Latest / Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How a Single Case Study Generated 400 Qualified Leads
In this episode of Content Marketing with Fexingo, Lucas and Luna dive into a single case study strategy that generated 400 qualified B2B leads for OptiFlow, a mid-market SaaS company. They break down how OptiFlow chose the right customer story, structured the piece around specific ROI metrics, and gated the PDF behind a simple form. The hosts walk through the distribution playbook—targeted email nurture, LinkedIn ads to the decision-maker audience, and equipping the sales team with a one-pager summary. The result? A 30 percent demo request rate from case study downloaders. Lucas and Luna…
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