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The Rest Is...Evergreen Content
This week, Jacki and Lyle discuss the phenomenon that is evergreen content. By definition, evergreen content is Evergreen is search-optimised content that is continually relevant and remains fresh for consumers over a prolonged period of time. Examples of this type of content include to-do lists, DIY videos, tutorials, top 10s and other similar types of content, and often these digital publications can be built upon at different times of the year. Many businesses and organisations produce evergreen content for seasonal campaigns, ranging from Christmas tutorials to back-to-school checklists…
The skinny
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