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Latest / Book Bites by Spines

Deals That Die in Silence: Reading the Room Across Borders with Arona Maskil

What happens when a business deal falls apart for reasons no one says out loud? In this episode, we sit down with Arona Maskil to dive into her practical guide, Reading the Room Across Borders. With 25 years of experience bridging cultural gaps, Arona explains that success in international business isn't just about competence—it's about cultural interpretation and agility. Discover why silence in a meeting can mean respect or total rejection depending on the culture, and how learning to take off our "cultural glasses" can save your next negotiation.

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