Latest / In the Loop AI / OpenAI Released the Sora 2 Video Platform: Here's How it Works

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OpenAI Released the Sora 2 Video Platform: Here's How it Works · In the Loop AI

0:03
Josh: Just yesterday openai released the most cutting-edge
0:06
Josh: brilliant video generation model that has ever existed
0:09
Josh: in history the videos are unbelievably realistic they sound real for the first
0:13
Josh: time there is dialogue and you can even copy yourself and clone yourself into
0:18
Josh: this new application as an ai version of you it's weird it's creepy it's a little
0:23
Josh: bizarre but it's very effective and the way that they packaged it is really
0:27
Josh: interesting we're going
0:28
Josh: to get into all that but you just before we do i want you to kind of introduce
0:31
Josh: everyone what is sora 2 what is this new software this new model all about i.
0:36
Ejaaz: Think the the videos speak for themselves we're playing a
0:38
Ejaaz: little recording here from this is the launch video which which shows some of
0:43
Ejaaz: the videos so you can see a mixture of different uh crazy things of like a man
0:48
Ejaaz: riding two horses at once a dog in space eating tennis balls crazy stuff but
0:53
Ejaaz: also some super realistic stuff as well, Josh.
0:56
Ejaaz: Like, as you said, you could feature yourself or your friends in it,
1:00
Ejaaz: scaling a mountain if you've never climbed before, or skating with a cat above
1:03
Ejaaz: your head, as you're seeing on the screen right now.
1:05
Ejaaz: Just crazy things like this. So this is OpenAI's latest and greatest text-to-video model.
1:12
Ejaaz: Now, if that sounds familiar, it's because we've spoken about Google's VO3 in the past.
1:16
Ejaaz: This is OpenAI's punchback and response to that. And Josh, I wanted to hate it
1:22
Ejaaz: it's really, really good. It's impressive. It's really, it's really impressive.
1:27
Ejaaz: And it's impressive for a few different reasons.
1:29
Ejaaz: First and foremost, the graphics are insane.
1:33
Ejaaz: They're like super realistic. It reminds me of like, you know,
1:36
Ejaaz: do you remember the Will Smith spaghetti meme or the test rather,
1:41
Ejaaz: where we would run it through like the early versions of mid journey and it
1:44
Ejaaz: would just look so ridiculous.
1:47
Ejaaz: Now, I actually did the spaghetti test myself.
1:50
Josh: It looks super.
1:51
Ejaaz: Realistic so the graphics are insane but josh the physics have you tested out
1:56
Ejaaz: the physics for this thing i actually have a demo that i want to demonstrate
2:00
Ejaaz: here um look at this this is not a real
2:03
Josh: Person yeah this is this is one of the coolest parts for me i
2:06
Josh: think we're going to get into a lot of reasons why most people actually hate this
2:09
Josh: release but i think one of the reasons why i love this release
2:12
Josh: and one of the things i think this model is kind of disguised
2:15
Josh: as is this really high-end physics engine where
2:18
Josh: it really has this deep understanding of the world around us and as result is
2:21
Josh: able to generate this unbelievable content i mean this
2:25
Josh: is the textbook glass test for people who are listening when you pour water
2:27
Josh: in a glass and an arrow is behind it facing one direction upon the
2:31
Josh: water reflecting against the arrow it should flip directions and
2:34
Josh: it passes the glass reflection test so what this shows is there
2:37
Josh: actually is this very deep understanding of physics and i think that's
2:39
Josh: that's one of the biggest driving forces to making this model feel so
2:43
Josh: real i think as humans we're kind of just used to these expectations
2:46
Josh: we have of how the world works and when they break that's when the videos start
2:49
Josh: to feel fake this very much does not break uh it looks really good through and
2:53
Josh: through so in addition to this amazing physics engine there was one additional
2:57
Josh: feature that was also equally as exciting for me at least which is audio and
3:01
Josh: dialogue ijaz please walk us through yeah.
3:03
Ejaaz: So uh in the opening trailer that open air released to demonstrate this product
3:08
Ejaaz: uh that you can see on your screens now if you're watching it says everything
3:12
Ejaaz: you are about to see and hear was generated by Sora 2. Let's watch a quick clip.
3:20
Josh: One year ago, Sora 1 redefined what was possible with moving images.
3:23
Josh: Today, we're announcing the Sora app.
3:25
Ejaaz: This isn't Sam, by the way, but it sounds like him and it looks like him.
3:31
Josh: It's the most powerful imagination engine.
3:34
Ejaaz: So the point is, if you wanted to get a character to speak and say something,
3:40
Ejaaz: you can type up the dialogue.
3:41
Ejaaz: If you wanted sounds and effects that you can hear that matches the environment
3:47
Ejaaz: that you've described or the video that you've generated, it automatically slots
3:51
Ejaaz: in. And I've tried this in a few different ways since I started.
3:53
Ejaaz: I said, I asked it to put me in a comedy skit and it added me into a comedy
3:59
Ejaaz: skit where there was an audience laughing, jeering or booing me off stage.
4:02
Ejaaz: I got it to get me to scale a mountain and you could hear like the rocks kind
4:06
Ejaaz: of like crumbling so the audio is also super cool but josh um i would actually
4:12
Ejaaz: say the craziest feature that i saw or that i think has made this thing go viral
4:17
Ejaaz: is this thing called cameo have you heard about it
4:21
Josh: Cameo is my favorite part. In testing yesterday, after all the time that I spent
4:25
Josh: with it, the one thing that I uniquely took away was, oh my God,
4:29
Josh: it looks just like me. It looks just like Sam. It looks just like you.
4:32
Josh: I made this like funny collaborative video with you just to check it out.
4:35
Josh: And it looks amazing. And I think this is the first time where a company has
4:40
Josh: done what Google was able to do with Nano Banana, and that's create character
4:43
Josh: continuity, where you can actually inject yourself into the AI content.
4:47
Josh: And it looks good. It's not perfect, but it's close. and i think that's what
4:51
Josh: was so interesting about this release as a whole and that's what's making it
4:54
Josh: kind of go viral over the last 24 hours is the fact that you can inject yourself
4:58
Josh: into the video itself and we have some funny examples of this right that we're showing here.
5:01
Ejaaz: Yeah i mean just to kind of summarize what this does is you can basically add
5:06
Ejaaz: yourself uh into any video that you want to create so you could be the protagonist
5:11
Ejaaz: you could be the side character or support character it's whatever you want
5:15
Ejaaz: but what's cool is you could also feature your friends or anyone that you follow,
5:20
Ejaaz: maybe your heroes or the influencers that you'd like. And that's where it gets really crazy.
5:25
Ejaaz: It kind of like the way I was thinking about this, Josh, is it kind of breaks
5:29
Ejaaz: the barrier of knowing someone, even if you either know them directly or you
5:34
Ejaaz: don't know them, you can feel closer to that person that you followed or whatever that might be.
5:39
Ejaaz: So in this example that I have on screen, this guy who has never met Sam Altman
5:44
Ejaaz: in his life decided to create a video where he goes on an adventure with Sam.
5:50
Ejaaz: And it looks super realistically, Sam follows him all around.
5:53
Ejaaz: He interacts with OpenAI employees, which again, he's never met.
5:57
Ejaaz: And what that resulted in was Sam retweeting it and saying, haha,
6:00
Ejaaz: Gabriel, this is hilarious. Like we should hang out at some point in real life, right?
6:04
Ejaaz: So it's just this kind of like weird interaction or medium that I've never seen before.
6:09
Ejaaz: But there's also some questionable examples of this um in this video that i'm
6:14
Ejaaz: showing on screen right now uh someone cameoed sam altman uh shoplifting in
6:19
Ejaaz: target right can you please turn
6:21
Josh: The audio on for this.
6:21
Ejaaz: This is so good oh yeah absolutely yeah i want people to hear
6:25
Josh: Please, I really need this for Sora inference. This video is too good.
6:30
Josh: That's great. And for those listening, it's Sam Allman.
6:33
Josh: He's in a Target and it's like CCTV footage of him stealing a GPU and trying
6:37
Josh: to run out the front door. It looks real.
6:39
Josh: If they, Ejaz, if they would have led their promo efforts with this video,
6:42
Josh: if they just would have dropped this without context, that would have been amazing
6:45
Josh: because it's so good. It's questionable.
6:47
Josh: We're like, if I were to see this without understanding that they had a new
6:49
Josh: video model, it would take me a second to figure out it's not real. It looks really good.
6:52
Ejaaz: I think you also touch upon an important point, Josh, which is you found this video funny, right?
6:58
Ejaaz: Like, you know, it's AI, but it also looks super realistic. And so you're like,
7:02
Ejaaz: Sam shoplifting in Target. That's something I would never expect to see.
7:06
Ejaaz: And the point is memes are so viral and OpenAI realized that.
7:11
Ejaaz: We're going to talk about a bit more about the social app that they just created.
7:15
Ejaaz: But I think the point around them allowing you to cameo anyone,
7:19
Ejaaz: including yourself in any video, means that they instantly have this viral network
7:23
Ejaaz: effect where people want to watch the content that is on their feed because
7:27
Ejaaz: it's created by the friends,
7:29
Ejaaz: that people that they know or that they follow and their friends are doing the same thing.
7:33
Ejaaz: So it has this kind of viral effect where you just kind of want to see more and more content.
7:38
Josh: And Idris, this isn't the first time we've heard the word Cameo used in this
7:42
Josh: way. Are you familiar with the Cameo platform? Oh yeah.
7:46
Josh: So the way it works is for the people who aren't familiar, you,
7:48
Josh: you pay influencers or famous people or celebrities a certain amount of money
7:52
Josh: and they will record a video of themselves saying something nice to someone.
7:55
Josh: So they'll be like, hey, happy birthday, whoever.
7:58
Josh: And like, it's normally a funny gift or you'll see funny memes about it.
8:01
Josh: But this is the AI version of that cameo where if you're a celebrity,
8:05
Josh: it's probably very effective to and lucrative even to insert yourself into the
8:10
Josh: platform. Not that you'll make money, but just use your likeness.
8:13
Josh: I mean, I have seen Sam Altman on my timeline more in the last 24 hours than
8:16
Josh: I have in my entire life, because it's funny to see him doing things that are out of character.
8:21
Josh: And if you want publicity, I mean, this is a great opportunity.
8:24
Josh: In the settings, when you create your cameo, your digital avatar,
8:27
Josh: you're able to set the privacy settings.
8:29
Josh: So you could allow someone to either not collaborate with you,
8:32
Josh: only mutuals can collaborate or openly collaborate.
8:34
Josh: And for the ones that have open collaboration, like Sam, it's really fun.
8:37
Josh: I kind of loved watching it because you see this person who's normally very
8:41
Josh: stoic, very proper in his portrayal around the company doing goofy things like
8:46
Josh: stealing gpus from target so yeah i think cameo is pretty cool.
8:49
Ejaaz: Yeah and of course there's also the doomer takes which
8:52
Ejaaz: i've seen a lot of over the last 24 hours which is like you're stealing someone's
8:56
Ejaaz: ip you can put them in a precarious situation or spread misinformation all of
9:01
Ejaaz: that being correct and i think it's going to come on to open ai's shoulders
9:06
Ejaaz: to basically moderate and curate a lot of the content and make sure there is
9:09
Ejaaz: no copyright infringement.
9:10
Ejaaz: Fun fact, actually, OpenAI announced when they launched Sora 2 that
9:15
Ejaaz: probably using a lot of copyright material and if
9:18
Ejaaz: someone that owns the ip of something that they're seeing for
9:21
Ejaaz: example super mario wants to sue them uh they
9:24
Ejaaz: have the option to opt out they just need to reach out to them but very aggressive
9:28
Ejaaz: stance that that sam is taking here but josh um the other headline news about
9:34
Ejaaz: this sora 2 launch isn't about the video model itself but how they surface it
9:40
Ejaaz: to users they created a brand new social media app
9:44
Josh: This is where things get a little weird um because you just you'll remember
9:47
Josh: just like two days ago we were just like hey this new meta feature that creates
9:51
Josh: ai content that kind of looks like tiktok we don't really like,
9:55
Josh: unfortunately or fortunately i guess depending who you're asking open ai
9:58
Josh: did the same for this release where in order to access sora
10:01
Josh: 2 you actually need to download a new app get a beta code
10:04
Josh: sign up and then scroll an algorithmic feed
10:07
Josh: that surfaces these videos that we've been showing and it
10:10
Josh: is amazing tech but an
10:13
Josh: interesting way of delivering it now i do want to give open ai credit their
10:17
Josh: advantage is that they almost always close the product loop so
10:20
Josh: like they had gpt and it kind of crystallized into chat gpt now they have video
10:24
Josh: gen and it's kind of crystallizing into sora so they're taking the tech and
10:28
Josh: they're doing what google has kind of failed to do which just create good products
10:31
Josh: around it to like lock it in its place but this product seems a little questionable
10:35
Josh: I think we've kind of notoriously been against the AI slop.
10:39
Josh: This is an AI exclusive platform.
10:42
Josh: Basically, you sign up and you are only allowed to post AI generated videos,
10:46
Josh: whether it be with your face or without.
10:47
Josh: The entire algorithm is just designed to get you to scroll this feed.
10:51
Josh: And we actually have an example of this right now. But there's a cool additional
10:54
Josh: thing that we saw on top of this.
10:56
Josh: I don't know if this is the first time, but one of the earlier times,
10:58
Josh: which is sign in with ChatGPTHS.
11:00
Ejaaz: I haven't seen this out in the wild just yet. I think they offered it to a few
11:04
Ejaaz: third-party developers, but this is the first instance where we see a really
11:08
Ejaaz: curated signup process.
11:10
Ejaaz: For those of you listening, when you log on to the app, you sign on with ChatGPT
11:15
Ejaaz: or Gmail or whatever that might be.
11:16
Ejaaz: And I would say it takes under 90 seconds to sign up.
11:20
Ejaaz: The coolest part is what I would consider a five-second facial scan and voice recognition.
11:26
Ejaaz: You're seeing it on screen right now where Josh is looking at a bunch of numbers.
11:30
Ejaaz: He's reading them out and then it's asking him to direct his head in particular
11:34
Ejaaz: direction so it gets all kind of like angles of your face so it knows how to portray you
11:39
Ejaaz: And after that, you're done. It can basically put you in any video and make
11:44
Ejaaz: it sound like you and look like you.
11:46
Ejaaz: Everything from like you jumping up high on a trampoline to you speaking and
11:51
Ejaaz: it mimicking your lips and accent perfectly. It's pretty insane.
11:56
Ejaaz: So Josh is like retaking it now. I think a lot of people actually retake this
12:00
Ejaaz: scene because it affects how high fidelity it is.
12:04
Ejaaz: And then once you're in the app, you'll see the screen here where you can basically
12:07
Ejaaz: define where you want your content to be spread, whether it's to only yourself,
12:12
Ejaaz: people that you approve, or everyone.
12:15
Ejaaz: And I've kind of gone rogue, Josh, and I've gone with everyone.
12:17
Ejaaz: But that's the onboarding process. Super simple and easy.
12:21
Ejaaz: And they've done the viral thing where I think each person that logs on gets
12:25
Ejaaz: like five invites and you just send it to five more people and then they get five more invites.
12:29
Ejaaz: So I don't know how many users they've taken on board, but it's a pretty slick process.
12:33
Josh: The most amazing part about the onboarding process was how easy it is to clone yourself.
12:38
Josh: So that process that you saw where you scan your face, it has two purposes.
12:42
Josh: One is to actually verify that it's you. So they're diagnosing the fact that
12:46
Josh: you're actually a real person and you're not trying to clone someone else that isn't you.
12:50
Josh: And then the other is, as you're saying these three numbers,
12:52
Josh: which serve as verification, they also serve as voice identification.
12:55
Josh: And using just three numbers that you say out loud, they are able to generate
12:59
Josh: a pretty accurate version of your voice to then use in the videos.
13:02
Josh: So I think the onboarding process was very clean, very slick very impressive
13:06
Josh: normally when you're feeding ai models data to emulate your voice you need to give them like
13:11
Josh: quite a bit of words, at least a couple of sentences. This was three numbers.
13:14
Josh: So whatever magic they're doing, it's working. It works really well.
13:18
Josh: And I guess now we can kind of get into takes, right, of what people are saying
13:21
Josh: about this, because it's been a mixed bag of reviews from people all over the internet, right?
13:25
Ejaaz: Before we get into takes, I just want to say I wanted to hate this product, Josh.
13:31
Ejaaz: To your point, we spoke about Meta's version of this that they announced a few
13:35
Ejaaz: days ago. And we were like, this is the end of entertainment.
13:39
Ejaaz: Like everyone's going to read or watch garbage slop and our attention spans
13:43
Ejaaz: are going to dwindle to zero.
13:45
Ejaaz: But after I started using the product, I was like, I can see why I would want
13:50
Ejaaz: to engage with my friends more with this.
13:51
Ejaaz: I can see how this could potentially be a productive thing, a very creative thing.
13:55
Ejaaz: And I think Justine Moore summarizes the difference between whether this new
14:01
Ejaaz: social media app is competing with Meta or whether it's competing with TikTok.
14:05
Ejaaz: She goes, OpenAI is building a social network, like the OG Instagram,
14:11
Ejaaz: and not a content network, like TikTok.
14:14
Ejaaz: They're letting users generate video memes starring themselves,
14:18
Ejaaz: their friends, and their pets, and it sounds like your feed will be heavily
14:22
Ejaaz: weighted to show content from friends.
14:24
Ejaaz: This feels like a more promising approach. You're not competing against the
14:28
Ejaaz: other video generator players because you're allowing people to create a new type of content.
14:35
Ejaaz: And the videos are inherently more interesting funny engaging
14:38
Ejaaz: because they star the people you know and i i can't help
14:41
Ejaaz: but agree with this um i don't know whether featuring myself
14:44
Ejaaz: in a video uh makes me like it more because it's me and maybe that's egocentric
14:48
Ejaaz: and i need to discuss that with my therapist later or maybe it's because it
14:51
Ejaaz: makes it feel more personal and at home and i can share it with friends because
14:55
Ejaaz: they know me and i think it would be funny to kind of joke about it in in some
14:59
Ejaaz: kind of way josh do you do you agree or disagree with this take
15:02
Josh: Uh, I kind of disagree. I don't think this is sticky. I don't think this is durable.
15:07
Josh: I think it's interesting because of the novelty, um, because this is the first
15:11
Josh: time you've been able to do this stuff.
15:13
Josh: Um, as this becomes normalized, as in like 24 hours later, I find myself being.
15:18
Josh: Decreasingly excited about it.
15:19
Josh: In fact, I haven't even opened up the app today, even though I probably spent
15:22
Josh: like three hours on it yesterday.
15:23
Josh: So I feel the drop-off hitting very hard.
15:27
Josh: Um, the novelty wearing off. I hope that they're able to
15:30
Josh: figure out some sort of durable solution but at the same time
15:33
Josh: sam he he says here um in response to criticism
15:36
Josh: where the person who he's responding to says sam allman
15:39
Josh: two weeks ago said we need seven trillion dollars and 10 gigawatts secure
15:41
Josh: cancer and then sam allman today is saying we are
15:44
Josh: launching ai slot videos marketed as personalized ads so
15:48
Josh: this is there's we're getting mixed signals from
15:51
Josh: sam and sam's response to this which i appreciate the fact
15:53
Josh: that he responded he said i get the vibe here but we do
15:56
Josh: mostly need the capital to build ai that can do science
15:59
Josh: and for sure we are focused on agi with almost all
16:02
Josh: of our research effort it is also nice to show people cool new
16:05
Josh: tech and products along the way make them smile and hopefully make
16:08
Josh: some money given all that compute need i think he he is kind of thinking about
16:13
Josh: this in the sense that he needs to make a product he wants to try to go viral
16:16
Josh: they need to raise money they want more users and this is a good attempt at
16:20
Josh: that ejs if you remember the the companions from grok and how viral that went
16:25
Josh: when they launched it it was a different strategy,
16:27
Josh: but it was a viral strategy in order to get Grok into more people's hands,
16:31
Josh: get more daily active users, get more people paying.
16:33
Josh: And I think this is probably a similar strategy to that, that they're pursuing
16:37
Josh: in parallel with this 10 gigawatts and $7 trillion to cure cancer.
16:41
Josh: Do you have similar takes, different takes?
16:43
Ejaaz: Yeah, I just think it's a necessary evil. I want to be aware of my biases when
16:50
Ejaaz: it comes to this, because in the example of Grok Companions,
16:53
Ejaaz: I think Elon's an amazing builder.
16:55
Ejaaz: And he's doing so many other cool things, right? He's helping us get to space,
16:58
Ejaaz: he's helping beam 5G anywhere in the world, and many other things.
17:05
Ejaaz: But he's also building, you know, these AI companions that can kind of like
17:09
Ejaaz: take over your attention.
17:10
Ejaaz: And the question that becomes like, why is he doing this? I think probably part
17:15
Ejaaz: of the reason is, you know, he needs to appease shareholders,
17:19
Ejaaz: he needs to bring in money somehow.
17:20
Ejaaz: And one of the main ways to do it is attention. Attention pays for everything,
17:24
Ejaaz: right? You get a subscription and off you go.
17:26
Ejaaz: But I do think that there is part of Sam Altman, Elon Musk, and now Zuckerberg
17:34
Ejaaz: launching these slot machines, as people like to call them, that are trying
17:38
Ejaaz: to create a new social medium.
17:40
Ejaaz: I mean, like, Josh, do you honestly believe that social media is going to look
17:44
Ejaaz: the same that it does right now in five to 10 years' time?
17:48
Ejaaz: I don't know about you, but my answer is no, right?
17:51
Ejaaz: We're going to be in a world where there's going to be a lot of AR,
17:53
Ejaaz: VR, and AI-generated things. We're going to exist in that world.
17:57
Ejaaz: So the question then becomes, what does that world look like and what types
18:01
Ejaaz: of content are served to people?
18:04
Ejaaz: I think the other more nefarious take here is we may not be the ultimate audience
18:10
Ejaaz: that they're designing for, Josh.
18:12
Ejaaz: We've spoken a lot about how these big companies that control social media networks,
18:18
Ejaaz: have teams specifically engineered around how to hook you on things.
18:23
Ejaaz: I think the nefarious take on this is these Gen Zers and younger generations
18:27
Ejaaz: that are growing up are used to the short form content. They've grown up on
18:30
Ejaaz: it. They don't watch long form content.
18:32
Ejaaz: I don't know the last time a kid under 15 has said like, you know,
18:36
Ejaaz: I've watched a movie that's longer than an hour and a half. Probably not, right?
18:39
Ejaaz: So I think they're capitalizing on this trend. I'm not saying it's good,
18:42
Ejaaz: but I think from a business perspective, they're probably like,
18:45
Ejaaz: this is the social media content that people want to see versus a black and
18:49
Ejaaz: white biopic that is three and a half hours long.
18:52
Josh: Yeah, that sounds about right. I think at worst, this is another TikTok,
18:56
Josh: Instagram, Facebook feed. I think at best, this is a really cool,
19:01
Josh: high-fidelity physics engine in disguise that is just being wrapped in this
19:07
Josh: wrapper so they can make some money, get some users.
19:09
Josh: But we have some memes and some other takes, right? What is this on screen here?
19:14
Ejaaz: Yeah, this is the new doom cycle for everyone, if they want to wear.
19:18
Ejaaz: So you start off with Meta introducing Vibes, an AI video feed.
19:23
Ejaaz: Now you have OpenAI introducing Sora 2, an AI video feed. And it says, you are here.
19:29
Ejaaz: And then next it has Google's probably going to release Viotube Shorts, an AI video feed.
19:35
Ejaaz: And X finally is going to release Vine 2, an AI video feed.
19:39
Ejaaz: The point being is, it seems like every company is trending towards some kind
19:44
Ejaaz: of new social media feed that capitalizes on AI generated video specifically
19:48
Ejaaz: because it's so easily digestible and can go so viral and can get more users on board,
19:53
Ejaaz: as we've said. So yeah, I just thought it was a funny take.
19:56
Josh: So some people hate it. Some people love it. But there are some cool mediums
19:59
Josh: that can be explored. You have a couple of examples that you've prepared for
20:02
Josh: us. Can you walk through this first one?
20:04
Ejaaz: Yeah. So I've seen some really creative ways that people have used Sora too.
20:08
Ejaaz: One of these examples, someone basically added a browser rendered HTML code
20:15
Ejaaz: as the prompt, basically adding a bunch of code to create a website.
20:19
Ejaaz: And the video model ended up not only creating the website,
20:22
Ejaaz: but scrolling through the website and some click-throughs
20:25
Ejaaz: for that user so kind of shifting the
20:28
Ejaaz: use of this tool from just purely entertainment into
20:32
Ejaaz: something that's quite productive you can create not just static
20:35
Ejaaz: mock-ups but real life mock-ups that you can interact with which i thought was
20:39
Ejaaz: super cool um this other video i need to use the sound for this one was someone
20:44
Ejaaz: exploring whether you they could uh play a copyrighted song uh through a generated
20:50
Ejaaz: video and the answer is Hell yes is the answer.
20:53
Ejaaz: I don't know how OpenAI is going to deal with all the... Yeah,
20:57
Ejaaz: I don't know how OpenAI is going to deal with all the...
21:00
Ejaaz: Lawsuits which i definitely see coming that way but i'm glad that he took a bold approach
21:04
Josh: Um so it sounds like it's trying to emulate the sound and the vibe and the cadence
21:09
Josh: of the words but those lyrics are all wrong that's not actually the lyrics of
21:13
Josh: the song so while i recognize the song it's trying to make it's not the real
21:16
Josh: lyrics so i wonder is it the.
21:17
Ejaaz: Same is it the same tune joshua is it something completely different
21:21
Josh: No it's the same chords same melody same cadence in the singing it's just interesting
21:26
Josh: the words are all wrong so that's that's just like an interesting observation
21:29
Josh: having known the song that like okay they're close they're not quite copying
21:33
Josh: it but like immediately i know what song they were trying to copy so that's
21:37
Josh: just a funny side note i think we we also have one more example yeah.
21:41
Ejaaz: We have one more bob ross maybe so we have uh the style of a classic bob ross
21:48
Ejaaz: episode except this was never filmed and this dialogue is not real at all in
21:52
Ejaaz: fact he's references at the end the the infamous uh could a hundred men beat
21:57
Ejaaz: a gorilla or could a thousand men beat a gorilla
21:59
Josh: It's pretty funny you can really get creative with
22:02
Josh: it and i think what we're starting to see today day two is people getting creative
22:05
Josh: with it and pressing the boundaries of what's possible infringing not
22:08
Josh: infringing on copyright but you know using references that are popular in culture
22:11
Josh: i've seen a lot of pokemon examples as well where pikachu is just everywhere
22:15
Josh: like infiltrating d-day um causing havoc robbing banks a whole bunch of stuff
22:20
Josh: so it's been funny to see the examples um but ijes you had a real life example
22:24
Josh: that happened last night, right?
22:25
Ejaaz: Yeah. So yesterday when this released, we got invites and I was super excited to use it.
22:31
Ejaaz: And my girlfriend heard all this noise and was like, you know,
22:35
Ejaaz: what the hell are you excited about?
22:36
Ejaaz: And I showed her some Sora videos and she was like, I need to use this immediately
22:40
Ejaaz: because she leads marketing at a big company. And she was like,
22:43
Ejaaz: I could do so much with this tool.
22:46
Ejaaz: And so I sent her an invite and she played around with it for about two to three hours, Josh.
22:50
Ejaaz: And then we went our separate ways because we had to go to different And she
22:54
Ejaaz: went to this networking event, which had, I think, 200 of the top CMOs at some
22:59
Ejaaz: crazy brands and companies ranging across fashion, consumer products, all that kind of stuff.
23:04
Ejaaz: And they went around the table, each explaining about a bit of content that
23:08
Ejaaz: they watched recently that they enjoyed.
23:10
Ejaaz: And because Sora had just released, she was the only one to speak about Sora.
23:14
Ejaaz: And the only way I could describe the reaction was she was inundated with people
23:20
Ejaaz: asking for invite codes and for her to generate video prompts that they had
23:24
Ejaaz: come up with as she explained what they could do.
23:27
Ejaaz: And the point I want to make around this is, I think we're underestimating how
23:32
Ejaaz: much this kind of a tool is desired by people that are in marketing PR or promotional effects.
23:41
Ejaaz: And I think that whilst we view Sora 2 as purely an entertainment platform,
23:46
Ejaaz: I think there are wider, more enterprise or business-like effects that could
23:49
Ejaaz: end up creating quite a lot of value for open AI.
23:52
Josh: I mean, you could even use this for sound design. You don't even need to use
23:54
Josh: the video, create a song.
23:56
Josh: You could copy a song without actually infringing on copyright.
23:58
Josh: There's a lot of utility to the model, which is why I'm like,
24:03
Josh: I'm not sure how to feel because the model is fantastic.
24:06
Josh: It is so good. It's just wrapped up in this kind of like kind of gross looking
24:10
Josh: wrapper, which is the AI slot factory.
24:13
Josh: There's one interesting thing about the application in the Sora app that we
24:16
Josh: didn't mention is that for the first time that I'm aware of,
24:18
Josh: you can actually type to the AI what you want your feed to look like,
24:22
Josh: and then the feed will algorithmically readjust based on your prompt.
24:26
Josh: So they are doing something novel in that sense where you can choose your own
24:30
Josh: feed. You can kind of curate the experience you want.
24:32
Josh: But whether that experience is something I want to lean into and fully support, TBD.
24:38
Josh: Like, I don't know. I don't know if it's going to be a serious problem because
24:41
Josh: I don't know how long this will last.
24:44
Josh: But I think the actual physical, like digital model is fantastic.
24:48
Josh: And I hope that people figure out ways to creatively extract value out of that?
24:52
Ejaaz: It's something cool. It's something novel. But I think they need to introduce
24:56
Ejaaz: a few new sticky loops before this becomes like a truly viral thing.
25:01
Ejaaz: But that is all on the agenda today.
25:03
Ejaaz: Well, thank you for listening. I hope you guys enjoyed today's episode.
25:07
Ejaaz: As usual, Josh and I, we feel the vibes on things.
25:11
Ejaaz: When there's a new product launch that we get super excited about,
25:13
Ejaaz: especially ones that we can use in real time,
25:15
Ejaaz: we go hammer and tong to give you the
25:18
Ejaaz: best content and update and our views on it as
25:21
Ejaaz: soon as we can but you know what's more valuable than our views your views the
25:25
Ejaaz: feedback that we've seen and heard from you guys via comments likes dms sharing
25:31
Ejaaz: has been invaluable and i just want to encourage you guys to please keep doing
25:35
Ejaaz: it the feedback is good the feedback is bad let us know dm us and share it with
25:40
Ejaaz: all your friends and we'll see you next time
25:41
Music: Music