As deepfakes go legit, the potential issues are endless
Recently Bruce Willis's digital likeness was licensed for use in a Russian telecom commercial. And as both technology and acceptance of 'deepfakes' like this are improving, opportunities will soon abound for people with value attached to their names and likenesses. But who controls a digital instance of someone? Can an actor sell his or her likeness in perpetuity, to star in films when they're long dead? Can a celebrity endorse products without ever going near them or consuming them?
And what happens to the aspiring actors and musicians who would otherwise have gotten the less-publicized gigs…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.