Diversity and Representation with Pro Cyclist Ayesha McGowan
Ayesha McGowan is the first African American female Professional Cyclist, riding for Liv Cycling. She's on a mission to advocate for representation and is an inspiration for the next generation of African American female cyclists. Her bicycle has been a tool to not only help her accomplish her dreams, but as a vehicle for storytelling and social change. Ayesha noticed that our sport of competitive cycling was being represented in the media by white men and she took action. Her tagline is "Representation Matters." Her voice and mission have created diversity across brands, media, teams, and…
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