Latest / Learnings and Missteps by Depth Builder / The path of a Construction Content Creator Solo-cast

Transcript

The path of a Construction Content Creator Solo-cast · Learnings and Missteps by Depth Builder

• 0:00
  What up y'all I am back with another solo cast and this one's going to be a story about a friend, a good friend, creator, construction, professional.
• 0:09
  friend of ours.
• 0:10
  And if it's your first time here, welcome to the LnM Family.
• 0:14
  This story.
• 0:15
  Covers the progression.
• 0:17
  and maybe some of the, like the, the.
• 0:19
  Invisible details of what creators go through.
• 0:23
  When they're putting their idea out into the world.
• 0:26
  I felt like it was important to go through it because there's a ton of energy.
• 0:30
  Uh, there's a whole, and like this emerging community of creators.
• 0:35
  And what I mean by creators is people that are producing blogs and producing newsletters, producing podcasts, producing books.
• 0:44
  And all of them are in the construction industry.
• 0:46
  And it's not to say that it wasn't happening before.
• 0:49
  Um, but there seems to be a heavy uptick.
• 0:52
  There's like a spike going on.
• 0:53
  And it's exciting for me because.
• 0:55
  it's really counterintuitive, right?
• 0:58
  My, my mindset, I guess, years back was, you know, I come in, I install, I do my job.
• 1:03
  I go home, all that other stuff is just wishy, washy, garbage, like who has time to do that?
• 1:09
  but.
• 1:09
  The messages that are getting out there are helping people, helping people improve the experience that they're having at work.
• 1:16
  Um, to the amazing careers that are available in the industry.
• 1:20
  And, and helping the individual.
• 1:22
  You know, having finding a creative outlet.
• 1:26
  And nurturing and developing it is it's a special experience.
• 1:30
  It has been for me.
• 1:31
  And so I was listening to an interview of my buddy.
• 1:34
  and he kind of painted a picture of when he first started.
• 1:37
  So now he's got a really popular newsletter that continues to grow.
• 1:42
  He said he started like a couple, three years back with the blog.
• 1:46
  He wanted to write a blog.
• 1:47
  The intent was to monetize it.
• 1:49
  He got that bad boy going.
• 1:51
  Uh, dove into it.
• 1:53
  And if for whatever reason he had to put it on pause.
• 1:56
  So he stopped.
• 1:57
  The important thing there is that he paused, he put it back on the shelf and focused on the other things.
• 2:03
  And I know sometimes it might feel like you start a new idea and for whatever reason you got to stop.
• 2:08
  And then there's a little bit of shame or embarrassment about kicking it back again, because everybody says you gotta be consistent.
• 2:14
  Oh, my God.
• 2:14
  Consistency is the most important thing.
• 2:17
  No live in your life is the most important thing.
• 2:20
  So if you put something on pause, Uh, take a break and focus on other things going on in your life.
• 2:26
  You get two points from me, two points on the scoreboard for you.
• 2:31
  'cause you can always pick it back up.
• 2:32
  So then he got motivated and decided to pick it up again.
• 2:36
  And this time he did some research because he he's he's that type of guy.
• 2:40
  Right.
• 2:40
  He's not like me.
• 2:41
  We're just like, oh, that looks cool.
• 2:42
  Let me free.
• 2:43
  Let me go do the thing.
• 2:44
  He did some research in.
• 2:45
  And discovered that newsletters were a thing.
• 2:49
  and so he put the newsletter together and he has a super creative way.
• 2:54
  There's means everybody loves the means.
• 2:56
  There's some really good information.
• 2:58
  there's always a, you know, a takeaway at the end and some jokes in there.
• 3:02
  and that simple format, like just plain relaxed language sharing information, connecting people to resources and giving them a laugh.
• 3:12
  Has started a swell of, of, um, interest.
• 3:18
  In his weekly newsletter.
• 3:21
  Now what also happened along the way, right?
• 3:23
  Like, so he figured it out.
• 3:24
  He got his little formula.
• 3:25
  And I know that he didn't get a million subscribers day one.
• 3:30
  But he stuck to it.
• 3:31
  He started getting feedback.
• 3:32
  He started listening.
• 3:33
  People started responding and signing up.
• 3:35
  And so he stayed the course.
• 3:37
  I think that's another important point.
• 3:39
  There's a lot of times we want to veer off to the left and veer to the right and oh my God, it's It's not grabbing growing fast enough.
• 3:45
  maybe I'm wrong.
• 3:46
  Nobody likes my stuff, whatever.
• 3:47
  And I'm going to tell you, I feel like there's a theme that I've seen, especially in the people I know.
• 3:53
  If you're quitting and you haven't been at it for at least a year.
• 3:57
  And when I say been at it, I mean, on the one thing.
• 4:03
  And you're quitting because it's not growing or because you're not getting a response or because you're not getting feedback.
• 4:09
  You're quitting to Sue.
• 4:11
  Like you got to put a year in and expect crickets for the first year.
• 4:17
  Before you decide to make a dramatic change or just let it die.
• 4:21
  I like.
• 4:21
  I may be wrong.
• 4:22
  I also know that there's some people out there that have immediate instant success and that's, that's phenomenal.
• 4:28
  but.
• 4:29
  That's rare.
• 4:30
  So I want y'all to keep that in mind.
• 4:32
  And so what happens.
• 4:33
  It's happening for him and I get to see it and it happened for me.
• 4:36
  I started this podcast.
• 4:38
  And then I got introduced to live streaming and then I got introduced to book writing and you know, all these new things, learning how to edit video, learning how to transcribe video, learning, how to post on the different socials.
• 4:50
  Like all these other little skills start developing as a result of the first thing.
• 4:55
  So his first thing was the blog turned into his newsletter.
• 4:59
  Now he's got a podcast, the cm mentors podcast.
• 5:02
  Another important thing is the cm mentors podcast was a result of a connection and a relationship that he built from doing the damn thing.
• 5:12
  Like he started the newsletter.
• 5:14
  I don't know that it was his master plan to start a podcast.
• 5:18
  But he met somebody, they connected, they clicked and said, Hey, why don't we do this?
• 5:22
  And so it's something I want to point out in that when you put yourself out there and start sharing your voice, sharing your message.
• 5:29
  as, as authentically as you possibly can.
• 5:32
  You will attract the type of people that dig you.
• 5:36
  They can get down with you, you know?
• 5:38
  And in the collaboration that comes from that.
• 5:41
  It's totally unexpected and super, super powerful.
• 5:43
  Absolutely worth it.
• 5:45
  And now, like recently I'm a little jealous because he got into his gift game.
• 5:50
  Um, he creating these gifts or I don't know what you call, he's creating these little clips.
• 5:55
  That have an image and they have a little funny person make it a thing, and there's some texts in it.
• 6:00
  And that full went and got like a few million views on a handful of those things.
• 6:05
  And all of them are amazing.
• 6:07
  And they're like, so engaging that immediately people started copying them, which is good.
• 6:12
  Right?
• 6:13
  Like that's amazing.
• 6:14
  again, that was not his goal.
• 6:16
  His goal was to start this newsletter and it's T he developed some new skills.
• 6:20
  He put some stuff out there and he got uncomfortable.
• 6:23
  He took a risk.
• 6:24
  And the Versus responding in beautiful and amazing ways.
• 6:30
  I'm talking about Matt graves.
• 6:33
  He is the construction Yeti.
• 6:36
  He created the, uh, construction curiosities newsletter, the cm mentors.
• 6:41
  Podcast the construction, Yeti empire.
• 6:44
  Another thing that he's done.
• 6:46
  That really inspired me because I could really do better at that.
• 6:50
  He sharing his goals out loud with the world?
• 6:53
  You know, recently he had a post on the LinkedIn, Shout out that he had a goal to get 2000 subscribers to his newsletter.
• 7:01
  And he's just a few hundred short of hitting that 2000.
• 7:05
  And I think the LnM Family can help them break past that 2000 subscriber.
• 7:09
  Mark.
• 7:10
  I will definitely leave a link down in the show notes so that y'all can hit them up.
• 7:14
  Subscribe, check them out and tell you it's good stuff.
• 7:17
  He sent out the newsletter.
• 7:19
  Every Saturday in the morning, that way you're not being distracted at work, you can, you know, chill, drink your coffee and consume that content.
• 7:27
  the takeaways I got from listening to his interview and thinking about the creators that I know in my own path.
• 7:34
  in this and becoming a social media mogul.
• 7:38
  There's three big things.
• 7:39
  One.
• 7:40
  Is.
• 7:41
  Just do the damn work.
• 7:44
  Do it.
• 7:45
  Decide what you're going to do, do the thing.
• 7:48
  If you're gonna do it monthly, do it monthly.
• 7:50
  If you're gonna do it biweekly, do it by weekly.
• 7:52
  If you do it weekly, just do it weekly, polished on polished, whatever.
• 7:57
  Do the work, put the thing out there.
• 8:00
  And expect crickets for the first year.
• 8:02
  If you're, if you're having crickets, don't feel bad.
• 8:05
  It's not, you it's them.
• 8:06
  It'll come around the other point is.
• 8:09
  If you're going to do something, if you're going to start something new.
• 8:12
  That's going to be super visible.
• 8:14
  There's there's plenty of garbage out there.
• 8:16
  When I say garbage, I'm talking about like, self-serving crap.
• 8:19
  And so I think another secret key to successful creative projects.
• 8:24
  Is doing them in service to others.
• 8:27
  All right, the constructions, curiosities newsletter.
• 8:32
  Is to serve others.
• 8:33
  He's putting that out there.
• 8:35
  He's highlighting other professionals.
• 8:37
  He's highlighting other people in the industry.
• 8:40
  Other creators.
• 8:41
  So everything he's doing is to serve the community.
• 8:44
  And I think that's always one of the most important ingredients.
• 8:48
  For something that's going to be meaningful, long lasting and grow.
• 8:53
  And the last point is you gotta let people know you got to do the thing out loud, right?
• 8:58
  Like.
• 8:59
  He, and I connected through the LinkedIn because we noticed each other's content we connected and then we can help each other.
• 9:05
  Right.
• 9:05
  He's given me some cheat codes.
• 9:07
  I'll be.
• 9:08
  Um, I'll be leveraging here in the next month or so.
• 9:11
  and I've been able to bug the hell out of him about, Hey man, where are you at?
• 9:14
  What are you doing next?
• 9:14
  And.
• 9:15
  And so doing it out loud where other people can see inviting other people in so that they can speak into your life is really important.
• 9:23
  I know it's terrifying.
• 9:25
  But the yield is totally worth it.
• 9:28
  The return that you get for inviting people in is gigantic.
• 9:33
  You can't even equate it.
• 9:34
  Like it'll blow your mind.
• 9:36
  So give that one, a shout.
• 9:38
  And before we wrap up.
• 9:40
  I do have, uh, I'm going to do a little bit of doing it out loud, here, myself.
• 9:44
  I just launched a little experiment and it's titled visible leadership.
• 9:50
  It is an email course.
• 9:52
  It's free.
• 9:53
  And so you sign up, and you'll get five field exercises.
• 9:57
  Each of those field exercises is.
• 10:00
  Focus to give names to the faces that we walk past every day on the job site.
• 10:06
  You know, I've been able to travel the country and spend time on hundreds of projects.
• 10:11
  And there's always only a small handful of projects that stand out in terms of comradery.
• 10:17
  cleanliness, the way people treat each other, take care of each other.
• 10:21
  And the key difference is the way leadership.
• 10:24
  And when I say leadership, I mean, supervisors, general contractors, et cetera.
• 10:30
  Treat the craft workers.
• 10:32
  And when I see the way they treat them, I mean the way they engage in interact with them.
• 10:38
  And the key differences they do it one-on-one face to face.
• 10:43
  Yes, they have the big meetings and they like taking pictures of those and posting them.
• 10:46
  Of course.
• 10:47
  Uh, but.
• 10:49
  They take the time to get to know the people out on the job site.
• 10:52
  They take the time to get to know the people that are bringing, driving the lunch trucks onto the job site.
• 10:58
  And it is a transformative.
• 11:00
  Habit.
• 11:01
  And I realized that it is not a natural habit for everybody because there's only a few projects that ever really shine.
• 11:09
  And so.
• 11:10
  I decided to put this little email course together to help some people get their super simple stuff.
• 11:15
  I'm going to put the link down in the show notes, sign up.
• 11:18
  It's free.
• 11:19
  There's no cost to it.
• 11:20
  You'll get an email every couple of days you'll get a field assignment.
• 11:24
  And your task is to go do it.
• 11:26
  It's not that hard.
• 11:27
  You will be a little uncomfortable and I really want to hear how your experience goes.
• 11:31
  If you do sign up.
• 11:33
  Be cool.
• 11:34
  And we'll talk at you next time.