Defining Sales Enablement: Increasing Salesforce Efficiency and Effectiveness
On this episode, "Defining Sales Enablement: Increasing Salesforce Efficiency and Effectiveness" I talk to John Raguin, CMO at Seismic Software.
"Sales Enablement" is a now a very mainstream category, almost table stakes for B2B companies but this wasn't the case just four years ago. I ask John how Seismic sees that.
Oh, it's unbelievable The growth. So over, it's exactly like you said, over the last four years, we've essentially had, we went... if you looked at LinkedIn, just on job titles, just looking at job titles, you'd find that there was 188-80% increase in LinkedIn search results for…
The skinny
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