Latest / Small Business Success with Fexingo: Local Companies, Main Street Stories, and Community Commerce
How a Local Coffee Shop Built a Private-Label Empire
This week, Lucas and Luna unpack the story of Blue Bottle Alley, a three-location coffee shop in Portland, Oregon that launched its own line of single-origin beans, cold brew concentrates, and even a branded oat milk. Owner Jenna Reiss started with a single pour-over bar in 2019 and grew to $2.3 million in private-label wholesale revenue by 2025 — now making up 40% of total revenue. They dive into the economics of roasting your own beans, the packaging design that got them into 60 local grocery stores, and the one mistake that cost them $80,000 in unsold inventory. Plus, why Jenna says…
The skinny
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