Latest / Earn Your Leisure / Cliff Notes: HOW AIRBNB TURNED $1,000 BOXES OF CEREAL INTO $38 BILLION

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Cliff Notes: HOW AIRBNB TURNED $1,000 BOXES OF CEREAL INTO $38 BILLION · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 0:23
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 0:28
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 0:31
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 0:35
  Speaker 1: are here illegally, your next you will be fined nearly
• 0:39
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
• 0:46
  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 0:55
  Speaker 1: border and families will be protected.
• 0:57
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 3: Today's Story. This episode's story will be on Airbnb.
• 1:06
  Speaker 4: Airbnb, Airbnb and Man amazing story.
• 1:09
  Speaker 5: Phenomenal, phenomenal story.
• 1:11
  Speaker 3: So I'll started off in two thousand and seven, right
• 1:16
  Speaker 3: Joe Yad Drab Gebbia Gebbia and Brian Chesk Sheeshki. They
• 1:23
  Speaker 3: were both twenty seven at the time, right, and they
• 1:26
  Speaker 3: lived in San Francisco. If anybody's not familiar to San Francisco,
• 1:28
  Speaker 3: I believe is the most expensive place to live in America,
• 1:32
  Speaker 3: highest real estate. I'm pretty sure. I'm pretty Susie, No,
• 1:36
  Speaker 3: I think it's more explored than that.
• 1:37
  Speaker 4: Yeah, I'm pretty.
• 1:38
  Speaker 5: Sure it is.
• 1:39
  Speaker 3: So they were struggling to pay rent, right, you know,
• 1:44
  Speaker 3: twenty seven year olds stretch out of college, struggling. So
• 1:47
  Speaker 3: they lived together. They have like a two bedroom apartment.
• 1:50
  Speaker 3: I as soon and it was a big conference coming
• 1:53
  Speaker 3: up in the city of Design conference.
• 1:55
  Speaker 6: So they both come from the Rhode Island School of Design.
• 1:58
  Speaker 6: So there was a design conference and they were planning
• 2:01
  Speaker 6: on a tendon.
• 2:02
  Speaker 3: Yeah, so all the hotels in the city were booked.
• 2:06
  Speaker 3: Because if anybody familiar with San Francisco, San frys School
• 2:09
  Speaker 3: is a very small city. That's why the real estate
• 2:10
  Speaker 3: is so expensive in San Francisco because it's very small. Obviously,
• 2:13
  Speaker 3: you have to look on valley nearby and tech industry.
• 2:15
  Speaker 3: So it's a couple of different things that makes Simranusco
• 2:18
  Speaker 3: so expensive. It's very small, and you're surrounded by the
• 2:22
  Speaker 3: tech industry, which billionaires all around, so land is very scarce.
• 2:27
  Speaker 3: So all the hotels in the city were booked, right,
• 2:31
  Speaker 3: So they have the bright idea to rent out their
• 2:35
  Speaker 3: living room for people that are looking for hotels. They
• 2:38
  Speaker 3: know people are coming into the city and that they're
• 2:39
  Speaker 3: not going to have anywhere to stay.
• 2:41
  Speaker 4: Yeah.
• 2:41
  Speaker 6: I think Joe sends an email to Brian like, hey,
• 2:43
  Speaker 6: I have this idea, and he shows it that a
• 2:45
  Speaker 6: lot of his presconsas is I have this idea. Yeah,
• 2:48
  Speaker 6: you know what, there's no more city, there's no more
• 2:50
  Speaker 6: hotels in the city, there's no more rooms.
• 2:52
  Speaker 4: We got something.
• 2:53
  Speaker 3: So they want to put three airbeds in their living
• 2:56
  Speaker 3: room on the floor, and they are want to cook
• 3:00
  Speaker 3: their guest breakfast.
• 3:01
  Speaker 6: All right, so we're gonna rent the space. We have
• 3:03
  Speaker 6: some space in the living room, three air mattresses. Not
• 3:07
  Speaker 6: only we're gonna let people rent that, but like you said,
• 3:09
  Speaker 6: we're gonna make bread breakfast for them.
• 3:11
  Speaker 5: So the next day they launched a website.
• 3:13
  Speaker 3: The website is called air bed and Breakfast dot com
• 3:18
  Speaker 3: because they give you an airbed and breakfast because they're
• 3:21
  Speaker 3: gonna make you breakfast airbed and breakfast, hence the name Airbnb,
• 3:26
  Speaker 3: but at first it was called airbed and Breakfast dot com, right,
• 3:29
  Speaker 3: So from there they a few weeks later they actually
• 3:35
  Speaker 3: get three people to come and I think they charged
• 3:39
  Speaker 3: them eighty dollars.
• 3:39
  Speaker 4: A night per person per night.
• 3:42
  Speaker 5: Yeah, right, and it worked out for them.
• 3:46
  Speaker 3: And then next year is when they really take off
• 3:48
  Speaker 3: because now they have an idea, they have a business model,
• 3:51
  Speaker 3: we have a website.
• 3:52
  Speaker 6: Before they get to the next year, like they're broke.
• 3:54
  Speaker 6: Oh that it broke, so like that conference came and
• 3:56
  Speaker 6: it left, and they still can't pay the rent. So
• 3:59
  Speaker 6: what they did is they took out as many credit
• 4:01
  Speaker 6: cards as they could. Think he tells the story where
• 4:04
  Speaker 6: he has well he remember he used to have trading
• 4:06
  Speaker 6: cards and slip them in.
• 4:07
  Speaker 4: He had a trading card book. But it was just
• 4:09
  Speaker 4: credit cards.
• 4:09
  Speaker 6: And I think they accumulated like fifteen thousand dollars in
• 4:12
  Speaker 6: credit card that each just to they couldn't take out
• 4:15
  Speaker 6: any more cash advances on their credit card.
• 4:17
  Speaker 3: Cash advances powerful tool, very dangerous tools.
• 4:23
  Speaker 4: We have some stories on them.
• 4:24
  Speaker 5: Yes, that's a different story.
• 4:26
  Speaker 3: Okay, So next year, two thousand and eight, there's a
• 4:31
  Speaker 3: senator that is the talk of politics. His name is
• 4:36
  Speaker 3: Barack Obama, right, so it is he's running for president
• 4:41
  Speaker 3: the first time obviously, and there's the Democratic National Convention
• 4:45
  Speaker 3: which is held in Denver, Colorado. So they gear up
• 4:50
  Speaker 3: for the Democratic National Convention. Yeah, they got another idea
• 4:53
  Speaker 3: today saying okay, this is a perfect I think eighty
• 4:56
  Speaker 3: thousand people were going to come into Denver and not
• 5:00
  Speaker 3: going to be enough hotels, very similar to what they
• 5:02
  Speaker 3: did in San Francisco.
• 5:03
  Speaker 5: But now they want to scale it.
• 5:05
  Speaker 3: So they want to recruit other people to rent their apartments,
• 5:08
  Speaker 3: re rent their homes, and then they get a portion
• 5:10
  Speaker 3: of that and they'll broker it for them.
• 5:12
  Speaker 6: And yeah, the idea was like, we're going to find
• 5:14
  Speaker 6: Obama supporters in Denver to open up their homes for
• 5:17
  Speaker 6: other Obama supporters.
• 5:18
  Speaker 5: Think you had eight hundred listings. They were able to
• 5:20
  Speaker 5: find it.
• 5:20
  Speaker 4: Yeah, they found eight hundred homes and it was great.
• 5:22
  Speaker 4: They made some.
• 5:23
  Speaker 5: Money, they made they made a little bit of money.
• 5:25
  Speaker 4: Yeah someone Yeah not enough, not enough. Yeah.
• 5:28
  Speaker 6: So they still even after the convention, they still broke no, no.
• 5:32
  Speaker 3: Before the convention is over, Before the convention is over.
• 5:35
  Speaker 3: Leading up to it, they have eight hundred homes and
• 5:37
  Speaker 3: apartments that they were able to get people to rent.
• 5:40
  Speaker 3: But they still didn't really make any money, right, I
• 5:42
  Speaker 3: don't know why. I guess it just wasn't profitable for
• 5:44
  Speaker 3: whatever reasons. So now they go to the convention and
• 5:48
  Speaker 3: they have the bright idea as a marketing tool, and
• 5:52
  Speaker 3: they didn't really do this to make money. They did
• 5:53
  Speaker 3: this as a marketing tool to make cereal limited boxes
• 5:57
  Speaker 3: of Cereal. They have the Obama os and they capped
• 6:00
  Speaker 3: then McCain cereal.
• 6:01
  Speaker 6: So the it ties into what they do, right, We're
• 6:04
  Speaker 6: gonna give you the room and how are we going
• 6:07
  Speaker 6: to make breakfast now for you? Because the original thing
• 6:08
  Speaker 6: is like you'll get the room and we'll provide breakfast.
• 6:10
  Speaker 5: But this was more of a pr store.
• 6:12
  Speaker 6: Yeah no, but so he says it in some of
• 6:14
  Speaker 6: his speeches. He's like, look, we had to figure out
• 6:17
  Speaker 6: how we're going to scale breakfast. So are we going
• 6:19
  Speaker 6: to put eggs and ship.
• 6:21
  Speaker 4: It to people? No, We're gonna make cereal.
• 6:23
  Speaker 6: So what they did, like I think Joe Gebia does,
• 6:27
  Speaker 6: is he goes to like the cheapest places he can
• 6:30
  Speaker 6: find cereal.
• 6:31
  Speaker 4: So he goes to like dollar stores and buy Cereal
• 6:33
  Speaker 4: and they press.
• 6:34
  Speaker 6: Up these pictures like they go to an architect like, hey,
• 6:36
  Speaker 6: we need you to draw this picture. So they have
• 6:38
  Speaker 6: Obama and they have McCain on the Cereal box and
• 6:41
  Speaker 6: they make it limited.
• 6:42
  Speaker 5: Edition, limited edition.
• 6:44
  Speaker 6: Yeah, and each box has like the numbers, so if
• 6:45
  Speaker 6: you bought one, you know that you have four out
• 6:48
  Speaker 6: of five hundred, because I think they.
• 6:49
  Speaker 4: Only did a thousand buses eight thousand boxes each.
• 6:52
  Speaker 6: Each candidate got five hundred boxes, so they put like
• 6:55
  Speaker 6: like four out of two hundred or five out of
• 6:57
  Speaker 6: two hundred, so everybody had a limited.
• 7:00
  Speaker 4: Number on their box.
• 7:01
  Speaker 6: Okay, the brilliant thing is that we know boxes of
• 7:04
  Speaker 6: Cereal of course like four hours at the most, sometimes
• 7:07
  Speaker 6: a little bit more super size.
• 7:10
  Speaker 4: They charged foty.
• 7:10
  Speaker 3: Dollars for the box and they made thirty thousand dollars,
• 7:14
  Speaker 3: So they made thirty thousand dollars off cereal and that
• 7:18
  Speaker 3: was enough to propel them.
• 7:22
  Speaker 7: This episode is brought to you by P and C Bank.
• 7:25
  Speaker 7: A lot of people think podcasts about work are boring,
• 7:28
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• 8:00
  Speaker 7: National Association member FDIC.
• 8:05
  Speaker 4: Erners What's up?
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  Speaker 7: You ever walk into a small business and everything just
• 8:09
  Speaker 7: works like the checkout is fast, the receipts are digital,
• 8:13
  Speaker 7: tipping is a breeze, and you're out the door before
• 8:15
  Speaker 7: the line even builds Odds are they're using Square. We
• 8:20
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• 9:12
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 9:16
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 9:20
  Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with
• 9:24
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 9:28
  Speaker 1: some of the heinous migrant criminals caught because of President
• 9:32
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 9:36
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 9:41
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 9:44
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 9:48
  Speaker 1: are here illegally, your next you will be fined nearly
• 9:51
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 9:56
  Speaker 1: never return. But if you register using our CBP home
• 9:59
  Speaker 1: app and leave now, you could be allowed to return legally,
• 10:03
  Speaker 1: do what's right. Leave now. Under President Trump America's laws,
• 10:08
  Speaker 1: border and families will be protected.
• 10:10
  Speaker 2: Sponsored by the United States Department of Homeland.
• 10:12
  Speaker 3: Security next year going forward, where they finally got the
• 10:17
  Speaker 3: business off the ground, off and running, and then they
• 10:19
  Speaker 3: were able to get substantial amount of money from an angel.
• 10:22
  Speaker 4: Investor, some seed money, some seed money.
• 10:26
  Speaker 3: Then in twenty eleven they get even more money from
• 10:32
  Speaker 3: Ashton Cusher.
• 10:33
  Speaker 4: Yeah legend. People don't He's made some brilliant moves.
• 10:39
  Speaker 5: People don't even remember him.
• 10:40
  Speaker 4: Pump was it pumped? Was that the show punked? I
• 10:43
  Speaker 4: think that's what the seventy show?
• 10:45
  Speaker 3: First they show punked. He had this movie called The
• 10:49
  Speaker 3: Butterfly Effect.
• 10:50
  Speaker 4: I was just yeah, that was a decent movie. And
• 10:52
  Speaker 4: then he married the Demi Moore.
• 10:54
  Speaker 5: Right, he was married to Demi.
• 10:56
  Speaker 4: Moore and now he's married to me La Kunis Okay.
• 10:59
  Speaker 3: Ashton Kushier. Not to get off topic here, but the guys.
• 11:05
  Speaker 5: Are genius, right, make good movies.
• 11:07
  Speaker 3: He's angel investor. He's a Hollywood A list celebrity who,
• 11:12
  Speaker 3: at the peak of his career, decides to switch his
• 11:15
  Speaker 3: focus and become an investor in tech companies. Some of
• 11:18
  Speaker 3: the companies that he invests in early Spotify, Airbnb, Uber, Twitter,
• 11:24
  Speaker 3: and now Ripple Yes cryptocurrency. Ripple So Aston Kusher comes
• 11:29
  Speaker 3: in twenty eleven, gives them money.
• 11:33
  Speaker 5: And then they skyrocket Skyrocket.
• 11:38
  Speaker 6: It gives them money to hire more staffing. They go
• 11:41
  Speaker 6: staffing the United States to now Europe. Officers become global Global.
• 11:47
  Speaker 3: Their current valuation is thirty eight billion dollars.
• 11:52
  Speaker 6: Wow, yeah, I think so. They're both founders, three founders.
• 12:00
  Speaker 6: They're each worth four billion dollars four billion. They're under
• 12:03
  Speaker 6: forty years old.
• 12:05
  Speaker 3: Yep, thirty eight billion dollar evaluation. The reason why I
• 12:08
  Speaker 3: like this story is because it highlights if you are
• 12:13
  Speaker 3: an entrepreneur, you have to do whatever you have to do.
• 12:16
  Speaker 3: You have to hustle at all courts. Right, So they
• 12:19
  Speaker 3: starting an idea to put air mattresses in their living
• 12:23
  Speaker 3: room and they make people breakfast.
• 12:24
  Speaker 6: Nobody believed in them, like they took this to Silicon
• 12:27
  Speaker 6: Valley and had twenty investors.
• 12:29
  Speaker 5: No, it's laughable if you take No.
• 12:31
  Speaker 3: If you think about it, right, you're putting three air
• 12:33
  Speaker 3: mattresses in your living room and you're gonna make people breakfast,
• 12:35
  Speaker 3: and you're gonna name the company Airbed and Breakfast.
• 12:39
  Speaker 4: They said. They laughed at they that's not a joke.
• 12:42
  Speaker 4: They laughed at them, and they said, this is never
• 12:43
  Speaker 4: gonna work. They had twenty investors.
• 12:46
  Speaker 6: Ten of them didn't respond to their emails, five of
• 12:48
  Speaker 6: them met with them, and the other five sat down
• 12:51
  Speaker 6: and had a tent in a conversation, all of them
• 12:53
  Speaker 6: said no, none of them believed in it.
• 12:56
  Speaker 3: And then right nobody believed in it. And then when
• 13:00
  Speaker 3: all else fails, they realized that they have to go
• 13:03
  Speaker 3: to plan B and they sell cereal.
• 13:05
  Speaker 6: And that's what gets the money from the seat investors.
• 13:07
  Speaker 6: They're like, if you can sell cereal to people at
• 13:11
  Speaker 6: four hours of box, you must.
• 13:13
  Speaker 4: Be on something.
• 13:13
  Speaker 3: If one hustle isn't working, you got to switch.
• 13:15
  Speaker 4: It, right.
• 13:16
  Speaker 6: He said that his mom would call him like, wait,
• 13:18
  Speaker 6: I thought you guys were a chain of like hotel services.
• 13:22
  Speaker 6: Like you're selling cereal nowt here a food company now,
• 13:24
  Speaker 6: So whatever we have to do.
• 13:25
  Speaker 5: To get this money, whatever by any means necessary.
• 13:28
  Speaker 4: Yeah, But it didn't.
• 13:30
  Speaker 6: Like I said, it didn't work at first, and they
• 13:32
  Speaker 6: had to go to the drawing board and one of
• 13:33
  Speaker 6: the things they said they met an investor, and he
• 13:36
  Speaker 6: was like, go meet your people, And what that really
• 13:39
  Speaker 6: meant was like, why isn't it working? And they found
• 13:41
  Speaker 6: out that when they went to some of the places
• 13:43
  Speaker 6: that they were listing, they realized that the people weren't
• 13:46
  Speaker 6: taking great pictures. It wasn't displaying the homes like they should.
• 13:49
  Speaker 6: So they said they went to New York and they
• 13:51
  Speaker 6: went to Manhattan and Brooklyn and they went to each
• 13:54
  Speaker 6: listing and said, look, here's the camera I want you
• 13:57
  Speaker 6: to use when you take these pictures. And from that
• 13:58
  Speaker 6: moment important too, because you.
• 14:00
  Speaker 3: Know when we say all right, we give you guys
• 14:02
  Speaker 3: these case studies. So when you go to like business school, Harvard, yeah, whatever,
• 14:07
  Speaker 3: top business school, Boarden, they go through case studies, right,
• 14:10
  Speaker 3: and it's entertaining stories, but it's more so it's education.
• 14:14
  Speaker 5: Right.
• 14:14
  Speaker 3: We're not just giving you these case studies just to
• 14:16
  Speaker 3: entertain you. Hopefully you can learn something from it and
• 14:19
  Speaker 3: implement it in your business, whether you sell T shirts,
• 14:22
  Speaker 3: whether you're a barber, whatever, you can learn from other
• 14:25
  Speaker 3: people's success stories and figure out a way how you
• 14:28
  Speaker 3: can copy what they have done.
• 14:31
  Speaker 5: Right, there's nothing wrong with it.
• 14:33
  Speaker 3: Becase what they have done or inspire you or gain
• 14:36
  Speaker 3: some type of insight. So I just want to leave
• 14:38
  Speaker 3: that because you know, we give a lot of these
• 14:40
  Speaker 3: stories and they are entertaining, but it's not just a
• 14:44
  Speaker 3: bedtime story, like it's for actual action, like to take action,
• 14:48
  Speaker 3: to leave some inspiration. So hopefully that story, to me
• 14:51
  Speaker 3: at very least is a very inspirational story for a
• 14:54
  Speaker 3: few different reasons. But I just feel that stories like
• 14:58
  Speaker 3: that really, you know, give you a push to keep
• 15:00
  Speaker 3: going because it's not going to be easy in any
• 15:03
  Speaker 3: type of business that you do.
• 15:04
  Speaker 6: Two thousand and seven, nobody believes in them. Two thousand
• 15:07
  Speaker 6: and sixteen, they become the official sponsor of the Summer Olympics,
• 15:12
  Speaker 6: like this brand that nobody believed in. So like that,
• 15:15
  Speaker 6: that's to tell you, like, just be persistent from thirty
• 15:17
  Speaker 6: believing yourself.
• 15:18
  Speaker 3: From broke to thirty thousand cereos to thirty eight billion
• 15:22
  Speaker 3: valuation in ten years.
• 15:25
  Speaker 4: And anybody can do that. Yes, anybody can be a host.
• 15:28
  Speaker 4: So it's like if you have space, like like anybody.
• 15:31
  Speaker 3: It's it's disruptive idea. They disrupted the hotel industry, which
• 15:36
  Speaker 3: was the same for one hundred years. So if you
• 15:38
  Speaker 3: want to find the next big thing, see what hasn't
• 15:41
  Speaker 3: been changed in the last hundred years and find a
• 15:44
  Speaker 3: way to disrupt that.
• 15:45
  Speaker 4: And look across, look across, like the people around you
• 15:48
  Speaker 4: might be able to help you.
• 15:49
  Speaker 5: Yep, right, that's another lesson.
• 15:51
  Speaker 6: He reached out to his friend who was from the
• 15:53
  Speaker 6: same design school. He reached out to another friend that
• 15:56
  Speaker 6: was a web developer. That's how they got the site up.
• 15:58
  Speaker 6: And then the person who gives them the seed money
• 16:01
  Speaker 6: actually came from came from the Rye Island School of Design.
• 16:04
  Speaker 6: He was like, wait, let me at least have a
• 16:06
  Speaker 6: meeting with these guys since they came from our school.
• 16:08
  Speaker 6: And that's how it starts. Man reach across.
• 16:34
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 16:37
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 16:41
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 16:46
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 16:50
  Speaker 1: some of the heinous migrant criminals caught because of President
• 16:53
  Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 16:57
  Speaker 1: Secretary of Homeland Security under President Trump, attempted illegal border
• 17:02
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 17:06
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 17:09
  Speaker 1: are here illegally, your next you will be fine nearly
• 17:13
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 17:17
  Speaker 1: never return. But if you register using our CBP home
• 17:20
  Speaker 1: app and leave now, you could be allowed to return legally.
• 17:24
  Speaker 1: Do what's right. Leave now. Under President Trump America's laws,
• 17:29
  Speaker 1: border and families.
• 17:31
  Speaker 2: Will be protected. Sponsored by the United States Department of
• 17:33
  Speaker 2: Homeland Security,