Latest / Johnson City Living / 285. How One East Tennessee Shop Is Making Johnson City Look Cool with Kevin Sommers
Transcript
- speaker-0 (00:30.08) Welcome back to the Johnson City Living Podcast, where we learn about the people, places, events, and flavors that make Johnson City and the surrounding region really just the best daggone place to live in the whole wide world. Today I'm excited to sit down with Kevin Summers, founder of Some Apparel. Not all the apparel, just some of it. And I think he was born right here in East Tennessee and then he left for a little while and came back. Is that right? Well, welcome to the podcast. Thanks for coming on. Let's talk about where you grew up. Well, first things first, sorry, I interrupt. First thing, what did you love most about Johnson City? speaker-1 (00:59.96) Thanks for having me, man. I'm excited to be here. All right. speaker-1 (01:09.932) love most about Johnson City, that I see somebody I know no matter where I go every day. It's so good. Well it's the bank, the Mexican restaurant, at work in my business, like I see someone on the road, throw a wave. I love that. speaker-0 (01:15.495) Always. speaker-0 (01:24.29) And they wave back. Heck yeah they do. If you live here you gotta be a waiver. speaker-1 (01:27.672) Explain it to people all the time that aren't from here, or when I lived in other places, and they're like, huh? And I'm like, Yeah, dude, it's awesome. I know it. Yeah. speaker-0 (01:33.326) So you grew up in gray, is that right? Tell us what's great about gray. speaker-1 (01:40.568) That is correct. Tell I love gray personally. My wife makes fun of me for it all the time, but I love gray because you're ten minutes from everywhere. Whether it's fifteen really or not, I just tell everyone, yeah, it's ten minutes off the road. It really is. You just it's country out there. I grew up in a great neighborhood, tons of friends playing ball every day, outside all the time. Then when you want to go eat at a cool restaurant, you just hop on the interstate. speaker-0 (02:03.284) pretty quick. You can go to Kingsport or Johnson City. You got all kinds of options. We I grew up in Jonesboro and we had Johnson City to go to, but we often go through Gray to get to Kingsport 'cause we went my parents like going to the Piccadilly in Kingsport back in the day. yeah. yeah. And so yeah. I always wonder maybe you have the origin story of the name Gray. 'Cause it's kinda like you guys could have picked a little better. speaker-1 (02:06.605) I love it. speaker-1 (02:18.072) For Henry Mole. Uh-huh. speaker-1 (02:29.902) I should not exciting. I should know more. I know it has something to do with like the train station, like the stops and all that, but I don't have a true I don't know. I love I hate when people call it exit thirteen. Yo. I'm like, no man, you're talking about speaker-0 (02:42.84) That's my hometown, bro. For sure. Yeah, it's it's not a gray area, it's a beautiful area. It is. Yeah, there's nothing gray about it. All right. What were you like as a kid? speaker-1 (02:55.01) Dang, I'm about to call my mom. I was always a class clown. Like I was just a wild guy. Like I played all sports, still best friends with the same group of friends from literally kindergarten. Where'd you go? I went to Boone. Okay. And then I went to Gray, K through eight. Yeah. Like we I I was class clown, wild man, but I was like smart. Like school came very easy to me. So it was like I don't know. I love school because I'm very social, I'm outgoing. speaker-0 (03:05.846) Let's go. speaker-1 (03:20.278) So I I mean, my mom would say that I was a little bit of a like a little bit crazy till I like seventeen, eighteen. And just kinda matured right around there. I was just a wild man. speaker-0 (03:30.548) Sometimes it takes a little longer. So seventeen or eighteen, that's pretty good. I think it took me like fifty four or something like that. Fifty three. Yeah, we'll see. I don't know if I'm there yet. so influence in fashion, how did you decide like w did you have people in your life that kinda led you down that path? Where did that where'd that come from? speaker-1 (03:51.522) definitely think so. Like my mom's brother is he's only like twelve, thirteen years older than me. He was always like the guy. Football player, basketball player, went to boon as well. Like he was always like in the double collared polos, like a gold Nike chain, cool shoes. And like I just from as young as I can remember, I just always cared like what I was wearing. Yeah. Like sadly was obsessed with brands growing up. Like I had to have the newest shoes and the coolest stuff. But like my mom was always dressed cool too. She's younger. Like we're pretty like close like that. So I just I just always cared about like what I was wearing, how I looked and like if it was basketball I would dress for that day. If it was like school I would make sure like it was on theme or on par. Two thousand eight. Okay. speaker-0 (04:31.862) What year did you graduate high school? So you're you're definitely a little little younger than me. I was just wondering what was popular around the two thousand eight like brands laboratory. That was popping. speaker-1 (04:42.166) Abercrombie Fitch dude. Yeah. Abercrombie and Fitch and then right into college was polo. Ralph Lauren just made a huge comeback. Yeah. Yeah. speaker-0 (04:50.294) And stayed like he's just done a good job staying. speaker-1 (04:53.826) Relevant always. It's a staple piece. Like I have pieces from early nineties, denim polo button ups that are just I could wear it every day. Yeah. speaker-0 (05:00.856) Sure. It's amazing how how they he stayed just influential. so you spent nearly a decade in the corporate world. What did you do? speaker-1 (05:12.194) I was in sales. Well, directly out of college. I worked at Eastman. Okay. I was a operator. Yeah. So a little over a year into I was like, dude, this shift works, just not for me. No knock on it, but I was like, I wanna do something different. So I got into sales. Like I said, I'm very outgoing, love to talk to people. Just followed that for a long time and it took me into corporate tobacco. So I worked for RJ Reynolds. really? Yeah, for a long time. speaker-0 (05:17.368) Nice. speaker-0 (05:36.216) Winston Salem or where where speaker-1 (05:37.516) did some training and stuff in Winston Salem, that's where we're based. But I was in Nashville, Knoxville and then the latest promotion allowed me to move back here. Okay. So working for? No, I do not. Okay. That was that kinda led me into what I'm doing now. Okay. Being able to move back here. So speaker-0 (05:45.462) Okay. speaker-0 (05:53.55) Well tell me about how you yeah, that transition like in what first like tobacco sales. What's that like for you? speaker-1 (06:00.992) started like as an entry level like territory manager and I like, this is great 'cause it's an inherited book of business. Like it is sales but you're selling yourself. Right. Not the product. So I loved it. I built great relationships. speaker-0 (06:11.736) Just with like off like stores and offers and distribution. speaker-1 (06:14.694) Like C stores and like small chains and stuff like that. And then I kinda like just hit a rocket with my trajectory. Met the right people in RJ Reynolds and like moved up quick, really quick. So it allowed me to take a promotion to move to Knoxville, allowed me to take another promotion to move back here. Gotcha. I was working with like Buckeys, Weigels, Fast Stop, all those bigger chains in the south. wow. And covering basically like Nashville down. So it wa it was cool. It was like account operations is what I did basically. speaker-0 (06:40.418) Okay. Now how is tobacco sales? 'Cause everything you read about, you know, obviously tobacco's bad, bad, bad, bad, bad. speaker-1 (06:47.362) There's there's no net new cigarette smokers being born. So that's like the biggest thing they're trying to outrun. Right. So everything is the pouch. It's a nicotine pouch. So that's that's pretty much what the world is now. Are they outside of the Southman, like, you know, Grizzly will always be the huge hit. It'll always be some dip, but a pouch, a nicotine pouch is huge and it's ever growing. speaker-0 (06:55.308) Okay. speaker-0 (07:07.702) And are those so now they've like synthesized it all pretty much and it's all Yeah, and so i have are they making it to where it's somewhat healthy? You know, 'cause I've read nicotine is actually good for our brain. speaker-1 (07:11.926) It's synthetic nicotine. speaker-1 (07:22.082) Yeah, one hundred percent. Like it it causes a lot of like synapses to happen a certain way and like you to percolate and think for sure. In the right dosages, a K milligrams and how you're using it. Health claim would be a stretch to ever make that though. Right. Yeah, I'm like I I don't feel like I'm still working for them. I'm like, dang, they might be in here but speaker-0 (07:28.507) Even like immunity boosting. speaker-0 (07:38.73) Sure, right. Sure. No speaker-0 (07:44.854) Never done a nicotine patch or you know, like a pouch or whatever. speaker-1 (07:48.29) I'm not a user either. I was very rare in my industry to not be a user. speaker-0 (07:51.722) I I am starting to enjoy good cigars. I'm like in a cigar who make but again that's not I'm not breathing it in, so it is in my mouth. You know, there's it's cool. So I'm not doing it like every day. So Well was there like a maybe like a moral question in your mind and you're just like, Yeah, you know, I don't know, this is the best thing for me, I'm gonna look for something else. How did you move from speaker-1 (08:02.37) Yeah. speaker-1 (08:16.0) not really, man. When I first started I was like kinda not in the best of stores when I was in Nashville and Oxford in some like for lack of better term, some suspect tobacco shops. And I asked I the same uncle who's like the fashion icon, I just asked him, I was like, 'cause he's very well off in his career, I was like, man, this is kinda how I feel about it. He like, just think about it. He's like, the tobacco you're selling is being grown in America, in North Carolina, like like you're putting money in farmers' pockets. That's true. And that kinda like eased that a little bit. I never had like a huge question about it, but I just wanted like a bigger picture of and it I mean it is like it they employ a lot of people. They do great things throughout the whole country. So yeah. speaker-0 (08:52.578) Yeah. Yeah, I mean I think there's definitely negatives to it, but there's also a bunch of positives. Which is speaker-1 (08:57.204) every job out there I feel like. Yeah. Yeah. speaker-0 (09:00.431) so when did how did the transition happen to where you're like, All right, I'm gonna start a clothing brand speaker-1 (09:07.982) I that last promotion I took, like I said, allowed me to move back here and then I was just working remote from home, traveling to Nashville, like basically every two weeks. And we loved being back here, but I again I was on like just a trajectory straight up. And I knew where it was going and the thing with that company is you have to have open mobility. You make a list of five states in order of where you'll go. And then when the time comes, you go or you don't have a job where you're not considered for promotion again. And I just I talked to my wife about it, prayed hard on it, and I was like, When that time comes, I don't wanna leave here. My grandparents are still alive, like my sisters, my whole family's here. Her family's indestined. So this is the closest we've been to family in a while. So we we I was just like speaker-0 (09:37.646) Second. speaker-1 (09:55.116) literally came up with the idea that hey I want to open a clothing shop. There's nowhere for dudes to shop in JC. I was like I kind of wanted it to be a side hustle, but I was like, I think I can do this full time. And we went on a trip in February to Denver to see my best friend and his wife and I told her while we're there. I said, hey when we get back, I'm gonna open a clothing store and this is what I'm gonna call it. She was like okay. She went all in man Yeah so I came home and speaker-0 (10:18.936) That's super cool. Where did the name come from? speaker-1 (10:22.058) It's play off my last name. So Summers, Sum. I've had to explain that to a couple people, but yeah. I've had people I've had people ask so me or Summy and I'm like, no, it's some apparel. So that's kind of where it came. I workshopped it for a whole you know, twenty-four hours in Denver. And I was like, this will work. Yeah, I got it. speaker-0 (10:31.968) Yeah. It's just some apparel, it's not all of it. speaker-0 (10:41.602) Yeah. Twenty four hours. Yeah, a whole clothing shop put together and come back. take us back to the beginning, like the original vision of what you were like, all right, I'm gonna start this clothing shop, what's it gonna look like in your mind and then how did that come to fruition? speaker-1 (10:56.8) I am a very aesthetic person. I care about like what I look like, what I wear. Like that that stuff's important to me. Like I think images a lot it says stuff before you open your mouth. So I'd shopped at this really cool store in Nashville while I lived there called Forts. And the dude just had like he had cool style. The store just looked cool. It was like a mixture of old decor with new decor with like cool floors and an old motorcycle in the shop and I was like thinking about it, I like, dude, I can like I have all this stuff. I can I mean I have a ton of like old decor and stuff I've collected and taxidermy from growing up hunting and yeah all this cool stuff. I'm like, I can make the store look awesome. I just gotta figure out how you get apparel. Right. 'Cause I didn't know how it worked. I knew a little bit. I was like, I know you got a fashion market, you get a wholesaler's license, you meet all these reps. I was like, I can figure that part out as I go. So that's kinda how it like came together on what it was gonna look like inside the store. And then like business model was I wanna curate to the clothes that I'm into. Like I don't have one aesthetic. I'm wearing baggy camo pants and a cropped T shirt today. Tomorrow I'll probably wear all denim and cowboy boots. So I just want to put like everything that I love in this store within reason. Right. And then also think about the demographic around here too of stuff that'll sell. Sure. Yeah. And then just curate it to what I'm into. speaker-0 (12:14.872) For sure. Now where are you located? 'Cause you had to find a space unless you're doing it out of your garage. speaker-1 (12:19.862) No, so came back from that trip from Denver in February, I started touring places downtown, Johnson City, like early March. Signed a lease in April, opened in June, and then that was in a small shop, three twenty seven East Main Street. And it grew like quick and I was doing a lot better than expected. And I was like, this is freaking awesome but I just kept getting feedback, you need to add in women's clothes. I'm like, Okay. Well that's a pipe dream, like maybe. And then another space and the old hands on opened up. yeah. And it was just like the holy sky opened and I like, I can make this happen. I'll just move stuff down the sidewalk. Yeah. Double my footprint and add in forty percent women's clothing and stay sixty percent of men's shop. And that's liter like it was that easy. A lot of stress behind the scenes, but that's literally how it became and now I'm at three fifteen East Main and the old hands on that I literally went on field trips to my whole life. speaker-0 (13:07.67) That's cool. speaker-0 (13:15.998) Yeah. Well took kids, yeah. speaker-1 (13:18.798) I'm like, dude, this is so full circle but so cool. Yeah. So and now I have men's and women's clothing and to be honest with you, it's about a dead split on returning women customers at the house. Initially it was still a lot of guys, but now it's inevitable. If your wife brings you in on a Saturday, you may bop around and pick up a hat or a shirt, but she's gonna buy something. Right. Yeah. speaker-0 (13:28.918) That's what I was gonna ask, like what are the sales like for women versus speaker-0 (13:40.494) Yeah. So you'd be like it's a double whammy. speaker-1 (13:45.23) Cool stuff you can't find around here. Like you're not gonna I carry Dickie's lifestyle stuff. You don't see that in person. Like you'll see in a big city like Charlotte or Nashville, but I carry cool stuff and like stuff that I'm passionate about, so speaker-0 (13:52.93) Right. speaker-0 (13:57.218) So yeah, tell me about like let's obviously we're n we're on YouTube but we don't have visuals, so yeah. Take us through the store. Like what does it feel like? What is it like give us like that kind of what does it smell like if I'm coming in there, you know? A huge thing, lighting. I mean I'm I'm the I'm I'm with you on the aesthetics. I like it to feel good. It's gotta it's gotta have a vibe. speaker-1 (14:10.402) Hey, smell. Smells a big thing from speaker-1 (14:18.552) Setup's great here. I feel the same way. So like it's double doors. You open it for my setup in the front, my display, it's an old pool table. So we've got an old pool table that we do new table edits like every two weeks, and right now it's a Tennessee Balls edit edit because we got you know football to drop. Yeah. So it's all Tennessee merch and then I've got my dad's old trail bike in there and but well I've got one in both of my shops of his old dirt box. I've got like a framed T V on the wall, some old like taxidermy, a old Chevy bumper on the wall. speaker-0 (14:26.104) cool. speaker-0 (14:32.951) Yeah. speaker-0 (14:41.75) Let's go. speaker-1 (14:48.496) that has like a custom license plate from like the seventies on it. Just like cool stuff, but then like you fill it with new merch and it just feels it's like the right mix. speaker-0 (14:58.542) That's awesome. And what does it smell like? speaker-1 (15:00.87) I get this question. I kid you not. I get it either daily or someone Isn't that weird? Someone will DM me on Instagram and say, What are you what are you putting on these clothes? And I will say, I'm not putting anything. It's a glade plug-in in the wall, Cashmere Woods. I get it. I kid you not. I'm open Tuesday through Friday. I've been shouting them out on Instagram, man. I'm like, somebody send me some stuff. Cause I am buying Sam's out once a month. that's awesome. I love it. I mean it it's crazy, but I get that question lot and it cracks me up. speaker-0 (15:30.104) So it's permeating the clothes because you're shi are you shipping stuff out? speaker-1 (15:33.408) Yeah, absolutely. So on e commerce, like when it gets to their store I've literally had people email me and be like, What are you a guy in Georgia. Like a youth conference that he bought a cool outfit for while he was in town and he literally mess or emailed me and said, Hey dude, what are you putting on these clothes? My wife can't figure it out. I'm like, Man, it's just a plug in speaker-0 (15:40.494) Smells good. speaker-0 (15:50.734) That's awesome. That's awesome. All right. So what day when did you open? When what what Okay. So it's been a year. You remember your first customer? What was that like? speaker-1 (15:57.196) I opened in June of last year. It's been a it's been over a year. my first customer was actually it was before I was open. My buddy was wearing my custom hats in the airport in Salt Lake, I think, because he was I'm not sure where he was going. And they said, Hey, is your website live? We'll buy that hat right now. And they literally bought it. Wow. And I was dude, this is the coolest thing ever. That's super cool. I thought it was awesome. I was like, all right. speaker-0 (16:19.035) well. speaker-0 (16:23.71) You did custom hats. Yeah. Tell us about that. speaker-1 (16:26.104) But my number one selling hat's my Icon J C hat's what I call it. It's just an upside down Johnson City on it. And everyone loves that trend and I drop a new color every time they sell out. So the latest one is camo and then a white and green. speaker-0 (16:36.2) wow. speaker-0 (16:40.066) Okay. And what's a hat go for? Okay. That's not bad. I mean like a hat or is it more like a speaker-1 (16:42.953) the custom ones are forty. Okay. That's a I mean No, it's a structured hat. It's not like a dad hat. It's a five panel structured hat. It's a very nice hat. speaker-0 (16:53.336) Sam learning about hats, five panels, structure. What else are you selling that's a lot that's some hot stuff? speaker-1 (17:01.186) Do any right now anything Tennessee. I've got a licensed Tennessee merch in there that's on a camo shirt and people just love it. Well anything technically I'm not licensed, so I have to buy from licensed wholesale. So a lot of the brands are a lot of the br stuff you would see in the actual bookstore on campus. So I bring it. Yeah, I bring in that stuff and then speaker-0 (17:08.238) What brands are you carrying that have Tennessee stuff on? Or that's Tennessee? speaker-1 (17:23.854) I s I've done some like Tennessee adjacent custom stuff so I can kinda get away with it. It's just gotcha kinda cool. I do a lot of custom shirts that are ETS UT U T adjacent. speaker-0 (17:33.23) Yeah, 'cause we're in a college town. For sure. It makes sense. So what have been some of the surprises like in running your business, like especially fashion wise? You said I can figure it out. Mm-hmm. What a stuff you've been like. I had never saw this coming. For somebody who's maybe thinking about opening a clothing store in another speaker-1 (17:52.556) be quite transparent that people don't shoe shop. I mean I did a huge deal with Saucony, which is a brand I've worn for a long time. Yeah. And I like went through insane hoops to get the deal. 'Cause I was brand new. I had no I had no history to show them. So I met the rep, tons of Zoom calls, met him in Atlanta, met him at Fashion Market in Vegas, and like I brokered the deal and I dropped a good amount of money and like shoes just don't sell in that small business man. And they're like n big name brand sneakers. speaker-0 (18:20.866) W right and I I think the in my mind the inventory you need to have for the people coming in is like ten to one probably. You know, like I don't know if that dude's a thirteen or a eight, you know, and there's such a wide range and then you got it different colors and some don't fit quite right. You know, there's just a lot to shoes. There is. You may so you quit carrying shoes? Come by Soganys, they're on sale. speaker-1 (18:43.2) I still have speaker-0 (18:52.152) Did when did you so you sold a hat online before it opened. When did you go, Hey, I think this thing's gonna work? Like, you know, because a lot of businesses you open the doors and it's hard. For sure. And you're like, Okay, Lord, I need this thing to work. When did you kinda get like, okay, I'm in a rhythm and a space where I feel like we can make this thing work? speaker-1 (19:12.874) opened at a weird time for retail, like June, your your J months for retail are not great. really? January, June, July. They're just not. So I opened at a weird time but I poured everything into it and I feel like because I'm so consistent with like how I want things to look, the stuff I carry, building relationships when people come in the door and like speaker-0 (19:19.854) Okay. speaker-1 (19:33.728) actually caring what someone has to say. I initially I didn't care if you bought something. Come check my store out. Now you know it's here. Tell somebody. Right. Like that that stuff don't like that's great to me. It doesn't bother me if you're shopping or not. Like come check it out. Yeah. And then I started seeing the same people come back and they would come back like once a month. And then they would come back twice a month. And then they would come back and be like, dude, I'm going on a date this weekend. Hook me up. Like what and then they would come out of the dressing room and be like, How does this look with this? And I'm like, all right. Like we I c I can add some value to people with what I'm passionate about. And I was like, I can make this work. speaker-0 (20:06.262) That's super cool. You're a big believer in dressing for the moment. Yes. What does that mean to you? speaker-1 (20:13.022) my granddad told me a long time ago, he's twice retired from the Med Center and from the Navy. If the dude wasn't in scrubs, he was always looking fresh. And he just told me he's like dress for the job you want, not the job you have. And I know that's a big saying and it's kind of cliche, but I just thought that was cool. Like as an entry level salesman, I was wearing square toe boots, jeans and a sport coat. to these tiny stores. Mm-hmm. And like people remember that. Like it may not mean anything, but they're like that dude was dressed fly. So like I if I'm going for a run, I'm gonna look like a runner. If I'm going hunting, I'm gonna look like I'm going hunting. Like if I'm on the lake, it's gonna look like I'm on the lake, you know? I just you just read the room. Right. And I think sometimes people struggle with that and I like wanna help people be like How do I dress for a casual Friday at work? How do I dress for brunch on Sunday? What do I wear to the golf course that I don't look like a dweeb? Yeah. And I got you. I love speaker-0 (21:07.982) Well and ha I mean I think you can elaborate more but when you f dress well you feel a little different, right? And so like help I guess talk about that a little bit too, 'cause I think there's something to that. speaker-1 (21:16.898) One hundred percent. speaker-1 (21:24.896) a good golf analogy, look good, play good, for sure. And I I mean, I dressed in a fly outfit yesterday, I played pretty decent, so but I mean, you like you don't like when I go to the gym I wanna wear a shirt that shows that I'm working out. Like I wear a tight shirt on my arms because I put in a lot of time at the gym. There you go. So you feel like it's you're getting that return, you know. So I definitely think like if you look good you feel good. speaker-0 (21:49.612) Now do you sell everything like w t like can I come in and get a golf outfit? Come in and get a w workout outfit? speaker-1 (21:54.518) Absolutely. I carry two brands that I wear personally that I'm homies with the people that own the company. Municipal, which is Mark Wahlberg's brand. Really? Yeah, so I carry his whole line. I train in it all the time. I love his stuff. Yeah. I like what he stands for. He works out hard. Carry all his stuff. speaker-0 (22:01.078) What brands are you on the a athletic stuff? What do you speaker-0 (22:12.97) is golfer that it's municipal it'll come to me he's a problem. Thank you. Yeah speaker-1 (22:18.658) Wyndham Clark. Yeah. And I carry Wyndham Clark sunglasses too. nice. That's cool. speaker-0 (22:23.648) Okay, and then so golf stuff, still municipal? speaker-1 (22:26.948) d I have their golf line but I carry DevRo golf, which is some buddies that are based out of Arizona and they have blown up. Yeah, it's got like a western feel to it. Like their polos have pearl snaps on the three buttons. Very cool. speaker-0 (22:33.304) That's super cool. speaker-0 (22:38.486) I'm a I'm a big golfer. I love golf. Do you have anything that'll keep you cool when it's ninety degrees yester 'cause yesterday worked did you play in the make a wish? speaker-1 (22:41.24) Dude, I got some. speaker-1 (22:47.892) No, I just played at the crossings but I was about to die. speaker-0 (22:50.486) It was the I was just sitting around with my buddy and I was like, I love golf but I don't even know if I wanna keep going today. Like it was so hot. speaker-1 (22:57.262) I was hot. A lot of that stuff that that company out of Arizona makes I'm for that because I mean it don't matter when you go there. yeah. I played there in March and it was a hundred. Yeah, yeah, yeah. I said that while I was there, they're like, Yeah, totally. speaker-0 (23:05.91) But it's a dry heat. speaker-0 (23:11.766) I'm still sweating like crazy. talk about some of the other, I guess, genres in your store that we haven't talked about. Fitness. We got golf. What else? speaker-1 (23:23.298) Got a lot of Western Inspo man. Like I love I love a good pair of cowboy boots, some cool like fitting jeans and then a denim shirt. I think that's a timeless look. So I carry a brand called Seager that's based out of California. They've got like it's southern grip mixed with Western Inspo. Just some very good pieces that'll last you forever. Like a denim shirt will literally last you for a lot. speaker-0 (23:43.694) So a lot of people still probably think Johnson I we're like we're getting up there on the map, we're like one of the number one places to move in the last few years, but we're probably not one of the fashion icon areas in the world. No, we're not. So how are you staying up on fashion and like what to bring in, how to source the stuff? I mean, obviously it's your personal feel to some of it, but how do you how does how do you stay ahead of that? speaker-1 (24:06.446) I get this question a lot, honestly. It's I'm I watch a lot of like what are people this sounds so cheesy, but what are people wearing in New York and what are people wearing in LA? Yeah. 'Cause it takes forever to come down and it takes forever to get over here. Not that we want to be like them, but we spin it with our own southern roots on how it looks like. But I but I I mean that's really Yeah, you just see kind of where it's not like you can have style and still mix in a new trend. Agreed. Like I'm not I don't want you to change your wardrobe, I just want to update. speaker-0 (24:21.516) New York's a little bit. speaker-0 (24:34.562) Yeah, yeah. So you're hoping to just inspire guys to try a little something different maybe? Yep. what's the biggest fashion mistake you see guys make? His eyes went big and okay, maybe you got five of I don't know. speaker-1 (24:38.562) One hundred percent. speaker-1 (24:49.016) Unleash. Hey, one I'm passionate about right now is hey dudes if you're under sixty. No hate, but I mean, too, I'm I'd rather you be barefoot in the grocery store. They're everywhere. They're tough. And my my papa wears them, he's 87. I love that he wears them. Absolutely. Under six my dad is under sixty and he had them on and I was like, all right man, we gotta talk. Ankles up he looked great. speaker-0 (25:04.504) So if you're over sixty, they're okay. speaker-0 (25:11.246) Pops or let's let's get you to come over. You're like, I got some great deal on some sockanies for you speaker-1 (25:16.93) Literally I'm like, hey, I'll cut you a mean deal on some sneakers. speaker-0 (25:21.454) Anything else? speaker-1 (25:23.426) a lot of like too many bright colors. Like I I post it on my Instagram all the time. The best rule for men in fashion, three colors. Do a do a color pop hat, solid shirt, print pant, or solid pants, colored shirt, solid hat, maybe a camo hat. Yeah. Three color rule. So easy it'll change your whole wardrobe. speaker-0 (25:41.23) Three color rule. I like that. what's one thing every guy should have in his closet? Denim shirt. I don't have one. speaker-1 (25:47.65) Denim shirt. A denim button up shirt. Long sleeve. I got you. I know a place where you can get one. speaker-0 (25:54.008) I I think I probably is it on Main Street, maybe where the hen zone is. what about women? What what are some talk about the women's line you got at your store. speaker-1 (26:04.29) I definitely I feel really good about being able to like pick the trends or what's in style and bring in this cool like niche stuff or what's trendy at the moment. But where I kind of struggled is like the demographic for women here. So I rely heavily like I have an employee and she is awesome. She has great style. So between her and my wife, we're really just kind of put all three of our heads together and we're like, hey, let's kind of do this color palette and this edit and like make it look like this for the fall coming up. Yeah. So like if we went to market and like you can see what's coming trend wise. You just gotta figure out if it'll s like for lack of better words, if it'll sell here in Johnson City. Right. So we we a lot of denim, a lot of like just nothing crazy. speaker-0 (26:48.706) Yeah, I think it would be hard. Like there's so many more w I feel like the women's gen like line, whatever you wanna say, fashion just width is so much greater than they got. It's very broad. speaker-1 (27:02.732) Like and we honed it in, we make it play off what I like. And it I mean it's got the southern inspo, the western grit, the a little bit of vintage here and then some sports. Like we carry municipal for women. We got some socceries for women. speaker-0 (27:15.95) Yeah, sockany. So buy some sakany. what's one thing every woman should have in her closet? speaker-1 (27:23.968) I think a good pair of a good pair of boots, whether that be cowboy boots or or high high ankle boots or like a calf boot. Yeah. I think you cannot go wrong with a good pair of boots. speaker-0 (27:36.152) Personal go to outfit when you want to feel your best, what are you putting on? speaker-1 (27:40.794) usually it's probably gonna be a short sleeve button up, couple buttons down, a good pair of old vintage five ones and some hand me down snakeskin cowboy boots from my father in law. Go to outfit. Canadian Tuxedo. speaker-0 (27:56.138) Absolutely. I like it. I like it. Isn't it hard to beat the old five ones? Isn't that great? Still killing it. how do you balance what's trendy with what people in East Tennessee wanna actually wear? speaker-1 (27:59.928) Dude, it's the best fitting jean ever. It is. speaker-1 (28:12.386) You I I mean I can give you a hard factual example. I'm wearing a crop t shirt right now. You tell a guy that you're selling crop shirts Exactly. So I I carry a lot of true to size regular fit t shirts because that's a demographic here. Right. Not everyone's gonna wear a shorter, boxier fit shirt just because they're in style right now. In three years, when they figure out they're in style, they'll be wearing and a bile be on to the next thing. Yeah. But speaker-0 (28:20.716) Not seeing your belly. speaker-1 (28:37.932) Just stuff like that. You just have to like once it's like reading the room the other way. Right. Whoever walks through the door, you know. speaker-0 (28:45.294) Do you ever have anybody that just walks in and goes, Kevin, I don't have any clue on how to look good. Can you help me out, bro? How's that go? 'Cause I'm sure there's some people out there that are like, Maybe I mean dudes are just kinda like we get in our lane and we just kinda stay there and we're wearing and you turn around and you're wearing hey dudes and khaki pants and you know, it just you just kinda do your thing in a T shirt, you know, or whatever. speaker-1 (28:52.206) Absolutely. All the time. speaker-1 (29:11.714) That's I mean You said it, we choose something and we it feels comfortable, so we don't change it. We do that in so many facets of life. But when someone comes in and asks me that, I'm a very blunt, transparent person. So I have to tell myself, let's start out a little soft. Right. And I'm just like, all right, well tell me like what do you like show me a picture of somebody you know or someone on Pinterest or what do you want to do to your wardrobe? Right. And they're like, Well, I like the way this looks. Like I had a guy he was like, dude, I like cowboy boots. I don't have some. I like, go to Bays, buy some cowboy boots. They don't have to be expensive. Come back, we'll get some jeans. that fit the right way over your boots, we'll put you in a cool shirt, it'll change your whole mood. You wear that out Friday night, I guarantee you get compliments. So once you just have someone kind of try something out of their comfort zone, they can get comfortable with it. Right. speaker-0 (29:56.398) So Yeah, I think you as guys were probably fighting the fear a little bit. speaker-1 (30:01.334) One hundred percent. But when you're walking in in like blue shorts, a bright neon under armor t shirt from twenty fifteen and a red hat, I'm like, All right man, well we'll start right now. I got you covered. speaker-0 (30:13.816) You didn't s you you promised you weren't gonna tell people how I came in the story. So, let's talk about w how you want people to feel when they are in the store and like and leaving. Like what's the goal there? speaker-1 (30:27.672) I hope people feel like dang this is a cool store that I can come in and feel like zero pressure to like be called out on how I do things. I just want to help, literally. I be f I joke about it and I'm funny about it, but I really want people to be confident, whether that be, you know, a woman going for a job interview or a dude going on a date or playing golf. Like I just want you to feel cool and confident. That sounds cheesy, but that's truly what I think. Like if you feel cool, your confidence is exuding, like you're it's I love that. speaker-0 (30:56.46) Yeah, I think there's a lot to the way you feel and how you carry yourself and and then your success comes from that a little bit more, right? It does. I mean, if you don't feel good you aren't gonna go out and talk to people and then nope. And everything sales almost. I mean, I don't care w what you're doing, you you gotta either sell yourself or sell something. speaker-1 (31:04.865) It does. speaker-1 (31:14.382) It really is. speaker-0 (31:18.326) So do you you said too you got a lot of regulars that are coming in. Yeah. How do you create any experiences for those guys and like are you doing anything cool in the store, like once a a little bit like an experience? speaker-1 (31:32.342) I get further into that. Like I think that's a great segue into like doing some events for just for the fellas. Like I think that'd be cool. I'm still trying to yeah, like hone in on that. But like the I have a couple like brand ambassadors, if you will, a local guy who owns Breaker, Preston, and then an ETSU student who's the vice president of his fraternity. Both of those have they have a code, affiliate code, use their code, you get a discount, and when they make so many sales, they get store credit. that's cool. So that's that's really helped the returning customer. speaker-0 (31:40.664) Think through that. speaker-0 (32:02.478) Okay. What's more rewarding, selling somebody an outfit or watching their confidence change when they put it on? speaker-1 (32:08.43) confidence changed for sure. When they come out the dressing room and they're does this look good? I'm like, killed it. I love that. And then you see them in that outfit because we live in John City and I see them two days later and I'm like heck yeah. I'm like, that's a sick hat man. speaker-0 (32:17.676) Yeah, bro. I love it. I love it. how important is it for you to really just create an experience for people rather than just selling products? speaker-1 (32:31.986) it's very important. I like a guy came in the other day and I was like, dude, it's good to see you back. He was like, You remember that? That was like four months ago. I was like, Yeah, I can tell you what you bought and he was laughing or laughing and he was like, No, you can't and Jordan, the girl who works for me, was in there and she was like, Really? And I told him exactly what he bought and he was like, Dude So he literally shopped in my John City store that day and then went on his way home to Elizabeth and store and bought something else. speaker-0 (32:53.294) You a store in Elizabethan too. I do. Okay. Tell us about the Elizabethan store. Are they different or are they the same? speaker-1 (32:58.082) All different merch. It's smaller, a little more like country demo. But same brands, just all different merch. Really? And it's it's like a little under seven hundred square foot. So it's a small store. Okay. Cross from the like diagonal from the coffee company. yeah. speaker-0 (33:12.888) So good. All right. What's harder? Working for a corporation or yourself? speaker-1 (33:20.792) question. I think harder it it's working for yourself. Okay. speaker-0 (33:27.367) and I would agree. Like I think we don't turn it off. speaker-1 (33:30.796) You you can't. Like you try to compartmentalize it but you can't. You're on the beach and you're like speaker-0 (33:36.078) What's something people romant about romanticize about entrepreneurship that isn't actually true, you think? speaker-1 (33:45.826) the being my own boss thing is the cheesiest line ever. Or the this but this is my stress. I'm like, yeah, none of that's applicable. Yeah. speaker-0 (33:54.158) what's part of owning a business that nobody sees on your side of it? speaker-1 (34:00.034) When you have a really bad day and you're driving home from that small brick and mortar and you're like, Dude, can I do this again? Can I do it the next day? Like it I mean, it stresses you out to the max and you feel like about an inch tall. Yeah. And then the next day you come in and those regulars come back and you have great conversations and maybe somebody buys something, maybe you meet somebody new and then it changes it's literally ebbs and flows every day, but it's very tough when you have a bad one. speaker-0 (34:23.827) It's yes, I would agree. Or you you're like, Yeah, this is all me. I'll I I made these choices and here we are and I gotta own it and you know what, maybe somebody on my team screwed it up, but I'm the guy who who has to deal with it, you know, and I gotta own it. I'm I'm the buck the buck stops with me. That's kinda one of the ones. you said relationship management was one of the biggest things you brought from the corporate life into some. Why have relationships been so important to your business, you think? speaker-1 (34:57.614) Think Building a rapport or building a relationship with someone that you only know on like a exchanging goods platform, if you will. Like it's crazy to think that I've met that are now really good friends just on from people that came in my store. Yeah. And like bought a shirt and like we're like friends and like text and talk about like I think it's important to like ask people questions, like, how's your day? Like you gotta greet people when they come in. I'm not greeting you because I'm gonna sell you a t shirt. I'm greeting you because I'm like, Hey, I'm so glad you're in my store speaker-0 (35:21.112) Hundred percent. speaker-1 (35:28.729) What's up? How are you? Let me know what I can help you with. If you don't want to talk, let me know. If you want to water, let me know. Like I just just build a relationship. speaker-0 (35:36.162) Yeah, I talked to my boys about relationship capital. It's huge. And then like when you start thinking about all the stuff you're buying from all these different wholesalers and all the different vendors and you know, if you need something and you don't have a great relationship with them, you're just a number on a spreadsheet and you're like, Sorry dude, I can't hook you up. But if you're like, you know what, I was down in Atlanta and we hung out, I got to know you, I know kid's name, I know that you love to play with your dog at the beach, whatever it is, you got that depth of relationship and you care and they know you care about them. They're not gonna care about you and it's gonna so I just keep saying, Go deep. speaker-1 (36:09.346) Dude, it's it's a great sentiment and that's a great lesson you're teaching because it pays dividends in this in your career, no matter what you do. speaker-0 (36:15.992) Yeah, and luckily we've been so blessed in our business of selling houses to just meet thousands of people and we're getting really, you know, in the in this intimate space of a house, right? I mean like you and your wife and I don't know if you got kids, but you're this is a private little area and you're inviting me in, right? And then you're like, and not only we're this somewhere else. We're gonna I need your help to find the right next spot. And it's just it it speaker-1 (36:40.898) And that's a huge I mean it's the biggest purchase most people make in their lives. So I I speaker-0 (36:44.472) huge wealth builder and I look forward to watching people like grow that and like help they'll call and go, Should I do I'm like, Yeah, you do that or no, I wouldn't spend money on that. A buddy called like a couple of years ago and was like, hey man, I'm looking at a pool and I was like, if I were you, I'd look at like the YMCA or like the ridges or you know, you could join a country club. You know, because a pool, you're gonna spend a hundred thousand dollars minimum. That's just to get it in there. And if you want it to look good around it, it's probably gonna be one fifty. speaker-1 (37:03.2) Hey, you need to tell my wife that's speaker-0 (37:11.826) And you can spend a lot of years at a country club for that and you don't have to put the chemicals in it. You don't have to ta like clean it, do anything. Like he was like, Well, okay. So he I I think he went that direction. Well, yeah, trying. I do what I'm what's one of been one of the like most exciting parts of starting this company? speaker-1 (37:22.702) Good advice. speaker-1 (37:34.41) I like exciting to me is like really seeing my stuff out in the wild. Like I think that's so cool. Yeah. Like I I know I know I usually know the face, but I'll know like if I see a guy or a girl in like stuff they bought for me, 'cause I'm there most of the time anyways. Like seeing it if they're just at a restaurant and I see it like a couple booths down, I'm like dude. I will say sick hat bro or something like everything. And they're like, Hey and my wife's like she's always like, my gosh, she talked to everybody and I love it. speaker-0 (37:54.166) You come say hi. And like, hey man. speaker-0 (38:02.742) Again, you're building relationship capital. You're spreading the brand. Yeah. And somebody o like in the booth next door is like, Huh, that guy bought that. Like I didn't even know we could get that stuff here. Yeah, right. So you're you're marketing all the time. W did you look anywhere else besides downtown Johnson City to speaker-1 (38:06.732) Nine times out of ten I'll see that person again. speaker-1 (38:19.104) One hundred percent. speaker-1 (38:24.706) I knew that's I knew that's where I wanted to be. I I spent a lot of time down there in college and like I love Johnson City. I I I literally love downtown Johnson City and it's at such a tipping point right now and just about to be amazing. I was like, This is where I have to be. Yeah, for sure. speaker-0 (38:38.882) Tell us about the tipping point. Since you're in the mix, you're right there. what do you what do you see for Johnson City in the next five years? 'Cause it's really changed in the last speaker-1 (38:43.17) Yeah. speaker-1 (38:48.382) is. It's slowly making its way up Main Street. I feel like from the generalists that's such a cool store to the the duck pen bowling that's going in that's gonna have a lounge bar to Hound Dogs that just opened, to Cali Rose. To all those s shops that are opening up and down that street, it's gonna feel like a true district. Yeah. And then when you have the boutique hotel come in and like we get a better parking situation, which I don't think it's horrible anyways, cause I've lived in Nashville. Right. Like it's nothing. But I mean, it's gonna be like it'll be a place you go to shop. And it's already that now, it's just gonna be ten X better. And I'm very excited. Yeah, it's gonna be great. speaker-0 (39:24.706) Yeah, I can see you're lighting up about How about downtown Elizabethan? Did you choose like how did you pick that spot to go? speaker-1 (39:32.824) So it was from a friend of a friend, just kind of a handshake deal. But I've I have family that like my dad's side of the family's from Carter County. They owned a wholesale business in the candy business forever. So like Elizabeth is nothing new to me. We have a boat on Wataga, we spent a lot of time at Lake Shore Marina. Like I love that area of town. And they're downtown, like it's so walkable. It's low key like kind of hallmarky. Like everyone's got plants out, it's walkable front to back. Like I just thought it was a no-brainer. Like you can just pop in anywhere at any point in time. Very accessible. Parking is chef's kiss. Like it's great. speaker-0 (40:06.572) Yeah, it is it's a good spot. where do you see some apparel five years from now? Or where do you hope? speaker-1 (40:13.142) want that store in John City to be my flagship store. I I I know I can feel it in my bones and I'm building something that's gonna stick. I want to I would love to see one in Bristol, I would love to see one in Kingsport. Like I want it to be like a local deal. And like some of I mean the girl that works for me now is awesome. I would love for her to run she's basically running the Elizabethan one now. Like I want more people like that on my team and I want to grow it and I want to get these people in great positions and just keep doing what we're doing. speaker-0 (40:43.864) More locations in five years and more. How much goes out the front door versus like online sales for you? speaker-1 (40:46.028) I would I would love every bit of that. speaker-1 (40:51.438) It's it's not a great split if I'm being honest with you right now, but that is because I've not put a ton of time into e-commerce. Okay. It's it's probably ninety ten, just very transparent, but that's my one of my biggest goals is to grow that. So Yeah. I just need to put more ad spend out there. Right. speaker-0 (41:05.986) I think it's possible. speaker-0 (41:10.41) And then like more curating and putting more pictures and Instagram. if someone listening right now has a business idea that they've been sitting on for years, what would you tell them to do? speaker-1 (41:13.73) Yeah. speaker-1 (41:24.502) make a business plan. I told you I'm a pen and paper guy. As soon as we got back from that chip trip to Denver, I wrote out a business plan. speaker-0 (41:30.71) All right, walk us through a business plan. I I know what you're talking about, but speaker-1 (41:33.646) I you gotta have your objective. Like you can Google a business plan template and it sounds dumb. Google it, fill out everything, do a SWOT analysis, do some key studies, like figure out and then hone in even more. And I I speaker-0 (41:46.712) Yeah. Well I'd say when you did like a SWAT, there's not a lot of competition out there for a men's shop. They're Bristol we've got a couple, but they're more higher end stuff and older stuff a little bit. speaker-1 (41:57.262) Sure. And that's that I mean that literally led me to pitch it to an investor 'cause I used the majority of my backing and then I got awarded a micro loan through Tennessee Development of Nice. And they saw my business one, they're like, Yeah, absolutely. So speaker-0 (42:12.174) That's cool. Yeah. Okay. Go get out there and do it. Fight the fear. Yeah. if you could go back and talk to Kevin five years ago, knowing th everything you have that n you know today, what would you tell him? speaker-1 (42:15.758) Absolutely. speaker-1 (42:26.926) That's a tough question, man. I I got very invested in my job. And that was like I was like, This is it. Like I'm I'm on a rocket to the moon, not to be facetious, but like that's I was like I'm in a great spot and it's gonna be great. And then we moved the third time and I was like I I I don't know if I wanna do this 'cause we don't have kids and I like, we can always do this. We don't have kids right now. I was like, I I don't know if I wanna keep keep doing this. I got to see my family. I was like That'll probably be it. Be like like this is a job, but it's like your life is more important than your work. Yeah. Yeah. I think that's a big thing. Okay. speaker-0 (43:04.142) When it's all said and done, what do you hope people say Kevin Summers and some apparel added to Johnson City in this region? speaker-1 (43:10.958) I hope people think physically that you can come get something cool and it's something you can touch and feel and trial on that you won't see anywhere else. But also like it's a good experience and you got a cool shirt and someone's gonna ask you about it and you get to tell them where you got it and you're supporting someone who literally is from here, yeah, who cares about being from here and just I just want everyone to like just look cool dude. Yeah it's so simple, but I re I'm like man, let me just help you out. speaker-0 (43:35.638) I mean you can be your yeah, yours is like I made Johnson City look cool. speaker-1 (43:39.158) Hey, I love that. It's a good tagline. speaker-0 (43:42.316) We changed the whole area. You ready for the rapid fire session? Favorite restaurant, Johnson City? Favorite place to grab a drink. speaker-1 (43:45.688) Yeah, hit me with it. label. speaker-1 (43:52.832) Helm dogs now. Hamdog hot dogs and cocktails. Brand new. Just opened it. It's very quaint. Like it's a nice bar. That's cool. It's very cool. speaker-0 (43:54.51) Tell me about how. speaker-0 (44:02.937) favorite local business besides some? Callie Rose. Favorite clothing brand. speaker-1 (44:05.486) That's my homie. my favorite clothing brand? That's a tough one, dude. I think Sunday Red. speaker-0 (44:18.04) Sunday Red. Tiger's burning. speaker-1 (44:21.77) like it cost a penny but I just those polos like unmatched and I don't wear I just wear stuff like that to golf and I'm like all right I get it yep Brad Pitt of all time forever he's in his sixties dude looks unreal what he's the man he does rips he's always speaker-0 (44:28.93) I feel good. Yeah. Best dress celebrity. speaker-0 (44:38.018) his deal. Like he All the time. Over most overrated fashion trend. speaker-1 (44:44.908) Most overrated fashion. Hey. If that's a trench. I think right now, currently it's over like big baggy oversized shirts, we're way past that. It's a little more boxy, like a true to size t shirt, just cut the bottom off. I crop stuff in my store for free. I'll cut the bottom off of it for you. I I do not him, but let me tell you I could if I had to. My grandma's taught me quite a bit. speaker-0 (45:01.922) Do you hear them stuff too? speaker-0 (45:06.956) Go. I got a buddy who wants to get going on the like he was like, Do you know how to sew? And I was like, My mom does and so Hook her hook him up. one fashion trend you wish would come back? speaker-1 (45:12.91) Yeah. speaker-1 (45:19.534) I wish we'd come back. I don't know if it's ever left, but I am just obsessed with denim on denim. I always will be. Canadian tuxedo, however you wear it, I love it. speaker-0 (45:29.57) Tennessee Valls or ETSU Bucks. speaker-1 (45:32.236) You can't ask me that. Tennessee Valls man. speaker-0 (45:35.99) Yeah, go falls. Mountains or beach. Perfect Saturday in Johnson City. What are you and your wife doing? speaker-1 (45:39.084) Yeah. speaker-1 (45:44.17) hot hit yoga, coffee at fearless, flea market, and then walk around our neighborhood and grilling steaks on the back porch. speaker-0 (45:49.038) Okay. speaker-0 (45:57.992) That sounds pretty good. Yeah. One person you'd love to have walk into some apparel. speaker-1 (46:06.294) Hush, that's tough. honestly that may have been who I would have said. dude, I'm gonna go with that. Brad Pitt, he's a d I fashion icon man. speaker-0 (46:07.778) Besides Brad Pitt. speaker-0 (46:16.596) I hear he and Clooney fish up here quite a bit. So maybe he's listening now and he like, Hey bro, there's an awesome store downtown. Some big muscular dude with a lot of tattoos pass out when you walk in. speaker-1 (46:19.98) I've heard that he's been saw seen in a couple of speaker-1 (46:27.022) I'm not even speaker-1 (46:32.706) Dude. I don't fanboy over much stuff, but Brad Pitt would be the one dude. speaker-0 (46:35.916) He's he's a good looking fella. He's he just seems like a good d you know, I hope he loves Jesus, but we'll see. all right. Anything I didn't ask you? Anything we didn't cover? How do we connect with you? How do our listeners beside yeah, tell us where the store is again? speaker-1 (46:39.106) Is it? speaker-1 (46:47.148) I don't think so. speaker-1 (46:53.902) Three fifteen East Main Street, old hands on, and then three what's the address? Five twenty seven and Elizabethan. I am so shop some apparel on Instagram. That's we use that the heaviest. Okay. And then attached to that is some for her. So it's two different Instagram accounts, but we carry the women's clothing in the same shop. speaker-0 (47:00.066) Are you on the socials? How do we find you there? speaker-0 (47:14.294) Cool. Well thanks so much for coming on. I enjoyed getting to know you. I am super excited to come buy a denim shirt. I'm like gonna have to fight my like inner like what are you doing? And but it's gonna be it'll be good. I'll be in there and I'm I'm gonna yeah, promote your store and I'm glad you got to come on the podcast and tell everybody about your place. It sounds awesome. Well appreciate it. And I can't wait to smell this glade plug. speaker-1 (47:16.718) Absolutely. speaker-1 (47:35.566) Hey, Cashmere Woods. Plug us. Plug us. We need it. speaker-0 (47:40.408) Cashmere Woods, where are you Glade? We need a we need John City Living needs a sponsor. speaker-1 (47:44.888) Telling you, if you could get that Glade one. It's like good cent money. speaker-0 (47:48.726) It'd be awesome. Well, check out some apparel. Come to Johnson City. Check it out. It's downtown. You're gonna have a great time. This dude is just a great guy. He's just like the quintessential East Tennessee fellow who's just doing a c a cool thing and living in you know, in that entrepreneurial world. It's not easy. So congratulations on the store. I wish you the best. I pray that the Lord just continues to bless you and watch over you and yeah, and I I thank you for listening. Thank you for shopping at some and share this episode with other people who need to get out of their hey dudes and their big boxy shirts. Have a great day. speaker-1 (48:23.022) Let's go. I love it.