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Is Zillow Practicing Real Estate Without a License? The Line Every Agent Needs to See
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Zillow now tells buyers how much to offer on a home. At what point does a real estate platform cross the line into practicing real estate without a license — and what does that mean for your agency relationship with your client?
In this episode, Gary Pickren examines Zillow's Offer Insights tool and other buyer-facing guidance features through the lens of South Carolina real estate law. This is a question every SC real estate agent and buyer's agent needs to understand: when does platform advice become brokerage advice, and who's liable when a buyer follows it?
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