The Private Equity Playbook: College Sports and the University of Utah
In December 2025, the University of Utah became the first major college athletic program to take private equity investment, spinning off its commercial operations into a for-profit company. Half a billion dollars and a public university now answering to Wall Street. In this episode of our series The Private Equity Playbook, host Manpreet Kaur Kalra is joined by collaborator Anna Canning to trace how college athletics went from extracurricular programs serving educational missions to financialized assets in a private equity portfolio.
This is a story about what happens when the logic of…
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