Latest / The SmallBizChat with Melinda Emerson / Hit It or Quit It - Steven Pope, Alicia Miller, and Thomas Young

Transcript

Hit It or Quit It - Steven Pope, Alicia Miller, and Thomas Young · The SmallBizChat with Melinda Emerson

• 0:00
  3, 2, 1, 0, ignition.
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  Lift off.
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  Ending small business failure.
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  Welcome to the small biz chat podcast with the number 1 small business expert, Melinda
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  Emerson.
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  Melinda's goal is to end small business failure, and she'll give you the information
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  you need succeed and live the life you dream of.
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  Now here's your host, the small Biz chat lady herself, Melinda Emerson.
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  Have you subscribed to the small bizchett podcast?
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  Well, it's time every Wednesday we offer listeners bite sized actionable tips to start
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  and grow a successful small business.
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  And just 20 minutes or so a week you can get a ton of insight and resources to propel your
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  business forward.
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  Be sure to subscribe to the small beachhead podcast today.
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  So at this time, what I would like to do is invite all of our guests back.
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  So we're gonna invite Stephen Pope We're gonna invite Alicia Miller back and you Thomas, and
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  we're gonna do a really quick panel that we love to call hit it and quit it.
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  Okay.
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  So the whole point of this, you guys, is to be brief.
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  So I'm gonna ask each of you the same question.
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  And there's a couple of things.
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  A, you have to answer in 30 seconds or less.
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  B, you cannot repeat someone else's answer.
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  And if you do, you're gonna get the cowbell.
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  I don't wanna give you all that cell.
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  I want you guys to quickly answer these questions, and they're none of them are hard.
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  There's no gotcha questions here.
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  And you guys were gonna have a good time together.
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  So, Steven, since you have been quietest, the longest we are gonna come to you first, then
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  you, Alicia, then you, Thomas.
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  So our very first question is what is your favorite podcast?
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  Well, I really like to to watch all the podcasts in the Amazon sector.
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  So, the there's a journey from Scott Needham and he does a a a journey of, like, every
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  Amazon seller every week, and he's had over a 1000 guests come on.
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  So that one's my favorite.
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  Love it.
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  Love it.
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  Alright, Alicia.
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  What is your favorite podcast?
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  I like franchise masters.
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  I listen to all the franchise podcasts.
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  You can get a lot of information, but Franchise Masters.
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  I also listen to dry powder, which is run by the head of the PE group at Bain, which is a
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  great another great podcast.
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  Alright.
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  Love it.
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  Thomas, what's your favorite podcast?
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  Mine's a little bit, off the beaten path.
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  My favorite podcast is called Mind the Game.
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  It's a sports, podcast that deals with, LeBron James and JJ Reddick where they talk about the
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  specifics of, the NBA game and the NBA, sport as a whole.
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  Oh, I forgot.
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  You're a former college.
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  Oops.
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  Star.
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  That's why you listen to that.
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  I'm going to you.
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  I have well, I played professionally as well once upon a time.
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  So that's that's my passion before the passion that I have now.
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  I got it.
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  I got it.
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  Alright.
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  Next question.
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  Alicia, I'm coming to you first this time.
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  Thomas You second is Steven You third.
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  What is your favorite business app?
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  Favorite business app?
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  The favorite business app is probably LinkedIn.
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  I get more I think I get more news from LinkedIn than I get from the news apps that I
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  look at because people My, you know, my large network is always pulling things of interest to
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  them, and they put it on their feed.
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  And I sometimes see it before I might see it on CNN or or something else.
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  My favorite personal app though is duolingo.
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  I love duolingo.
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  I love duolingo too.
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  Anyway, alright.
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  Thomas, what is your favorite business app?
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  My favorite business app.
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  Sort of similar.
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  My favorite business ad would probably be Babble, just because I'm talking to so many
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  different people from so many different regions.
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  That I tend to go on babble a lot just to brush up on things, before I have the conversation.
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  I love it.
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  I love it.
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  Everybody's learning a new language Alright, Steven.
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  What is your favorite business app?
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  YouTube, without a doubt, you can see the video tutorials, every single type of business how to
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  get started.
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  It's visual.
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  It's actionable insights.
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  And you can even get shorts on YouTube now.
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  They've made it tiktok.
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  Right.
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  YouTube university.
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  Okay.
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  Let's go.
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  Alright.
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  3rd question.
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  This time I coming to you first, Thomas, then you, Steven, then you, Alicia.
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  What is your favorite old school marketing tip?
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  Favorite old school marketing tips?
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  I would say, sort of what I said about doing business.
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  It was be be like water.
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  Understand that the business marketplace, is very flexible, so you should be the same.
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  Any anyone that's standing straight up or standing too stiff tends to fall over or break
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  in half.
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  So always remain flexible, in the business world.
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  Love it.
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  Alright.
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  Steven, what you got?
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  Just get started.
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  But if we're gonna go super old school, as a marketer, I like to send out postcards to
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  prospects to try and get them to buy from me online, and that's the the merger between
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  digital and online, you know, in offline worlds.
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  If you can drive one to the other, your conversion rate may not be as good, but your
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  cost per acquisition, generally speaking, it's lower.
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  I completely agree with you.
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  People forget about snail mails.
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  Everybody sent an email.
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  So, actually, direct mail actually stands out Alright, Alicia.
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  What's your favorite old school marketing tip?
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  I give a lot of content away for free.
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  I give a lot of help away for free except for sample on my website.
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  If you go to bigmoneyandfranchising.com, there's a tab there that, helps prospective
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  franchisees ask good questions when they're interviewing current franchisees.
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  So just give it away.
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  There's no There's no reason you need to charge for every little thing.
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  And, you know, eventually people will come to you with more complicated questions.
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  And for me, as a consultant, You know, that's that's what I'm selling is advice and my my
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  time and my expertise.
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  So but in order to get there, you've gotta sometimes give a lot of information away.
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  I couldn't agree with you more.
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  Alright.
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  Last question, guys.
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  What is your best What is the best business book you have ever read?
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  Best business book you've ever read.
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  Alright, Steven.
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  I'm gonna start with you, then I'm gonna go to you, Alicia, and then you, Thomas.
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  The road less stupid without a doubt because it does a really good job of going high level.
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  You get your bumper sticker sort of comment, and then he goes deep down in the weeds and
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  explains the tactical as well.
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  So it's really nice to be able to have it.
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  I personally like it on audible think he did a really good job voicing his own book.
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  Love it.
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  Love it.
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  Okay.
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  Alicia, what do you got?
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  Well, I need to do a shout out for your become your own boss in 12 months.
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  It's a genius book.
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  It really is.
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  I mean, it is, it's a brilliant book to get anybody started who thinking about starting a
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  business.
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  My other favorite business book, honestly, is when I've I have reread this book probably four
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  or five times.
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  It's called Career Warfare.
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  And it's not for small business owners per se, but it talks a lot about how you are perceived
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  by the people around you and how sometimes what you're communicating in your manners and, how
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  you speak to people is not getting you the results you're looking for.
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  How to know when it's the right time to, you know, cut bait and get out of a corporate job
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  and get out on your own.
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  You're not moving up the ladder and when you're, you know, you're getting frustrated.
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  It's a great book.
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  It's very entertaining.
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  It's written by a a guy who's was a marketing guy.
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  So he it's a it's a funny book and it's, full of really great anecdotes.
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  I'm gonna get that one.
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  That sounds kind of interesting to me.
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  Hey, Thomas.
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  What's your favorite?
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  What's your best business book you've ever read?
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  The best business book I ever read, is Outlier.
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  By Malcolm Gladwell.
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  The book really talks about, plethora of Things, but it really talks about putting in
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  the time and putting in the effort when you wanna master something.
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  But also understanding that timing, and circumstance has a lot to do with success.
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  So understanding time, understand circumstance and making it work to your will so that you can
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  be successful.
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  I love it.
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  I love it.
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  That was a great book.
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  I really appreciated that one.
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  And his other one, the tipping point, I like that one really.
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  Oh, a lot as well.
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  Alright.
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  You guys, my favorite book.
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  10x is easy to 2x, my Dan Sullivan.
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  This is the man.
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  This is the book.
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  I've read this book.
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  I've listened to this book.
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  I bought this book and given people this book.
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  This is a great book.
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  What I love about this book is he says in order to transform your business, you must transform
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  yourself.
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  And so I love it.
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  It's a great book.
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  Listen, thank you guys so much for being here on the small business chat podcast.
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  You guys are a tremendous guest.
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  Thank you so much to Steven Pope, my franchise guide dotcom.
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  Thank you to Alicia Miller, author of the brand new book, big money in franchising, And thank
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  you so much Thomas Young, who is the CEO of the World Trade Center in Greater Philadelphia, and
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  that's WTC.
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  Fill up.org.
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  So check them out if you guys are in the Philadelphia area, or if you need to find the
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  World Trade Center in your town.
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  Look it up, but they've got great resources for you if you wanna export outside the United
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  States.
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  Now thank you so much for joining us this episode of the smallbizchat podcast.
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  Thanks for listening to the Small Biz chat podcast with Melinda Emerson.
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  Subscribe to this podcast, wherever you listen to podcast, and join us next Wednesday for more
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  fantastic information and interviews.
• 10:12
  You can find more sources and small business success strategy by visiting Melinda's website
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  succeed as your own boss dot com.
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  Thanks again for listening, and we'll see you next week.