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#208 He Built an 8-Figure DTC Brand | Unbound Merino Founder

Your biggest advantage in e-commerce is being a founder who refuses to get knocked out.

In this episode of High Voltage Business Builders, Neil Twa sits down with Dan Demsky, CEO and co-founder of Unbound Merino, an 8-figure DTC apparel brand built on nearly a decade of grit, adaptation, and relentless reinvention.

Dan opens up about the real challenges DTC operators are facing today: tariffs slashing margins overnight, supply chain volatility, rising acquisition costs, and the pressure to stay profitable while scaling. He explains how his team survived by tightening cash flow, cutting waste…

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