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You Can't Stop The Will Of The Consumer | Paulo Sobral, General Manager at Chuck It! Beverages
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Paulo Sobral is General Manager of Chuck It! Beverages, the LLC behind hemp THC beverage brands Nine Loco and Mamitas, currently in market across Florida, South Carolina, Illinois and Texas. Paulo spent almost six years at PepsiCo before joining the medical cannabis industry in California in 2016 and has invested the last ten years of his career into the cannabis and hemp beverage category.
In this episode we get into why Chuck It! chose a licensing strategy over building brands from scratch, how the hemp beverage buyer differs from the traditional malt beverage buyer, and…
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