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How Airtable Turned Spreadsheets Into a Platform
In this episode, we unpack how Airtable, founded in 2012 by Howie Liu, Andrew Ofstad, and Emmett Nicholas, took the familiar spreadsheet and transformed it into a flexible database-platform hybrid. We trace the journey from an initial pivot away from a consumer app, through the crucial decision to focus on no-code tools for teams, to the growth that pushed its valuation past eleven billion dollars by 2024. We discuss the product-led growth strategy, the importance of the block marketplace, and how Airtable navigated the rise of AI and the competition from giants like Microsoft and Google. We…
The skinny
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