Greg Perotto: Unique Solutions, The Customer Feedback Loop, & Intelligent Account Prioritization - Episode #17
How can deep customer understanding drive more effective B2B marketing strategies?
In this episode of Connect To Market, host Casey Cheshire welcomes Greg Perotto, VP of Global Marketing at Poggio to explore the power of deep customer understanding in shaping successful B2B go-to-market efforts. Greg emphasizes the critical need to move beyond surface-level personas and truly understand customer needs, priorities, and challenges to drive meaningful marketing and sales alignment.
He shares how AI technologies can be leveraged to continuously update and deliver relevant, real-time context about…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.