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15 Minutes or Bust: What Hospitality Taught Rafael Barini About Commerce

15 Minutes or Bust: What Hospitality Taught Rafael Barini About Commerce The Ostrich Report has landed. What I loved most about my conversation with Rafael Barini is his reminder that eCommerce is not just retail.

It’s a discipline.A way of thinking.A toolkit for solving problems across any industry.

Once you’ve learned to build and manage marketplaces, you start to see systems everywhere.The restaurant kitchen is just a fulfillment center with higher stakes. A hotel lobby is a loyalty program waiting to be optimized. Even real estate starts to look like product listings, search filters, and…

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