Latest / Mini Scroll / MINI SCROLL: Met Gala 2025, Zendaya hat theory, BookTok Fyre Fest, Canadian wedding MUA drama + Hawk Tuah in Vanity Fair

Transcript

MINI SCROLL: Met Gala 2025, Zendaya hat theory, BookTok Fyre Fest, Canadian wedding MUA drama + Hawk Tuah in Vanity Fair · Mini Scroll

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  Hi everyone, welcome to Mini Scroll, the daily Internet
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  culture podcast bringing you the biggest stories from social
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  media, the creator economy and the digital space every Monday
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  through Thursday. I'm your host, Lauren Meissner,
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  the founder of the youth digital media brand Centennial World.
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  Welcome back to Mini Scroll, everyone.
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  OK, Alex and I are currently at a conference at like AB to C
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  marketing conference for Clavio, which is like AB to CCRM
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  marketing software for like e-commerce brands.
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  Mostly it's here in Sydney. Like I'm in the studio right
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  now. I'm recording in the studio, but
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  I didn't realize what day it was when we booked this conference.
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  So we like to what are these types of conferences?
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  Sometimes we're invited, but other times we just decide to go
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  because it's super valuable to us.
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  Like our customers are marketing managers, primarily B to C
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  marketing managers. So it's super important for us
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  to be understanding like what they care about what new
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  innovations are happening in their world.
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  It's also important for us when we're kind of building out our
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  campaigns to understand like, what are the new things
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  happening in this world, you know, and at the end of the day,
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  advertising, content, that's all part of marketing.
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  That's all part of the marketing funnel.
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  So like we have to look at ourselves as kind of like
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  marketers as well. So that's why we're there.
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  But I didn't realize when we booked this that it would be the
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  Met Gala at the same time. So all morning we're like in the
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  opening sessions and I'm like looking at my phone.
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  I mean, like, Oh my God, I cannot believe getting all the
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  looks coming in. And I was like, I need to go
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  record mini. So the red carpet hasn't even
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  finished. But you guys know, I'm not like
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  a super fashion girlie. So I'm just going to share so
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  far my favorite looks. That's usually how I recap the
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  Met Gala and there are a couple offshoot stories related to like
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  Internet culture from the Met Gala that I'll talk about.
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  And then I do have other stories too.
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  This is going to be a big episode, I fear, so let's just
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  get into it. OK, so the first story that I
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  have for you guys is obviously the Met Gala.
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  It is happening right now. OK so the theme is super fine
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  tailoring, black style and is obviously tied to the upcoming
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  exhibit at the Met with the same name.
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  The Met shared that the exhibit will quote, feature garments,
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  paintings, photographs and more all exploring the indelible
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  style of black men in the context of dandyism from the
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  18th century through present day.
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  The Co chairs are Coleman, Domingo, Lewis Hamilton, A$AP
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  Rocky, Pharrell Williams and the honorary Co chair is LeBron
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  James. OK, some of my favorite looks,
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  and honestly, I don't have solid reasons behind a lot of these.
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  This is just like from an aesthetic perspective.
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  Like I thought it was a vibe. OK.
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  Tiana Taylor, Zendaya, Emma Chamberlain, Dochi, Sabrina
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  Carpenter, Hunter Schaefer, Cobby Lame, Charli XCX, Alton
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  Mason and Gigi Hadid. Oh, I also really liked Demi
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  Moore. I liked she, I think she was
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  dressed as like a pinstripe. That was kind of cool.
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  But yeah, I also just saw that Kim Kardashian just arrived and
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  she is in like full leather. No, like I think an all leather
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  look can be OK. Me being like, I'm not a fashion
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  girlie but here I am. I think an all leather look like
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  can be cool. I think it can be really edgy.
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  I think it can be done really well.
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  But this looks like something that I could buy right now on
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  like Princess Polly. Like for real.
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  OK but 2 stories off the back of the met so far 03 Rihanna is
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  pregnant I she hasn't walked the red carpet since I've been
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  recording but she did show up with a baby bump and then A$AP
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  Rocky was asked about it on the red carpet and he did confirm
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  that her outfit that she's going to wear to the met will show her
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  baby bump so she is pregnant with her third child.
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  The second offshoot story is that Sydney Sweeney arrived and
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  she was one of the first to walk the red carpet and the cut
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  posted photos of her and their caption said a very spray tanned
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  Sydney Sweeney leaving the for the Met Gala.
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  The whole comment section was just filled with people being
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  like, what the fuck is this caption?
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  This is so shady. Like what are you trying to do
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  here? And anyways, they actually
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  changed the caption because everyone was like, what the
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  hell? So that was just like a little
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  bit of tea that I noticed. And then the third story off the
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  back of this, So Zendaya, her outfit, she's wearing this all
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  white outfit and she has this big white hat.
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  OK. And now TikTok and Twitter and
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  Reddit are filled with the Zendaya hat theory.
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  So the Zendaya hat theory is basically after she wore, you
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  know, that like iconic look where she's wearing that really
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  tall hat. Like it's not even like a top
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  hat. I don't know what kind of hat
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  it's called. She's wearing that big like
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  clown like looking hat. It's like a big Black Hat.
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  And when she wore that, everybody kind of like, you
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  know, made fun of her. It was like this whole thing,
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  She stood by it. She's like, I liked that outfit.
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  I would wear it again. So she wore that big Black Hat.
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  The theory is that her whole life changed after she wore that
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  hat. And the Internet is convinced
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  that Tom Holland was hiding in that hat.
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  You just have to accept, like, I know that obviously makes no
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  sense, but you just have to be like, OK, yes, I'm accepting the
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  figurative, like brain rot. So now because she's wearing
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  this big white hat, the theory is taking off again.
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  And people are like, OK, something big is coming for
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  Zendaya because after she wore that Black Hat, Tom Holland
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  popped into her life and her whole life changed.
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  So what's next for Zendaya then? And now TikTok is filled with
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  Zendaya hat fan edits on the Zendaya hat theory.
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  It's so funny. You just look it up.
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  It's really, really funny. So yeah, that is an unhinged
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  Internet meme joke moment that has already spun off from the
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  Met Gala. And we're only like, I don't
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  know, two hours into the red carpet.
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  OK, the next word that I have for you guys is there is a fire
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  Festival of Book Talk that happened over the weekend.
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  So A Million Lives Festival is the latest fan festival to get
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  called a scam. A Million Lives Festival was
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  meant to celebrate the romanticy genre.
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  So I guess romance and fantasy, which is a super popular genre
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  on book talk. And it was held in Baltimore
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  this weekend. The event was Co organized and
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  thrown by an author and a company that specializes in like
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  social media for authors in the book space.
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  And tickets ranged from $50.00 to $250 for fantasy authors to
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  attend and basically like get some publicity for their books.
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  I guess it was kind of like a fair.
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  So many authors took to TikTok saying that the event had very
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  few attendees despite being promised 500 to 1000 attendees.
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  And they lost money on the tickets, like they didn't make
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  it back. One of the authors also said
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  that the event event promised her hotel would be comped and
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  then last minute she was told by the events company that they'd
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  have to pay their own bill. This is from The Cut quote.
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  In a series of TikTok videos, author Percy J described the
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  event as absolute chaos and said there was no signage advertising
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  where it was located. Amenities that were advertised
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  on the event website like a content creation room were
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  apparently nowhere. Insight The room where the quote
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  UN quote ball was held appeared to have been sparsely decorated
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  with quote, nary A streamer or a banner or even a DJ.
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  Insight One viral video posted by author Stephanie Combs showed
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  several women in lavish gowns excitedly skipping to the ball
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  only to cut to a room of people milling about in a dismal
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  looking conference room. People are saying this is like
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  Willy Wonka Festival Part 2. But at least at the Willy Wonka
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  Festival, even though it was such a flop, they at least had
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  people like dressed up and they like tried to decorate, right?
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  Like this was just like empty. I don't even know.
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  So a million lives has responded in a TikTok comment saying that
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  they will refund everyone. Quote.
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  I do understand that the ball tonight was not up to standards.
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  There were a lot of issues getting set up and it was not
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  set up well. You know, I think planning
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  events like this is really hard. I think it's absolutely a skill.
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  Like there's a reason why event companies exist, you know, and
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  like why event planners are like lucrative careers.
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  And I think it's a, it's absolutely a skill.
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  It is so time consuming. There's so much to think about.
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  There's so many moving parts. Like I absolutely, I cannot do
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  events like that is just not for me.
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  I don't understand, though, when we get situations like this, why
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  people don't just like refund ahead of time.
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  Like if you are putting something together and you're
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  realizing it's not going to go the way that you have advertised
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  it, like just cancel it and refund everybody.
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  Oh my God. Speaking of, have you guys seen
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  that like Canadian wedding makeup artist drama going on?
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  It's very niche. So I didn't include it because
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  it's about like a makeup artist on PEI island.
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  Well, PEI is an island. I is for island anyways,
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  whatever Prince Edward Island and she so there's this bride
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  who's been posting like screenshots of their
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  interactions, like their messages and stuff because and
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  she's going like semi viral on like Canadian TikTok because she
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  hired this makeup artist for her wedding and then her makeup
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  artist messaged her being and she paid a deposit and then her
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  makeup artist messaged her and was like, Hey, I'm not going to
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  be able to do your wedding anymore because my brother's
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  actually surprised us all and he's having like a surprise
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  wedding the same weekend. So I like I won't be able to do
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  your wedding. And then the bride's like no
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  worries. And then the makeup artist is
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  like, but I'm going to keep your deposit because it was like a
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  non refundable deposit. And the bride's like, I don't
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  think that's how deposits work. Like I think I get it back if
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  you cancel on me, like I didn't cancel on you.
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  And she's arguing with her saying that's what all wedding
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  vendors do. They would all keep your deposit
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  and the bride's like, you cancelled on me, give me my
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  deposit pack. Her video started going kind of
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  viral. They were just like fighting.
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  She's like, I don't know what to do.
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  She did name and shame the makeup artist.
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  Like in the comments, people were like, tag her.
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  So she did. And the makeup artist obviously
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  has been getting so much hate. So she's had to like go on
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  private and stuff stuff. And then she sent her all these
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  messages being like, I'm not going to engage with you
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  anymore. Like, you know, basically
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  everybody's flooding me with hate.
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  Now. She did refund her deposit after
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  taking it to TikTok, but she was like, this is not me admitting
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  that I did anything wrong. Like she was like doubling down.
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  She was like, no, like I'm in every right to keep your
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  deposit. That's like the high level
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  recap. I was like, I'm not going to
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  include it. And then I just told you the
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  whole story. So anyways, OK and the last word
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  that I have for you guys is that Hawk to a girl is in Vanity
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  Fair. This is such a huge PR play
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  after that crypto scam Vanity Fair.
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  Look, I understand mainstream publishing is taking influencers
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  and creators so seriously now because, like, they are the
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  culture makers and they finally figured that out.
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  And, you know, TikTok really just had to, like, shake things
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  up, I think, for the industry to change.
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  So I'm not surprised, honestly, that Vanity Fair has done this
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  like, full profile with somebody like hawk to a girl.
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  But yeah, this is wild. So in the interview, Haley,
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  which is her real name, talks about how she stepped away from
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  the spotlight post crypto scam to rebuild.
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  So this was her answer on like, crypto in general.
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  She said, yeah, I don't really understand it much myself.
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  I don't know. It was one of those things that
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  just happened, and I feel sorry for everybody that just lost
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  money. I don't know.
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  I've learned from that. You got to be really careful
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  what you tie your name to, and you definitely need to know what
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  you're getting yourself into when you agree to do it.
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  That's something I definitely should have done beforehand.
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  I don't know. It's a crazy world we live,
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  girl. Some people lost their life
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  savings. Like, OK, if you put your life
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  savings into hawk to a coin or whatever, like that was probably
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  not the smartest move, but for her to not even have a polished
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  answer as to like what happened here is wild to me.
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  Like they did a full profile. They did like a full feature
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  interview with her. Like they did a full photo shoot
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  with her. She had like full glam.
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  Like she just it, it was like a photo shoot.
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  Like this was like a profile interview and she doesn't even
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  have a better answer than like I don't even really understand it
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  myself. Like, I wish I had known better
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  type of thing. I mean, I guess that's honest.
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  And then when she was asked what she's learned from it, she said,
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  I would say personally, what I learned from it, Let's see.
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  I don't know. I just feel really bad for
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  anybody that lost money. All my comments, if you read
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  those people are like, Oh well, I lost a lot of money in this.
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  Now my kids have to go without stuff.
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  I don't know. It makes me feel like really
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  sorry for it. What I learned from it.
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  Let's see. I don't know, girl, Oh my God, I
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  don't think Haley has anyone more solid around her than when
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  she did this whole crypto situation.
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  And like she doesn't necessarily need anyone around her.
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  Like, you know what I mean? Like she's not like she is very
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  well known, but she's not like an influencer in the same way I
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  would say. Like I don't think that she is
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  like, well, you know what, actually, she did influence a
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  lot of people to buy into her coin.
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  I would say she's more of like male influencer.
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  I don't think young women are necessarily following Haley.
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  I actually do think it is a lot of guys.
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  She kind of like inserted herself in the manosphere quite
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  early and that's is kind of why like that crypto coin situation,
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  like it did kind of align with her brand weirdly, but like it
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  was obviously the worst idea ever.
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  She's not somebody who like necessarily needs a team around
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  her. Like she's not at that scale.
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  But if she's going to do a Vanity Fair interview, a profile
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  like this right after, she has just absolutely shit the bed
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  with this crypto stuff and she's trying to make a comeback,
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  obviously. How did she not hire even like a
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  freelance publicist or like, I don't know, like, do like a
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  minute of media training? I can't believe she had nothing
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  prepared for these answers. Or just like, write some notes
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  yourself. Just know what you want to get
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  across. I can't believe that no matter
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  how you feel about Haley though, she literally took one single
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  viral moment and she spun it into something.
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  It's not like a Brittany Broski situation, you know, but it is
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  pretty impressive that she was able.
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  It's because she took herself so seriously.
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  That's actually what it was. It's because she had this moment
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  that became like a meme, like the Hawk 2A situation.
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  She didn't even have any social media when that happened, so
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  nobody could like follow her. So then a couple weeks later
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  after that went viral, she launched her own channels and
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  she came out with like this weird documentary.
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  Do you guys remember that on TikTok where she was like, I was
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  born and raised in like whatever.
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  And it was like following her around her hometown, showing her
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  grandma. And it was like documentary
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  style. It was so serious and everybody
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  was like, what the hell is this? It's almost like she was so
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  untouched that she didn't even know what a meme was.
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  So she couldn't like lean into the joke of the meme.
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  She just immediately took all of that attention as like very
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  serious. But honestly, it worked, so I
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  guess good for her. Anyways guys, that's it for Mini
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  Scroll today. Thank you so much for listening.
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  I love you guys. Please remember to rate, review
• 14:34
  and subscribe. We're trying to get to 10,000.
• 14:37
  I keep wanting to say Spotify star ratings, 10,000 subscribers
• 14:40
  on YouTube and 1000 Spotify star ratings.
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  I love you guys and Annabelle will talk to you tomorrow and
• 14:46
  then I will talk to you on Thursday.
• 14:47
  Bye.