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Esra Ozturk: Building Privacy-First Fan Identity | Ep 1168
In this episode of The Digital Executive, Brian Thomas interviews Esra Ozturk, Head of Product at Luffa, about how the company is transforming from a secure messaging platform into a decentralized loyalty and rewards network for creators, brands, and fans.
Drawing from her experience at Meta, Uber, Zillow, and Instacart, Esra shares the core product principles that have remained constant in her career—starting with the human, designing for multi-sided ecosystems, and establishing clear success metrics. She explains how Luffa is redefining loyalty by making rewards portable…
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