Latest / The Action Catalyst / Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business)

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Nothing Starts with No, with Bill Rancic (Entrepreneurship, Food and Beverage, Television, Business) · The Action Catalyst

0:38
Adam Outland: Bill Rancic is the winner of season one of The
0:41
Apprentice, a successful entrepreneur many times over,
0:44
author of four books, and has delivered hundreds of speeches
0:47
for prestigious clients like Coca Cola, Capital One,
0:50
Marriott, Wells Fargo and others. You can now catch him
0:54
featured on History Channel's The Mega Brands That Built
0:57
America. Bill. Welcome to The Action Catalyst.
1:00
Bill Rancic: Oh, thank you for having me, quite an
1:02
introduction.
1:03
Adam Outland: Bill, you're joining us from Chicago today.
1:06
You're from Chicago, your career seems to always keep you around
1:09
Chicago or take you back to Chicag. For our listeners
1:12
who've never been there, what's so special about Chicago? And
1:16
why is the pizza better?
1:19
Bill Rancic: Well, I'll answer the first part of the question
1:21
first, and it's the people. You know, Chicago is a big city that
1:25
gives you a hug when you come here, you know, the people just
1:29
are real. They're hard working. And they're from here. It's
1:32
generational. And it's like Boston, and a lot of these great
1:35
cities where people take a lot of pride in their city. So the
1:39
architecture is amazing. You know, the lakefront is
1:42
incredible. But at the end of the day, it's about the people
1:44
in the pizza just as the best. The deep dish pizza, no one
1:47
makes it better than here in Chicago.
1:50
Adam Outland: I want to talk about your first entrepreneurial
1:52
venture. I mean, the very first, when did you catch the bug?
1:56
Bill Rancic: Well, the first the first business I had was with my
1:59
grandma, and I was 10. I was at my grandma's for the weekend, my
2:02
mom and dad were heading out of town. And I woke up one morning
2:05
and my grandmother is in the kitchen making breakfast. And
2:08
you know, it's probably like a lot of entrepreneurs out there.
2:11
I would always ask a million questions. You know, what goes
2:13
here? Why are you doing that? How does that work. And my
2:16
grandmother decided she was going to take me in the kitchen,
2:18
and she was going to teach me how to cook. But I spent all day
2:21
making pancakes with her in the kitchen. And then the next day,
2:24
I woke up, and I raced into the kitchen, and I picked up the
2:27
phone and I called all the old ladies who lived on my
2:29
grandmother's block. And I invited them all to come over
2:31
for a pancake breakfast. And they loved it. And then when
2:34
they left, they all left $5 bills underneath their plate,
2:37
and I said Oh my I'm onto something here. So then for the
2:39
next five weeks, I went to my grandmother's every weekend, and
2:42
I had this big shift restaurant, that my mom caught wind of what
2:45
was going on and she shut the operation down, she claimed I
2:48
was taking your sole Security money. So that business ended
2:51
immediately. That was my first start to be honest with you. And
2:54
then from there, I started buying and selling used cars
2:57
when I was 14, there was an old publication, this is way before
3:01
the Internet called the trading times. And I was using that to
3:04
buy new cars and then resell them. And then I had the boat
3:07
wash and wax business in college. And then when I was
3:10
right out of college, I took a job briefly for about eight
3:13
months. And I realized that I couldn't work for anyone else.
3:15
And then I started a an Adelaide cigar subscription company that
3:20
we send cigars to your home every month, we had over 10,000
3:23
monthly subscribers getting these boxes sent to their home
3:26
every single month, it took off, I started in a 400 square foot
3:29
studio apartment. And then it quickly grew and grew. And it
3:32
was, it was something.
3:34
Adam Outland: Sounds like you internalized a lot of these
3:35
important business principles very early on. I actually
3:39
started a division of our company where we focus on
3:42
providing one on one coaching to youth and I currently serve as
3:45
president of our foundation, Kindness for Kids. And in that
3:49
foundation, we actually it just reminds me that we actually work
3:52
with young people in particular, the foundation sponsors,
3:55
underserved youth, aging out foster youth, students that
3:59
don't usually have mentorship and guidance in their life. And
4:03
then we wrap coaching around them to help develop their
4:05
skills, the exact kind of skills that I think it sounds like you
4:08
practice that so many successful people practice early on in
4:11
life. So you know, if you could walk us through some of the
4:14
skills that you learned in those early days?
4:17
Bill Rancic: Well, you know, for me, when I was growing up, the
4:21
best lesson I learned from my parents was, it's okay to fail.
4:24
It's okay to make mistakes, but it's never okay not to try, you
4:28
know, with social media and the way the world has evolved.
4:31
Everything has to be perfect. You know, and that's not how the
4:34
real world works. And a lot of kids are afraid to try something
4:37
because they're afraid they're gonna fail, you know, or they're
4:39
afraid with their friends or their colleagues are gonna say,
4:42
and they might be embarrassed. So, you know, entrepreneurship
4:45
is really the birthplace of innovation. If you look at all
4:47
these major companies that are out there today, they started in
4:51
a garage or a studio apartment, you know, and they evolved into
4:54
these massive corporations, you know, Apple, Amazon, I can go on
4:58
and on. And we also you We are able to change the world through
5:01
that innovation as well. And we have to keep Main Street alive.
5:04
And I think we got to keep that spirit alive in America.
5:07
Adam Outland: You were the winner of season one of The
5:09
Apprentice, which maybe people don't remember, was an absolute
5:11
phenomenon when it was on the air. What was it like to
5:15
suddenly be in the public eye? And what are some of the habits
5:17
and practices that set you apart from your peers and competitors?
5:21
And ultimately helped you win?
5:23
Bill Rancic: Yeah, it was huge. It's funny that I won the first
5:26
season of The Apprentice 20 years ago, last month. So it's
5:29
kind of ironic, and it changed my life. There is no question
5:32
about it. You know, we had 25 million viewers every week
5:35
watching, it was, you know, today, if the hit show gets 3
5:39
million, that's considered a complete success. So, you know,
5:42
that was the golden age of TV and in our generation, but it
5:46
was remarkable. You know, it was just as if someone flipped the
5:49
switch. And I was introduced to the world. And I would say, but
5:54
I learned a lot of lessons, because we had, you know, really
5:56
good competitors, we had, you know, there were 16 of us, great
5:59
entrepreneurs, great business people, you know, Harvard, and
6:02
Yale, and all these amazing, you know, business schools. And I
6:05
think there were three things I learned that I implement every
6:07
day. And one is you have to be agile, you have to be willing to
6:10
adjust and adapt and react to what's happening around you. And
6:14
we saw it during COVID, you know, those who were able to
6:17
adjust and react stayed around those who didn't became extinct.
6:20
And that is my belief, with or without them it, I think, you
6:25
know, secondly, we have to learn to think like a conductor, you
6:28
know, you have to check your ego at the door, and you've got to
6:31
think of a conductor of an orchestra, that's hiring the
6:33
best people. Don't try to play every instrument yourself. So
6:37
you know, a lot of people that they think they know everything.
6:39
And I don't believe that I think you got to get the good, you
6:43
know, the best people you can around you. And I think you have
6:46
to stop making excuses. I think, you know, one of the reasons
6:49
people fail is because they point to their left, and they
6:51
point to the right, and they blame everyone and everything
6:53
around them. If you look at the people who are in that rare air,
6:56
they point the finger at themselves, because at the end
6:58
of their career, there's no one else to blame, but themselves.
7:01
Adam Outland: Your first gig after winning was helping to
7:03
manage the construction of the Trump International Hotel and
7:06
Tower in Chicago. That must have been intimidating. Had you done
7:11
any real estate before?
7:12
Bill Rancic: Hmm. Well, I had done a little bit, but the
7:15
biggest project I had done was a 34 unit building. So much, much
7:19
different. But you know, I went into it with the right mindset.
7:22
And I think it's kind of a Midwest mindset, I went in, and,
7:25
uh, my goal wasn't to, you know, try to be the big boss, I went
7:29
into trying to be the sponge. And I realized that I didn't
7:32
know everything, and that I had to get good people around me.
7:35
And that was it. And I wanted to learn everything I could from,
7:38
from everyone, great architects and engineers and mechanical
7:42
engineers. And that was kind of my goal. When I first got on, I
7:45
took my time, I kind of sat back and I took it all in before I
7:49
started to kind of get into my role.
7:51
Adam Outland: We don't want to spend a lot of time talking
7:53
about Trump, because there's a lot about him out there already
7:56
on both sides. But is there anything about him that
7:58
everybody's got wrong?
8:00
Bill Rancic: You know, I will say he treated me exceptionally
8:04
well treated me like one of his children. And ultimately, he
8:07
wanted me to succeed. He wanted me to be as successful as I
8:11
could. And I think that's what he wants. For most people. You
8:14
know, I don't want to get into politics, or any of that, I get
8:17
it, you know, the world we're living in is very divided, but I
8:20
can just share with you. My personal first hand experience
8:24
in the way he treated me was he far exceeded any expectation I
8:28
had, and really took me under his wing. So it was a life
8:30
changing experience that I will always remember and always
8:33
cherish. And I look back on that experience of being on that
8:36
show. And I met my wife through that experience I had my child
8:39
like it was really was amazing. I've been able to do a bunch of
8:43
TV shows as a result. So life is full of opportunities, and you
8:47
have to seize opportunities. I was just with Howie Mandel the
8:49
other day, and I'm going to give him a shout out. He had a great
8:52
quote, he said, you know, nothing starts with no. And you
8:56
know, if you always say no to opportunities, you're going to
8:58
wind up with nothing, you know, I came home and I told my, my 11
9:01
year old son that because it's amazing advice, you know, you
9:04
got to be willing to take risks and go out there. And when I
9:06
took that opportunity, this was the early days of reality
9:10
television. 20 years ago, the TV show stations weren't filled
9:13
with the reality TV that we had today. So, you know, it could
9:16
have ruined me, you know, could have it could have been an
9:18
absolute disaster, and I could have embarrassed myself. But you
9:21
know, I knew that I wanted to take a risk and the upside, I
9:25
think outweigh the downside.
9:27
Adam Outland: But like you said, The Apprentice didn't scare you
9:29
away from reality TV because you made your way into producing and
9:32
starring in reality television alongside your wife, Giuliana.
9:36
You'd already been in the public eye, but how did you cope with
9:38
having your personal life in the spotlight instead of just your
9:41
professional life?
9:42
Bill Rancic: You know, we we made a kind of a promise to each
9:45
other that if we were going to do what's called the Giuliana
9:47
bills show and it ran for eight seasons on E. And we said we're
9:51
going to use the show for good and naughty, you know, so many
9:54
of these shows are poisonous, and it's just putting out the
9:57
wrong thing. You know, and over the course of the eight seasons
10:00
were able to tackle infertility, before anyone was talking about
10:04
infertility, we're able to talk about Joe and his cancer battle
10:07
with breast cancer, which raise so much awareness, all of our
10:10
mission trips to Haiti and, and the different philanthropic
10:13
things we did. So, you know, we really use the show as a
10:16
positive platform, and it was a show you can watch with your
10:19
kids. And that was something we were proud of. So that was kind
10:22
of what we did. You know, we were the executive producers on
10:24
the show, we controlled all the content, and our lives aren't
10:27
filled with drama. Now, that's just not how we live. We're
10:30
we're Midwest people, you know, normal. I'm a regular Chicago
10:34
guy.
10:35
Adam Outland: Well, continuing that long television career,
10:37
you're now featured on The Mega Brands That Built America airing
10:40
on the History Channel, which is a really entertaining look into
10:43
the early innovations and some of the biggest businesses of our
10:45
time. Do you have a favorite episode, or one that surprised
10:49
you the most?
10:50
Bill Rancic: Well, I'll tell you, I love the History Channel.
10:52
I've always been a fan of the History Channel. In the early
10:54
days, I used to get out binge watch Modern Marvels and all
10:57
their amazing programming. And when this opportunity came
11:00
along, I knew I wanted to do it took me all about 10 seconds to
11:03
say, Where do I need to be? There's so many great episodes
11:05
this season, the evolution of credit cards, you know, there
11:08
was a gentleman who was out to dinner, and back in the early
11:11
days, you had to pay cash, or you wrote a check. And this guy
11:14
was out to dinner with clients, he forgot his checkbook, you
11:17
didn't have enough cash on him. He was horribly embarrassed, he
11:20
had to go to the men's room and call his wife and she had to
11:22
bring the checkbook. And he left he said, I'm never gonna let
11:25
that happen again. And through that embarrassing moment, he
11:27
created Diners Club card. And now it's a $6 trillion industry
11:32
in the credit card business. So you know, I love how, you know,
11:36
innovation really comes from necessity. You know, Nike is
11:39
another great one. I'm a huge fan of Nike. But you know, the
11:42
co founder of Nike, along with Phil Knight was in his kitchen
11:45
when his wife was making waffles. And that was how he
11:48
came up with the soul of the Nike shoe from a wall flight, he
11:51
made the first shoe on a waffle iron. So it's really
11:55
educational. I watch it with my 11 year old son, you know, he
11:58
loves it, he would watch it even if I wasn't on the show. It's a
12:01
great way to give people the vitamin without them knowing
12:03
they're taking the vitamin.
12:04
Adam Outland: Are there any themes that you keep seeing show
12:06
up again and again, between the businesses?
12:09
Bill Rancic: Well, the one thing is everyone has failures, right?
12:12
All these people have failed at something wrong way. And you
12:16
know, we don't learn much from success, we learn a hell of a
12:18
lot failure again, and that's my theme, like the young people
12:21
coming up today have this absolute fear of failure, right?
12:25
It's something that they have to overcome, otherwise, they're not
12:27
going to grow, you're gonna really stunt your growth. And I
12:30
look back on my career. And you know, I've made a lot of
12:33
mistakes along the way. But I don't make them twice. That's a
12:35
real failure. We can make them twice.
12:37
Adam Outland: Bill, if you were making the show 100 years into
12:41
the future. Is there a modern day brand or company you think
12:44
would make the cut?
12:46
Bill Rancic: Everything Elon Musk is doing? No question. The
12:49
guy's changing the world. I mean, he what he's got going on
12:52
the way his brain is wired, is her modern day, Einstein. Like,
12:56
it's unbelievable. What he's going to do with these, you
12:58
know, self driving taxis and view Oh, Tesla, even down to the
13:04
chip that he's putting in use people's brains. I mean, there's
13:07
a guy, he's a paraplegic, and he's able to play chess and all
13:10
these games with this his mind, I mean, think about this, right?
13:13
It is absolutely remarkable. He's the first guy to let re
13:17
land a rocket. You know, NASA has been doing it for 55 years,
13:20
60 years. And he comes in, and he's able to read real land a
13:24
rocket. So I think anything he's doing will be on the show. He's
13:27
wired differently. And where we see problems that, you know, are
13:31
insurmountable, he comes up with solutions, you know, and that's
13:34
what I always tell people that work for us, like, Don't come to
13:36
me with problems coming up with solutions, because there's
13:39
always going to be problems, no one's going to live a problem
13:41
free life. So you better be good at solving problems. And that's,
13:44
I think, the way his mind is wired, nothing is out of the
13:48
question, would you have ever thought you're gonna put a brain
13:50
ship in a human beings brain, I would have never thought that
13:54
never in a million years. And it's, it's happening. So he's
13:57
got a gift, you know, and he's been public about it, you know,
14:00
he is on the spectrum and has Asperger's and it goes to show
14:04
you that the beautiful thing about life is that we're all
14:07
different. And we all have strengths and we all have
14:09
weaknesses. And, you know, we're a lot of people may see that as
14:12
a disability, he turns that into into a hell of a gift and
14:15
element advantage, because, you know, he's not neurotypical.
14:18
Adam Outland: Yeah, he's made it ijnto almost a superpower. Okay,
14:21
let's talk about food. You mentioned earlier that you're
14:24
mixing your love of food and business already at age 10. And
14:27
today, you own a number of highly celebrated restaurants
14:30
across the country. Tell us about your evolution into full
14:33
on restaurant guy.
14:35
Bill Rancic: You know, I realized early on that, that I
14:37
love food and I loved cooking. But I also realized as an adult,
14:41
that it's the worst possible business you can get into has
14:44
the highest failure rate. You know, it's like investing in
14:48
resources. You know, it's just like, not a great return, but my
14:51
wife was born in Naples, Italy, and whenever her mom would come
14:55
into town to visit we would have people lined up to come over for
14:58
dinner at the door, to have her home cooking from Naples. And
15:02
then one day Joanna said we should open up an Italian
15:04
restaurant. And I'm thinking this is this is a way to burn
15:07
money, like horrible idea, horrible idea. And we're out to
15:10
dinner one night with a guy named Greg Olson, who used to be
15:13
a Chicago bear. He's now a commentator for Fox. And Juliana
15:17
and I are at dinner with him and his wife. And he says, Well,
15:19
you're gonna open up an Italian restaurant, you should talk to
15:21
my friend argit. We kind of coordinate each other for a year
15:24
and a half or so. And then we opened up our first one, you
15:27
know, 13 or 14 years ago, right here in Chicago. And we open up
15:31
a second one and the third one, and now we have we have them
15:34
spread throughout the country. And we're opening up more, we've
15:37
got a lot in the pipeline.
15:38
Adam Outland: What's your favorite meal? Doesn't have to
15:40
be one of your restaurants.
15:41
Bill Rancic: You know, I love a good cheeseburger. I love
15:43
cheeseburger and fries. And I ran the New York Marathon. A
15:47
couple years ago, when I finished I got a double
15:49
cheeseburger, fries and a milkshake. And it was just like
15:52
that was it. That was that was happening for me.
15:54
Adam Outland: Can we do a quick lightning round?
15:56
Bill Rancic: Yeah, hit me.
15:57
Adam Outland: What's one thing you own that you should probably
16:00
throw out?
16:02
Bill Rancic: Oh my gosh, one thing I own that I should
16:03
probably throw up a lot of old clothes, I got to donate a lot
16:07
of these clothes. Because just they've been sitting there for
16:10
10 years, and I haven't worn them. They probably don't fit
16:12
anymore either after COVID picked up a few pounds during
16:15
COVID. So it's harder to come off now that I'm in my 50s. But
16:18
yeah, just stuff that I'll never wear again.
16:21
Adam Outland: Who's the person you always wanted to meet, but
16:23
never have.
16:24
Bill Rancic: You know, I was always a huge fan of Frank
16:26
Sinatra. And he's someone I just loved. And just just thought he
16:30
was so cool. I loved him. I was fortunate enough, I met Neil
16:34
Armstrong, about 15 years ago, I was at a event speaking in Kuala
16:38
Lumpur, Malaysia, and he was also speaking. And that was
16:41
someone on my list. I never thought in a million years, I
16:43
would meet him and we had dinner together. It's just I'm a huge
16:45
aviation fan. Unbelievable to be able to have dinner with him.
16:48
Adam Outland: So you can settle the debate than firsthand about
16:52
whether the moon landing was a hoax?
16:54
Bill Rancic: Absolutely not. Absolutely not. He was so so
16:57
amazing. Just a wonderful guy.
16:59
Adam Outland: What's the one habit or practice that saves you
17:02
the most time each day?
17:03
Bill Rancic: I plan out my deck stay the night before. So I have
17:07
a big legal pad guy. And I pick out what I'm going to wear the
17:10
night before. So when I get up, I'm going it's ready to go. No
17:13
thinking about it. That's it. I'm a big list guy and I love I
17:17
get a real satisfaction from you know, from checking the items on
17:20
the list.
17:21
Adam Outland: Define what success means to you, and how
17:24
you know when you've actually achieved it.
17:26
Bill Rancic: Tough question. For entrepreneurs. It's it's your
17:29
it's kind of a blessing and a curse. Because oftentimes, you
17:32
have that never satisfied mindset, you know, and it's
17:35
something that I'm I'm trying to improve upon. Right, I think,
17:39
you know, when you climb the mountain, you got to stop and
17:42
look what you just did, instead of trying and staring at the
17:45
next peak that you have to climb. So for me, you know, I
17:48
celebrate successes along the way. And it was something I
17:52
learned from training for a marathon, when a competitive
17:54
marathon runner starts the race, he breaks it down. And he says
17:58
I'm going to get two mile five in this time, and I'm gonna get
18:00
some mile 12 and 15. And he has little celebratory mile markers
18:05
along the way. And that's kind of how I approach things in
18:09
life, I look at the bigger picture. And that's in the back
18:12
of my mind, but then I set little ones along the way and,
18:14
and I take time to celebrate those little victories on the
18:17
path to the larger one.
18:19
Adam Outland: What's something significant you've changed your
18:21
mind about recently?
18:24
Bill Rancic: That's another great question. Wow, these are
18:26
awesome. I think, you know, I think I've changed my mind a
18:30
little bit on being your flexible life. And I think
18:33
having a child makes you do that, you know, when I was in
18:37
kind of growth mode and in business mode, you know, I was
18:41
very regimented, and you know, kind of very precise, and I
18:45
think having a child, you have to you have to kind of be a
18:49
little more flexible, and you got to you got to slow the train
18:53
down. And I think that's okay. In life, you know, you go
18:56
through different seasons in life and you don't want to have
18:59
any regrets. And for me, I've learned to kind of be okay with
19:04
working less, and I don't need, you know, I think I know when
19:08
enough is enough. And I think I always wanted more and more and
19:10
more. And now I'm like, Okay, well, that doesn't happen.
19:13
That's okay. You know, I've got I've got a plan. And I'm
19:17
learning to surrender more, where I used to try to muscle it
19:19
myself. And now I just kind of ended over to the big man. And I
19:23
never grew up with money. And now that we have, you know, the
19:26
cheat a little bit of success realize that Yeah, my mom was
19:28
right. You know, money doesn't buy happiness. You know, my
19:31
parents are both school teachers. So, you know, it was
19:34
that was ingrained in my head and I didn't want to believe
19:37
them. And they were right. You know, you got to, it's about the
19:39
people that you surround yourself with in life. It's
19:41
about the relationships and, you know, I think being a good
19:45
steward with the gifts God gave me. You know, I think that's
19:47
ultimately the mission in life. You know, you gotta you got to
19:51
use the tools that you've been given and use them wisely.
19:53
Adam Outland: Often leaders are asked to share the best advice
19:55
they received. Can you share the best piece of advice that you
19:59
willfully and totally ignored.
20:02
Bill Rancic: Oh my god. Well, I've ignored a lot of advice,
20:04
and certainly could have gotten in on deals early. You know, I
20:08
won't say the names of the companies, but I passed out on
20:11
and, you know, it would have been a massive windfall. But I,
20:14
you know, I think I learned this, and I got this advice
20:17
early on, but I didn't really realize how true it was until
20:20
later in life, that there's always going to be those people
20:24
around you who wish they had your drive, your ambition, your
20:27
vision, but they don't, well, they try to pull you down. In
20:31
order to build themselves up, you got to be very careful about
20:34
the people that you come into contact with, because those
20:37
people, they may be your friends, your family, but they
20:40
don't really have your best interest in mind. And you have
20:43
to be aware of that. And I read this article that it said, the
20:46
majority of the people we come into contact with on a daily
20:48
basis are negative, we're going to say you're never going to be
20:51
able to avoid these people. But when you're aware of who they
20:53
are and what their intentions are, you negate their power.
20:57
Right? And that's something that now I've learned to do. And I've
21:00
learned, sometimes you gotta fire friends and you gotta love
21:03
people from afar. And even family members, you know, and
21:07
you got to remove that toxic, you know, bind from life. It's
21:11
just It's poison.
21:12
Adam Outland: So what's next?
21:14
Bill Rancic: Well, we've got restaurants now RPM, Italian
21:17
seafood, steak and pizza reporting as we've got a Vegas,
21:20
DC we've got five in Chicago, we've got one coming in West
21:24
Palm Beach, hopefully Nashville soon. So we're growing that I
21:28
just started filming a show called dollar bill and it's
21:31
going to be airing in all your airports on rich TV, and it's a
21:34
business talk show. And we just had Howie Mandel on. I had
21:39
Dennis Quaid on we got a really great lineup, really trying to
21:43
bring financial literacy to people. So I'm really excited
21:46
about that. And then hopefully, we're gonna be doing a lot more
21:48
than mega brands have built America. As I love doing that
21:50
it's one of my favorite projects to do.
21:53
Adam Outland: New episodes of The Mega Brands That Built
21:55
America are now airing weekly on Sunday nights at nine eight
21:59
o'clock Central on the History Channel. And the series is also
22:02
available to stream the next day on the History Channel app,
22:05
history.com and across major TV providers Video on Demand
22:08
platforms. Also available to own on Amazon Prime video or
22:13
wherever you purchase your favorite series. Bill. Thanks
22:15
for your time.
22:16
Bill Rancic: Thank you. Thank you. Thank you. Have a great
22:18
day.