, make sure the most recent work is at the top. And if you're not actively looking, it still serves as a personal knowledge base—you can reference it in interviews or when networking. Luna: You mentioned templates earlier. Are there any specific ones you recommend? Lucas: There's a popular one from a guy named Thomas Frank—it's a 'Portfolio' template on the Notion template gallery. It has sections for projects, skills, and testimonials. Another good one is the 'Career Portfolio' template by Notion themselves. But honestly, I'd start from scratch with your own structure. It forces you to think about what's most important. Luna: That makes sense. The act of building it is part of the value. Lucas: Yeah. And one last thing: don't forget to include context. If you're showing a campaign result, explain what the starting point was, what constraints you had, and what you learned. That's what separates a good portfolio from a great one. Luna: So it's really about demonstrating your problem-solving process, not just the outcomes. Lucas: Exactly. And I think that's why hiring managers are gravitating toward this format. A resume tells them what you did. A Notion portfolio shows them how you think. And in marketing, how you think is everything. Luna: Alright, I'm convinced. I might even build one myself this weekend. Lucas: Do it. And let us know how it goes. That's the kind of feedback we love hearing.