🎧 The internet wants more lore and less pretending
This week’s tabs: Brands are using Easter eggs to deepen fandom and Gen Alpha is bringing back the stigma around being a poser, from lifestyle tourism to cosplaying a life you don’t actually live.
Timestamps:
🥚 0:45 - Easter eggs are becoming a brand marketing strategy. From Google’s interactive Fat Bear Week feature to TikTok’s celebrity comment pop-ups and movie theater booking interfaces that turn seats into themed experiences, brands are finding ways to surprise and delight their audiences.
* Why platforms are winning with digital Easter eggs
🤠10:19 - Gen Alpha and the fear of being a…
The skinny
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