Why Your Marketing Can't Connect If Your Company Isn't Aligned: Justin Brady - Episode # 67
What happens when your marketing, sales, HR, and leadership teams aren't all telling the same story?
In this episode of Connect To Market, host Casey Cheshire sits down with Justin Brady, founder of Cultivate and a PR, communications, and GTM strategist, to explore why internal alignment is the foundation for connecting with your market. Justin argues that before companies worry about campaigns, content, PR, or demand generation, they need to understand their purpose and get everyone moving toward the same destination. When teams are aligned around a shared "peak" and "path," they can…
The skinny
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