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#443 25 Years a Personal Trainer: Why You're Still Broke | Charles Gardner
Most personal trainers fail because they master the mechanics of exercise but completely ignore the high-stakes psychology of holding a client's trust.
Personal training veteran Charles Gardner spent over two decades in the trenches discovering that keeping a client on your roster for years has almost nothing to do with optimal set-and-rep schemes. From surviving early career failure in California to managing high-profile clients in a military town, Gardner reveals the unspoken rules of client retention, navigating the fragile egos of Type A personalities, and building a sustainable business…
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