Latest / Omni Talk Retail / Mirakl Americas CEO Scott Eckert on Marketplace Growth and Retail Acceleration | Mirakl Summit 2025

Transcript

Mirakl Americas CEO Scott Eckert on Marketplace Growth and Retail Acceleration | Mirakl Summit 2025 · Omni Talk Retail

• 0:00
  Welcome
• 0:01
  back,
• 0:01
  everyone.
• 0:02
  We
• 0:02
  are
• 0:02
  here
• 0:02
  with
• 0:02
  our
• 0:03
  final
• 0:03
  interview
• 0:04
  from
• 0:05
  the
• 0:05
  Miracle
• 0:06
  Summit.
• 0:06
  This
• 0:07
  is
• 0:07
  Omni
• 0:07
  Talk
• 0:07
  Retail.
• 0:08
  I'm
• 0:08
  Ann
• 0:08
  Mazinga.
• 0:09
  I'm
• 0:09
  Chris
• 0:10
  Walton.
• 0:10
  And
• 0:11
  standing
• 0:12
  here
• 0:12
  beside
• 0:12
  us,
• 0:13
  we
• 0:13
  have
• 0:13
  probably
• 0:14
  the
• 0:14
  guest
• 0:14
  of
• 0:14
  the
• 0:15
  moment.
• 0:15
  I
• 0:15
  mean,
• 0:15
  the
• 0:16
  most.
• 0:16
  One
• 0:16
  of
• 0:16
  the
• 0:16
  most
• 0:17
  important
• 0:17
  people
• 0:18
  at
• 0:18
  this
• 0:18
  summit.
• 0:20
  We
• 0:20
  have
• 0:20
  Scott
• 0:21
  Ecker,
• 0:21
  the
• 0:21
  CEO
• 0:22
  of
• 0:22
  the
• 0:22
  Americas
• 0:23
  for
• 0:23
  Miracle.
• 0:24
  Scott,
• 0:25
  thank
• 0:25
  you
• 0:26
  for
• 0:26
  taking
• 0:26
  the
• 0:27
  time
• 0:27
  to
• 0:27
  hang
• 0:27
  out
• 0:28
  with
• 0:28
  us
• 0:28
  on
• 0:28
  TikTok.
• 0:29
  No,
• 0:29
  I
• 0:29
  am
• 0:29
  happy
• 0:29
  to
• 0:30
  see
• 0:30
  you
• 0:30
  guys.
• 0:30
  Thank
• 0:30
  you
• 0:31
  for
• 0:31
  the
• 0:31
  opportunity.
• 0:31
  I'm
• 0:32
  not
• 0:32
  sure
• 0:32
  about
• 0:32
  guest
• 0:32
  of
• 0:32
  the
• 0:32
  moment,
• 0:33
  but
• 0:33
  I'll
• 0:33
  try
• 0:33
  to
• 0:34
  live
• 0:34
  up
• 0:34
  to
• 0:34
  that.
• 0:34
  I
• 0:34
  think
• 0:35
  that
• 0:35
  you
• 0:35
  should
• 0:35
  own
• 0:35
  that.
• 0:36
  All
• 0:36
  right,
• 0:36
  I
• 0:36
  will
• 0:37
  own
• 0:37
  that.
• 0:37
  Thank
• 0:37
  you.
• 0:37
  Well,
• 0:38
  it's
• 0:38
  our
• 0:38
  job
• 0:38
  to
• 0:38
  make
• 0:38
  you
• 0:39
  appear
• 0:39
  that
• 0:39
  way
• 0:39
  to
• 0:40
  our
• 0:40
  listeners.
• 0:40
  But.
• 0:41
  But,
• 0:41
  you
• 0:41
  know,
• 0:42
  we
• 0:42
  were
• 0:42
  joking.
• 0:42
  Before
• 0:42
  we
• 0:42
  got
• 0:42
  started,
• 0:43
  we
• 0:43
  said
• 0:43
  this.
• 0:43
  You're
• 0:44
  like
• 0:44
  almost
• 0:44
  100
• 0:44
  days
• 0:45
  on
• 0:45
  the
• 0:46
  job,
• 0:46
  you
• 0:47
  know,
• 0:47
  three
• 0:47
  months
• 0:47
  in.
• 0:48
  What
• 0:48
  led
• 0:49
  you
• 0:49
  to
• 0:49
  want
• 0:49
  to
• 0:49
  take
• 0:50
  this
• 0:50
  role
• 0:50
  as
• 0:50
  the
• 0:51
  CEO
• 0:51
  of
• 0:51
  America
• 0:51
  at
• 0:52
  Miracles?
• 0:52
  And
• 0:52
  what's
• 0:52
  your
• 0:52
  background,
• 0:53
  too?
• 0:54
  So
• 0:54
  I
• 0:54
  joined
• 0:55
  Miracle
• 0:55
  after
• 0:55
  five
• 0:56
  years
• 0:56
  at
• 0:56
  Walmart
• 0:57
  and
• 0:57
  I
• 0:57
  was
• 0:57
  doing
• 0:57
  tech
• 0:57
  innovation
• 0:58
  at
• 0:58
  Walmart.
• 0:59
  Before
• 0:59
  that,
• 1:00
  I
• 1:00
  was
• 1:00
  a
• 1:00
  serial
• 1:01
  entrepreneur.
• 1:01
  I
• 1:01
  built
• 1:02
  and
• 1:02
  sold
• 1:02
  a
• 1:02
  couple
• 1:02
  of
• 1:02
  companies.
• 1:03
  Not
• 1:03
  in
• 1:04
  retail,
• 1:04
  it
• 1:04
  was
• 1:04
  robotics,
• 1:05
  enterprise,
• 1:06
  mobile
• 1:06
  devices.
• 1:07
  But
• 1:08
  way
• 1:08
  back
• 1:08
  in
• 1:08
  the
• 1:09
  late
• 1:09
  90s,
• 1:09
  I
• 1:09
  was
• 1:10
  an
• 1:10
  early
• 1:10
  E
• 1:10
  commerce
• 1:10
  pioneer.
• 1:11
  So
• 1:12
  back
• 1:12
  at
• 1:12
  dell,
• 1:12
  I
• 1:13
  created
• 1:13
  Dell.com
• 1:14
  and
• 1:14
  it
• 1:14
  was
• 1:15
  at
• 1:15
  the
• 1:15
  time
• 1:15
  the
• 1:15
  world's
• 1:15
  largest
• 1:16
  E
• 1:16
  commerce
• 1:16
  business.
• 1:17
  And
• 1:17
  so
• 1:18
  I
• 1:19
  have
• 1:19
  a
• 1:19
  love
• 1:19
  for
• 1:19
  E
• 1:19
  commerce,
• 1:21
  but
• 1:21
  I'm
• 1:21
  a
• 1:22
  builder
• 1:22
  at
• 1:22
  heart.
• 1:23
  And
• 1:23
  the
• 1:23
  opportunity
• 1:24
  at
• 1:24
  Miracle
• 1:24
  was
• 1:25
  to
• 1:25
  start
• 1:25
  with
• 1:26
  this
• 1:26
  amazing
• 1:26
  platform.
• 1:27
  Miracle's
• 1:28
  got
• 1:28
  this
• 1:28
  tremendous
• 1:28
  tech
• 1:29
  platform.
• 1:29
  It's
• 1:29
  a
• 1:29
  tremendous
• 1:30
  group
• 1:30
  of
• 1:30
  customers,
• 1:31
  and
• 1:32
  to
• 1:32
  build
• 1:32
  a
• 1:33
  much
• 1:33
  bigger
• 1:33
  business
• 1:33
  in
• 1:34
  the
• 1:34
  US
• 1:34
  on
• 1:34
  that
• 1:34
  platform.
• 1:35
  That's
• 1:35
  what
• 1:35
  excited
• 1:36
  me.
• 1:36
  Got
• 1:36
  it.
• 1:37
  Well,
• 1:38
  I'm
• 1:38
  curious,
• 1:39
  what
• 1:39
  component
• 1:40
  of
• 1:41
  Miracle,
• 1:41
  what
• 1:42
  capability
• 1:42
  or
• 1:43
  initiative
• 1:43
  are
• 1:43
  you
• 1:44
  most
• 1:44
  excited
• 1:45
  about
• 1:46
  and
• 1:46
  why?
• 1:47
  So
• 1:48
  I
• 1:48
  love
• 1:49
  all
• 1:49
  of
• 1:49
  our
• 1:49
  children
• 1:50
  equally.
• 1:51
  Just
• 1:51
  to
• 1:51
  be
• 1:51
  clear,
• 1:52
  right.
• 1:54
  There
• 1:54
  are
• 1:54
  two
• 1:54
  things
• 1:54
  that
• 1:55
  I'm
• 1:55
  quite
• 1:55
  excited
• 1:55
  about.
• 1:56
  One
• 1:57
  is
• 1:57
  what
• 1:57
  we're
• 1:57
  doing
• 1:57
  what
• 1:58
  we
• 1:58
  call
• 1:58
  Miracle
• 1:58
  Connect,
• 1:59
  which
• 1:59
  is
• 1:59
  the
• 2:00
  technology
• 2:01
  we're
• 2:01
  providing
• 2:01
  for
• 2:02
  sellers
• 2:02
  to
• 2:02
  allow
• 2:03
  sellers
• 2:03
  to
• 2:03
  connect
• 2:04
  to
• 2:04
  multiple
• 2:04
  marketplaces,
• 2:05
  Miracle
• 2:06
  and
• 2:06
  others,
• 2:06
  and
• 2:07
  build
• 2:07
  a
• 2:07
  full
• 2:07
  cockpit
• 2:08
  for
• 2:08
  sellers
• 2:08
  to
• 2:09
  manage
• 2:09
  their
• 2:09
  business.
• 2:10
  That's
• 2:10
  a
• 2:10
  big
• 2:10
  growth
• 2:10
  opportunity
• 2:11
  for
• 2:11
  us
• 2:12
  in
• 2:12
  the
• 2:12
  US
• 2:12
  and
• 2:13
  globally.
• 2:13
  Actually,
• 2:14
  the
• 2:14
  other
• 2:14
  thing
• 2:14
  I'm
• 2:15
  really
• 2:15
  interested
• 2:15
  in
• 2:15
  is
• 2:16
  our
• 2:16
  B2B
• 2:17
  approach.
• 2:17
  So
• 2:18
  taking
• 2:18
  the
• 2:18
  Miracle
• 2:19
  technology
• 2:20
  and
• 2:20
  providing
• 2:21
  it
• 2:21
  into
• 2:21
  customers
• 2:21
  that
• 2:22
  are
• 2:22
  not
• 2:22
  retailers.
• 2:23
  They
• 2:23
  might
• 2:23
  be
• 2:24
  parts
• 2:24
  distribution
• 2:25
  companies,
• 2:26
  they
• 2:26
  might
• 2:27
  be
• 2:27
  group
• 2:27
  purchasing
• 2:28
  organizations,
• 2:28
  it
• 2:29
  might
• 2:29
  be
• 2:29
  wholesalers,
• 2:30
  but
• 2:30
  there's
• 2:30
  a
• 2:31
  big
• 2:31
  market
• 2:31
  opportunity
• 2:32
  of
• 2:32
  B2B
• 2:33
  customers
• 2:33
  that
• 2:33
  we
• 2:34
  can
• 2:34
  talk
• 2:34
  to.
• 2:35
  And
• 2:35
  we
• 2:35
  had
• 2:35
  Max
• 2:36
  Tepper
• 2:36
  from
• 2:36
  the
• 2:36
  SAC
• 2:36
  who's
• 2:37
  part
• 2:37
  of
• 2:37
  the
• 2:37
  Miracle
• 2:38
  Connect
• 2:38
  program
• 2:39
  on
• 2:39
  earlier
• 2:39
  today.
• 2:40
  And
• 2:40
  for
• 2:40
  those
• 2:40
  that
• 2:40
  haven't
• 2:41
  had
• 2:41
  a
• 2:41
  chance
• 2:41
  to
• 2:41
  watch
• 2:41
  that,
• 2:41
  you
• 2:42
  should.
• 2:42
  He
• 2:42
  explains
• 2:42
  it
• 2:42
  in
• 2:43
  great
• 2:43
  detail.
• 2:44
  All
• 2:44
  right,
• 2:44
  so
• 2:44
  if
• 2:44
  you
• 2:44
  go
• 2:44
  beyond
• 2:45
  the
• 2:45
  traditional
• 2:45
  marketplace
• 2:46
  platform
• 2:47
  though
• 2:47
  Scott,
• 2:47
  which
• 2:47
  I
• 2:48
  think
• 2:48
  most
• 2:48
  of
• 2:48
  our
• 2:48
  audience
• 2:48
  is
• 2:49
  pretty
• 2:49
  familiar
• 2:49
  with,
• 2:50
  there
• 2:50
  are
• 2:50
  other
• 2:51
  things
• 2:51
  that
• 2:51
  you
• 2:51
  can
• 2:51
  do
• 2:52
  to
• 2:52
  drive
• 2:52
  revenue.
• 2:52
  How
• 2:53
  do
• 2:53
  you
• 2:53
  think
• 2:53
  about
• 2:53
  that?
• 2:54
  Well,
• 2:55
  one
• 2:55
  of
• 2:55
  the
• 2:55
  things
• 2:55
  we're
• 2:55
  really
• 2:56
  focused
• 2:56
  on
• 2:56
  here
• 2:57
  at
• 2:57
  this,
• 2:57
  at
• 2:57
  the
• 2:58
  show
• 2:58
  and
• 2:58
  we've
• 2:58
  been
• 2:58
  talking
• 2:58
  about
• 2:58
  quite
• 2:59
  a
• 2:59
  bit
• 2:59
  is
• 3:00
  the
• 3:00
  opportunity
• 3:00
  for
• 3:00
  retail
• 3:01
  media.
• 3:01
  Right.
• 3:02
  The
• 3:02
  retail
• 3:03
  media.
• 3:03
  Bringing
• 3:04
  marketplaces
• 3:04
  into
• 3:05
  retail
• 3:05
  media
• 3:06
  networks
• 3:06
  we
• 3:07
  think
• 3:07
  is
• 3:07
  a
• 3:07
  big
• 3:07
  opportunity
• 3:08
  for
• 3:08
  us
• 3:08
  and
• 3:08
  it's
• 3:09
  relatively
• 3:09
  new
• 3:10
  and
• 3:10
  obviously
• 3:11
  retail
• 3:11
  media
• 3:11
  has
• 3:12
  become
• 3:12
  a
• 3:12
  big
• 3:12
  part
• 3:12
  of
• 3:13
  major
• 3:13
  retailers
• 3:13
  business.
• 3:14
  We
• 3:14
  think
• 3:14
  it
• 3:15
  become
• 3:15
  a
• 3:15
  big
• 3:15
  part
• 3:15
  of
• 3:16
  a
• 3:16
  broader
• 3:16
  set
• 3:16
  of
• 3:16
  customers
• 3:17
  businesses.
• 3:17
  So
• 3:17
  we're
• 3:18
  quite
• 3:18
  excited
• 3:18
  about
• 3:18
  that.
• 3:19
  And
• 3:19
  how
• 3:19
  do
• 3:19
  you
• 3:20
  see
• 3:20
  that
• 3:20
  kind
• 3:20
  of
• 3:21
  evolving
• 3:21
  Scott,
• 3:22
  over
• 3:22
  the,
• 3:22
  the
• 3:23
  retail
• 3:23
  media
• 3:23
  component
• 3:24
  over
• 3:24
  the
• 3:24
  next,
• 3:25
  you
• 3:25
  know,
• 3:25
  even
• 3:25
  couple
• 3:26
  of
• 3:26
  years
• 3:26
  here?
• 3:27
  Well,
• 3:27
  well
• 3:27
  the
• 3:28
  sort
• 3:28
  of
• 3:28
  the
• 3:28
  long
• 3:29
  tail
• 3:29
  of
• 3:30
  third
• 3:30
  party
• 3:30
  sellers
• 3:31
  into
• 3:31
  retail
• 3:32
  really
• 3:32
  haven't
• 3:33
  had
• 3:33
  an
• 3:33
  opportunity
• 3:33
  for
• 3:34
  retail
• 3:34
  media
• 3:34
  for,
• 3:34
  for
• 3:35
  them
• 3:35
  to
• 3:35
  manage
• 3:35
  ad
• 3:35
  spend
• 3:36
  on
• 3:36
  big
• 3:36
  retail
• 3:37
  networks.
• 3:37
  So.
• 3:37
  Right.
• 3:38
  Bringing
• 3:38
  them
• 3:38
  into
• 3:39
  the
• 3:39
  marketplace
• 3:39
  is
• 3:40
  a,
• 3:40
  is
• 3:40
  a
• 3:40
  great
• 3:40
  opportunity
• 3:41
  and
• 3:41
  I
• 3:41
  think
• 3:41
  that's
• 3:41
  going
• 3:41
  to
• 3:41
  create
• 3:41
  a
• 3:42
  richer
• 3:42
  set
• 3:43
  of
• 3:43
  inventory
• 3:44
  of
• 3:44
  properties
• 3:45
  and
• 3:45
  advertising
• 3:46
  for
• 3:46
  that
• 3:47
  set
• 3:47
  of
• 3:47
  customers.
• 3:48
  What's
• 3:49
  also
• 3:49
  happening,
• 3:50
  I
• 3:50
  don't
• 3:51
  know
• 3:51
  what
• 3:51
  the
• 3:51
  answer
• 3:51
  is
• 3:51
  going
• 3:51
  to
• 3:52
  be
• 3:52
  is
• 3:52
  the
• 3:52
  impact
• 3:53
  of
• 3:53
  AI
• 3:54
  on
• 3:54
  search
• 3:55
  and
• 3:55
  that's
• 3:56
  going
• 3:56
  to
• 3:56
  change
• 3:56
  how
• 3:56
  retail
• 3:57
  media
• 3:57
  is
• 3:57
  spent
• 3:58
  and
• 3:58
  we
• 3:58
  are
• 3:58
  learning
• 3:59
  along
• 3:59
  with
• 3:59
  our
• 4:00
  customers
• 4:01
  what
• 4:01
  that
• 4:01
  impact
• 4:01
  is
• 4:02
  going
• 4:02
  to
• 4:02
  be.
• 4:02
  But
• 4:02
  it's
• 4:02
  going
• 4:02
  to
• 4:02
  be
• 4:03
  significant.
• 4:03
  Yeah,
• 4:04
  yeah.
• 4:04
  To
• 4:04
  that
• 4:04
  first
• 4:04
  point,
• 4:05
  I
• 4:05
  mean
• 4:05
  we
• 4:05
  saw
• 4:05
  on
• 4:05
  stage
• 4:06
  today
• 4:06
  at
• 4:06
  the
• 4:06
  summit
• 4:07
  like
• 4:07
  the
• 4:07
  opportunity
• 4:08
  that
• 4:08
  companies
• 4:08
  like
• 4:08
  Lowe's
• 4:09
  and
• 4:09
  Best
• 4:09
  Buy
• 4:10
  have
• 4:10
  in
• 4:10
  terms
• 4:10
  of
• 4:11
  standing
• 4:11
  up
• 4:11
  retail
• 4:11
  media
• 4:12
  as
• 4:12
  really
• 4:12
  an
• 4:12
  untapped
• 4:13
  opportunity
• 4:13
  to
• 4:13
  this
• 4:14
  point
• 4:14
  for
• 4:15
  those
• 4:15
  companies
• 4:15
  to
• 4:15
  get
• 4:15
  the
• 4:16
  revenue
• 4:16
  increases
• 4:16
  that
• 4:17
  they'd
• 4:17
  be
• 4:17
  looking
• 4:17
  for
• 4:17
  from,
• 4:18
  from
• 4:18
  that
• 4:18
  type
• 4:19
  of
• 4:19
  work.
• 4:19
  Right.
• 4:20
  And
• 4:20
  even
• 4:20
  some
• 4:20
  of
• 4:20
  our,
• 4:21
  our
• 4:21
  large
• 4:21
  retailers
• 4:22
  that
• 4:22
  have
• 4:22
  established
• 4:23
  retail
• 4:23
  media
• 4:24
  networks,
• 4:24
  they
• 4:24
  have
• 4:24
  not
• 4:25
  brought
• 4:25
  on
• 4:25
  board
• 4:25
  the
• 4:26
  long
• 4:26
  tail
• 4:26
  of
• 4:26
  third
• 4:26
  party.
• 4:27
  For
• 4:27
  third
• 4:27
  party
• 4:28
  sellers,
• 4:28
  one
• 4:28
  plus
• 4:28
  one
• 4:29
  equals
• 4:29
  three
• 4:29
  again.
• 4:30
  So
• 4:30
  let
• 4:30
  me
• 4:30
  put
• 4:31
  you
• 4:31
  on
• 4:31
  the
• 4:31
  spot
• 4:31
  a
• 4:31
  little
• 4:31
  bit
• 4:32
  here
• 4:32
  Scott.
• 4:32
  So
• 4:33
  how
• 4:34
  do
• 4:34
  you
• 4:34
  believe
• 4:34
  the
• 4:35
  market
• 4:35
  is
• 4:35
  big
• 4:35
  enough
• 4:36
  to
• 4:36
  succeed
• 4:36
  in
• 4:36
  the
• 4:37
  Americas?
• 4:37
  Like
• 4:38
  does
• 4:38
  everyone
• 4:39
  need
• 4:39
  a
• 4:39
  marketplace?
• 4:41
  I
• 4:42
  think
• 4:42
  you
• 4:42
  probably
• 4:42
  know
• 4:42
  that
• 4:43
  it's
• 4:43
  the
• 4:43
  second
• 4:43
  largest
• 4:44
  E
• 4:44
  commerce
• 4:44
  market
• 4:45
  in
• 4:45
  the
• 4:45
  world.
• 4:45
  Just
• 4:45
  let
• 4:45
  me
• 4:46
  make
• 4:46
  sure.
• 4:46
  In
• 4:46
  case
• 4:46
  you
• 4:46
  didn't.
• 4:46
  I
• 4:47
  did.
• 4:47
  So
• 4:48
  the
• 4:49
  so
• 4:49
  the
• 4:49
  short
• 4:49
  answer
• 4:50
  is.
• 4:50
  Yeah,
• 4:50
  let
• 4:51
  me
• 4:51
  answer
• 4:51
  it
• 4:51
  in
• 4:51
  a
• 4:51
  more
• 4:51
  intelligent
• 4:52
  way.
• 4:52
  But
• 4:52
  the
• 4:52
  retailers
• 4:53
  are
• 4:53
  different,
• 4:53
  right,
• 4:53
  too.
• 4:53
  Yeah,
• 4:54
  yeah,
• 4:54
  of
• 4:54
  course,
• 4:54
  of
• 4:55
  course.
• 4:55
  But
• 4:55
  we,
• 4:56
  we've
• 4:56
  got
• 4:56
  some
• 4:56
  of
• 4:57
  the
• 4:57
  most
• 4:57
  iconic
• 4:58
  retailers
• 4:59
  in
• 4:59
  the
• 5:00
  world
• 5:00
  in
• 5:00
  this
• 5:00
  market.
• 5:01
  In
• 5:01
  fact,
• 5:01
  some,
• 5:01
  many
• 5:02
  of
• 5:02
  them
• 5:02
  are
• 5:02
  in
• 5:02
  the
• 5:02
  room
• 5:02
  here.
• 5:03
  We've
• 5:03
  got
• 5:03
  a
• 5:04
  dynamic
• 5:04
  set
• 5:04
  of
• 5:05
  brands
• 5:05
  and
• 5:06
  sellers
• 5:07
  in
• 5:07
  this
• 5:07
  market.
• 5:07
  Many
• 5:07
  of
• 5:08
  them
• 5:08
  are
• 5:08
  also
• 5:08
  in
• 5:08
  the
• 5:08
  room
• 5:09
  here.
• 5:09
  We
• 5:09
  think
• 5:10
  there's
• 5:10
  a
• 5:10
  really
• 5:10
  significant
• 5:11
  opportunity
• 5:12
  for
• 5:12
  more
• 5:12
  and
• 5:13
  more
• 5:13
  marketplaces.
• 5:14
  If
• 5:14
  you
• 5:15
  step
• 5:15
  back
• 5:15
  and
• 5:15
  think
• 5:15
  about
• 5:16
  not
• 5:16
  the
• 5:16
  endless
• 5:17
  aisle,
• 5:18
  but
• 5:18
  curated
• 5:19
  specialty
• 5:19
  marketplaces.
• 5:20
  And
• 5:20
  many
• 5:20
  of
• 5:21
  our
• 5:21
  customers
• 5:21
  are
• 5:21
  doing
• 5:21
  exactly
• 5:22
  that,
• 5:22
  where
• 5:23
  customers
• 5:24
  come
• 5:24
  to
• 5:24
  them
• 5:24
  for
• 5:25
  there's
• 5:25
  a
• 5:25
  reason
• 5:25
  they've
• 5:26
  got
• 5:26
  a
• 5:26
  brand
• 5:27
  reason
• 5:27
  that
• 5:27
  their
• 5:27
  customers
• 5:28
  come
• 5:28
  to
• 5:28
  them.
• 5:28
  There's
• 5:29
  an
• 5:29
  opportunity
• 5:29
  to
• 5:29
  build
• 5:30
  on
• 5:30
  that
• 5:30
  with
• 5:30
  a
• 5:31
  marketplace.
• 5:31
  And
• 5:32
  most
• 5:32
  of
• 5:32
  our
• 5:32
  customers
• 5:33
  are
• 5:34
  curated
• 5:34
  specialty
• 5:35
  marketplaces
• 5:35
  and
• 5:35
  there's
• 5:36
  lots
• 5:36
  of
• 5:36
  room
• 5:36
  for
• 5:36
  more
• 5:36
  of
• 5:37
  those.
• 5:37
  And
• 5:37
  it
• 5:37
  was
• 5:37
  kind
• 5:38
  of
• 5:38
  a
• 5:38
  funny
• 5:38
  question
• 5:38
  too
• 5:38
  because
• 5:38
  like,
• 5:39
  at
• 5:39
  the
• 5:39
  end
• 5:39
  of
• 5:39
  the
• 5:39
  day,
• 5:39
  that
• 5:40
  type
• 5:40
  of
• 5:40
  methodology
• 5:41
  is
• 5:41
  applicable
• 5:41
  to
• 5:41
  almost
• 5:42
  everyone,
• 5:42
  right?
• 5:43
  It's,
• 5:44
  yes,
• 5:45
  pretty
• 5:45
  broadly.
• 5:45
  I
• 5:46
  mean,
• 5:46
  it's.
• 5:46
  At
• 5:46
  some
• 5:46
  point
• 5:46
  smaller
• 5:47
  companies
• 5:47
  may
• 5:47
  not.
• 5:48
  Be
• 5:49
  equipped
• 5:49
  to
• 5:49
  do
• 5:49
  it.
• 5:49
  But,
• 5:50
  but,
• 5:50
  but
• 5:50
  yes,
• 5:50
  it's
• 5:51
  particularly
• 5:51
  those
• 5:52
  that
• 5:52
  are
• 5:52
  already
• 5:52
  E
• 5:53
  commerce
• 5:53
  forward
• 5:53
  in
• 5:54
  their
• 5:54
  thinking
• 5:54
  and
• 5:54
  have
• 5:54
  built
• 5:55
  a,
• 5:55
  you
• 5:55
  know,
• 5:55
  a
• 5:55
  D2C
• 5:56
  E
• 5:56
  commerce
• 5:56
  business,
• 5:57
  have
• 5:57
  a
• 5:58
  great
• 5:58
  reason
• 5:58
  that
• 5:58
  customers
• 5:59
  come
• 5:59
  to
• 5:59
  them.
• 5:59
  So
• 5:59
  there's
• 5:59
  a,
• 6:00
  there's
• 6:00
  a
• 6:00
  brand
• 6:00
  resonance.
• 6:01
  Those
• 6:01
  are
• 6:01
  the
• 6:02
  ones
• 6:02
  that
• 6:02
  can
• 6:02
  build
• 6:02
  upon
• 6:02
  and
• 6:03
  build
• 6:03
  a
• 6:03
  marketplace.
• 6:04
  Well,
• 6:04
  Scott,
• 6:05
  as
• 6:06
  we
• 6:06
  close
• 6:06
  this
• 6:06
  out,
• 6:07
  what,
• 6:08
  what
• 6:08
  do
• 6:08
  you
• 6:08
  think?
• 6:08
  You
• 6:09
  know,
• 6:09
  this
• 6:09
  theme
• 6:10
  of
• 6:10
  acceleration
• 6:11
  or
• 6:11
  accelerate
• 6:12
  being
• 6:13
  the
• 6:13
  key
• 6:13
  kind
• 6:14
  of
• 6:15
  theme
• 6:15
  for
• 6:15
  the
• 6:16
  miracle
• 6:16
  Summit
• 6:16
  this
• 6:17
  week.
• 6:17
  What
• 6:18
  do
• 6:18
  you
• 6:18
  think
• 6:18
  are
• 6:19
  some
• 6:19
  of
• 6:19
  the
• 6:19
  most
• 6:20
  significant
• 6:21
  ways
• 6:21
  that
• 6:22
  retailers
• 6:23
  are
• 6:23
  going
• 6:23
  to
• 6:23
  accelerate
• 6:24
  their
• 6:24
  growth
• 6:25
  in
• 6:25
  the
• 6:25
  coming
• 6:26
  year?
• 6:26
  So,
• 6:27
  well,
• 6:28
  first,
• 6:28
  marketplaces.
• 6:29
  The
• 6:29
  marketplace
• 6:30
  business
• 6:30
  is
• 6:30
  actually
• 6:30
  growing
• 6:31
  faster
• 6:31
  than
• 6:32
  traditional
• 6:32
  E
• 6:32
  commerce.
• 6:33
  Right.
• 6:33
  I
• 6:33
  mean,
• 6:33
  our
• 6:34
  own
• 6:34
  business
• 6:35
  is
• 6:35
  growing
• 6:35
  30%
• 6:36
  year
• 6:36
  on
• 6:36
  year
• 6:37
  in
• 6:37
  terms
• 6:37
  of
• 6:38
  turns,
• 6:38
  terms
• 6:38
  of
• 6:38
  the
• 6:39
  GMV
• 6:40
  that
• 6:40
  our
• 6:40
  customers
• 6:41
  put
• 6:41
  through
• 6:41
  our
• 6:42
  pipes.
• 6:42
  So
• 6:42
  that's
• 6:42
  pretty
• 6:43
  significant
• 6:43
  growth.
• 6:44
  We've
• 6:44
  actually
• 6:44
  been
• 6:44
  focused
• 6:45
  here
• 6:45
  at
• 6:45
  the
• 6:45
  conference.
• 6:46
  Obviously
• 6:46
  I
• 6:47
  mentioned
• 6:47
  retail
• 6:47
  media,
• 6:48
  but
• 6:48
  actually
• 6:48
  some
• 6:48
  of
• 6:49
  the
• 6:49
  basics,
• 6:49
  the
• 6:50
  good
• 6:50
  execution
• 6:51
  of
• 6:51
  a
• 6:51
  marketplace,
• 6:52
  expanding
• 6:52
  number
• 6:53
  of
• 6:53
  sellers,
• 6:53
  expanding
• 6:54
  the
• 6:54
  number
• 6:54
  of
• 6:54
  products,
• 6:55
  experimenting
• 6:56
  with
• 6:57
  1P
• 6:58
  versus
• 6:58
  3Pmarketplace
• 6:59
  versus
• 7:00
  dropship.
• 7:00
  And
• 7:00
  so
• 7:00
  we're
• 7:01
  doing
• 7:01
  a
• 7:01
  lot
• 7:01
  of
• 7:02
  talking
• 7:02
  about
• 7:02
  if
• 7:03
  you
• 7:03
  want
• 7:03
  to
• 7:03
  accelerate,
• 7:04
  sign
• 7:04
  up
• 7:04
  more
• 7:05
  sellers,
• 7:05
  get
• 7:05
  more
• 7:06
  products
• 7:06
  on
• 7:06
  your
• 7:06
  site,
• 7:08
  embrace
• 7:08
  a
• 7:09
  dynamic
• 7:10
  supply
• 7:10
  chain
• 7:10
  model
• 7:11
  in
• 7:11
  this
• 7:11
  world
• 7:11
  of
• 7:12
  retail
• 7:12
  uncertainty
• 7:13
  and
• 7:13
  that
• 7:13
  will
• 7:13
  be
• 7:14
  an
• 7:14
  unlock
• 7:14
  for
• 7:14
  their
• 7:14
  business.
• 7:15
  Right.
• 7:15
  So
• 7:16
  basically
• 7:16
  it's
• 7:16
  two
• 7:16
  pronged,
• 7:17
  right?
• 7:17
  You
• 7:17
  get
• 7:17
  the
• 7:17
  marketplace
• 7:18
  platform
• 7:18
  growth
• 7:19
  and
• 7:19
  then
• 7:19
  you
• 7:19
  get
• 7:19
  the
• 7:19
  retail
• 7:20
  media
• 7:20
  layer
• 7:20
  on
• 7:20
  top
• 7:20
  of
• 7:21
  it.
• 7:21
  For
• 7:21
  many
• 7:21
  of
• 7:21
  the
• 7:21
  retailers
• 7:22
  that
• 7:22
  want.
• 7:22
  To
• 7:22
  do
• 7:22
  that
• 7:24
  with
• 7:24
  a
• 7:24
  third
• 7:24
  prong
• 7:25
  of
• 7:25
  the
• 7:25
  sellers
• 7:26
  as
• 7:26
  we
• 7:26
  sign
• 7:26
  them
• 7:27
  up
• 7:27
  on
• 7:27
  our
• 7:27
  connect
• 7:27
  product
• 7:27
  was
• 7:28
  as
• 7:28
  they
• 7:28
  grow
• 7:28
  with
• 7:29
  more
• 7:29
  and
• 7:29
  more
• 7:29
  and
• 7:29
  more
• 7:29
  marketplaces.
• 7:30
  Yeah,
• 7:30
  right,
• 7:31
  right.
• 7:31
  Yeah.
• 7:31
  Then
• 7:31
  there's
• 7:32
  that
• 7:32
  angle
• 7:32
  to
• 7:32
  it,
• 7:32
  too.
• 7:33
  Awesome.
• 7:33
  All
• 7:33
  right,
• 7:34
  man.
• 7:34
  Well,
• 7:34
  thanks
• 7:34
  for
• 7:34
  joining
• 7:35
  us.
• 7:35
  It's
• 7:35
  been
• 7:35
  an
• 7:36
  absolute
• 7:36
  pleasure.
• 7:36
  Yeah,
• 7:37
  Scott,
• 7:38
  thank
• 7:38
  you,
• 7:38
  guys.
• 7:39
  I
• 7:39
  appreciate
• 7:39
  the
• 7:39
  time.
• 7:40
  Yeah,
• 7:40
  thanks
• 7:40
  for
• 7:40
  coming.
• 7:41
  Thank
• 7:41
  you
• 7:41
  very
• 7:41
  much.
• 7:41
  Yeah,
• 7:42
  no,
• 7:42
  thanks
• 7:42
  for
• 7:42
  having
• 7:42
  us.
• 7:42
  And
• 7:43
  again,
• 7:43
  we're
• 7:43
  going
• 7:44
  to
• 7:44
  be
• 7:44
  here
• 7:44
  all
• 7:44
  day
• 7:44
  recording
• 7:45
  interviews,
• 7:45
  so
• 7:46
  until
• 7:46
  next.
• 7:46
  Time,
• 7:46
  and
• 7:47
  be
• 7:47
  careful
• 7:48
  out
• 7:48
  there.