Latest / The Woodpreneur Podcast
Todd Walker, NWH
In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Todd Walker, the director of marketing at NWH, who has been with the company for 38 years.
They discuss the evolution of the wood industry, particularly the commercialization of alder, changes in marketing strategies over the decades, and the importance of storytelling in connecting with consumers.
Todd shares insights on the challenges facing the wood industry, the value of quality products, and the role of women in the industry. The conversation emphasizes the need for education and communication to shift consumer…
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