ASOS IRL, New Look Bets on Loyalty, Topshop Plays Nostalgia, Outcast Fashion +Rosalía “Berghain”
Topshop leans into Millennial nostalgia with Cara Delevingne; New Look fires up “Club New Look,” targeting scale with a £30m digital push; and ASOS takes a ten‑day Carnaby Street pop‑up mainstream with 200+ curated pieces and partner brands.
Bonus: a culture lens on Rosalía’s “Berghain” and what her fashion‑first storytelling means for retail discovery.
Related video mentioned: Rosalía — “Berghain” (Official): https://youtu.be/htQBS2Ikz6c?si=E65oy0YY9svYzEtB
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