Latest / Founder Talk with Alex Sheridan
This Founder Built a Brand So Unique, Customers Travel Hours Just to Experience It | Matthew Gerard
A former SWAT cop who hates gun shops bought a 100-year-old bank and built one of the most creative firearms businesses in the country.
In this episode of Founder Talk, Alex Sheridan sits down with Matthew Gerard, founder of Down Range CC in Rochelle, Illinois. From John Wick-style tastings inside a historic bank vault to challenge coins that replace business cards, Matthew is building an experience-driven brand in a lower income town that pulls customers from miles away.
Key takeaways:
00:00:00 Introduction
00:01:36
Q: How do you build a unique business in a traditional industry like…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.