Latest / Skin Anarchy / Clarifying The Cool Science of CoolSculpting With Boca Raton’s Best Body Sculpting Practice, BodySquad By Dr. Janet Allenby

Transcript

Clarifying The Cool Science of CoolSculpting With Boca Raton’s Best Body Sculpting Practice, BodySquad By Dr. Janet Allenby · Skin Anarchy

• 0:00
  SPEAKER_00: Hi guys, welcome back to Skincare Anarchy.
• 0:02
  SPEAKER_00: This is the third episode in the Dr.
• 0:05
  SPEAKER_00: Allen B masterclass.
• 0:06
  SPEAKER_00: I hope you guys have had a chance to check out our first two episodes where we originally interviewed Dr.
• 0:12
  SPEAKER_00: Allen B herself and talked about a lot of really cool stuff.
• 0:16
  SPEAKER_00: And then we had Amanda on afterwards, and we talked a lot about, you know, just some of the tools and techniques they have in her practice.
• 0:23
  SPEAKER_00: So this is the third one, and we're gonna be touching upon some really cool subjects as well.
• 0:27
  SPEAKER_00: And this, so without further ado, I want to introduce you guys to the COO of Body Squad, which is also within the Dr.
• 0:34
  SPEAKER_00: Allen B's family of practices.
• 0:36
  SPEAKER_00: So welcome to the show, Bridget Debrino.
• 0:38
  SPEAKER_00: Welcome to the show, Bridget.
• 0:40
  SPEAKER_00: So excited to host you.
• 0:41
  SPEAKER_02: Thank you, Ecta.
• 0:42
  SPEAKER_02: I'm so excited to be here.
• 0:44
  SPEAKER_00: Yeah, I'm really, really, you know, excited to keep this uh class going and learning from you guys.
• 0:49
  SPEAKER_00: I mean, you guys always, every time I host somebody from Dr.
• 0:52
  SPEAKER_00: Allen B's team, we always have the best conversation and I always learn a lot, you know.
• 0:57
  SPEAKER_00: So, Bridget, I'm sure I'm gonna learn a lot today from you.
• 1:00
  SPEAKER_00: And I want to get started, but first I want to learn all about you and your background and how you really kind of connected with Dr.
• 1:06
  SPEAKER_00: Allen B and started working with Body Squad.
• 1:09
  SPEAKER_02: Sure, absolutely.
• 1:10
  SPEAKER_02: So I started with Dr.
• 1:12
  SPEAKER_02: Allen B about 13 years ago, and we actually met at an event that was for breast cancer survivors, and we started talking uh and it really just hit it off.
• 1:23
  SPEAKER_02: I was on more of the aesthetic side at that time, and I actually applied and interviewed with them, and somebody who is supposed to be heading out and uh going back to school was gonna be leaving, and she postponed her plan.
• 1:38
  SPEAKER_02: So it turned into about eight months of follow-up because I was so excited about their team and the practice, and I just really saw a future and an opportunity with them.
• 1:47
  SPEAKER_02: And sure enough, the last month that I called in, I was like, okay, this needs to be the last time.
• 1:52
  SPEAKER_02: They're gonna think I'm crazy, it's just too much.
• 1:54
  SPEAKER_02: You know, they have my contact information, they can get back with me.
• 1:58
  SPEAKER_02: But sure enough, that was actually the month that they reached back out to me and they were like, okay, we finally have an opening and we'd love for you to join us.
• 2:05
  SPEAKER_02: And the reason why I love sharing that little tidbit is because I really feel like I had the opportunity to grow up and grow professionally in Dr.
• 2:14
  SPEAKER_02: Allenby's practice in so many ways.
• 2:16
  SPEAKER_02: So I started as an aesthetician and laser technician.
• 2:19
  SPEAKER_02: She trained me to be one of her medical assistants uh in all of our cosmetic procedures, and really that evolved over the years.
• 2:26
  SPEAKER_02: And it evolved to me handling her marketing, and then that evolved to really the concept of body squad.
• 2:34
  SPEAKER_02: And when she approached me about it, it was such an exciting opportunity.
• 2:38
  SPEAKER_02: And she's such a forward thinker.
• 2:40
  SPEAKER_02: She always is years ahead of everybody else, and she's always just looking for creative ways to bring the absolute best to her patients.
• 2:50
  SPEAKER_02: And she really saw this opportunity to open this practice, and that really what led to you know, me handling operations for both of the offices at this point.
• 2:58
  SPEAKER_02: So it's been a really incredible journey.
• 3:00
  SPEAKER_02: I feel like I've gotten the privilege of learning the business inside and out just because I've truly worked through each of the stages of it and I've really gotten to experience what the day-to-day is and what the back end is.
• 3:11
  SPEAKER_02: So it's been a really, really exciting journey.
• 3:14
  SPEAKER_00: I love that.
• 3:15
  SPEAKER_00: And I love that you know, you know, like what is being done and like, you know, uh you know about the procedures, you know, about all because that's something that I, you know, I've had a few experiences with clinics or whatnot, and it's very hard to find the people who actually know, you know, and they're in the back and they're doing things.
• 3:31
  SPEAKER_00: So it's it's really cool that you you have had that exposure and you've been with the practice for so long.
• 3:36
  SPEAKER_00: And honestly, body squat to me, like when I first learned about it, I was like, this is brilliant.
• 3:41
  SPEAKER_00: You know what I mean?
• 3:42
  SPEAKER_00: Like, I haven't really encountered many places like this.
• 3:45
  SPEAKER_00: So for me as a consumer, like I think what you guys are doing is very unique and I I really, really applaud it.
• 3:51
  SPEAKER_00: So, you know, very, very cool.
• 3:52
  SPEAKER_00: I want to get started though, Bridget, because I really have some questions for you about some of the techniques and some things that maybe some of our listeners could be interested in.
• 4:01
  SPEAKER_00: I know that there's always new stuff coming out in the aesthetic space, which is wonderful, but then I feel like we also never have time to talk about what those things are, you know, like what are some of the procedures?
• 4:12
  SPEAKER_00: What do you go in and ask for?
• 4:14
  SPEAKER_00: You know what I mean?
• 4:15
  SPEAKER_00: So I want to get started with cool sculpting, and I want to really dive into it.
• 4:19
  SPEAKER_00: If you could kind of give us an overview, what is cool sculpting if you were to describe it to somebody who's never heard of it before?
• 4:25
  SPEAKER_02: Absolutely.
• 4:26
  SPEAKER_02: Cool sculpting is, you know, really why Body Squad was born.
• 4:31
  SPEAKER_02: Uh, it is a fantastic treatment, and really what it utilizes is cold technology and it's able to freeze fat cells that are more responsive to these cold temperatures.
• 4:42
  SPEAKER_02: So your skin isn't affected, none of the other parts of your body are affected, just the fat really doesn't like this cold temperature.
• 4:51
  SPEAKER_02: And so what happens is that fat cell is completely depleted by this procedure, and your body's gonna naturally eliminate it over the course of the following 12 weeks.
• 5:01
  SPEAKER_02: And you're gonna notice that that area that was treated has anywhere from a 20 to 25% reduction in that extra tissue.
• 5:09
  SPEAKER_02: So this is fantastic for people who are genetically carrying that extra tissue in areas that just drive them crazy.
• 5:18
  SPEAKER_02: It's ideal for people who have that tissue that's resistant to diet and exercise.
• 5:23
  SPEAKER_02: It could be contributing to, you know, different hormone things going in in our body, things along those lines.
• 5:28
  SPEAKER_02: So, really, cool sculpting is just gonna help us to target those stubborn areas, you know, the lower abdomen, the inner thighs, the arms.
• 5:35
  SPEAKER_02: We can really do so many areas from the feet up, but it's gonna just help address those spots that we haven't been able to get through other modalities.
• 5:45
  SPEAKER_00: That makes a lot of sense.
• 5:46
  SPEAKER_00: And you know what's crazy is I immediately thought about people who, like, for example, with me in my like 30s, I was diagnosed with Hashimoto's.
• 5:55
  SPEAKER_00: And Hashimoto's is so annoying in the sense of like, obviously, there's a lot of other reasons it's annoying, but with fat and with gaining weight and uh extra fat deposition, you know, around around your body, like it's really annoying, as are a lot of autoimmune disorders.
• 6:10
  SPEAKER_00: From what I've noticed, it just makes you gain weight and it's so hard to get rid of, you know what I mean?
• 6:14
  SPEAKER_00: Like, I can't tell you how many times I would have to explain to my own doctor, you know, somebody I saw for my own health, like, hey, you know, I can't get rid of my weight.
• 6:23
  SPEAKER_00: You know, it's very hard for me, even if I'm doing every day like 60 minutes of cardio, you know?
• 6:28
  SPEAKER_00: So right.
• 6:29
  SPEAKER_02: And, you know, you bring up a really important point, and this is ultimately the most important part of our day is having very thorough and educated consultations with our patients.
• 6:39
  SPEAKER_02: You and millions of others all around the world are struggling with something similar to what you just expressed, and it's so frustrating, right?
• 6:46
  SPEAKER_02: You were doing everything right and you're trying all the things and the things are not working.
• 6:51
  SPEAKER_02: So we really try to take a comprehensive approach in addressing this.
• 6:55
  SPEAKER_02: I will be honest, cool sculpting is not a weight loss procedure, and I think that that's important for our patients to understand because we want to set realistic expectations.
• 7:05
  SPEAKER_02: We want people coming into us because we want them to feel better, or that we increase uh how excited they are about how they feel about themselves, increase their confidence, right?
• 7:14
  SPEAKER_02: So with this treatment, we can definitely work cohesively with other options in the office to help regulate weight.
• 7:22
  SPEAKER_02: But then this is going to go into those targeted areas and really re-sculpt the body.
• 7:28
  SPEAKER_02: So women who want a little bit more of an hourglass figure are able to accomplish that.
• 7:32
  SPEAKER_02: Men who want that tighter V and they really just don't want to have that extra tissue when they tighten up their belts and put their suit jacket on, we can take care of that for them.
• 7:43
  SPEAKER_02: So that's where this tool really comes into play.
• 7:47
  SPEAKER_00: That is so cool.
• 7:48
  SPEAKER_00: And you know, one thing I wanted to say, I'm glad you mentioned that this is not a weight loss thing.
• 7:52
  SPEAKER_00: Okay.
• 7:53
  SPEAKER_00: And that's really, really important because I actually like that it's not a weight loss thing, you know, because I think with aesthetics, one of the coolest things that I find as a consumer is that you can have targeted treatments.
• 8:05
  SPEAKER_00: You know what I mean?
• 8:06
  SPEAKER_00: Whether you're getting microneedling, whether you're getting whatever that thing is you're doing, lasers, you know, microneedle, whatever, you're targeting something.
• 8:14
  SPEAKER_00: You know, it's a very specific approach you're taking towards one area of your body or whatever you're trying to work on.
• 8:21
  SPEAKER_00: And so I think that's a lot of times when it comes to anything that has to do with like reduction of waist, you know, size or anything that has to do with fat or just overall your body image, people have this misconception that, you know, just because it's working on the body, it's gonna lead to something like overall weight loss.
• 8:38
  SPEAKER_00: That's not the idea, you know?
• 8:40
  SPEAKER_00: And a lot of people out there, something I compare it to in my head is remember when like those uh corsets were like in big swing and everybody was wearing a corset saying, well, it's helping with my waist, you know, like the the hourglass figure.
• 8:54
  SPEAKER_00: It's kind of like, you know, you have to think of things like for what they really are.
• 8:58
  SPEAKER_00: So I think that that's pretty cool though.
• 9:00
  SPEAKER_00: That cool score, it is a great tool to have, you know, in your pocket if you're looking for that.
• 9:05
  SPEAKER_02: Right.
• 9:05
  SPEAKER_02: And it's wonderful to be able to accomplish this without surgery, without downtime.
• 9:09
  SPEAKER_02: Yeah, those types of risks that are staring you in the face.
• 9:13
  SPEAKER_02: So it's something that we're really excited to offer because people can go about their day-to-day life while still improving something that they haven't been excited about, you know, or helping to build their confidence.
• 9:25
  SPEAKER_02: They don't have to take off, you know, a month of work because they've got to heal and recover from the surgery.
• 9:31
  SPEAKER_02: They're not gonna have these scars that are typical in things like liposuction and tummy tucks and things like that.
• 9:37
  SPEAKER_02: And that's not to say that those aren't fantastic treatments.
• 9:40
  SPEAKER_02: They are.
• 9:41
  SPEAKER_02: Everything has its lane, everything has its time.
• 9:44
  SPEAKER_02: And it really just depends on what the patient's priorities are and ultimately where they are in their health and wellness journey.
• 9:51
  SPEAKER_02: You know, sometimes there really comes a point where surgery is the option.
• 9:56
  SPEAKER_02: If somebody's lost, you know, 100, 150 pounds, they should be celebrating their hard work and this new body that they're getting to know.
• 10:04
  SPEAKER_02: And if they needed to address skin laxity at that point, that might be more of a surgical conversation, depending on where they're at.
• 10:11
  SPEAKER_02: And again, their goals.
• 10:12
  SPEAKER_02: So it's why it's just so important that we sit down and really listen to these patients and hear their concerns and truly understand what their goals are.
• 10:21
  SPEAKER_00: I completely agree.
• 10:22
  SPEAKER_00: I completely agree.
• 10:23
  SPEAKER_00: And I think, you know, it's something that for me, also like as a physician, I look at what you guys are doing is a hell of a lot more than sometimes I've seen happen in family practices or whatever.
• 10:34
  SPEAKER_00: You know, how patients are always talking about I don't get to spend enough time with my doctor, you know, I don't get to spend enough time.
• 10:40
  SPEAKER_00: Like that's a big complaint that medicine, like across medicine, I've seen the opposite, you know what I mean, in something like this, where you're actually gonna sit down, you're gonna have a real conversation.
• 10:48
  SPEAKER_00: And, you know, like that is so important for pay, like patient education is so important for not only results, but like to be able to understand, like, what should I expect?
• 10:58
  SPEAKER_00: You know what I mean?
• 10:59
  SPEAKER_00: And that's uh it kind of brings me back to that original the way we started, where I feel like there's so much going on in aesthetic medicine that we're just not, you know, able to really discuss it enough, you know what I mean?
• 11:11
  SPEAKER_00: And and create logical expectations for people to have, and you know, like really manage those expectations is another, you know what I mean, facet of all of that.
• 11:19
  SPEAKER_00: So I think it's it's a huge thing.
• 11:20
  SPEAKER_00: And I love that you guys do the consultations and you spend time and you want to educate your, you know, patients and and whatnot.
• 11:27
  SPEAKER_00: I think that's really, really great.
• 11:28
  SPEAKER_00: And with that, I want to actually ask like, why did Dr.
• 11:31
  SPEAKER_00: Allenby decide to open a body sculpting only practice?
• 11:34
  SPEAKER_00: Like, what was her big, you know, like motivation behind that?
• 11:38
  SPEAKER_02: That's a great question.
• 11:39
  SPEAKER_02: And really, I think when things started to change is when we saw muscle stimulation actively hit the market.
• 11:48
  SPEAKER_02: So the first device that most patients would recognize by name was called M Sculpt.
• 11:53
  SPEAKER_02: And this device uses magnetic muscle stimulation to engage the muscles in a way that we're not capable of doing on our own.
• 12:01
  SPEAKER_02: Even if we were professional Olympian athletes, when we go to work out, we can engage roughly about 40% of the muscle in the area that we're targeting.
• 12:10
  SPEAKER_02: This device is able to target 100% of the voluntary and the involuntary muscles.
• 12:17
  SPEAKER_02: So our patients are getting increased to strength in their core, in their glutes, their legs, their arms, you know, whichever of these areas that they're treating.
• 12:27
  SPEAKER_02: But when that hit the market, Dr.
• 12:29
  SPEAKER_02: Allenby really saw the opportunity to be able to provide her patients with every single facet of attaining a better body.
• 12:38
  SPEAKER_02: So we had cool sculpting that addressed the extra tissue, but now you had this device that's going to help with building muscle and toning the body.
• 12:47
  SPEAKER_02: But not only is that helping aesthetically, again, we're getting back to that endpoint of really helping patients feel their best.
• 12:55
  SPEAKER_02: And that's what Dr.
• 12:56
  SPEAKER_02: Allenby wanted to accomplish.
• 12:58
  SPEAKER_02: She wanted to build a practice that would empower people, that would allow them to hit their goals and would allow them to, again, just find their confidence and be proud of all their hard work and help their bodies hit these levels that they couldn't hit on their own.
• 13:14
  SPEAKER_02: So we've uh we've had Cool Tone in the practice pretty much since the beginning.
• 13:19
  SPEAKER_02: That's a again, Msculpt, Cool Tone.
• 13:21
  SPEAKER_02: They're the same technology.
• 13:23
  SPEAKER_02: Cool tone has about 50% more power.
• 13:26
  SPEAKER_02: And we had both in the practice at one point.
• 13:29
  SPEAKER_02: We were very fortunate.
• 13:30
  SPEAKER_02: Allergan selected us as one of the hubs to trial out the device before it hit the market.
• 13:36
  SPEAKER_02: And so we have probably some of the most experience in the entire country when it comes to that device.
• 13:43
  SPEAKER_02: And it's been a whirlwind.
• 13:46
  SPEAKER_02: It's it's definitely been an exciting adventure.
• 13:48
  SPEAKER_02: You know, we're very proud to be part of Allergan's team and helping them to make these treatments better and the most effective as they can be.
• 13:56
  SPEAKER_02: But really, that's ultimately why she opened it.
• 13:59
  SPEAKER_02: She really felt like she had all the modalities that were needed to address the most commonly placed concerns at that time.
• 14:05
  SPEAKER_00: I love that.
• 14:06
  SPEAKER_00: I love that.
• 14:07
  SPEAKER_00: And I love that she came from a place of like, you know, true knowledge, because I think like especially right now, I mean, I can't tell you how many times I scrolling through TikTok and I cringe because people are just going into whatever XYZ, you know, mediclinic or whatever they are, and they're just, you know, you're trusting people that might not even have experience, you know, and this is the truth.
• 14:28
  SPEAKER_00: Like, I'm be I'm being honest.
• 14:30
  SPEAKER_00: You know, I watched these like reels and these flips, and I think that, you know, um, I think I had spoken to Dr.
• 14:35
  SPEAKER_00: Allenby about this as well in the first episode was this idea of like how much experience it truly takes to be able to genuinely serve patients.
• 14:45
  SPEAKER_00: You know what I mean?
• 14:45
  SPEAKER_00: Like it's like you need that, and and you have to, as a patient on the flip side, you have to be able to be like, no, I'm not gonna take shortcuts.
• 14:54
  SPEAKER_00: I'm gonna go to the person who knows what they're doing because they've been doing it for like 10, 15 years or whatever it might be.
• 15:00
  SPEAKER_00: You know, like it's a huge, I feel like that's a huge topic, and we just never get to address it enough, you know, in our industry.
• 15:06
  SPEAKER_02: I couldn't agree with you more.
• 15:07
  SPEAKER_02: We talk about it as a team on a regular basis because we really see the ins and outs of that.
• 15:13
  SPEAKER_02: You know, patients absolutely do go and explore and try different people or different treatments, and they really aren't doing the research that's necessary before making these decisions.
• 15:24
  SPEAKER_02: And it's not any fault of their own.
• 15:26
  SPEAKER_02: It's the professionals' responsibility to be educating patients and to be educated themselves, to be able to have these conversations, to be able to talk about any of the risks or concerns, to be able to identify if somebody's an ideal candidate or if they are better suited for something else.
• 15:42
  SPEAKER_02: One of the hardest things to do with having a patient come in who is just completely set on doing something.
• 15:49
  SPEAKER_02: And when you discuss and you talk about all of their concerns and you take a look at their medical history, when you recognize that that isn't the right treatment, it's not easy to say, I think this isn't the direction we need to go into, because you you don't want to make them feel bad.
• 16:04
  SPEAKER_02: They're excited, they're coming to you, especially in our world for something that's elective and something that's cosmetic.
• 16:10
  SPEAKER_02: And we obviously just want to support that.
• 16:12
  SPEAKER_02: But the best way we can do that is just by being honest and upfront.
• 16:17
  SPEAKER_02: And oftentimes when patients come in for a consultation with us, we encourage them to go and get multiple consultations, whether that's before they come to us or after, because we're so certain that they'll see a difference.
• 16:30
  SPEAKER_02: I it's not difficult to feel how much our team cares about you when you walk through that door.
• 16:35
  SPEAKER_02: And when you walk in to other locations, you may not have that same experience, but ultimately, you know, it's a priority for us.
• 16:44
  SPEAKER_02: It's we love what we do, you know, it's a passion for each and every one of us.
• 16:47
  SPEAKER_02: If you're part of our team, it's because you're just as obsessed with the industry as we are.
• 16:52
  SPEAKER_02: And so we want our patients to feel that every single time they walk in, and we want them to be safe every single time that they walk in.
• 16:59
  SPEAKER_00: Absolutely.
• 17:00
  SPEAKER_00: I love that you said that because honestly, like I think that oftentimes, like as patients, as consumers, like we don't understand, like that's a sign of a good doctor overall.
• 17:10
  SPEAKER_00: You know what I mean?
• 17:10
  SPEAKER_00: Like Dr.
• 17:11
  SPEAKER_00: Allen B's team is doing this for a reason.
• 17:13
  SPEAKER_00: I mean, you should, as a physician or any medical practitioner, you should be saying to people, please go get a second opinion.
• 17:20
  SPEAKER_00: That shows not only like confidence and you know what you're doing, but it also like allows for people to feel comfortable.
• 17:27
  SPEAKER_00: And I think that is absolutely huge.
• 17:29
  SPEAKER_00: And just the fact that you guys are so transparent and you're doing that, like that eases me.
• 17:33
  SPEAKER_00: You know, if if I come in, that's gonna make me feel better, you know what I mean, as a consumer and a patient, like, okay, yes, I trust them because they're not binding me like right here, right now.
• 17:44
  SPEAKER_00: You know what I mean?
• 17:44
  SPEAKER_02: Like, yes, I totally understand.
• 17:46
  SPEAKER_02: I feel the same way, right?
• 17:48
  SPEAKER_02: It's we are consumers at some point or another, we're consumers, we're experiencing this too.
• 17:53
  SPEAKER_02: So we know what feels good and what feels icky.
• 17:56
  SPEAKER_02: We don't want to give anybody the ick.
• 17:58
  SPEAKER_00: Exactly.
• 17:59
  SPEAKER_00: No, exactly.
• 17:59
  SPEAKER_00: And I I think on this note, I really do want to ask you about.
• 18:03
  SPEAKER_00: I think when people know what they're doing, they're also very transparent.
• 18:06
  SPEAKER_00: So I want to learn more about.
• 18:07
  SPEAKER_00: We had started talking about cool sculpting, and I want to learn more for the listeners out there and for myself, some of the pros and the cons for any kind of body sculpting, you know, that involves this.
• 18:17
  SPEAKER_00: Um, if you can just kind of go through that just so we're we understand, you know what I mean, like what it is.
• 18:22
  SPEAKER_02: Absolutely.
• 18:23
  SPEAKER_02: Yes.
• 18:23
  SPEAKER_02: And I think it's a really important question.
• 18:25
  SPEAKER_02: And this is something that we cover pretty early on in our consultations.
• 18:29
  SPEAKER_02: And I think I just need to say, you know, one name, Linda Evangelista.
• 18:34
  SPEAKER_02: And I would say that a lot of people will immediately be like relating that to cool sculpting.
• 18:40
  SPEAKER_02: They're gonna be like, oh, isn't she the one who did the thing and had the results?
• 18:44
  SPEAKER_02: And, you know, there's obviously there's been a good amount of coverage on her story and on her experience.
• 18:50
  SPEAKER_02: And it's something that we take so seriously, and we really feel like it's important to call attention to it almost even before our patients will, because we want to calm their minds and let them know that hey, we're aware.
• 19:05
  SPEAKER_02: So she experienced something called pH or PAH, uh, paradoxical hyperplasia.
• 19:10
  SPEAKER_02: And essentially what this is is instead of the tissue getting smaller, it gets larger.
• 19:16
  SPEAKER_02: It will be the size of the applicator that you got treated.
• 19:20
  SPEAKER_02: The easiest way I can explain it that just tends to make sense to a lot of us is it's like if you have an allergic reaction to something for the very first time.
• 19:29
  SPEAKER_02: You didn't do anything to cause it, can't do anything that could prevent it.
• 19:33
  SPEAKER_02: And ultimately, you just didn't know your body was going to have this reaction.
• 19:38
  SPEAKER_02: Likewise, with pH or PAH, there's nothing that we can do as providers to cause or prevent it.
• 19:44
  SPEAKER_02: And there's nothing that our patients can do that can cause or prevent it.
• 19:48
  SPEAKER_02: Some body chemistry just unfortunately does have this what we'll call a negative reaction.
• 19:55
  SPEAKER_02: Now, Ecta, I'm sure you can appreciate this because you're a physician.
• 19:58
  SPEAKER_02: There's not a single treatment procedure medication out there that doesn't come, right?
• 20:07
  SPEAKER_00: Literally, literally.
• 20:08
  SPEAKER_00: Like I was literally, I didn't want to interrupt you, but I literally like I wanted to let you finish, but I just wanted to be like, that's with everything.
• 20:19
  SPEAKER_00: I can give you aspirin right now and list off like 15 adverse effects that it could potentially cause, you know?
• 20:25
  SPEAKER_00: Including death, as scary as that sounds, like you've competing on aspirin.
• 20:30
  SPEAKER_02: I mean, it's obviously not something that happens commonly, but it it is something that can happen, right?
• 20:35
  SPEAKER_00: Yeah, yeah.
• 20:36
  SPEAKER_00: It's it's just a part of medicine.
• 20:38
  SPEAKER_00: Like, I think people like, I mean, no disrespect to Linda's story.
• 20:42
  SPEAKER_00: I I get it, man.
• 20:43
  SPEAKER_00: That's and that's brave of her to come out and talk about that.
• 20:46
  SPEAKER_00: And anyone who does, right?
• 20:47
  SPEAKER_00: If you have an adverse reaction to anything in life, you know, whether it's a juice or like whatever, talk about it.
• 20:52
  SPEAKER_00: But like, I really want people to understand that anything medically related, whether you go to your family doctor, you get a flu shot, you know what I mean?
• 21:00
  SPEAKER_00: You you're doing everything you're supposed to do correctly, you could still have whatever reaction, you know what I mean?
• 21:07
  SPEAKER_00: And we don't know in medicine until people have had something, you know.
• 21:10
  SPEAKER_00: We don't, we don't know.
• 21:12
  SPEAKER_00: Everyone's a scientist.
• 21:13
  SPEAKER_00: So yeah, it's it's just a I think it's a slippery slope, you know what I mean?
• 21:16
  SPEAKER_00: It it makes me kind of go like, uh, you know, as a doctor and also as a consumer, like I don't really take things like that as like the opinion on something because it's very common in medicine.
• 21:26
  SPEAKER_02: So right, exactly.
• 21:28
  SPEAKER_02: And I think, you know, again, the only issue that I take up with it is that I do feel like there's been a very one-sided story.
• 21:36
  SPEAKER_02: And I think it's really important to share all the different components and all the different aspects that are at play in circumstances like this.
• 21:43
  SPEAKER_02: And ultimately, this is still a side effect that the FDA deems very rare or incredibly rare.
• 21:51
  SPEAKER_02: And the reason being is because it happens in such a small amount of the treated population.
• 21:58
  SPEAKER_02: That doesn't mean that.
• 22:00
  SPEAKER_02: It's okay.
• 22:01
  SPEAKER_02: You know, it doesn't mean that we're just saying, oh, well, you know, it's we don't care.
• 22:05
  SPEAKER_02: That's the furthest thing from what we're saying.
• 22:07
  SPEAKER_02: Again, this treatment is around because we wanted to try to make people's lives simpler and we wanted to try to minimize risks that are out there and be able to provide a solution that doesn't have the same risks that surgery has.
• 22:18
  SPEAKER_02: And ultimately, that's still been accomplished.
• 22:21
  SPEAKER_02: Like Dr.
• 22:22
  SPEAKER_02: Allenby always says, no one has ever experienced anything as severe as death with cool sculpting, God forbid.
• 22:28
  SPEAKER_02: You know, they've never experienced something that has been to that level of a consequence.
• 22:35
  SPEAKER_02: However, one thing that I really like to call attention to is how supportive the parent company, Allergan, is with this treatment.
• 22:44
  SPEAKER_02: If you were to have anything go wrong with a treatment in almost any other office, like with any other procedure, surgery, cosmetic, things along those lines, ultimately it's left up to you to figure out how to fix it and how to address it and you know how you're going to move forward.
• 23:02
  SPEAKER_02: Allergan doesn't say that.
• 23:03
  SPEAKER_02: They equip the teams that are providing this treatment with a very, very reasonable solution.
• 23:11
  SPEAKER_02: Ultimately, this can be corrected.
• 23:13
  SPEAKER_02: PH can absolutely be corrected.
• 23:15
  SPEAKER_02: It is through liposuction, which we understand you were coming to us because you didn't want to do surgery.
• 23:20
  SPEAKER_02: However, there's a solution.
• 23:22
  SPEAKER_02: And outside of there being a solution, Allergan actually contributes to the cost of this solution.
• 23:29
  SPEAKER_02: So if a patient presents with this, they come back into us, we take their photos, we assess the area, you know, we deem whether or not we do feel that it is pH, and then we can submit this to Allergan, and then it will go through their insurance in order for the patient to be reimbursed for their corrective procedure.
• 23:47
  SPEAKER_02: I think that's huge.
• 23:49
  SPEAKER_00: That's huge.
• 23:50
  SPEAKER_00: That's absolutely huge.
• 23:51
  SPEAKER_00: Yeah.
• 23:52
  SPEAKER_00: Yeah.
• 23:53
  SPEAKER_00: So nobody does that, by the way.
• 23:55
  SPEAKER_00: For everyone listening, like Bridget is absolutely right.
• 23:57
  SPEAKER_00: Like nobody does that.
• 23:58
  SPEAKER_00: Literally, like you're not gonna see certain companies.
• 24:01
  SPEAKER_00: You know how you hear those stories of people who left us, like surgeons left a sponge inside somebody or something?
• 24:06
  SPEAKER_00: Like that sponge company isn't gonna compensate you for.
• 24:10
  SPEAKER_00: I'm not trying to laugh, but seriously, they're not gonna go in and compensate you for something happening like that.
• 24:15
  SPEAKER_00: Or like, you know, if your surgery for something else goes wrong, you know, maybe it's like a really like bad medical.
• 24:21
  SPEAKER_00: No one like the stent company for stents is not gonna reimburse you, you know, or whatever.
• 24:26
  SPEAKER_00: It takes a lot for a medical company, especially for something that isn't life-threatening, you know what I mean?
• 24:33
  SPEAKER_00: To like step up and say, like, hey, we're here.
• 24:35
  SPEAKER_00: We understand something happened and we're here to help, you know, and that's huge.
• 24:39
  SPEAKER_00: So as a doctor, I can definitely appreciate that for real.
• 24:42
  SPEAKER_00: Like, that's that's real.
• 24:44
  SPEAKER_02: So right, it is, it is.
• 24:45
  SPEAKER_02: And again, this is all part of our initial consultation with patients.
• 24:49
  SPEAKER_02: So we're going to talk about this concern.
• 24:51
  SPEAKER_02: We're gonna hit it right on the head.
• 24:52
  SPEAKER_02: Hey, we know this is something that can happen.
• 24:54
  SPEAKER_02: However, it's still considered very rare.
• 24:57
  SPEAKER_02: It's something that we have a solution for outside of just having a solution.
• 25:01
  SPEAKER_02: Your allergens gonna contribute to the cost of that solution.
• 25:03
  SPEAKER_02: So I genuinely do feel like, you know, these concerns have been addressed in such an honorable way that should really be commended.
• 25:12
  SPEAKER_02: I really do wish more medical practices, procedures, companies, however you want to phrase it, like you just said, would stand behind their product and procedure more often because I think it can make a huge difference.
• 25:26
  SPEAKER_02: And ultimately, if this is something that genuinely really does scare a patient and they're really nervous and uncomfortable with it, that is okay.
• 25:35
  SPEAKER_02: Then this just might not be the treatment for you.
• 25:38
  SPEAKER_02: We have other modalities that can address other concerns.
• 25:41
  SPEAKER_02: You know, it's never forced on a patient, and it's something that is outlined in great detail in the consents, just something that we spend a lot of time going over.
• 25:51
  SPEAKER_02: You know, again, it's just it goes back to the value that the doctor puts on themselves and their staff being educated and understanding what's involved and being able to relay that to the patient so that they can feel comfortable and secure that they're treating and that they're in the best hands possible.
• 26:11
  SPEAKER_00: Yeah, no, I completely, completely respect that.
• 26:14
  SPEAKER_00: And I understand that.
• 26:15
  SPEAKER_00: And I know, and one thing I do want to say, like for everyone tuning in, like, you know, the reason we're even having to talk about this, like in so much depth, which I'm glad we are.
• 26:24
  SPEAKER_00: I think everything medical should be talked about in depth.
• 26:27
  SPEAKER_00: You know, that's my opinion.
• 26:28
  SPEAKER_00: I'm sure, Bridget, you know, you feel the same because I think anytime you're in any medical field, you're just very open to having conversations, you know what I mean?
• 26:36
  SPEAKER_00: But like I really want to also say that like if if something hadn't been blown way out of proportion, people wouldn't be as scared, you know, and that happens a lot in the beauty community.
• 26:46
  SPEAKER_00: I'm I'm gonna be very honest, you know, I've interviewed like brands or like, you know, I've had friends who are brand owners that are like scared to launch products because somebody used an ingredient or something, you know what I mean?
• 26:58
  SPEAKER_00: And it went left for somebody else, you know, like one person out of thousands that used it.
• 27:03
  SPEAKER_00: And then that one person, because they shared their story, everyone took it way, way like you know, things just snowball, a snowball is my point, you know.
• 27:12
  SPEAKER_00: And I think because that happens, you know, the work that medical professionals do, it it's so hard to correct those misconceptions.
• 27:21
  SPEAKER_00: You know what I mean?
• 27:22
  SPEAKER_00: Like it's just like they love to just take one thing and as all of us do it, you know, psychologically, and we make it like the identity of that, you know, whatever it is that we're talking about.
• 27:33
  SPEAKER_00: But it's just not.
• 27:34
  SPEAKER_00: And the real, the reality of it is that it takes a ton of explaining to explain to you why this will not happen to you, most likely.
• 27:41
  SPEAKER_00: You know what I mean?
• 27:42
  SPEAKER_00: Like, this is not reality, and so that's where I want everyone to take away as well is that just because we're like really going into depth right now about pH and really going, that's wonderful, and take that as knowledge, but this is not something that's gonna most likely happen to people that do cool sculpting.
• 27:58
  SPEAKER_00: It's a very rare, you know, adverse situation.
• 28:01
  SPEAKER_00: This is like rare, you know.
• 28:03
  SPEAKER_00: So yeah, I just want to readdress that.
• 28:06
  SPEAKER_00: That's all.
• 28:07
  SPEAKER_02: I appreciate that.
• 28:07
  SPEAKER_02: I mean, I genuinely appreciate that.
• 28:09
  SPEAKER_02: And I think you know, what you were touching on was definitely cancel culture, and you know, it's interesting because you you even spoke to it earlier when we were when we first mentioned Linda, and you were like, you know, it's not to discredit her experience.
• 28:21
  SPEAKER_02: And I think ultimately, you know, this cancel culture society came about because perhaps in the past, not perhaps, right?
• 28:29
  SPEAKER_02: We we know people have been silenced, people have, you know, not been able to tell their story, share their truth, or whatever the case is.
• 28:36
  SPEAKER_02: And that was an extreme, right?
• 28:38
  SPEAKER_02: And so now we've got a society that's trying to bring to light different things that happen and make sure that everybody has a voice and everybody can be heard, which is beautiful, but it swings to an extreme, once again, like you just brought out, where you know, maybe we wouldn't have even been talking about this five years ago just because it wasn't something that warranted more than a three to five minute conversation to explain it, discuss the possibility, and then move on.
• 29:04
  SPEAKER_02: But we have to find that balance and ultimately, you know, in trying to give everybody a voice and make them feel understood and heard, we could be hurting and destroying and ruining others, and you know, coming back to this balance, and it's you don't want to take any of that away from anybody under any circumstances, but keeping in mind that there's always two sides to the story, there's always multiple factors involved that ultimately, you know, someone doesn't deserve to just be shut down after you know, one negative thing is out there, just like you said.
• 29:42
  SPEAKER_02: I'm so happy you brought that up because yeah, yeah, it's not healthy to have the opposite extreme.
• 29:49
  SPEAKER_02: Again, we should all be striving for balance, honest, effective, safe results and finding balance around sharing what that looks like.
• 29:57
  SPEAKER_02: That means we have to share the positive and the negative to get to the best.
• 30:00
  SPEAKER_02: It's just exactly.
• 30:02
  SPEAKER_00: And also, Bridget, you know, just to add on to what you said, like I love everything you said, and especially because I honestly believe that, especially in medicine, when you do that, you to take away a very viable pure option for treatment from a lot of people because you know what I mean.
• 30:23
  SPEAKER_00: Like, I genuinely I am such like I don't believe in that kind of culture.
• 30:28
  SPEAKER_00: I don't believe in that kind of like, you know what I mean, just like going viral for the wrong reasons.
• 30:32
  SPEAKER_00: Like, I think that when you do that, you scare a group of people or like on on a mass level, like you're taking a really good option away.
• 30:41
  SPEAKER_00: Like, you know, this could be so good for like thousands of people.
• 30:45
  SPEAKER_00: We can say that about anything, you know.
• 30:47
  SPEAKER_00: So before you're so quick to just cancel something, you need to really, like you said, there needs to be a balance because what doesn't work for you might work for many, many other people, you know?
• 30:58
  SPEAKER_00: And for us to just as a society like write things off because one person has something to say or like a small group of people or something, it just doesn't work, especially in the world of science.
• 31:08
  SPEAKER_00: I'm sorry, but that's the truth, you know?
• 31:10
  SPEAKER_00: Like what would happen if, you know, like for example, like screw medicine, let's talk about researchers.
• 31:17
  SPEAKER_00: What would happen if a group of people said, I don't like that you're trying to figure out the next best antibiotic, you know what I mean?
• 31:23
  SPEAKER_00: Because something went bad or an experiment, like we would never get anywhere, is my point, you know?
• 31:28
  SPEAKER_00: And so that's another thing is that I'm really against cancer culture because of that.
• 31:32
  SPEAKER_00: Like we are hindering progress at the end of the day.
• 31:35
  SPEAKER_00: So I'm yeah, I just think that you know, I don't want to beat a dead horse, like, you know, but I I think it's a very, very valid concern that we're talking about here, and especially in the aesthetic and the beauty communities, because we're all so like new to everything, you know what I mean?
• 31:49
  SPEAKER_00: Like all of these words, like I had said to you earlier, Bridget, like so many words and so many techniques are out there in aesthetics that like half of half of the stuff, I don't even know what it means or what it does.
• 32:00
  SPEAKER_00: You know what I mean?
• 32:01
  SPEAKER_00: So it's it's a new area, it's a new playing field for a lot of us.
• 32:05
  SPEAKER_00: And the last thing you want is fear, you know.
• 32:07
  SPEAKER_02: So exactly, exactly.
• 32:09
  SPEAKER_02: And it's you know, in being new, I wish we could record some of the beautiful moments we've had in the office, those moments when somebody is in tears because they've struggled with something their entire life and now they've finally found relief from it, or the time that somebody was like, I've never been able to hold my head so high.
• 32:29
  SPEAKER_02: I I got that raise, I got that bump at my job because I just really my confidence bloomed, you know, and that can come from so many different things.
• 32:37
  SPEAKER_02: It doesn't just come from these treatments and procedures, it comes from the culture, it comes from the camaraderie.
• 32:43
  SPEAKER_02: You know, you build these friendships within these relationships ultimately, where you get to see the best of people supporting people.
• 32:52
  SPEAKER_02: You know, we all want the same thing at the end of the day.
• 32:55
  SPEAKER_02: We want to feel supported, we want to feel good about ourselves and we want to feel good about what we do in a day-to-day.
• 33:00
  SPEAKER_02: So those are beautiful moments I wish could be shared more.
• 33:04
  SPEAKER_02: I wish they are the ones that were talked about more.
• 33:07
  SPEAKER_02: And ultimately, at collectively as a group at Allen B cosmetic dermatology and at Body Squad, every single one of us is striving to make that a reality every single day.
• 33:19
  SPEAKER_02: So we try to share as much as we can out there digitally.
• 33:22
  SPEAKER_02: We try to share personal experiences of people that we meet.
• 33:25
  SPEAKER_02: You know, it's a priority for us to really put some of that good back out there, some of the good that we get the privilege of getting every day through our amazing patients that come through and see us, you know?
• 33:35
  SPEAKER_00: I love that.
• 33:35
  SPEAKER_00: I've definitely noticed that just by talking to you, like to the team thus far, like in the masterclass, I've I've definitely picked up on that vibe that you guys are just, you're really doing it right, you know.
• 33:45
  SPEAKER_00: And you know, it's just it's a really great, and it's very refreshing to see that because I think like for me, I think I worry a lot, you know, especially for the youth, because you know, aesthetics is becoming more common and people are starting to go in and get procedures done or treatments done.
• 34:01
  SPEAKER_00: But it's like it's so important, like I've said before, to go to people that you can trust that have been in the game for a while, they know what they're doing, they've seen the good and bad, you know what I mean?
• 34:12
  SPEAKER_00: Like that is like for everybody, I think, so important.
• 34:15
  SPEAKER_00: So I'm I'm just glad that you guys are doing it with all the experience that you have.
• 34:19
  SPEAKER_00: That's very important.
• 34:20
  SPEAKER_00: Um, I want to move on a little bit though, because I want to actually ask you about some of the other treatments, some of your other, maybe some favorite treatments of yours that you could tell us about.
• 34:29
  SPEAKER_02: Sure.
• 34:30
  SPEAKER_02: Yeah, I'd love to share with you.
• 34:31
  SPEAKER_02: We've got, so at Body Squad, we've got cool sculpting and cool tone, which we touched on.
• 34:36
  SPEAKER_02: Uh, we also have Morpheus 8, which is a treatment that obviously has gotten a lot of really uh positive press in the media.
• 34:45
  SPEAKER_02: I think Kim Kardashian was uh cited for using it and talked about how much she loved it.
• 34:50
  SPEAKER_02: And that treatment is really gonna help with skin tightening, and it's gonna just help to bring that tissue back to a more youthful state.
• 34:59
  SPEAKER_02: So we can use it on the body, you can use it on the face and the neck at Dr.
• 35:01
  SPEAKER_02: Allenby's practice.
• 35:03
  SPEAKER_02: But we also have treatments like rarsonic, which is really exciting because we're only one of 17 in the entire country that has this device.
• 35:14
  SPEAKER_02: Oh, wow.
• 35:15
  SPEAKER_02: Wow, that's huge.
• 35:17
  SPEAKER_02: Wow.
• 35:18
  SPEAKER_02: And it's been so fun, ECTA.
• 35:20
  SPEAKER_02: Let me tell you, this is one of my absolute favorite teams to work with, and it is a brand new device that will be hitting the market fully next year.
• 35:29
  SPEAKER_02: So we're part of what's called a soft launch, and that means that all the research and data has been done, it's FDA cleared approved, it's safe and it's effective.
• 35:37
  SPEAKER_02: So we know all the really important things, but really what we've had the privilege of doing the last couple of years is optimizing our treatment protocol.
• 35:45
  SPEAKER_02: We're able to obviously use it on such a wide range of patients, and we're able to really narrow down the best way to use it.
• 35:54
  SPEAKER_02: And this treatment specifically targets cellulite.
• 35:57
  SPEAKER_02: And again, it's completely non-invasive, so no surgery.
• 36:01
  SPEAKER_02: We don't have to do anything that is going to, you know, cause any type of pain or discomfort to the patient.
• 36:06
  SPEAKER_02: It's slightly uncomfortable in certain moments, and other times you barely feel it.
• 36:10
  SPEAKER_02: It feels like a really deep vibration.
• 36:12
  SPEAKER_02: So, really, you know, rarsonic is just producing some incredible results.
• 36:18
  SPEAKER_02: As you may know, cellulite is not just one thing, there's different types.
• 36:24
  SPEAKER_02: Like, have you seen the ones that look, you know, more like really specific dimples?
• 36:28
  SPEAKER_02: But then the type that we almost say it looks like an orange peel.
• 36:32
  SPEAKER_02: Like it's that type where you lift, you pull up on your legs and you're like, oh, if only, if only it was just it's like more dispersed almost.
• 36:39
  SPEAKER_00: Yeah, I know what you mean.
• 36:40
  SPEAKER_00: I think I'm getting it.
• 36:41
  SPEAKER_00: So yeah, yeah.
• 36:42
  SPEAKER_02: I think every woman alive.
• 36:44
  SPEAKER_02: Sorry guys, this is just for the girls, but I think everyone alive has had that moment.
• 36:50
  SPEAKER_00: Yeah, definitely.
• 36:51
  SPEAKER_00: There are some days now, like I'm getting closer to my 40s, and I'm like, hmm, that's not looking too good right now.
• 36:57
  SPEAKER_00: I'm I need to, you know, reconsider.
• 36:58
  SPEAKER_00: But yeah, yeah.
• 37:00
  SPEAKER_01: Yeah, we're going into bathing suit season.
• 37:02
  SPEAKER_01: We're all like, okay, a little too many, too many cookies this winter.
• 37:07
  SPEAKER_01: I know.
• 37:08
  SPEAKER_02: But really, what's unique about this device is that it's able to address both types of cellulite.
• 37:13
  SPEAKER_02: So it's gonna help with that dimpled cellulite, but it's also gonna help globally with more of that cellulite that is really due to skin quality and laxity.
• 37:23
  SPEAKER_02: So while it's not a skin tightening procedure, it does stimulate collagen growth, which is helping to make the skin look more supple and it's making it look smoother overall.
• 37:33
  SPEAKER_02: So it's a really exciting treatment.
• 37:36
  SPEAKER_02: We've had some just absolutely fantastic results.
• 37:39
  SPEAKER_02: I will say it's a slow-moving treatment.
• 37:42
  SPEAKER_02: So results are, you know, they you can start to see results within those first three months.
• 37:48
  SPEAKER_02: However, our patients who have come back at a year are actually happier at that one year point than they were even at three months.
• 37:56
  SPEAKER_02: So it's uh it brings up a really interesting conversation, right?
• 38:01
  SPEAKER_02: Because who's gonna invest in something and then wait a year for it to see, you know, to see anything from it?
• 38:06
  SPEAKER_02: Like that's not the most reasonable ask for our patients, understandably so.
• 38:11
  SPEAKER_02: Most of us are getting ready for an event or a season and we want to look our best.
• 38:15
  SPEAKER_02: And so that's really where I'd love to introduce the conversation of just combining these therapies in the most appropriate way possible.
• 38:25
  SPEAKER_02: So these, you know, I've mentioned Morpheus and Rasonic, and we've found that marrying these two together has just produced some absolutely gorgeous and incredibly long-lasting results.
• 38:40
  SPEAKER_02: So you've got the Morpheus, which gives you a little more of that instant gratification, which also can help with cellulite because it can, you know, help to minimize some of the fat in the area depending on the settings that you use.
• 38:51
  SPEAKER_02: So while it does help with cellulite, it's not correcting it in the same way Rasonic is.
• 38:56
  SPEAKER_02: So you're gonna see an increase in skin tightening and smoothness, and you're gonna see that quicker with Morpheus.
• 39:04
  SPEAKER_02: But when you pair it with Rasonic, and ultimately what this looks like is a just a switch off.
• 39:09
  SPEAKER_02: So one month we do Morpheus, one month we do Rasonic, and we'll gauge how many treatments you need during your consultation.
• 39:15
  SPEAKER_02: Then not only are you getting that instant gratification, but you're also getting the long-term longevity.
• 39:22
  SPEAKER_02: It's really the best of both worlds, and it's just so exciting.
• 39:25
  SPEAKER_02: Like we are just thrilled about it.
• 39:27
  SPEAKER_00: And our patients are so cool.
• 39:29
  SPEAKER_00: I I didn't know that you could combine like that.
• 39:31
  SPEAKER_00: And that's actually really like now that I think about it, it actually makes sense because I almost look at it as like maintenance therapy then as well that you're doing like for in the long run, but you're still like getting your results, like you said, you know, and then you're maintaining for a long time.
• 39:45
  SPEAKER_00: So that's really cool.
• 39:46
  SPEAKER_02: Right.
• 39:47
  SPEAKER_02: And it's one of the most important things that we talk about.
• 39:49
  SPEAKER_02: You know, most of our patients, it's very rare that anybody comes in and just does one of the treatments in either of our practices, whether it's body squat or Dr.
• 39:56
  SPEAKER_02: Allenby, because you can't address all the concerns with one thing.
• 40:02
  SPEAKER_02: It didn't, your concerns didn't appear overnight.
• 40:05
  SPEAKER_02: Oftentimes you don't just worry about one thing.
• 40:08
  SPEAKER_02: So, likewise, the solutions will also have also be multifaceted.
• 40:13
  SPEAKER_02: It makes sense, right?
• 40:14
  SPEAKER_02: It just makes sense when you think about it.
• 40:17
  SPEAKER_00: Absolutely.
• 40:17
  SPEAKER_00: No, that definitely makes sense.
• 40:18
  SPEAKER_00: And I think that's a very important topic as well, because I think a lot of times, because again, just the nature of social media, we always see like people doing like single procedure treatments, you know what I mean?
• 40:30
  SPEAKER_00: Like I always see that at least when I'm scrolling and I like whether it's like fillers or injectables or whatever, right?
• 40:35
  SPEAKER_00: People are talking about random things or like one thing specifically that they're getting done over and over again.
• 40:41
  SPEAKER_00: But I don't usually see like the real deal, which is that you know, you're gonna go in and there's about maybe three or four things that you want to address, you know what I mean?
• 40:51
  SPEAKER_00: And to like how that works synergistically together, that's a very interesting topic, you know, in terms of the just the medicine, obviously, but also just overall aesthetic results that you get.
• 41:01
  SPEAKER_00: Like that's very, very neat.
• 41:03
  SPEAKER_00: So it's good to know that we can do multiple things, you know what I mean, together and combine things.
• 41:08
  SPEAKER_00: Cause I don't think I would ever go in for just one.
• 41:10
  SPEAKER_00: If I did, you know, went in for like a problem.
• 41:13
  SPEAKER_00: I think it would have to be something that I want fixed from different angles, you know what I mean?
• 41:18
  SPEAKER_00: Like it's like a multifaceted approach, is what I'm trying to say.
• 41:23
  SPEAKER_02: Exactly.
• 41:23
  SPEAKER_02: And that's exactly what we're able to offer you.
• 41:26
  SPEAKER_02: And one thing that we take a lot of pride in is just how educated and trained.
• 41:31
  SPEAKER_02: We've touched on this, you know, a couple of times now, our entire team is.
• 41:35
  SPEAKER_02: So at Body Squad, you need to go to something called cool sculpting university before you can treat a patient on your own.
• 41:42
  SPEAKER_02: You need to get an in-depth, thorough Morpheus training.
• 41:46
  SPEAKER_02: We have sonic trainings quarterly, if not more often, where these reps fly in from all across the country to help our team be as trained as possible.
• 41:56
  SPEAKER_02: And likewise, we're privileged enough to have a team that at this point is so advanced and has so much experience under their belt.
• 42:03
  SPEAKER_02: One of uh the founders of the company is a trainer for Allergan.
• 42:08
  SPEAKER_02: So she actually goes out to other practices and trains those practices on how to best use cool sculpting.
• 42:14
  SPEAKER_02: One of our other founders is that same person, but for Rasonic.
• 42:18
  SPEAKER_02: And they're able to really utilize their experience and their knowledge.
• 42:23
  SPEAKER_02: And we're sharing it with the rest of the country, which is really exciting.
• 42:26
  SPEAKER_02: You know, it's it's we're so proud of this team that Dr.
• 42:30
  SPEAKER_02: Allenby has built and put together.
• 42:32
  SPEAKER_02: And we're really thankful that she continues to invest in us so that we can keep giving our patients the absolute best and so that they can feel secure when we sit down and have a conversation.
• 42:43
  SPEAKER_02: It's not just like, okay, well, let me put this here and let me do that there, and then we get to go.
• 42:48
  SPEAKER_02: You know, you don't like your flanks, no problem.
• 42:51
  SPEAKER_02: Let's just, you know, whip two of these things on and you'll be on your merry way.
• 42:54
  SPEAKER_02: No, it's hey, how can we really change the body to exactly what you're looking to accomplish?
• 43:02
  SPEAKER_02: Do we need to tighten muscle?
• 43:03
  SPEAKER_02: Do we need to decrease tissue?
• 43:04
  SPEAKER_02: Do we need to smooth tissue or tighten?
• 43:07
  SPEAKER_02: You know, all of that is part of that conversation.
• 43:10
  SPEAKER_02: And ultimately having the education needed to speak to all these things is it's going to allow us to offer our patients the best and to set proper expectations.
• 43:20
  SPEAKER_02: So it's understandable if we're talking about a big picture plan here.
• 43:25
  SPEAKER_02: Maybe we can't commit to it all at the same time, but you can tell us what bothers you the most and we can prioritize that based on what we think will give you the best results.
• 43:33
  SPEAKER_02: It's a team effort from all sides to make sure that we're just getting it from every single angle.
• 43:39
  SPEAKER_00: But I think that's the that's the thing, right?
• 43:42
  SPEAKER_00: I mean, the the most important aspect of that is that you guys are doing a team setting because I mean, you know, for anyone listening that's ever had any kind of surgery done, you know, you know that it's never just a surgeon.
• 43:54
  SPEAKER_00: There's a whole surgical team involved.
• 43:56
  SPEAKER_00: You know, it doesn't matter how small or large the surgery.
• 44:00
  SPEAKER_00: You have a consultation time, you know what I mean?
• 44:03
  SPEAKER_00: As your physicians will consult with each other, and they will your whole the whole team actually consults, you know, and multiple people come together and then they they share what is the best approach.
• 44:13
  SPEAKER_00: And I don't think it should be any different for something that's non-invasive.
• 44:16
  SPEAKER_00: So that's huge that you guys do that.
• 44:18
  SPEAKER_00: I I mean that's the fact that you do that tells me how much thought you put into whatever you're doing for the the patients that come through that door, you know, because I I don't think a lot of clinics and a lot of places that aren't as, I mean, I hate to say it, well equipped with the right people and the right amount of like education behind them are able to do that.
• 44:38
  SPEAKER_00: You know what I mean?
• 44:39
  SPEAKER_00: For me, at least it's common sense.
• 44:41
  SPEAKER_00: Like you should want to go somewhere that is gonna have the resources to be able to have the right people there, you know, that can sit down and be like, well, there's one part of it, and then here's another component.
• 44:52
  SPEAKER_00: And another thing, Bridget, I wanted to actually kind of put out there, right?
• 44:56
  SPEAKER_00: While while we're we're having this conversation, is that non-invasive treatments are really kind of picking up, you know, people are getting on board.
• 45:04
  SPEAKER_00: And I think it's it's good, it's a great thing because invasive anything is bad, you know, like that's the truth.
• 45:11
  SPEAKER_00: As medicine evolves, we're finding, you know, ways to even make surgery as least invasive as possible for a reason, you know, because you don't want to put something inside of the body and then cause more harm.
• 45:22
  SPEAKER_00: So as non-invasive and treatments are evolving, it's very important for us to keep up, you know what I mean?
• 45:29
  SPEAKER_00: Like from a medical angle, and even as consumers and you know, as patients, like to have expectations that no, I'm going to sit down with a group of professionals who know what they're doing, who have the education, they have the training, they're keeping up with their training, you know, and like ask questions.
• 45:45
  SPEAKER_00: So, like as this movement evolves, I think patients need to become a little bit more privy to like looking for this in the practice that they're going to.
• 45:53
  SPEAKER_00: You know what I mean?
• 45:54
  SPEAKER_00: Like, like saying, like, okay, this is legit, you know, because there's a lot of people here who know what they're doing and they're going to consult and they're gonna tell me exactly what I can expect, you know.
• 46:04
  SPEAKER_00: So I I love it.
• 46:06
  SPEAKER_00: I I love your whole approach.
• 46:07
  SPEAKER_00: I love what Body Squad is doing, what Dr.
• 46:09
  SPEAKER_00: Allenby's practice is doing.
• 46:11
  SPEAKER_00: I think it's just so on point, you know, like in terms of how things should be conducted.
• 46:16
  SPEAKER_00: So huge fan.
• 46:18
  SPEAKER_02: I appreciate that.
• 46:18
  SPEAKER_02: And again, we're the we're the lucky ones, right?
• 46:21
  SPEAKER_02: You know, we're so privileged to be able to do this, and we're really, really fortunate for all the incredible people that come through our doors.
• 46:27
  SPEAKER_02: Like we genuinely just have a great day at the office.
• 46:32
  SPEAKER_02: It's just the most exciting part of our day, you know, is getting to know our patients and getting to know what they know and then working together towards a common goal.
• 46:41
  SPEAKER_02: So it's been it's been wonderful.
• 46:43
  SPEAKER_00: Absolutely.
• 46:44
  SPEAKER_00: Now, one more last thing before we go, I do want to talk about this.
• 46:47
  SPEAKER_00: I think uh, Amanda, in the second episode of the masterclass, guys, we did talk about this as well that I want to actually highlight it again because it's really cool that you guys are offering it.
• 46:56
  SPEAKER_00: And that is the latest offering you have was just some aglutide, which a lot of you might know as like Ozempic.
• 47:01
  SPEAKER_00: But the I love that you guys are offering this to your patients.
• 47:05
  SPEAKER_00: And if you could tell us a little bit about it, Bridget, just to have in Yeah.
• 47:09
  SPEAKER_02: Yeah, I would love to.
• 47:11
  SPEAKER_02: It's funny because we obviously we always try to be at the forefront of anything that is up and coming or cutting edge or just something that is new.
• 47:20
  SPEAKER_02: But again, we want to make sure that whatever we're offering our patients is is safe and that it's gonna do a good job for them.
• 47:26
  SPEAKER_02: But I have to say, semi glutide and trzepatide has been one of the most exciting things to happen to the practice.
• 47:33
  SPEAKER_02: Many of us in the office have been on it or are currently on it.
• 47:38
  SPEAKER_02: I had to go on for health reasons before it really became a huge craze.
• 47:43
  SPEAKER_02: And it was incredible to see the changes that happened for me personally.
• 47:48
  SPEAKER_02: So I was very, very excited to be able to start sharing this with patients.
• 47:53
  SPEAKER_02: I've struggled with weight my entire life.
• 47:55
  SPEAKER_02: It's, you know, been a yo-yo since I was a kid.
• 47:59
  SPEAKER_02: And so to now be working in an industry that is just focused on, you know, making our bodies the best they can be is a little ironic.
• 48:07
  SPEAKER_02: And it's something that I laugh about on a regular basis.
• 48:10
  SPEAKER_02: But it's also something that I can tell you personally, I've benefited from it so much.
• 48:15
  SPEAKER_02: And to be able to share that with patients has just been absolutely incredible.
• 48:20
  SPEAKER_02: So there's obviously a lot of talk around these shops, and there are pros and cons, like with anything else that we talked about, but ultimately we decided to bring it into the practice because, again, we just want to help our patients hit those goals.
• 48:34
  SPEAKER_02: And this is a very safe and effective way to manage your weight.
• 48:39
  SPEAKER_02: But we don't believe in just a quick fix or again, one thing fixes it all.
• 48:47
  SPEAKER_02: So we took a very serious and thorough approach.
• 48:50
  SPEAKER_02: And I know Amanda touched on this a little bit in our last class, but ultimately you need to come in, you have to have blood work done every three months.
• 48:57
  SPEAKER_02: You're meeting with Amanda, our nurse practitioner.
• 49:00
  SPEAKER_02: We also have Ashley, who's a nurse in the office, as well as all of our other incredible providers and squad members, but you're going to also get an entire book of resources.
• 49:12
  SPEAKER_02: So we've partnered up with somebody in the that's local that can help with meal prep and planning.
• 49:18
  SPEAKER_02: You can sit down and have an entire coaching session with them or just order your meals.
• 49:22
  SPEAKER_02: And they're very quick and easy meals that you just need to heat up, but they're fresh.
• 49:27
  SPEAKER_02: There's no preservatives or any of the negative, icky things that are added in most of the pre-made meals nowadays.
• 49:34
  SPEAKER_02: Yeah, yeah.
• 49:35
  SPEAKER_02: That's pretty cool.
• 49:37
  SPEAKER_02: Yeah.
• 49:37
  SPEAKER_02: We've partnered with a local gym and we give our patients a couple of free weeks at that gym.
• 49:42
  SPEAKER_02: We've partnered with a really cute bathing suit boutique because you want to show off that new body that you're working so hard for.
• 49:49
  SPEAKER_02: I mean, it's just those little things, right?
• 49:52
  SPEAKER_02: That make such a difference.
• 49:53
  SPEAKER_02: And so we're really trying to help our patients see that if they make lifestyle changes while using a tool, because ultimately this is just simply a tool like semi-glut semi-glutide or trzepatide, they're going to genuinely be able to change their lives.
• 50:09
  SPEAKER_02: And especially it's January.
• 50:11
  SPEAKER_02: We're all doing it.
• 50:12
  SPEAKER_02: Everybody's got their new, everybody's coming to the gym.
• 50:16
  SPEAKER_02: Again, we're making up for those cookies we talked about earlier, right?
• 50:19
  SPEAKER_00: Yeah, I've gained like literally 10 pounds, guys, like in like one month.
• 50:23
  SPEAKER_00: Like it's insane.
• 50:25
  SPEAKER_00: It's waterweight, it's waterweight.
• 50:27
  SPEAKER_00: Go with the water weight, okay?
• 50:29
  SPEAKER_00: Yes, I am going to keep telling myself that absolutely.
• 50:33
  SPEAKER_02: But it's, you know, we're we all have it on our minds.
• 50:36
  SPEAKER_02: To act like we don't is silly.
• 50:38
  SPEAKER_02: It's again, what are we trying to do here?
• 50:40
  SPEAKER_02: We're just trying to find that balance.
• 50:42
  SPEAKER_02: But in doing that, you have to do the work, you have to put that effort forth in getting those results.
• 50:48
  SPEAKER_02: But if you truly are making those changes, all this tool does is make it easier to make the changes and it makes it more attainable to maintain those changes, which is so important.
• 51:00
  SPEAKER_02: I think they say it takes 21 days to make something a habit, right?
• 51:04
  SPEAKER_02: So if those 21 days were just slightly more enjoyable, wouldn't it be a lot easier to continuously build one habit, two habits, three habits?
• 51:16
  SPEAKER_02: You know, nowhere does it say that things have to be hard to be right or to be good.
• 51:21
  SPEAKER_00: Exactly.
• 51:22
  SPEAKER_00: Yes.
• 51:22
  SPEAKER_00: Oh my gosh, I am so with that.
• 51:24
  SPEAKER_00: Absolutely.
• 51:25
  SPEAKER_00: No, I agree.
• 51:26
  SPEAKER_00: And I, you know what?
• 51:28
  SPEAKER_00: Another example of fear mongering.
• 51:31
  SPEAKER_00: Can I just say that as well?
• 51:32
  SPEAKER_00: Like with Ozempic, like it's a real guys, like by the way, any BS that you're hearing on social media, please fact check it because that's another one, you know.
• 51:43
  SPEAKER_00: It's like every time we come out with a solution, I feel like this industry's got something to like, you know what I mean?
• 51:49
  SPEAKER_00: People have something to say about it.
• 51:50
  SPEAKER_00: And I just don't like that.
• 51:52
  SPEAKER_00: But what I do like is that you guys are approaching it very holistically, you know, like the idea of really working with weight in a way that is like, you know, it's geared towards the person.
• 52:03
  SPEAKER_00: It's not geared towards these like overall overarching ideas that people have that if I do this, you know, all of my problems, all of my targeted issues that I have are gonna go away.
• 52:14
  SPEAKER_00: No, like I like that you guys have created a safe place, you know, for patients to come and say, I need help deciding.
• 52:20
  SPEAKER_00: You know, I would say that if I was, you know what I mean?
• 52:23
  SPEAKER_00: Like, I really I think that's very, very huge.
• 52:26
  SPEAKER_00: And to be able to do that in the current landscape and the way that things are moving so fast right now, with you know, products coming out, treatments coming out, just like we said, there's something new every day, I feel like, you know, but to keep up with that in a very like, you know, ethical way medically, and to, you know, address it in a way that is managing patient expectations, I mean, that's absolutely huge.
• 52:48
  SPEAKER_00: So I really commend, you know, Dr.
• 52:50
  SPEAKER_00: Allen B, you got your whole team.
• 52:52
  SPEAKER_00: You guys are just really killing it.
• 52:53
  SPEAKER_00: And for everyone listening, if you're interested in body squat, if you're interested in Dr.
• 52:58
  SPEAKER_00: Allen B's uh practice, definitely we will be uh linking everything in the concept art for each of these episodes, but definitely check them out if you're in the South Florida area, especially Boca Ratone, Delaware Beach, those areas.
• 53:10
  SPEAKER_00: This is a great place to go for all of those needs that you have when it comes to aesthetics.
• 53:16
  SPEAKER_00: And I I really, really encourage you to check them out above everybody else because again, it's all about homework, it's all about going to the right people and and making sure that you're putting, you know, whatever your treatment you're getting, you're putting that responsibility in the right hands, you know.
• 53:30
  SPEAKER_00: So I hope that you know you take the recommendation.
• 53:32
  SPEAKER_00: But Bridget, thank you so much.
• 53:34
  SPEAKER_00: This has been so wonderful.
• 53:35
  SPEAKER_00: And I, like I said, I love talking to you guys every time we do one of these.
• 53:39
  SPEAKER_00: So I really appreciate it.
• 53:40
  SPEAKER_02: Yeah, Ecta, thank you so much for having me on today and for really just, you know, bringing what our team is doing to light and talking about the hard things that aren't always easy to talk about.
• 53:50
  SPEAKER_02: It's always enjoyable being being with you and listening to all the information that you put out there for or your followers.
• 53:56
  SPEAKER_02: I think it's just so important.
• 53:58
  SPEAKER_02: Um, and also, you know, we have a really, really special event coming up this week.
• 54:02
  SPEAKER_02: So Body Squad is celebrating their fifth anniversary and we're doing a uh really fun webinar on Wednesday evening.
• 54:10
  SPEAKER_02: We actually have a new beauty editor who's going to be joining us who has had some of these treatments personally.
• 54:16
  SPEAKER_02: We'll be sharing some of our personal experiences, introducing some new team members, and we're going to have some really, really, really incredible package pricing.
• 54:25
  SPEAKER_02: So I'll definitely send over that link.
• 54:27
  SPEAKER_02: And any of you listeners that would like to join, um, we we highly encourage you to sign up and you'll be able to take advantage of some really great savings and learn a little bit more about body squat and what we're all about.
• 54:39
  SPEAKER_00: Absolutely.
• 54:40
  SPEAKER_00: I will definitely put that link everywhere, you guys.
• 54:43
  SPEAKER_00: So please keep your eyes open for it.
• 54:45
  SPEAKER_00: And I'm really excited that you guys are doing this.
• 54:47
  SPEAKER_00: But thank you again, Bridget.
• 54:48
  SPEAKER_00: This has been so fun.
• 54:50
  SPEAKER_00: I hope everyone out there, you guys learned a lot.
• 54:52
  SPEAKER_00: And if you have any questions at all, I mean it, any questions at all about body squat, about anything in the episode, please reach out to us.
• 54:59
  SPEAKER_00: You can email us, DM us, however you want to reach out, reach out.
• 55:03
  SPEAKER_00: We love hearing from you.
• 55:04
  SPEAKER_00: So thank you, and I will be back next time.
• 55:08
  SPEAKER_00: Hey guys, so I hope you love that episode.
• 55:11
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• 55:16
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• 55:18
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• 55:33
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• 55:50
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• 55:54
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• 55:59
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• 56:04
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• 56:11
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• 56:16
  SPEAKER_00: Thank you.