The Artist Behind the Art World’s Most Viral Memes
If you like art and are on Instagram, then you probably know the account @freeze_magazine—that's freeze spelled with an E, like "help me, I'm freezing," not with an I, like the popular art magazine and art fair. It's certainly not the first art meme account, but with now more than 160,000 followers, freeze_magazine has gained a particularly large audience by turning the lens of internet humor on the foibles of the art world.
Sometimes it pokes fun at inscrutable art speak, or vents relatable artist insecurities. Other times it uses the meme format to more cutting effect, criticizing the poor…
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