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What AI misses about customer insight with Frances Fenemore, Vice President of Global Demand and AI Transformation at Delinea
AI can analyse vast amounts of data, identify patterns and produce answers faster than any marketing team could manage alone. But can it really explain why customers behave the way they do?
In this episode of B2B Marketing:The Provocative Truth, Benedict speaks to Frances Fenemore, Vice President of Global Demand and AI Transformation at Delinea, about why human judgement and emotional intelligence remain essential to customer insight.
Frances shares the thinking behind Delinea’s “Nothing Happening is Everything” campaign, which began with conversations with CISOs, customers, analysts and…
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