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Eichorst Brings Swagger to Badgers | Milwaukee News
Shawn Eichorst, Wisconsin’s new athletic director, is bringing swagger to the Badgers with a mission to rebuild confidence through winning. Drawing from his time at Texas—a program defined by swagger—he knows success breeds pride, especially in football, where recent struggles have dampened the overall vibe. Eichorst, who’s seen inconsistent results at Nebraska, understands that wins are non-negotiable for building a culture of excitement and belief. His goal? To ignite a winning streak across all sports and restore Wisconsin’s reputation as a powerhouse on and off the field. Listen in…
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