Latest / Earn Your Leisure / EYL #197 The Netflix for Pets

Transcript

EYL #197 The Netflix for Pets · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 0:23
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 0:28
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 0:31
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 0:35
  Speaker 1: are here illegally, your next you will be fined nearly
• 0:39
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
• 0:46
  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right.
• 0:51
  Speaker 2: Leave now.
• 0:53
  Speaker 1: Under President Trump America's laws, border and families will.
• 0:57
  Speaker 3: Be protected sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 4: You created, you know, a space where there wasn't any competition.
• 1:06
  Speaker 4: Then you became your own competition, which is very, very brilliant.
• 1:10
  Speaker 4: So I think it's a lesson FU as entrepreneurs in general,
• 1:12
  Speaker 4: to just think outside the box, look at what somebody's
• 1:15
  Speaker 4: not doing instead of looking at what somebody is doing,
• 1:18
  Speaker 4: and create a space, even if it's niche, like you
• 1:21
  Speaker 4: can make a lot of money in niche spaces. You
• 1:24
  Speaker 4: don't have to be you know where billions and billions
• 1:28
  Speaker 4: of people are already competing.
• 1:31
  Speaker 5: My graduates from my school being forced bad drop drop drop,
• 1:38
  Speaker 5: bad drop drop.
• 1:51
  Speaker 6: All right, guys, welcome back.
• 1:53
  Speaker 4: This is going to be a very interesting educational episode.
• 1:58
  Speaker 4: So this is something that you know, I actually am
• 2:02
  Speaker 4: extremely excited about, extremely excited about because there's so many
• 2:08
  Speaker 4: dog lovers in the world.
• 2:09
  Speaker 6: I'm not one of them.
• 2:09
  Speaker 7: Yeah, I think that's what this is.
• 2:11
  Speaker 2: I'm not.
• 2:12
  Speaker 4: I don't I don't love dogs, and I do appreciate,
• 2:14
  Speaker 4: do don't want, I don't want.
• 2:15
  Speaker 6: Peter, don't don't come at me.
• 2:20
  Speaker 8: We both we both don't have dogs or pets for
• 2:24
  Speaker 8: that matter, but we understand the love that people have
• 2:27
  Speaker 8: for him.
• 2:27
  Speaker 7: Shout out to mic who's a huge dog lover, and bam.
• 2:30
  Speaker 8: You know, we've been enthusiast about dogs, and they've been
• 2:33
  Speaker 8: trying to get us to get dogs, and my wife
• 2:37
  Speaker 8: is saying no.
• 2:38
  Speaker 6: So I'm with it.
• 2:38
  Speaker 8: On that and do you ever do no, my son,
• 2:42
  Speaker 8: your son as a dog. Yeah.
• 2:43
  Speaker 4: Yeah, But we're in London, yes, following up from an
• 2:48
  Speaker 4: amazing trip, amazing last night.
• 2:53
  Speaker 6: That was legendary, what we talked about forever.
• 2:56
  Speaker 7: Yes, they're gonna remember this.
• 2:57
  Speaker 4: Yes, yes, we're still in London. So we meet with
• 3:00
  Speaker 4: some UK entrepreneurs while we're here. So ah mad I
• 3:03
  Speaker 4: met Yeah, correctly, Yes, it is somebody that I actually
• 3:09
  Speaker 4: connected with in New York. Ironically enough, I'm not sure
• 3:12
  Speaker 4: how do we originally meet.
• 3:14
  Speaker 9: So there's Mike Mike G the intro.
• 3:17
  Speaker 4: Oh, Mike G. That's that's extremely random. Shout out to
• 3:20
  Speaker 4: Mike G. Shout out to Mike G.
• 3:22
  Speaker 2: You know Mike years.
• 3:23
  Speaker 4: Mike G's my guy in Miami with the NFL players,
• 3:27
  Speaker 4: and he had yeah, okay, shout out to Mike G.
• 3:31
  Speaker 6: Yes.
• 3:32
  Speaker 4: So this was what I was in my financial planning days.
• 3:35
  Speaker 4: And this was years ago, probably like five years ago.
• 3:39
  Speaker 9: Maybe here's twenty eighteen to the back end.
• 3:42
  Speaker 4: Okay, like four years ago, and I had an office
• 3:46
  Speaker 4: in Manhattan.
• 3:47
  Speaker 6: You came to my office and.
• 3:49
  Speaker 4: We spoke, and he told me that he has a
• 3:52
  Speaker 4: company that makes content for animals, for dogs and cat,
• 4:00
  Speaker 4: and it's like sounds and you know, visual content, and
• 4:05
  Speaker 4: I couldn't really fully understand it.
• 4:07
  Speaker 7: I can imagine you're sitting there like okay.
• 4:10
  Speaker 4: Yeah, now, But then he was telling me, like, you know,
• 4:15
  Speaker 4: the company's making millions of dollars. They had a write
• 4:17
  Speaker 4: up in Forbes, and I started looking at the business
• 4:20
  Speaker 4: model behind it, and then I'm like, okay, I understand it.
• 4:22
  Speaker 4: It's just like you know, animals, pets specifically, billion dollar industry.
• 4:29
  Speaker 4: Like as far as the care, like you'd be surprised
• 4:34
  Speaker 4: people get their dogs, manicures, clothing for for dogs and cats,
• 4:41
  Speaker 4: of course.
• 4:41
  Speaker 6: Veterinarians, that's the whole thing.
• 4:43
  Speaker 4: Supers, dog camps, dog daycarees, dog workouts, like the dogsitters,
• 4:51
  Speaker 4: dog trainers.
• 4:52
  Speaker 6: There's a whole.
• 4:53
  Speaker 8: Industry dog food of course, that's the biggest.
• 4:57
  Speaker 4: Every dog's gotta eat. So but yeah, for sure.
• 5:02
  Speaker 6: So.
• 5:02
  Speaker 4: But if you if you understand the podcast space, you know,
• 5:06
  Speaker 4: one of the most popular podcasts, I forget the name
• 5:08
  Speaker 4: of it, but one of the most popular podcasts. One
• 5:10
  Speaker 4: of the most popular forms of content on YouTube are
• 5:14
  Speaker 4: like rain noises, Like it's just that's the whole thing.
• 5:18
  Speaker 4: Nobody talking to nothing. It's just like rain noises like
• 5:20
  Speaker 4: in the Amazon and like waterfall and stuff like that,
• 5:23
  Speaker 4: and people like used it to go to sleep. Like
• 5:25
  Speaker 4: you see like rain noise on YouTube, it's like one
• 5:27
  Speaker 4: hundred million views, like a five minute clip of just rain.
• 5:33
  Speaker 8: Just let it run, and after you let it runs
• 5:35
  Speaker 8: a playlist of them and we just keep going.
• 5:38
  Speaker 6: Yes.
• 5:39
  Speaker 4: So yeah, so what created is actually kind of similar
• 5:46
  Speaker 4: to that a little bit.
• 5:47
  Speaker 6: They call it the petflix.
• 5:50
  Speaker 4: That's what the media causing, right, So the media petflix.
• 5:53
  Speaker 4: So the reason why it's called petflix is that think
• 5:58
  Speaker 4: of Netflix like content that you have on Netflix, but
• 6:02
  Speaker 4: think of.
• 6:02
  Speaker 6: That for pets, dogs and cats specifically.
• 6:06
  Speaker 4: So you have like and we're gonna talk about it,
• 6:09
  Speaker 4: but you have the noises, Like you have some content
• 6:11
  Speaker 4: that's just noises, but you also have content that's actually
• 6:14
  Speaker 4: made for animals.
• 6:15
  Speaker 6: So it's like visual content that you could play.
• 6:18
  Speaker 4: On TV and put your dog in front of the
• 6:21
  Speaker 4: TV and the dog watches it. You might not fully
• 6:25
  Speaker 4: understand this don't have an animal or don't have a pet,
• 6:28
  Speaker 4: but if you have a pet, I'm pretty sure that
• 6:29
  Speaker 4: you can understand it. And once you see the numbers,
• 6:32
  Speaker 4: when I read these numbers off, you're definitely gonna understand this.
• 6:34
  Speaker 4: So the company is value that twenty five million dollars
• 6:39
  Speaker 4: and it has fifty million pets around the world and
• 6:42
  Speaker 4: one hundred and fifty one million hours of content consumed
• 6:46
  Speaker 4: last year. And it's called Relax My Dog, Relax my Cat.
• 6:50
  Speaker 6: Right, that's right. Yeah, So all right, that's a good intro.
• 6:55
  Speaker 6: First and foremost, thank you for joining us, Thank you
• 6:57
  Speaker 6: for having me appreciate it.
• 6:58
  Speaker 4: So all right, how did this come about? Because this
• 7:02
  Speaker 4: is a highly unique situation.
• 7:06
  Speaker 6: What gave you the idea? How di did happen?
• 7:09
  Speaker 9: So basically, we were originally making music to help people study,
• 7:15
  Speaker 9: and I remember I used to struggle with studying, and
• 7:19
  Speaker 9: then from there I was like, okay, you know this
• 7:21
  Speaker 9: is it's kind of working. And at the time I
• 7:24
  Speaker 9: had literally one thousand, one thousand, five hundred dollars one
• 7:27
  Speaker 9: thousand pounds at the time to start a business, and
• 7:31
  Speaker 9: I found the only music producer that I could afford
• 7:35
  Speaker 9: was based in El Salvador, and we were basically he
• 7:41
  Speaker 9: said something about his dog and cat getting noise anxiety
• 7:44
  Speaker 9: from living in one of the most violent countries in
• 7:47
  Speaker 9: the world, when you've got guns and police sirens and
• 7:49
  Speaker 9: all that stuff going on, and we were looking into
• 7:52
  Speaker 9: sound therapy for pets, and we thought, okay, let's give
• 7:55
  Speaker 9: this a try, see what happens. And then slowly it
• 7:58
  Speaker 9: started working on his pets, and then we just put
• 8:01
  Speaker 9: out to the audience and ever since then it's been
• 8:03
  Speaker 9: a huge feedback loop. We get the data, we iterate,
• 8:07
  Speaker 9: we get the data, we iterate, and it's just got
• 8:10
  Speaker 9: big from there.
• 8:10
  Speaker 8: So what's that process like, because you're making music the
• 8:14
  Speaker 8: human beings to making music for animals, right, Like is
• 8:20
  Speaker 8: there sound rate or beating it?
• 8:22
  Speaker 7: Like, what's that process?
• 8:24
  Speaker 9: So, yeah, there's certain beat rates and certain frequencies that
• 8:29
  Speaker 9: dogs can hear and humans can't. And then just generally
• 8:33
  Speaker 9: what we did was just there was a lot of
• 8:36
  Speaker 9: things that we made that didn't work, and it was
• 8:39
  Speaker 9: just purely just experimenting, looking at the quantitative and qualitative data.
• 8:44
  Speaker 9: And then from there we just iterated and iterated and
• 8:49
  Speaker 9: and I would say it was a bit of a
• 8:50
  Speaker 9: slow process, but we want to build something super quality.
• 8:54
  Speaker 7: In the beginning stages.
• 8:55
  Speaker 8: How do you know what's working, right, Because I mean
• 8:58
  Speaker 8: I see like Mike's all all the time, and I
• 9:01
  Speaker 8: feel like she just watches whatever he watches.
• 9:03
  Speaker 7: But how do you like where there were you having dogs,
• 9:06
  Speaker 7: like you were.
• 9:06
  Speaker 8: Testing them, checking their heart rates and like timing their
• 9:10
  Speaker 8: attention spans. Like what was the process of like understanding
• 9:13
  Speaker 8: like okay, I think this is working.
• 9:15
  Speaker 9: So first had access to a dog shelter, just anxiety,
• 9:22
  Speaker 9: you know, we didn't have the equipment to check the
• 9:25
  Speaker 9: heart right, but we just had enough to be like, Okay,
• 9:27
  Speaker 9: something is going on here. Now let's spread it out
• 9:30
  Speaker 9: on YouTube of bigger audience and collect that data. And
• 9:34
  Speaker 9: then so in terms of a scientific approach, it was
• 9:38
  Speaker 9: more of a feedback loop approach than we took.
• 9:43
  Speaker 4: So let me ask you this. You said that, and
• 9:46
  Speaker 4: I've heard this before. Dogs can hear things that humans
• 9:49
  Speaker 4: can't write. Can you elaborate on that? The sound different?
• 9:55
  Speaker 9: So the best way to describe is basically, certain frequencies
• 9:58
  Speaker 9: the dogs can hear better hearing, They have a wider
• 10:02
  Speaker 9: range of hearing basically, and and then we just work
• 10:07
  Speaker 9: on like what so we embed some frequencies within the music,
• 10:12
  Speaker 9: but we've now made it in a way where it's
• 10:15
  Speaker 9: designed for humans and dogs to listen together. That's something
• 10:20
  Speaker 9: that we've noticed now, Like we asked the audience. Basically,
• 10:25
  Speaker 9: you know who watches Relax My Dog with their dog?
• 10:28
  Speaker 9: And I think out of ten thousand votes that we
• 10:30
  Speaker 9: got about eighty five percent of them, So yeah, they
• 10:34
  Speaker 9: watch it with a dog. So as a result, we've
• 10:38
  Speaker 9: we've designed it in a way where it's good for
• 10:40
  Speaker 9: humans and dogs.
• 10:40
  Speaker 4: To watch together. So, okay, how is this able to
• 10:47
  Speaker 4: scale to the point that it is?
• 10:48
  Speaker 7: Now?
• 10:49
  Speaker 4: Like you, you said something interested to me. You said
• 10:52
  Speaker 4: that you haven't spent really any money on marketing. No, no,
• 10:56
  Speaker 4: because that would be my first thing was like, you
• 10:58
  Speaker 4: buy an adds our Facebook ads. Great thing to do
• 11:03
  Speaker 4: by Facebook ads, But you didn't buy Facebook ads I'm
• 11:05
  Speaker 4: assuming viable.
• 11:06
  Speaker 6: You didn't buy YouTube ads?
• 11:08
  Speaker 4: So how were you able to scale without spending money
• 11:11
  Speaker 4: on ads?
• 11:13
  Speaker 9: So how were you able to scale?
• 11:14
  Speaker 7: Was?
• 11:14
  Speaker 9: I think one of the most fascinating books that I
• 11:16
  Speaker 9: ever read was Delivering Happiness by the found of Zappos,
• 11:21
  Speaker 9: and we took that approach to be super obsessed with
• 11:25
  Speaker 9: our customer base. So for us, it was like we
• 11:29
  Speaker 9: wanted them to be part of the product development, giving
• 11:31
  Speaker 9: us feedback, and then as a result, we just continuously
• 11:35
  Speaker 9: grew from there. So to give you a specific example,
• 11:38
  Speaker 9: like for everyone user that uses our products, on average
• 11:43
  Speaker 9: they tell about seven people when they tells seven people
• 11:47
  Speaker 9: with like real intensity. So as a result, we were
• 11:51
  Speaker 9: able to scale that way, and in the nine years
• 11:55
  Speaker 9: I've had the business, like, our marketing spent in total
• 11:58
  Speaker 9: has been five thousand dollars, But to be honest, that
• 12:02
  Speaker 9: five thousand dollars was mostly just experimenting and failing, Like
• 12:06
  Speaker 9: we got nothing out of it, so technically they could
• 12:10
  Speaker 9: have been zero.
• 12:11
  Speaker 4: Do you have a system in place for you said,
• 12:13
  Speaker 4: like referrals? Pretty much, you have a system in place
• 12:15
  Speaker 4: to encourage people to like your referrals or they just
• 12:18
  Speaker 4: do it. But there's no system because.
• 12:23
  Speaker 9: Yeah, I didn't they Humans. Dog owners are so emotionally
• 12:29
  Speaker 9: attached to their pet that if they find something unique
• 12:32
  Speaker 9: that works, they want to tell the world. And as
• 12:36
  Speaker 9: a result, what we did was we approached micro influences
• 12:39
  Speaker 9: and we have tried to incentivize them to give them
• 12:43
  Speaker 9: something in return, but generally they don't care. If this
• 12:48
  Speaker 9: finds something that works, don't tell everyone.
• 12:51
  Speaker 4: So micro influences your approaching and they're doing it for free. Yeah,
• 12:56
  Speaker 4: you're just giving them like access to the product.
• 12:59
  Speaker 9: They just even that they don't even want access to
• 13:02
  Speaker 9: the product like they did because they consume it on
• 13:04
  Speaker 9: YouTube or Spotify, Apple Music. But even if we offer
• 13:07
  Speaker 9: them a subscription sometimes like they're doing that, they're doing
• 13:12
  Speaker 9: it from their heart.
• 13:13
  Speaker 4: But what's your what's your pitch to the micro influence?
• 13:16
  Speaker 9: So for us, it's just kind of like some I
• 13:19
  Speaker 9: guess my team takes care of that internally, but they
• 13:22
  Speaker 9: just have a range of pictures. It's like super simple.
• 13:26
  Speaker 9: You find out by their dog, and it's it's more conversational.
• 13:29
  Speaker 9: I'm sure you get so many d ms now on
• 13:33
  Speaker 9: install So we take a conversational approach, so, oh your
• 13:37
  Speaker 9: dog is cute, blah blah blah, you know, and then
• 13:39
  Speaker 9: from there and it's the same thing we do on
• 13:42
  Speaker 9: YouTube as well. Everything is conversational.
• 13:46
  Speaker 6: In the micro influences, like people like five thousand followers up.
• 13:49
  Speaker 9: Yeah, but we we've had right now TikTok influences with
• 13:54
  Speaker 9: millions of follow us, But we we don't even approach
• 13:58
  Speaker 9: them changes do it.
• 14:01
  Speaker 4: People love what looking at that and they tag they
• 14:03
  Speaker 4: tag you yeah, yeah.
• 14:07
  Speaker 8: So you said that before. In Jolie reversent as well,
• 14:11
  Speaker 8: those hear things that we don't. They have a wider
• 14:14
  Speaker 8: range of hearing. Yeah, did you start from the beginning
• 14:18
  Speaker 8: process of making it auditory and visual or is that
• 14:21
  Speaker 8: something that you expanded to because I know you.
• 14:23
  Speaker 7: Talked about the color grade.
• 14:26
  Speaker 8: Yeah, because I mean, obviously we don't see the same way,
• 14:29
  Speaker 8: So like, did that come after?
• 14:31
  Speaker 7: What was that like?
• 14:32
  Speaker 9: So that came after? So the audio piece, I think
• 14:36
  Speaker 9: when we start twenty twelve, and the visuals piece came
• 14:39
  Speaker 9: into came in like twenty seventeen.
• 14:41
  Speaker 7: Five years Yeah.
• 14:42
  Speaker 9: Yeah, So we wanted to nail down the audio piece first,
• 14:46
  Speaker 9: and then we saw some basic research that other universities
• 14:49
  Speaker 9: have done around the visual side, and then we start
• 14:53
  Speaker 9: to create content. Once again very experimental, but we start
• 14:57
  Speaker 9: getting a data and we're like, okay, this works, this
• 14:59
  Speaker 9: doesn't work. And just to give you an example, like
• 15:02
  Speaker 9: even our music goes into different genres that we create.
• 15:07
  Speaker 9: So we've created an altered version of reggae, which seems
• 15:11
  Speaker 9: to be the best type of music and the most
• 15:15
  Speaker 9: popular on our platform, compared to like an altered version
• 15:18
  Speaker 9: of classical or oriental or whatever it is. So we're
• 15:23
  Speaker 9: starting to create these little genres where we're starting to
• 15:26
  Speaker 9: see so that on the visual piece, for example, dogs
• 15:30
  Speaker 9: love watching virtual walks on a beach, so we have
• 15:34
  Speaker 9: a lot of that and we look at it. Okay,
• 15:35
  Speaker 9: this one works the best compared to virtual walk in
• 15:38
  Speaker 9: the city or whatever it is. And then there's some
• 15:42
  Speaker 9: dogs that like watching other dogs going for walks, but
• 15:46
  Speaker 9: some don't, some bark, some go nuts.
• 15:50
  Speaker 8: As I's saying, I'm thinking to myself, like, I'm walking
• 15:52
  Speaker 8: in with my dog like testing, yeah, and we put
• 15:56
  Speaker 8: something on. I'm gauging the reaction as if they start,
• 16:00
  Speaker 8: if they start screamming, if their tails moving too much,
• 16:02
  Speaker 8: or the treat. Is that how we're gaging, Like, Okay,
• 16:05
  Speaker 8: they like watching walks on the beach, that is that
• 16:09
  Speaker 8: how we gave it. So what you mean like, if
• 16:12
  Speaker 8: there's a video like visually, Yeah, yeah, how do I
• 16:15
  Speaker 8: know a successful video? Is it because the reaction of
• 16:18
  Speaker 8: the dog barking or showing anxiety.
• 16:22
  Speaker 7: Yeah.
• 16:22
  Speaker 9: So as long as your dog is like I guess,
• 16:24
  Speaker 9: pretty chilled and engaged with the screen, then it's fine.
• 16:27
  Speaker 9: But some people want to get the dog excited and
• 16:31
  Speaker 9: they'll be jumping up and down on the screen. So
• 16:35
  Speaker 9: I think just generally, yeah, as long as they're I
• 16:38
  Speaker 9: think the best thing to do is Like what people
• 16:40
  Speaker 9: do is they'll go to work, so they'll leave it
• 16:42
  Speaker 9: on for like eight hours. When they come back, you
• 16:45
  Speaker 9: can sense your dog if he's pretty chilled or anxious,
• 16:50
  Speaker 9: and then you can gauge, oh, this is working or
• 16:52
  Speaker 9: it's not working.
• 16:54
  Speaker 4: So let me ask you this. Yeah, I see it
• 16:56
  Speaker 4: on a note. Seventy five percent profit.
• 16:59
  Speaker 9: Margin gross profit.
• 17:00
  Speaker 4: Yeah yeah, so that's high. So how are you able
• 17:04
  Speaker 4: to do that? I'm assuming your your course must be
• 17:06
  Speaker 4: very low, low overhead, right yeah yeah, but you have
• 17:10
  Speaker 4: a production staff where you people are producing content, right,
• 17:13
  Speaker 4: so how are you able to keep your court so loaded,
• 17:16
  Speaker 4: to keep so much of the profit.
• 17:17
  Speaker 9: Because most of my production stuff is all over the world.
• 17:21
  Speaker 9: And the other thing is like when I first started business,
• 17:25
  Speaker 9: like the biggest book that had the impact on me
• 17:29
  Speaker 9: was Tim ferris To for Our work Week, and it's
• 17:31
  Speaker 9: all about building scalability through automation. And for me, it's
• 17:38
  Speaker 9: the same thing. It's like, you know, I can hire
• 17:40
  Speaker 9: producers in England that will be like super expensive, or
• 17:44
  Speaker 9: can hire someone in Indonesia that is literally insanely cheap. Outsource.
• 17:51
  Speaker 9: From day one, all I've done is outsource my business.
• 17:54
  Speaker 9: My whole team is remote around the world.
• 17:56
  Speaker 4: And it's good quality work.
• 17:58
  Speaker 9: You have amazing quality work. But I think the key
• 18:00
  Speaker 9: thing is with outsourcing is that it's learning how to communicate.
• 18:04
  Speaker 9: When you hire these people, there's different communication techniques. And
• 18:08
  Speaker 9: also is to have them, I guess integrated, to feel
• 18:12
  Speaker 9: part of the company even though they're freelancers. And I
• 18:16
  Speaker 9: think just putting systems in place where it's like, you know,
• 18:21
  Speaker 9: here's here's some of the instructions, just follow it. That's it.
• 18:26
  Speaker 9: I feel like when you put these at playbook in
• 18:31
  Speaker 9: place for these people that you hire, then it just
• 18:33
  Speaker 9: runs itself.
• 18:34
  Speaker 4: So yeah, we've been we talked about that a futures
• 18:37
  Speaker 4: how people have used platforms like Fiverr. Yeah, different things
• 18:40
  Speaker 4: in that nature. How were you able to find like
• 18:43
  Speaker 4: the good people overseived?
• 18:46
  Speaker 9: So to be specific about developers, for example, when we
• 18:49
  Speaker 9: build our own subscription platform, and there's no platform that
• 18:53
  Speaker 9: you can just buy off the shelf, so we get
• 18:56
  Speaker 9: to build that onn like Netflix out of a box.
• 18:58
  Speaker 9: And the thing is our watch time a lot higher
• 19:00
  Speaker 9: than Netflix. I think the average watch time is two
• 19:03
  Speaker 9: hours per person. Our average watch time is eight hours.
• 19:08
  Speaker 9: And you put a dog or cat and if you
• 19:12
  Speaker 9: look at that. That's a lot of bandwidth that's being used,
• 19:15
  Speaker 9: a lot of bandwidths. So that how do we, you know,
• 19:18
  Speaker 9: put our costs down and our margins hired on a
• 19:21
  Speaker 9: subscription service. So a lot of that going back to developers,
• 19:26
  Speaker 9: it's kind of trial and error. I think I've done
• 19:28
  Speaker 9: enough of outsourcing as an entrepreneur for ten years to
• 19:31
  Speaker 9: know engage what works and what doesn't work. And I
• 19:36
  Speaker 9: think with these developers, you just you can put little
• 19:43
  Speaker 9: experiments in place for them to I guess do, and
• 19:45
  Speaker 9: then from there once they kind of give you the
• 19:49
  Speaker 9: results they want. But I think the key thing actually
• 19:51
  Speaker 9: with developers is the best analogies. If you give them
• 19:56
  Speaker 9: a drawing of a car and it has square wheels
• 19:59
  Speaker 9: on it, they'll make it car with square wheels. They're
• 20:02
  Speaker 9: not gonna tell you, right, So you have to be
• 20:04
  Speaker 9: super super specific. You have to speak to them in
• 20:08
  Speaker 9: zeros and ones literally, and that's how you get the
• 20:12
  Speaker 9: best results from personal experience.
• 20:14
  Speaker 7: Now you said something very interesting for the watch time. Yeah,
• 20:18
  Speaker 7: so obviously a lot of.
• 20:19
  Speaker 8: People consuming on YouTube, So I wonder what that looks
• 20:23
  Speaker 8: like from your end, because having a watch time of.
• 20:25
  Speaker 7: Eight hours, you know, for ad dollars.
• 20:29
  Speaker 8: It makes a lot of sense to put a lot
• 20:30
  Speaker 8: of ads in that spaces of those videos. So how
• 20:34
  Speaker 8: is that for you guys as far as just revenue
• 20:36
  Speaker 8: from just ads on YouTube?
• 20:39
  Speaker 9: So in terms of sorry can you rephrase?
• 20:42
  Speaker 8: Like, so obviously when you have a watch time of
• 20:45
  Speaker 8: over eight hours, even like if you have to watch
• 20:47
  Speaker 8: home over eight minutes, you can generate revenue from that.
• 20:50
  Speaker 7: Yeah. Yeah, so is YouTube one.
• 20:52
  Speaker 8: Of those main generating sources of income for the company
• 20:54
  Speaker 8: because the watch time is so long.
• 20:57
  Speaker 9: Yeah, YouTube is one of the main sources. That's right.
• 20:59
  Speaker 9: But I think YouTube obviously automatically places mid rolls when
• 21:06
  Speaker 9: the user is going to be likely the most engaged,
• 21:09
  Speaker 9: so that just takes care of everything. But you know, yeah,
• 21:13
  Speaker 9: as a result I watched time. It is insane, Like
• 21:17
  Speaker 9: I think it's a one hundred and fifty five million
• 21:22
  Speaker 9: hours in one year.
• 21:25
  Speaker 4: Wow, who's your competition? Do you have competition in the space?
• 21:31
  Speaker 4: Maybe it's very.
• 21:32
  Speaker 9: Very small competition. But for us, I think what we
• 21:35
  Speaker 9: did was like with a relaxed my dog, we thought, okay,
• 21:38
  Speaker 9: this is working, and for us, it was like, let's
• 21:42
  Speaker 9: copy and paste our YouTube channel and send traffic to
• 21:46
  Speaker 9: that so we have came your Dog, Relax your Dog,
• 21:49
  Speaker 9: came your Cat, et cetera. Different YouTube channels.
• 21:51
  Speaker 4: Yeah, how many subscribes you on YouTube?
• 21:53
  Speaker 9: Combined?
• 21:54
  Speaker 4: Two million different channels all of them. Yeah, Relax my
• 21:58
  Speaker 4: Dog is a premium one. That's the one that gets
• 22:01
  Speaker 4: the most.
• 22:02
  Speaker 6: Yeah.
• 22:02
  Speaker 9: Yeah, but the other ones that we desided to compete
• 22:05
  Speaker 9: against ourselves are growing.
• 22:07
  Speaker 4: So you decided to compete against yourself, Yeah, Relax my Dog,
• 22:10
  Speaker 4: Relax my Cat, with the other.
• 22:11
  Speaker 9: One cameo dog your dog, relax your dog, and the
• 22:16
  Speaker 9: cameo cat sons.
• 22:18
  Speaker 4: What's the difference between cam your Dog and Relax your.
• 22:21
  Speaker 9: Dog for us, there's right now, they're very similar, very
• 22:27
  Speaker 9: very similar. And I think the reason why we did
• 22:30
  Speaker 9: that was just to protect protect us from an SEO
• 22:36
  Speaker 9: perspective and to send traffic to all of them to
• 22:40
  Speaker 9: create our own competition.
• 22:41
  Speaker 4: That's actually very that's actually very brilliant because it Relaxed
• 22:47
  Speaker 4: my Dog becomes popularly. You can see somebody making a
• 22:50
  Speaker 4: cam your Dog. Yeah, you can see that happening, right,
• 22:53
  Speaker 4: And it's like, now that could potentially kind of drive
• 22:57
  Speaker 4: people from Relax my Dog, calmye or the same type
• 23:00
  Speaker 4: of content. So I was like, all right, instead of
• 23:03
  Speaker 4: letting somebody else do it, we'll just copy ourselves and
• 23:07
  Speaker 4: now we have calm our doll, Relax my dog, similar
• 23:11
  Speaker 4: type of content. When you google it, one of them
• 23:14
  Speaker 4: is going to come up exactly and it's gonna be Now,
• 23:18
  Speaker 4: it's gonna be hard for somebody to do. The third, like,
• 23:19
  Speaker 4: what is going to be next?
• 23:22
  Speaker 7: The best?
• 23:22
  Speaker 9: The best competition is yourself. Yeah, literally, that's it, and
• 23:26
  Speaker 9: that's what we did.
• 23:28
  Speaker 8: So you said that absolutely on YouTube, but you have
• 23:31
  Speaker 8: the subscription service. Yeah, so what's the different in variation
• 23:34
  Speaker 8: between YouTube and now subscription service?
• 23:38
  Speaker 9: So the subscriptions as it is growing for us, it's
• 23:40
  Speaker 9: still quite new because of the technology that we've built.
• 23:43
  Speaker 9: It was like how do we balance the growth versus
• 23:46
  Speaker 9: the cost? So that's still growing. But then you know,
• 23:48
  Speaker 9: we thought from our perspective was like, let's just flood
• 23:52
  Speaker 9: our content in as many platforms as possible and just
• 23:57
  Speaker 9: create as many revenue sources as possible. If that means
• 24:00
  Speaker 9: cannibalizing against ourselves, I'd rather cannibalize against my own myself
• 24:06
  Speaker 9: than someone else do that.
• 24:09
  Speaker 8: Okay, where's the biggest audience Because we go to a
• 24:12
  Speaker 8: lot of cities, especially the United States. Yeah, I mean
• 24:15
  Speaker 8: it feels like like we've been to San Francisco, LA.
• 24:18
  Speaker 8: These are big dog markets, Miami. What's the biggest audience
• 24:22
  Speaker 8: that you guys?
• 24:23
  Speaker 7: It's the US, is it?
• 24:25
  Speaker 2: Yeah?
• 24:25
  Speaker 9: Fifty two US and then the fastest going ordiance for
• 24:29
  Speaker 9: US is South and Central America and actually the fifth
• 24:36
  Speaker 9: fastest going audience is India. So all over the world.
• 24:42
  Speaker 4: So what's the verticals here? You have the YouTube channel,
• 24:46
  Speaker 4: you have a subscription model in place, you have and
• 24:50
  Speaker 4: what else do you do? You have anything else?
• 24:53
  Speaker 9: YouTube? All the music streaming services, so Spotify, upper Music.
• 24:56
  Speaker 4: Allright, so let's break each one down. Yeah, so let's
• 24:58
  Speaker 4: start with the music. So all right, well, which one
• 25:01
  Speaker 4: did you start?
• 25:01
  Speaker 7: First?
• 25:02
  Speaker 4: YouTube?
• 25:02
  Speaker 6: First?
• 25:02
  Speaker 9: YouTube first?
• 25:03
  Speaker 7: Let's do that.
• 25:04
  Speaker 4: So the YouTube was the first one, yeah, and that
• 25:08
  Speaker 4: was putting out music video format of music and then
• 25:12
  Speaker 4: actually putting out content, right, that's right? Yeah, Okay, that grows.
• 25:19
  Speaker 4: Then from there you go to music, Spotify, Apple, and
• 25:23
  Speaker 4: you're just taking the music that you already have on YouTube,
• 25:26
  Speaker 4: ye and putting it on Spotify and Apple. Yeah, so
• 25:28
  Speaker 4: using the same content just in different verticals, correct, Like
• 25:31
  Speaker 4: how we do a podcast, Like we'll put the podcast
• 25:33
  Speaker 4: out on YouTube, but then the audio goes on Apple
• 25:36
  Speaker 4: Spotify exactly. Exactly who's making this music?
• 25:39
  Speaker 9: My music produced a Ricardo. We've been working SGEPT for
• 25:42
  Speaker 9: nine years now. It's in house house. Yeah, all the music,
• 25:45
  Speaker 9: everything is made in house, the music, the video, everything,
• 25:50
  Speaker 9: it's based on our own research.
• 25:53
  Speaker 8: Okay, you can go to Apple Music and pull out
• 25:55
  Speaker 8: how many songs have you got made?
• 25:56
  Speaker 9: Like it it's gonna be in a like two thousand hours.
• 26:01
  Speaker 4: So you just make you just may make a couple
• 26:02
  Speaker 4: of songs a day, like you can. Just so it's
• 26:05
  Speaker 4: just beat stuff.
• 26:06
  Speaker 9: It's mostly instrumentals, but some of them now are having
• 26:10
  Speaker 9: some of the new stuff we're doing is having more
• 26:12
  Speaker 9: audio in it. So we're experimenting with the audio side.
• 26:18
  Speaker 8: So you had to go through a process of studying
• 26:21
  Speaker 8: the obviously the bpms and the rhythms of all the music. Yeah,
• 26:24
  Speaker 8: you report the Guardian said that I know why you
• 26:26
  Speaker 8: said reggae. I read the report that the Guardian said
• 26:29
  Speaker 8: reggae and soft rock with the popular exactly. Yeah, so
• 26:33
  Speaker 8: most of the rhythms based on that. Are you guys
• 26:36
  Speaker 8: finding that you know what these rhythms are also work too?
• 26:40
  Speaker 9: Yeah? So some of it's based on that, and then
• 26:44
  Speaker 9: some of it is either we just alter it a
• 26:46
  Speaker 9: bit more. So if it's reggae, we obviously we make
• 26:50
  Speaker 9: everything in house. Anyway, we'll just continue to experiment with
• 26:53
  Speaker 9: altering the sounds a bit more. But the other thing
• 26:56
  Speaker 9: that works best, that's up and coming is more of
• 27:00
  Speaker 9: an oriental type of music that we've started experimenting with
• 27:05
  Speaker 9: and we're seeing that becoming popular.
• 27:09
  Speaker 7: Do you notice that certain dogs certain sounds will work
• 27:13
  Speaker 7: better for us?
• 27:13
  Speaker 9: No? No, So basically every dog is so individual, like
• 27:17
  Speaker 9: it's their personality. I think that's why we create such
• 27:21
  Speaker 9: a range of content, and even on the visual side,
• 27:24
  Speaker 9: like some dogs actually love watching sheep where some don't.
• 27:29
  Speaker 9: Some dogs love watching dogs, some start barking at the screen.
• 27:33
  Speaker 9: So we create such a range of content for you
• 27:35
  Speaker 9: as the owner to be like, all right, you can
• 27:38
  Speaker 9: try see which one works.
• 27:41
  Speaker 4: What did you Okay, so you two Apple Spotify subscription.
• 27:47
  Speaker 4: So what's talk about the subscription model? When did you
• 27:50
  Speaker 4: put the subscription model in place? And what did the
• 27:52
  Speaker 4: subscription model have that separated from the free content?
• 27:58
  Speaker 9: So for us, obviously it's ad free, and more importantly,
• 28:02
  Speaker 9: we are now collecting data on your dog and then
• 28:05
  Speaker 9: as a result, we create customized playlists. So like if
• 28:10
  Speaker 9: you've got on YouTube, because we have such a range
• 28:12
  Speaker 9: of content thousands and thousands of hours, the only drawback
• 28:16
  Speaker 9: is use the owner have to experiment to be like
• 28:18
  Speaker 9: which one works my dog, which one doesn't. Whereas for us,
• 28:22
  Speaker 9: we collect that data and we create a curated playlist
• 28:26
  Speaker 9: which saves you quite quite a bit of time. And
• 28:28
  Speaker 9: as a result, if you know, we look at the
• 28:30
  Speaker 9: watch time metrics, so this playlist might work for a
• 28:33
  Speaker 9: certain period of time, but then eventually, you know, we
• 28:37
  Speaker 9: might have to change that.
• 28:38
  Speaker 4: So when you say collective data, you're based on the
• 28:43
  Speaker 4: content that you're consuming. Yeah, how long you're consuming the content? Yeah,
• 28:46
  Speaker 4: you can say your dog likes this music more than
• 28:51
  Speaker 4: that music, and now we can curate a playlist like
• 28:55
  Speaker 4: your dog is more in the reggae in South samarnga.
• 28:58
  Speaker 8: Yeah, and when you do it, you're going to send
• 29:03
  Speaker 8: them the playlist that you've made your music.
• 29:07
  Speaker 9: Yeah, it's all our content, Okay.
• 29:10
  Speaker 4: And how much is that?
• 29:12
  Speaker 9: Just five dollars a month for nine a month, that's it.
• 29:16
  Speaker 7: That's a dog food, Yeah.
• 29:18
  Speaker 9: Literally less than dog treats.
• 29:22
  Speaker 4: So the companies they said, you said the company's value
• 29:25
  Speaker 4: are twenty five million. That's based off of a multiple
• 29:29
  Speaker 4: of the revenue that's coming in right now from all
• 29:32
  Speaker 4: the different verticals.
• 29:33
  Speaker 9: Yeah. And because we have very very high margins profit margins. Yeah,
• 29:38
  Speaker 9: that gives us really good multiples.
• 29:41
  Speaker 4: Okay, get interesting, So what's the what's the plan moving forward?
• 29:45
  Speaker 4: Like you would you like to scale it at a
• 29:48
  Speaker 4: higher level, sell the business, partner with somebody, like how
• 29:52
  Speaker 4: do you envision this moving forward?
• 29:54
  Speaker 9: So for us, I think, yeah, we have been approached
• 29:57
  Speaker 9: a number of times for exit and maybe if it's
• 30:01
  Speaker 9: the right partner, but I think right now, it's just
• 30:05
  Speaker 9: scale the business as much as possible. Like we have
• 30:08
  Speaker 9: fifty million cats and dogs around the world using our content.
• 30:12
  Speaker 9: There's like a billion cats and dogs around the world.
• 30:16
  Speaker 4: It's like a billion domesticated cats and dollars.
• 30:19
  Speaker 9: Yeah, so we're like we've got more to go.
• 30:24
  Speaker 4: What about what about partnerships? Have you have you thought
• 30:26
  Speaker 4: about like partnering with like I don't know, like a
• 30:31
  Speaker 4: dog food company or something that or like one of
• 30:34
  Speaker 4: these like dog shows, Like have you ever done any
• 30:38
  Speaker 4: collaboration And because that seems to me like that there's
• 30:41
  Speaker 4: a lot of collaboration that kind of would make sense.
• 30:43
  Speaker 9: We have, We have done a lot of collaboration. So
• 30:45
  Speaker 9: on our YouTube channel, we also have vloggers, so it's
• 30:48
  Speaker 9: not just content, but it's content obviously designed for you know,
• 30:53
  Speaker 9: how to take care of a dog, all these tips
• 30:55
  Speaker 9: and tricks, et cetera. So brands will approach us and
• 30:58
  Speaker 9: we'll talk about specific products as well on our YouTube channel.
• 31:01
  Speaker 9: So yeah, for sure, like we want to partner with
• 31:03
  Speaker 9: brands and then kind of grow from there. But from
• 31:08
  Speaker 9: our perspective, we just think that if a partnership doesn't
• 31:13
  Speaker 9: slow us down, there's no point doing that. Like it's
• 31:17
  Speaker 9: just like we're my previous business that I had, which
• 31:21
  Speaker 9: was venture capital backed, angel backed, et cetera, et cetera.
• 31:24
  Speaker 9: Once you add all these layers, they start slowing you down.
• 31:28
  Speaker 9: So for me, it's just like, if you're going to
• 31:29
  Speaker 9: speed me up, that's cool.
• 31:30
  Speaker 4: We'll talk about that. Why did it slow because you
• 31:32
  Speaker 4: got to go ask them and talk to them and yeah,
• 31:35
  Speaker 4: actual permission and stuff like that.
• 31:36
  Speaker 9: Exactly, yeah, exactly.
• 31:38
  Speaker 8: We haven't been approached from a healthcare standpoint because when
• 31:41
  Speaker 8: I hear words like habri activity, anxiety, these are words
• 31:46
  Speaker 8: that we hear when we talk about humans.
• 31:48
  Speaker 7: That's a healthcare issue. Right, Have you been approached.
• 31:50
  Speaker 8: By veterinarians or anybody and that the dog feel that
• 31:55
  Speaker 8: revolves around the health.
• 31:56
  Speaker 9: No, we we know one of my friends lives in
• 32:00
  Speaker 9: New York. He went to his vet and it's like, oh,
• 32:04
  Speaker 9: they've got to relax my dog on TV. So a
• 32:06
  Speaker 9: lot of vets are using it, a lot of shelters
• 32:08
  Speaker 9: are using it. I think during July fourth in America,
• 32:12
  Speaker 9: the biggest like shelter network was talking about us on
• 32:16
  Speaker 9: Fox News. So yeah, there's a lot of areas that
• 32:20
  Speaker 9: we are going into that's being used. But it's just
• 32:25
  Speaker 9: run like I think that it's mental health for your pet, right,
• 32:28
  Speaker 9: that's it. So if it's a vet, a groomer, massage,
• 32:32
  Speaker 9: a shelter in some way has a positive impact.
• 32:37
  Speaker 8: Is there any visions for maybe I know, like a
• 32:41
  Speaker 8: lot of people go to a dog trainer or like
• 32:43
  Speaker 8: you said, like a mental health gym. Yeah, I got
• 32:46
  Speaker 8: a color for human beings. Is there a vision of
• 32:50
  Speaker 8: having something like that for relaxed my dog relis my cat.
• 32:54
  Speaker 8: Whether people can actually come and see the experience of
• 32:57
  Speaker 8: outside of the YouTube, outside actual subscription service to have
• 33:01
  Speaker 8: it amongst a bunch of pets.
• 33:03
  Speaker 9: Yeah, it's so interesting. Actually, that is something that we're
• 33:07
  Speaker 9: looking at doing in India. There's a bunch of high
• 33:12
  Speaker 9: profile people that have been approached by so we might
• 33:16
  Speaker 9: be looking at doing that because the relationship I guess
• 33:21
  Speaker 9: with pets in South Asia going from street animals and
• 33:26
  Speaker 9: classified as dirty or whatever, it is changing like super quick.
• 33:31
  Speaker 9: So we are going to be doing something very similar.
• 33:36
  Speaker 4: So being based in the UK started to come in
• 33:40
  Speaker 4: the UK, but you do a lot of those in
• 33:44
  Speaker 4: America as well, right, yep, So can you talk about
• 33:46
  Speaker 4: that because you know a lot of our most of
• 33:49
  Speaker 4: our audiences in American audience, but we have a lot
• 33:51
  Speaker 4: of supporting a lot of listeners in the UK. So
• 33:54
  Speaker 4: what was what was the challenges if any? What were
• 33:57
  Speaker 4: the you know, hurdles that you may have had to
• 33:59
  Speaker 4: face And how is it to do business cross continent
• 34:04
  Speaker 4: because I don't think a lot of people have a
• 34:06
  Speaker 4: full perspective of doing business on like two different continents,
• 34:09
  Speaker 4: especially in America all the time. It's like if you're
• 34:11
  Speaker 4: an American based business, smaller type of just focus on America.
• 34:16
  Speaker 7: I know you do both.
• 34:17
  Speaker 4: So what with some of the learning experiences challenges.
• 34:21
  Speaker 9: So in all honestly, I think for us, we were like, right,
• 34:25
  Speaker 9: how do we get to the end consumer without having
• 34:28
  Speaker 9: a middle person? And that was it. So doing business
• 34:32
  Speaker 9: in America wherever, Like you know, we're global now, but
• 34:36
  Speaker 9: that's because of how do we reach the end consumer?
• 34:39
  Speaker 9: So for us, you know, I guess partnerships. If we
• 34:42
  Speaker 9: approached like I don't know, pet Smart or whoever, it
• 34:45
  Speaker 9: was like, in all honesty, like I have no time
• 34:50
  Speaker 9: for that. It's a waste of my time because of
• 34:54
  Speaker 9: the level of bureaucracies. It's like, why do I want
• 34:56
  Speaker 9: to go to a big pet retailler when it can
• 34:59
  Speaker 9: jump over you and that run into your customers. So
• 35:02
  Speaker 9: that was my approach from day one. So doing business
• 35:05
  Speaker 9: in America or wherever, it's just distances in whatever country
• 35:11
  Speaker 9: is an issue. If I can access the end consumer,
• 35:14
  Speaker 9: that's all I care about. I don't care where you're based.
• 35:18
  Speaker 7: So obviously your music background erners.
• 35:22
  Speaker 6: What's up?
• 35:23
  Speaker 3: You ever walk into a small business and everything just works,
• 35:26
  Speaker 3: like the checkout is fast, the receipts are digital, tipping
• 35:29
  Speaker 3: is a breeze, and you're out the door before the
• 35:32
  Speaker 3: line even builds odds are they're using Square. We love
• 35:36
  Speaker 3: supporting businesses that run on Square because it just feels seamless.
• 35:40
  Speaker 3: Whether it's a local coffee shop, a vendor at a
• 35:42
  Speaker 3: pop up market, or even one of our merch partners,
• 35:45
  Speaker 3: Square makes it easy for them to take payments, manage inventory,
• 35:49
  Speaker 3: and run their business with confidence, all from one simple system.
• 35:54
  Speaker 3: If you're a business owner or even just thinking about
• 35:56
  Speaker 3: launching something soon, Square is hands down one of the
• 35:59
  Speaker 3: best tools out there to help you start, run and grow.
• 36:03
  Speaker 3: It's not just about payments, it's about giving you time
• 36:06
  Speaker 3: back so you can focus on what matters most ready.
• 36:09
  Speaker 3: To see how Square can transform your business, visit Square
• 36:13
  Speaker 3: dot com backslash go backslash eyl to learn more that
• 36:17
  Speaker 3: Square dot com backslash, go backslash eyl. Don't wait, don't hesitate.
• 36:23
  Speaker 3: Let's Square handle the back end so you can keep
• 36:25
  Speaker 3: pushing your vision forward. This episode is brought to you
• 36:31
  Speaker 3: by P and C Bank. A lot of people think
• 36:34
  Speaker 3: podcasts about work are boring, and sure, they definitely can be,
• 36:38
  Speaker 3: but understanding a professionals routine shows us how they achieve
• 36:42
  Speaker 3: their success little by little, day after day. It's like
• 36:46
  Speaker 3: banking with P and C Bank. It might seem boring
• 36:49
  Speaker 3: to save, plan and make calculated decisions with your bank,
• 36:52
  Speaker 3: but keeping your money boring is what helps you live
• 36:55
  Speaker 3: or more happily fulfilled life. P and C Bank Brilliantly
• 36:59
  Speaker 3: Boring since eighteen sixty five. Brilliantly Boring since eighteen sixty
• 37:03
  Speaker 3: five is a service mark of the PNC Financial Service Group, Inc.
• 37:07
  Speaker 3: P and C Bank National Association Member FDIC.
• 37:13
  Speaker 10: Behind those warm and cozy nights at home, thousands of
• 37:16
  Speaker 10: employees at BP go to work every day. People producing
• 37:20
  Speaker 10: more US natural gas, people building grid scale solar capacity,
• 37:24
  Speaker 10: people turning landfill waste gas into pipeline quality renewable natural gas,
• 37:29
  Speaker 10: and people delivering all of that power where it's needed.
• 37:33
  Speaker 10: They're part of almost three hundred thousand jobs VP supports
• 37:36
  Speaker 10: across the country. Learn more at VP dot com slash
• 37:40
  Speaker 10: Investing in America.
• 37:42
  Speaker 8: He to you in a different set, Now, this is
• 37:45
  Speaker 8: pretty incredible. So how many because I know you outsourced
• 37:49
  Speaker 8: a lot of the word, but how many people are
• 37:51
  Speaker 8: doing the day to data or are you still day
• 37:54
  Speaker 8: to day or is there you build people around you
• 37:56
  Speaker 8: that you directly have content with that are now being outsourced.
• 37:58
  Speaker 7: How big is the team.
• 38:00
  Speaker 9: So the team, we're about twenty people around the world
• 38:03
  Speaker 9: and we have a core team in Manchester and they
• 38:06
  Speaker 9: do all kind of like the marketing, et cetera. And
• 38:09
  Speaker 9: then the day to day I'm kind of like in
• 38:12
  Speaker 9: and out a little bit. But yeah, so just yeah,
• 38:18
  Speaker 9: but yeah, it kind of and it's good to step
• 38:20
  Speaker 9: outside of your business. Sometimes you have to like work
• 38:23
  Speaker 9: on your business rather than in your business. And you know,
• 38:26
  Speaker 9: I guess the past few weeks I took a bit
• 38:28
  Speaker 9: of time off just to like look outside and think
• 38:31
  Speaker 9: where I want to go. But it's fun. It's fun.
• 38:36
  Speaker 9: It doesn't feel like work. It's my life, it's my lifestyle.
• 38:41
  Speaker 4: So are they any festivals for dogs at the dog Festival?
• 38:47
  Speaker 7: M hmm.
• 38:49
  Speaker 9: There's big conventions, like I think in England they have
• 38:53
  Speaker 9: one called Crosss. I think maybe they might have one
• 38:55
  Speaker 9: in like Miami somewhere. But how is that actual festivals.
• 39:01
  Speaker 4: That might be? That might be that's a good idea,
• 39:04
  Speaker 4: different events, different contests, different Like.
• 39:07
  Speaker 9: There was one in New York actually I went to,
• 39:10
  Speaker 9: but I think that was just like a one off thing.
• 39:11
  Speaker 4: And then like even like the music like you're playing,
• 39:13
  Speaker 4: you can actually have like a live musical performance. There's
• 39:18
  Speaker 4: the dog fanst in the UK.
• 39:21
  Speaker 9: Wow.
• 39:21
  Speaker 8: So it's like a dog maybe like an open part,
• 39:24
  Speaker 8: like a hide part. They have the DJ playing the
• 39:26
  Speaker 8: music and everybody's just chilled out on the grass. I
• 39:30
  Speaker 8: can see this.
• 39:30
  Speaker 4: I can see that they're listening to it on YouTube
• 39:32
  Speaker 4: and music.
• 39:33
  Speaker 8: I mean if dogs can't watch it, if their owners
• 39:36
  Speaker 8: don't watch it, right, they can't.
• 39:37
  Speaker 7: Turn on the TV.
• 39:38
  Speaker 9: Yeah, yeah, exactly know what I'm saying.
• 39:39
  Speaker 7: So now you got a bunch of people.
• 39:42
  Speaker 8: Nice dog can turn on the TV especially, but you
• 39:45
  Speaker 8: can sit out in the park and enjoy.
• 39:48
  Speaker 7: Yeah, with the music.
• 39:50
  Speaker 4: What gets more streams the Spotify, Apple or YouTube still YouTube, YouTube.
• 39:56
  Speaker 9: Then all the music streamers. It's not just Spotify, Apple,
• 39:59
  Speaker 9: but uh maybe one hundred and twenty music shooting services,
• 40:05
  Speaker 9: all of them combined and aggregated, and then then the subscription.
• 40:09
  Speaker 4: So more people still watch the YouTube than not.
• 40:12
  Speaker 9: That's right.
• 40:13
  Speaker 2: Yeah.
• 40:13
  Speaker 4: Yeah, So speaking of like you said, you've been approached
• 40:16
  Speaker 4: by a couple of VC firms, how have those conversations gone, Like,
• 40:19
  Speaker 4: as far as obviously you haven't taken any deals yet,
• 40:23
  Speaker 4: so what made you not take a deal? Like, what
• 40:26
  Speaker 4: were some of the things that was like turn off, Like,
• 40:28
  Speaker 4: how was those conversations with VC firms?
• 40:31
  Speaker 9: So because I had another VC backed business, you did yeah, okay,
• 40:36
  Speaker 9: I went through that game okay, and with the music side, yeah, okay,
• 40:41
  Speaker 9: with the music side yeah. And I think for me
• 40:45
  Speaker 9: learning through that was just like with vcs, I'm very
• 40:49
  Speaker 9: very like. So the thing is right, there's very few
• 40:52
  Speaker 9: good vcs. It's a very small circle, and the majority
• 40:58
  Speaker 9: of them have not been an entrepreneur us. So my
• 41:01
  Speaker 9: question is like, have you ever struggled? And a lot
• 41:05
  Speaker 9: of them have come from like you know, KPMG or
• 41:08
  Speaker 9: whatever it is, so they've never seen struggle and then
• 41:12
  Speaker 9: they're there talking to you about entrepreneurship. I have zero
• 41:16
  Speaker 9: respect for that. So for me, it's just some of
• 41:21
  Speaker 9: the vcs that I've approached to just I need to
• 41:25
  Speaker 9: de risk myself. So yeah, they'll give me growth capital,
• 41:29
  Speaker 9: but because I've had an interesting journey with vcs before,
• 41:32
  Speaker 9: I think de risking myself in terms of like I
• 41:37
  Speaker 9: want to exit push a part of my business, so
• 41:40
  Speaker 9: I know that if you do screw me over, at
• 41:43
  Speaker 9: least I have a soft landing.
• 41:47
  Speaker 7: Is there an exit number?
• 41:49
  Speaker 8: Obviously you know you said you got to step out
• 41:51
  Speaker 8: of your business some time to work on it and
• 41:52
  Speaker 8: see where you want to go in the future. Yeah,
• 41:54
  Speaker 8: is there a number that you've had in mind, like
• 41:57
  Speaker 8: if the business can be value that I can see
• 42:01
  Speaker 8: myself starting here and maybe creating something else.
• 42:04
  Speaker 7: Is it number as you ever?
• 42:05
  Speaker 4: Yeah?
• 42:05
  Speaker 9: Yeah, my number was twenty million dollars and now it's
• 42:07
  Speaker 9: twenty five million, So.
• 42:11
  Speaker 7: Was real there.
• 42:13
  Speaker 4: So that was it.
• 42:14
  Speaker 9: But I think for me, like money is money whatever,
• 42:19
  Speaker 9: Like I think right now I'm thinking about the legacy.
• 42:22
  Speaker 4: So let me ask you this. You said you had
• 42:24
  Speaker 4: a bad experience with VC before. Yeah, can you talk
• 42:27
  Speaker 4: about that? Yeah? For sure, Well why was it? What
• 42:30
  Speaker 4: was the bad experience?
• 42:31
  Speaker 9: So to kind of give you a background, I think
• 42:33
  Speaker 9: it was an idea around It was like Vivo, but
• 42:37
  Speaker 9: for independent artists, so it's kind of like creating created.
• 42:41
  Speaker 9: It was an app that created created content for discovering
• 42:45
  Speaker 9: new music, and it was doing really well and we
• 42:49
  Speaker 9: raised VC money, angel money, etcetera. I think and this
• 42:53
  Speaker 9: was the first, I guess, you know, first journey in
• 42:57
  Speaker 9: this entrepreneur I think I think it just became And
• 43:04
  Speaker 9: also me as a CEO learning like what type of
• 43:08
  Speaker 9: CEO that I want to be and more importantly, what
• 43:09
  Speaker 9: type of business I want to build? Because you can
• 43:13
  Speaker 9: build a billion dollar business and you know, you might
• 43:17
  Speaker 9: exit for a billion, but you've you're probably at the
• 43:20
  Speaker 9: age of thirty, but you look fifty because you've been
• 43:24
  Speaker 9: worked out like so hard. And I think I had
• 43:28
  Speaker 9: to question, like what do I want. Do I want
• 43:31
  Speaker 9: a business to help that is around my lifestyle and
• 43:35
  Speaker 9: my stress levels, or do I want to have a
• 43:38
  Speaker 9: billion in a bank but look like shit for the
• 43:40
  Speaker 9: rest of my life? You know, I mean like, so
• 43:44
  Speaker 9: to answer your question in terms of the VCS, I
• 43:45
  Speaker 9: think all it did was is created too many layers
• 43:48
  Speaker 9: of bureaucracy. So when you take VC money, you're not
• 43:53
  Speaker 9: an entrepreneur. You're an employee to your own company. And
• 43:57
  Speaker 9: it depends how comfortable you are with that. And I wasn't.
• 44:02
  Speaker 4: Yeah, it's like Dame Dare said, you're not a boss
• 44:05
  Speaker 4: unless you put up all all the money. Somebody puts
• 44:08
  Speaker 4: up money for you. They're your boss at the very
• 44:10
  Speaker 4: least your partner exactly, and you can't just do whatever
• 44:13
  Speaker 4: you want to do. You got to check some balances
• 44:15
  Speaker 4: that's put in place.
• 44:16
  Speaker 9: So true, Yeah, that's.
• 44:18
  Speaker 4: Important people to understand because it's like, you know, it's
• 44:20
  Speaker 4: like you hear this, Okay, I got this money, but
• 44:23
  Speaker 4: nothing in this world is free.
• 44:24
  Speaker 9: Yeah, and I think that you see all these all
• 44:26
  Speaker 9: this hyper around so and so raised ten million dollars,
• 44:29
  Speaker 9: but really you didn't raise ten million. You've probably got
• 44:31
  Speaker 9: a million, and now you have to hate these insane
• 44:34
  Speaker 9: goals to get the rest of the money. And you've
• 44:36
  Speaker 9: obviously diluted yourself. You'll probably own work, yeah, literally nothing
• 44:41
  Speaker 9: of your company, and that's it, Like you know, you'll
• 44:46
  Speaker 9: continue dilution once you take your first VC money. That's it.
• 44:51
  Speaker 9: You're on a road to dilution. And you're on the
• 44:54
  Speaker 9: road to being an employee of your own company, working
• 44:57
  Speaker 9: a million hours a week. And if you exit for
• 45:01
  Speaker 9: a billion, you'll be lucky enough to walk away with
• 45:04
  Speaker 9: fifty million.
• 45:07
  Speaker 7: Yeah, I mean yeah, people didn't think about that. So
• 45:11
  Speaker 7: you started music that that was, you know, obviously an
• 45:14
  Speaker 7: earning experience.
• 45:16
  Speaker 8: Obviously you've had success with relax my parent, relaxed my relas,
• 45:20
  Speaker 8: my dog likes my cat.
• 45:21
  Speaker 7: Where do you see yourself going after this? Right?
• 45:24
  Speaker 8: Because you said legacy, Yeah, I'm sure you want to
• 45:26
  Speaker 8: leave your name or something.
• 45:28
  Speaker 7: So what are we looking at.
• 45:30
  Speaker 9: I think it's this business like and to give you
• 45:33
  Speaker 9: an example of legacy, like, now, I've had this business
• 45:35
  Speaker 9: for so long, as I was saying, you know, people
• 45:40
  Speaker 9: have tried so many things for anxiety for their dogs,
• 45:43
  Speaker 9: and sometimes it can be absolutely horrible the anxiety that
• 45:45
  Speaker 9: they have. But they've come across our music and they're like,
• 45:48
  Speaker 9: oh my god, this actually works. And then they're using
• 45:51
  Speaker 9: it and using it and to the point where their
• 45:53
  Speaker 9: dog dies and they're like, can I use this music
• 45:56
  Speaker 9: for my dog's funeral because this is what had such
• 45:59
  Speaker 9: a huge impact on my dog's life. And that is
• 46:03
  Speaker 9: such an incredible honor to know that it was an
• 46:06
  Speaker 9: integral part of the dog's life to help with their
• 46:08
  Speaker 9: mental health. To be asked to use that music for
• 46:11
  Speaker 9: their funeral now less times that by millions and millions.
• 46:17
  Speaker 9: That's the legacy that we want is to have a
• 46:20
  Speaker 9: positive impact on the mental health of as many pets
• 46:24
  Speaker 9: as possible around the world.
• 46:25
  Speaker 7: Are you seeing an impact on the actual owners themselves?
• 46:29
  Speaker 9: Yeah? Well, obviously the emotional collection. The dog is happy,
• 46:33
  Speaker 9: the owners happy, so yeah, and as a result, you
• 46:36
  Speaker 9: know that it works because they go and tell loads
• 46:40
  Speaker 9: of people, loads of people. As a result, our marketing
• 46:44
  Speaker 9: spend is literally nothing.
• 46:47
  Speaker 4: I mean that's like us, our marketing experience nothing, like
• 46:50
  Speaker 4: we never really ran ads for the podcast. We won't
• 46:52
  Speaker 4: ads for like different educational courses that we have, but
• 46:55
  Speaker 4: we never run an ad for the podcast. We never marketing.
• 46:59
  Speaker 4: It's just word of mouth, social media, people spreading it, collaboration,
• 47:05
  Speaker 4: working with other people, and now like you know, we
• 47:08
  Speaker 4: get some of their audience, they get some of our audience.
• 47:11
  Speaker 4: Cross collaboration, and that's that's really been our blueprint. So
• 47:14
  Speaker 4: I think the best form of advertising is word of
• 47:17
  Speaker 4: mouth because you can't really pay for that.
• 47:19
  Speaker 7: You can't.
• 47:20
  Speaker 9: The stickiness of word of mouth I think it's eighty
• 47:22
  Speaker 9: five percent. The stickiness of ads is fifteen at most,
• 47:26
  Speaker 9: and that's a really good ad. So word of mouth
• 47:30
  Speaker 9: all the way.
• 47:31
  Speaker 4: Telefront Yeah yeah, And you know, it's one of these
• 47:34
  Speaker 4: things where nobody's thinking about it, like you know what
• 47:38
  Speaker 4: I mean, It's like, who would have thought that, you know,
• 47:42
  Speaker 4: this would be something that would be a profitable business.
• 47:44
  Speaker 4: But when you think about it, I mean it makes
• 47:45
  Speaker 4: a lot of sense. Yeah. Yeah, And people, you know,
• 47:47
  Speaker 4: they love their dogs, so you created, you know, a
• 47:52
  Speaker 4: space where there wasn't any competition. Then you became your
• 47:56
  Speaker 4: own competition, which is very, very brilliant. So I think
• 48:01
  Speaker 4: it's a lesson just entrepreneurs in general to just think
• 48:04
  Speaker 4: outside the box, look at what somebody's not doing instead
• 48:07
  Speaker 4: of looking at what somebody is doing, and create even
• 48:11
  Speaker 4: if it's niche, Like, you can make a lot of
• 48:13
  Speaker 4: money in niche spaces. You don't have to be you know,
• 48:17
  Speaker 4: we're billions and billions of people are already competing.
• 48:20
  Speaker 9: You don't have to. And I think there's the thing
• 48:22
  Speaker 9: about entrepreneurship. I think in a sense it's a little
• 48:25
  Speaker 9: bit become toxic in the sense that who builds the
• 48:28
  Speaker 9: biggest business, who builds the billion dollar especially in New York.
• 48:32
  Speaker 9: Like some guy wanted me to do a talk at
• 48:37
  Speaker 9: the startup event and it was picturing. It's like, look,
• 48:39
  Speaker 9: this guy just built an incredible business by himself, and oh,
• 48:42
  Speaker 9: but how much is he raised. They're like, he said,
• 48:45
  Speaker 9: he's not raised anything, He's built it himself. And they're like, nah,
• 48:48
  Speaker 9: we need people that have raised It's like, you get
• 48:52
  Speaker 9: penalized for.
• 48:53
  Speaker 4: Being profitable, that's crazy.
• 48:56
  Speaker 9: But when you get praised for raising loads of money
• 48:59
  Speaker 9: and being in death, it makes no sense.
• 49:04
  Speaker 4: There's a lot of.
• 49:04
  Speaker 7: Lessons in it.
• 49:05
  Speaker 8: Like I said, like a lot of times people will say,
• 49:08
  Speaker 8: I don't know what my purpose is? What should I
• 49:09
  Speaker 8: be doing? And I would tell them it's usually right
• 49:12
  Speaker 8: in front of you. Right, So you had a skill,
• 49:14
  Speaker 8: you applied it. It just so happens that you look, we
• 49:18
  Speaker 8: can help this, and that was just something that's global.
• 49:22
  Speaker 8: Could you have ever dreamed that? I was just kind
• 49:24
  Speaker 8: of walking in my purpose. So there's always lessons in that,
• 49:27
  Speaker 8: like there's something that you do right now, or it's
• 49:29
  Speaker 8: skill that you have that you probably could have a monetization,
• 49:34
  Speaker 8: or if you just maximize your creativity exactly.
• 49:38
  Speaker 6: Yeah.
• 49:39
  Speaker 9: I think the other thing is a lot of people
• 49:40
  Speaker 9: want that perfect idea to take a jump. I need
• 49:45
  Speaker 9: the idea first time when you could take a jump.
• 49:48
  Speaker 9: Doesn't work like that. You start with a side hustle
• 49:51
  Speaker 9: or something and eventually it leads to that perfect idea.
• 49:57
  Speaker 9: I think that's you shouldn't just wait for the perfect
• 50:01
  Speaker 9: time and yeah, start on a side hustle.
• 50:06
  Speaker 7: Then move.
• 50:06
  Speaker 4: How is it in the UK for entrepreneurship, like you
• 50:09
  Speaker 4: know in America? Obviously the tax system is really set
• 50:12
  Speaker 4: up to benefit entrepreneurs and investors where you could take
• 50:16
  Speaker 4: a lot of deductions. Yeah, Like you can write off
• 50:19
  Speaker 4: like meals, you can write off plane tickets, you can
• 50:21
  Speaker 4: write off marketing, write off a lot of stuff. We're
• 50:23
  Speaker 4: a regular employee that works a job, they can't do that.
• 50:26
  Speaker 4: Is it the same way here in the UK?
• 50:27
  Speaker 9: Exactly the same. Yeah, you can write off a lot
• 50:31
  Speaker 9: and you can get a lot of if you're doing
• 50:32
  Speaker 9: research and development, you can get like R and D
• 50:35
  Speaker 9: tax credits. It's about maybe I think I might be wrong,
• 50:38
  Speaker 9: but a big percentage of your tax is given back
• 50:42
  Speaker 9: to you. So there's a lot of a lot of
• 50:48
  Speaker 9: support here for entrepreneurs.
• 50:50
  Speaker 8: So I mean that makes sense, right, because that's what
• 50:52
  Speaker 8: you're doing most of research and development. You got to
• 50:55
  Speaker 8: keep research. That's so when you keep saying we did
• 50:57
  Speaker 8: the data, we did the data, we did the Databviously
• 51:00
  Speaker 8: it's helping the business, but it's also helping from a
• 51:02
  Speaker 8: tax standpoint.
• 51:03
  Speaker 4: Yeah, it makes.
• 51:08
  Speaker 9: But there's a lot of things you can do, like
• 51:11
  Speaker 9: dividends pass up, for example, taking all your profits, putting
• 51:14
  Speaker 9: in some holding company, then putting that into the markets.
• 51:19
  Speaker 9: So there's there's loads of ways of Yeah.
• 51:22
  Speaker 4: And you don't get tax on it. No, what's it called?
• 51:25
  Speaker 4: Did pass up?
• 51:26
  Speaker 9: Dividend pass up?
• 51:27
  Speaker 4: Then you take practice from a business.
• 51:29
  Speaker 9: I'm putting too, holding company, holding.
• 51:31
  Speaker 4: Company, Yeah, and then invest that into the stock market.
• 51:37
  Speaker 4: So and that's the way that not you don't pay
• 51:40
  Speaker 4: taxes on it. That's that's interesting.
• 51:41
  Speaker 9: I think you do pay tax on the trade that
• 51:44
  Speaker 9: you do pay tax. Yeah, it's just minimized, but it's
• 51:48
  Speaker 9: it's a good way. So, you know, talking about doing
• 51:50
  Speaker 9: business in America, Like my biggest fairy is getting sued.
• 51:53
  Speaker 9: It's so easy to get suited in America. But I
• 51:57
  Speaker 9: think if you have a trading company that's bractically broke
• 52:01
  Speaker 9: because all that money's gone to your holding company, it's like,
• 52:04
  Speaker 9: sue me, it's fine. Nothing like look at look at
• 52:07
  Speaker 9: Johnson and Johnson. They created they put all their liabilities
• 52:11
  Speaker 9: in a company in Texas and if you saw the
• 52:13
  Speaker 9: news and it's like you're suing a broke company.
• 52:17
  Speaker 7: Yeah.
• 52:17
  Speaker 9: So it's just it's just creating safety nets.
• 52:21
  Speaker 4: Learning a game, learning the game. Hire people's on your team,
• 52:26
  Speaker 4: Like obviously you have the freelance freelance people, but how
• 52:29
  Speaker 4: people's on your team in the UK, Like, do you
• 52:32
  Speaker 4: have like a COO. Do you have a team in
• 52:35
  Speaker 4: the UK or we do?
• 52:36
  Speaker 9: Yeah, there's about six or seven of us in the UK. Yeah,
• 52:42
  Speaker 9: so yeah, they're kind of they'll be with it's a
• 52:45
  Speaker 9: long time, like my longest Rachel. She's she's been in
• 52:49
  Speaker 9: my team for like six years now.
• 52:52
  Speaker 4: And what does she do.
• 52:56
  Speaker 9: Just engaged, engages with the fan base that's editing the
• 52:59
  Speaker 9: content and everyone does pretty much the same thing. Okay,
• 53:04
  Speaker 9: And there's no like hierarchy, there's no structures. Everyone's involved
• 53:09
  Speaker 9: and that is.
• 53:09
  Speaker 7: Just quite a tumble. Yeah.
• 53:11
  Speaker 8: So I mean, obviously you said this little overhead, has
• 53:13
  Speaker 8: it ever been a year since its inception with the
• 53:16
  Speaker 8: company wasn't profitable?
• 53:17
  Speaker 7: Almost seems like oh no, ready to be profitable?
• 53:22
  Speaker 9: Now real profitable within six months?
• 53:26
  Speaker 4: That was it.
• 53:28
  Speaker 9: Kell the ball rolling. Yeah, and there was there was
• 53:34
  Speaker 9: one point when I was going to take investment because
• 53:36
  Speaker 9: you know, at the time, I think twenty thirteen twelve,
• 53:38
  Speaker 9: you were reading tech Crunch. It's like, oh, this is
• 53:40
  Speaker 9: how you need to be successful, like take investment, take investment.
• 53:43
  Speaker 9: But then luckily I was like, nah, I'm not doing this.
• 53:48
  Speaker 9: I just had to listen to my gut because the
• 53:51
  Speaker 9: crowd is all about raising money, raise money, raise money.
• 53:55
  Speaker 9: Where it's like, you know, just build a profitable business
• 53:59
  Speaker 9: might take a look a bit longer, but you know,
• 54:02
  Speaker 9: everything has to be developed around your mental health, your
• 54:05
  Speaker 9: physical health, and your lifestyle. I think even if you
• 54:09
  Speaker 9: before you even think about a business idea, think about
• 54:12
  Speaker 9: a lifestyle you want first, and then how do I
• 54:15
  Speaker 9: build a business around that lifestyle?
• 54:17
  Speaker 4: You know, it's it's it's one of these things that
• 54:21
  Speaker 4: even for us, like you know, we've been approached like
• 54:23
  Speaker 4: you know, not like from VC firm, but other companies
• 54:26
  Speaker 4: that might you know, kind of through out some ideas
• 54:28
  Speaker 4: of like you know what, I'm like, why would we
• 54:31
  Speaker 4: sell any portion of our company now when a we
• 54:34
  Speaker 4: don't need the money and we're profitable and we're scaling
• 54:37
  Speaker 4: at our pace. Like so how I look at like
• 54:40
  Speaker 4: unless it's going to be something that is just unbelievable
• 54:44
  Speaker 4: and you can't turn down, Yeah, what's the point, right,
• 54:47
  Speaker 4: because it's like the only in how I look at it,
• 54:49
  Speaker 4: take money for one or two reasons. You take money
• 54:51
  Speaker 4: to scale, which you can actually scale through other ways too, partnerships,
• 54:57
  Speaker 4: working with strategic you know, alliances like this, other ways
• 55:00
  Speaker 4: to scale a brand other than just taking capital. But
• 55:04
  Speaker 4: then also it's like all right, now exit once the
• 55:07
  Speaker 4: company is already built. Now it's like all right, we're
• 55:10
  Speaker 4: going to offer your money. We're actually gonna purchase your
• 55:12
  Speaker 4: company from your personal portion of your company from you.
• 55:14
  Speaker 9: Yeah.
• 55:15
  Speaker 4: Yeah, but yeah, I feel like a lot of people
• 55:20
  Speaker 4: automatically just think that that's the only way to scale,
• 55:24
  Speaker 4: and like you said, by doing that, they can actually
• 55:26
  Speaker 4: be ending up like kind of screwing themselves over.
• 55:29
  Speaker 7: Yeah.
• 55:29
  Speaker 9: Yeah, I think it depends what type of business it is.
• 55:33
  Speaker 9: I think if it's if profitability is a lot further
• 55:35
  Speaker 9: down the line, then maybe raising might make sense.
• 55:39
  Speaker 4: It's a lot more overhead too.
• 55:40
  Speaker 9: Yeah, if you got some like crazy AI tech or
• 55:42
  Speaker 9: whatever it is, then yeah it makes sense. But I
• 55:46
  Speaker 9: think do everything you can to have income coming in.
• 55:52
  Speaker 9: I think raising money is like the absolute last result.
• 55:58
  Speaker 9: That's how I look at it. Like if your if
• 56:01
  Speaker 9: there's no other way to make money, then but there
• 56:04
  Speaker 9: always is, there's always always a way.
• 56:07
  Speaker 4: Here, let's talk about some geographics before we leave. So
• 56:11
  Speaker 4: you're from Manchester originally from Leeds and we are in London.
• 56:19
  Speaker 4: So actually I was talking to somebody yesterday like you
• 56:22
  Speaker 4: gotta come to Manchester and they're like, it's growing so
• 56:26
  Speaker 4: much is woman So in America, obviously everybody knows London.
• 56:33
  Speaker 4: Yeah they might have heard a man you or man
• 56:36
  Speaker 4: United if but can you talk about the difference between
• 56:42
  Speaker 4: Manchester and London? And like I said, I heard that
• 56:45
  Speaker 4: Manchester is an actual up and coming city with a
• 56:48
  Speaker 4: lot of development, So can you talk about that a
• 56:50
  Speaker 4: little bit?
• 56:51
  Speaker 9: Yeah, there's just like obviously with the pandemic, I think
• 56:54
  Speaker 9: that was a big shift where people like, we don't
• 56:57
  Speaker 9: need to be in London, businesses don't need to be here.
• 57:00
  Speaker 9: So as a result, Manchester has grown very quickly. A
• 57:04
  Speaker 9: lot of big companies are moving head like Amazon just
• 57:07
  Speaker 9: opened up a huge office in Manchester. But just the
• 57:12
  Speaker 9: text scene, everything is evolving very quickly. There are some
• 57:16
  Speaker 9: big brands that have come out of there.
• 57:18
  Speaker 4: And I think.
• 57:21
  Speaker 9: I guess the US has major cities whereas the UK.
• 57:25
  Speaker 9: You speak to any American, they're like you said, oh, London,
• 57:28
  Speaker 9: Everyone assumes you're from London when you say it from Manchester,
• 57:32
  Speaker 9: how's London. Yeah, I'm not going to correct myself, but
• 57:38
  Speaker 9: Manchester is going to be on the map as a
• 57:41
  Speaker 9: as a big second city. For everything, and just like
• 57:46
  Speaker 9: in the time I've been there, they only had that
• 57:49
  Speaker 9: one major tall building. Now it has like five or
• 57:51
  Speaker 9: six and the text scene, the investment, everything is changing.
• 57:58
  Speaker 9: She definitely come up.
• 58:00
  Speaker 7: How was the real estate?
• 58:01
  Speaker 8: I mean we've been we've been hearing and we've been
• 58:03
  Speaker 8: seeing a lot of the real estate here in the
• 58:05
  Speaker 8: price is it cheaper?
• 58:07
  Speaker 7: I know you said that people realize that they didn't
• 58:09
  Speaker 7: have to be in London.
• 58:10
  Speaker 8: Yeah, and it's like an exodus, absolutely a little bit
• 58:12
  Speaker 8: less fast paced, right, And it's the real estate relatively,
• 58:16
  Speaker 8: is it saying or is it a little bit cheaper?
• 58:19
  Speaker 9: It's a little bit cheaper, but it is becoming, like
• 58:23
  Speaker 9: the property prices arising and it will become like London,
• 58:30
  Speaker 9: on par with London. And I think the best if
• 58:35
  Speaker 9: you'm invest in real estate is the little towns around Manchester.
• 58:39
  Speaker 9: Those are the smartest places.
• 58:41
  Speaker 4: Like what's the name of use like even like.
• 58:44
  Speaker 9: Like Bolton, all them like these places Bolton that these
• 58:51
  Speaker 9: places are considered like really bad at the time, but
• 58:55
  Speaker 9: they are like give it another five six years because
• 58:58
  Speaker 9: of the access routes in too into Manchester certification, it's
• 59:04
  Speaker 9: going to change super quick.
• 59:05
  Speaker 4: So it's like a lower class suburb right now. But
• 59:09
  Speaker 4: you can see the change happen.
• 59:10
  Speaker 9: It changes happening, yeah, very quickly. Like even the apartments
• 59:15
  Speaker 9: that I bought in the city center of Manchester, Like
• 59:17
  Speaker 9: when I bought them, they were pretty much in the
• 59:20
  Speaker 9: city center. It was a wasteland area. And now it's
• 59:25
  Speaker 9: kind of like changed into I guess, like like Chelsea,
• 59:29
  Speaker 9: New York, like that type of vibe. It's become super hipster.
• 59:36
  Speaker 9: And literally that was in less than five years.
• 59:39
  Speaker 7: You changed the neighborhood. Man, Sorry, I said you changed
• 59:42
  Speaker 7: the neighborhood.
• 59:43
  Speaker 4: Literally, yeah, early invested.
• 59:46
  Speaker 9: I just saw I think the best thing to do was,
• 59:48
  Speaker 9: like if you look on the planning permission website, you
• 59:52
  Speaker 9: can see what planning permissions have been improved, and then
• 59:56
  Speaker 9: you're like, all right, cool, let me get in now.
• 59:59
  Speaker 9: So for example, Manchester City, which is now the biggest
• 1:00:02
  Speaker 9: is so much bigger than Money United. That football team
• 1:00:05
  Speaker 9: is owned by the Sheiks. Yeah yeah, so the stadium
• 1:00:11
  Speaker 9: and that whole area, they're now building a huge arena
• 1:00:15
  Speaker 9: next to it. So I bought property next to that
• 1:00:18
  Speaker 9: because I thought, right five years it's a no brainer.
• 1:00:21
  Speaker 9: Because you all you do is just look at planning
• 1:00:23
  Speaker 9: permission and like the city is extending in all areas,
• 1:00:27
  Speaker 9: let me get let me get in now.
• 1:00:28
  Speaker 4: You know, it's so crazy because no matter where you are,
• 1:00:32
  Speaker 4: it's the same thing. But you're speaking about the Mercedes
• 1:00:37
  Speaker 4: Benz Stadium in Atlanta. That was something that you know,
• 1:00:41
  Speaker 4: we were talking to Ti namous rapper in America and
• 1:00:44
  Speaker 4: he was saying that he was buying property all around
• 1:00:46
  Speaker 4: that area because he knew once the Mercedes been Stadium
• 1:00:48
  Speaker 4: was there, the whole area is going to change and
• 1:00:51
  Speaker 4: everything is going to become more valuable. And that's what happened.
• 1:00:53
  Speaker 4: And also what you said as far as we just
• 1:00:56
  Speaker 4: interviewed somebody a few days ago. Julian Gordon is a
• 1:00:59
  Speaker 4: military investor in America, and he was talking about looking
• 1:01:02
  Speaker 4: at the city plans like in America, like you can
• 1:01:04
  Speaker 4: go to like local council meetings and like the city
• 1:01:08
  Speaker 4: has like plans for like the next five ten years. Yeah,
• 1:01:11
  Speaker 4: not necessarily exactly what's going to happen, but that's their plan.
• 1:01:14
  Speaker 4: So they can say, Okay, like a shopping mall will
• 1:01:17
  Speaker 4: be coming here in two years, so you kind of
• 1:01:19
  Speaker 4: have an idea of what's going to happen. And then
• 1:01:23
  Speaker 4: it's like you can make an educated decision like Okay,
• 1:01:25
  Speaker 4: if Tesla's putting a car dealership, if there's a shopping mall,
• 1:01:29
  Speaker 4: there's a grocery store, obviously the property value is going
• 1:01:34
  Speaker 4: to go up.
• 1:01:34
  Speaker 2: Yeah.
• 1:01:35
  Speaker 9: Yeah, this year no brainer, I think. I think. I
• 1:01:38
  Speaker 9: guess it's the decentralization of cities. Especially after the pandemic.
• 1:01:43
  Speaker 9: People are, oh, I don't need to be in Manhattan
• 1:01:46
  Speaker 9: or wherever. So I think now the suburbs. I just
• 1:01:50
  Speaker 9: I no brainer sense of investments.
• 1:01:53
  Speaker 4: Yeah, I mean it makes sense, especially like a country,
• 1:01:55
  Speaker 4: like you can't think there's like over thirty million people here,
• 1:01:58
  Speaker 4: so everybody can't live in lone and then there's more
• 1:02:01
  Speaker 4: people that's coming. Yeah, so it's a need for a
• 1:02:06
  Speaker 4: second city or even a third city. Right, Yeah, it
• 1:02:09
  Speaker 4: makes sense. And then even with the United Kingdom, I
• 1:02:13
  Speaker 4: feel like a lot of a lot of Americans are
• 1:02:16
  Speaker 4: fully educated on that either, like they think the UK
• 1:02:19
  Speaker 4: and they think of London, England. Yeah, but it's like Wales, Scotland,
• 1:02:26
  Speaker 4: Northern Ireland like this. That's why it's the United Kingdom, right,
• 1:02:30
  Speaker 4: It's not just like one territory.
• 1:02:33
  Speaker 9: It's like for something like that, right, Wills, Scotland.
• 1:02:38
  Speaker 4: Yeah four. Yeah, that's a geography tip for you guys.
• 1:02:43
  Speaker 4: Little education. So so what's what's what's what's your plan?
• 1:02:48
  Speaker 4: What's your ten year plan? What's on your ten year plan?
• 1:02:52
  Speaker 7: This is like the city planning board. It might happen.
• 1:02:57
  Speaker 4: What's all your vision what's all your vision board? A plan?
• 1:03:01
  Speaker 9: Mm hmmm. I don't think that far ahead, you know,
• 1:03:05
  Speaker 9: not even that five days, six months, six months, Mass,
• 1:03:09
  Speaker 9: six months, six months, mags.
• 1:03:12
  Speaker 7: One month in Dubai. What we're going to do for the.
• 1:03:13
  Speaker 9: Next yeah, but even now, like I don't know what
• 1:03:16
  Speaker 9: I'm doing next month, So it's.
• 1:03:19
  Speaker 4: Something figured out as it comes. The life of a bachelor.
• 1:03:24
  Speaker 7: Works.
• 1:03:25
  Speaker 4: But you just left why Yeah? How was that? The
• 1:03:28
  Speaker 4: Bible was good?
• 1:03:30
  Speaker 9: I originally went to do just for business, but for
• 1:03:33
  Speaker 9: me it was just like actually let me step outside
• 1:03:37
  Speaker 9: and just not doing any business. And yeah, I was
• 1:03:39
  Speaker 9: networking and connecting with people, made some good friends, but
• 1:03:44
  Speaker 9: business wise, not not much happened.
• 1:03:47
  Speaker 4: You know, you was probably a fourth person because when
• 1:03:50
  Speaker 4: I came, I know a few people from London connected
• 1:03:52
  Speaker 4: with a line and I have reached out a few people,
• 1:03:55
  Speaker 4: like four people. It was like, oh I'm in Dubai.
• 1:03:58
  Speaker 4: To further notice, I wish I could make it, but
• 1:04:01
  Speaker 4: I'm in Dubai and I was asking you, like, is
• 1:04:03
  Speaker 4: that a thing like when every party from the UK
• 1:04:05
  Speaker 4: is going to Dubai.
• 1:04:06
  Speaker 2: Yeah.
• 1:04:07
  Speaker 9: The bye is literally like it's like you never left England.
• 1:04:11
  Speaker 7: M h.
• 1:04:12
  Speaker 9: Yeah, it's very very British.
• 1:04:15
  Speaker 4: Because there's so so much people from England over there. Yeah,
• 1:04:19
  Speaker 4: why is it just because it's close? How far? How
• 1:04:22
  Speaker 4: far a riot point?
• 1:04:23
  Speaker 7: Right?
• 1:04:25
  Speaker 9: You look at eight hours.
• 1:04:26
  Speaker 4: It's not that not that close, So why so many
• 1:04:29
  Speaker 4: people from England? Because you can probably get to America
• 1:04:31
  Speaker 4: and America.
• 1:04:32
  Speaker 9: Yeah, it's probably six house to America New York. I think
• 1:04:40
  Speaker 9: people obviously opportunities. Du Boie is like trying to compete
• 1:04:43
  Speaker 9: against the world in every aspect from crypto to real
• 1:04:48
  Speaker 9: estate to tech to everything, and I think just job opportunities, lifestyle.
• 1:04:53
  Speaker 9: British people love the sun. There was that time. All
• 1:04:59
  Speaker 9: of that I guess kind of makes sense, but I
• 1:05:02
  Speaker 9: think it's quite smart what that city did. They just
• 1:05:04
  Speaker 9: meant Dubai is very like Instagrammable, and as a result,
• 1:05:09
  Speaker 9: you know, their cost per acquisition is literally nothing. Because
• 1:05:12
  Speaker 9: all these influencers are like talking about you.
• 1:05:15
  Speaker 4: Know, I never thought about it like that. Instagramable. That's
• 1:05:19
  Speaker 4: actually a very insightful take on it. They they theoretically
• 1:05:24
  Speaker 4: could have built the city to get the most bang
• 1:05:27
  Speaker 4: for his buck ever in history, because they've gotten the
• 1:05:30
  Speaker 4: most social media free publicity any place ever in the
• 1:05:36
  Speaker 4: history of the world. And it's like everybody's taking pictures
• 1:05:39
  Speaker 4: in the forma of not being there, and they don't
• 1:05:41
  Speaker 4: have to even run ads to try to get people
• 1:05:43
  Speaker 4: to come to Dubai. You just see it on your
• 1:05:45
  Speaker 4: Instagram feed.
• 1:05:46
  Speaker 7: There's no travel.
• 1:05:48
  Speaker 9: Like that pool that went to like Christiano Ronaldo was there. Yeah,
• 1:05:59
  Speaker 9: obviously he put I assume it probably got paid for that.
• 1:06:01
  Speaker 9: But I think, you know, even just bringing in celebrities
• 1:06:04
  Speaker 9: and all this stuff, I think it's a smart move.
• 1:06:08
  Speaker 2: Ye.
• 1:06:08
  Speaker 7: Yeah.
• 1:06:09
  Speaker 9: And then the rest are just like and the city
• 1:06:12
  Speaker 9: is like very very like instagrammable. Take a picture of
• 1:06:15
  Speaker 9: anything it look it looked good, yeah, in the desert,
• 1:06:21
  Speaker 9: yeah exactly. So that was it, And I think it's
• 1:06:25
  Speaker 9: it's just smart how they've done it.
• 1:06:27
  Speaker 4: Instagram moble Yeah, I like that. I like that. Make
• 1:06:31
  Speaker 4: sure make sure whatever you do as an entrepreneur is instagrammable.
• 1:06:35
  Speaker 4: The events have to be insteads like our events, their
• 1:06:37
  Speaker 4: Instagram mobile create a moment that lasts forever, the sort
• 1:06:41
  Speaker 4: of social media never goes away.
• 1:06:43
  Speaker 9: Literally, that's it.
• 1:06:44
  Speaker 4: Well, it's been a pleasure, my brother, thank you for
• 1:06:46
  Speaker 4: joining us. What would you like to tell people as
• 1:06:48
  Speaker 4: far as how can they follow you on social media website,
• 1:06:53
  Speaker 4: you know, consuming the content all that information.
• 1:06:55
  Speaker 9: Yeah, so go on YouTube, it's relaxed my dog, Relax
• 1:06:59
  Speaker 9: my car. If you're gonna follow me personally on Instagram,
• 1:07:03
  Speaker 9: it's Aman seven to seven is my Instagram, and then yeah,
• 1:07:07
  Speaker 9: the rest check it out. Relax my dog, likes my cat,
• 1:07:10
  Speaker 9: likes my.
• 1:07:10
  Speaker 4: Dog, and relax my cat and calm my dog and calm.
• 1:07:13
  Speaker 9: Like Actually, we have experimented with music for guinea pigs,
• 1:07:21
  Speaker 9: thousand pets that we can come guinea pigs and rabbits. Yeah,
• 1:07:26
  Speaker 9: so this is on pet tunes.
• 1:07:27
  Speaker 4: And people have guinea pigs as pets.
• 1:07:30
  Speaker 9: Yeah, loads, yeah, loads, But surprisingly it does work. Like
• 1:07:34
  Speaker 9: obviously we've experimented with it and we took the same approach,
• 1:07:38
  Speaker 9: but we're seeing like loads of people using it on
• 1:07:41
  Speaker 9: their hamsters and guinea pigs and rabbits and oh my god,
• 1:07:44
  Speaker 9: this is fish. I think we've tried that.
• 1:07:48
  Speaker 4: Yeah water, No, I mean you just you know, put
• 1:07:54
  Speaker 4: it close to the fish tank. People have fish tanks. Yeah,
• 1:07:57
  Speaker 4: you put it, you put it close to the fish tank,
• 1:07:58
  Speaker 4: or put it you put the TV fish kaw.
• 1:08:00
  Speaker 7: They have.
• 1:08:05
  Speaker 4: Parents, exactly parents because parents can actually repeat stuff too.
• 1:08:11
  Speaker 9: They can't, Yeah, yeah they can.
• 1:08:12
  Speaker 4: That'd be interesting to have like a training course for
• 1:08:15
  Speaker 4: parents to speak.
• 1:08:17
  Speaker 9: But it is interesting. There's so many different areas that
• 1:08:20
  Speaker 9: ire saying earlier, like people that don't own dogs but
• 1:08:24
  Speaker 9: live in California where weed is legal, U consume relax
• 1:08:29
  Speaker 9: my dog.
• 1:08:30
  Speaker 4: Oh yeah, talk about that a little bit before we leave.
• 1:08:33
  Speaker 4: So relax my dog is not. The content is not
• 1:08:35
  Speaker 4: only consumed by dog lovers. It's consumed by potheads as well, right, no,
• 1:08:39
  Speaker 4: no marijuana. They get they get high and they start
• 1:08:48
  Speaker 4: the vibe off the vibes.
• 1:08:50
  Speaker 9: It's crazy, like we saw I guess comments coming in
• 1:08:54
  Speaker 9: where people are oh, because it's color graded, it's virtual,
• 1:09:00
  Speaker 9: it looks kind of looks kind of trippy when you
• 1:09:02
  Speaker 9: watch it and they're like, oh, yeah, I don't have
• 1:09:04
  Speaker 9: a dog, but I love watching this when I'm high.
• 1:09:07
  Speaker 9: And then first.
• 1:09:09
  Speaker 4: Off, it was a joke high off what drug weed?
• 1:09:12
  Speaker 4: I seem because when you say the colored thing, I'm
• 1:09:15
  Speaker 4: thinking maybe psychedelics.
• 1:09:17
  Speaker 9: Yeah, I don't know.
• 1:09:20
  Speaker 4: Stuff like that, but if you see it, the color
• 1:09:22
  Speaker 4: is that. Not that I would know, but I'm just
• 1:09:25
  Speaker 4: saying it would seem watching it on TV, it seems
• 1:09:28
  Speaker 4: like that's the kind of trippy vibes you're in.
• 1:09:30
  Speaker 7: I've seen others do that for people, So.
• 1:09:33
  Speaker 9: Yeah, but it's crazy. First of it was a joke,
• 1:09:36
  Speaker 9: but then there's like consistently I love watching it when
• 1:09:39
  Speaker 9: I'm high.
• 1:09:40
  Speaker 4: So that's a whole new market right there. Holy mind,
• 1:09:42
  Speaker 4: A bit of a thought about marketing to that.
• 1:09:45
  Speaker 7: Calm my wife, Calm.
• 1:09:47
  Speaker 4: My high, calm my high. Comm my high is a
• 1:09:52
  Speaker 4: good one. Come high because you don't get paranoid. It's like,
• 1:09:56
  Speaker 4: you know, yeah, that's that's a good one.
• 1:10:00
  Speaker 7: Roller coaster sometimes ain't gonna be tough to come.
• 1:10:03
  Speaker 4: If you, if you watch the content, it'll soothe you.
• 1:10:06
  Speaker 4: Even try give it a try.
• 1:10:08
  Speaker 9: But like like I said, obviously it's mostly from America
• 1:10:11
  Speaker 9: because I think a lot of states is legal now
• 1:10:14
  Speaker 9: yeah all of them.
• 1:10:15
  Speaker 4: Not all of them, twenty or maybe thirty over thirty, Yeah,
• 1:10:18
  Speaker 4: a lot, a lot, and now they even have some
• 1:10:20
  Speaker 4: states where psychedelics are llegal, like in Oregon mushroom mushrooms illegal.
• 1:10:27
  Speaker 6: I think.
• 1:10:29
  Speaker 8: One of them is, like hardcore drugs is legal. I
• 1:10:32
  Speaker 8: think that was the Oregon like LSD. It is something, right,
• 1:10:36
  Speaker 8: I don't want to go that far.
• 1:10:37
  Speaker 7: What like I think you're referring orgon.
• 1:10:43
  Speaker 4: But in Amsterdam drugs are llegal.
• 1:10:46
  Speaker 9: Yeah, yeah, that's I think that's the only place in Europe.
• 1:10:48
  Speaker 4: Yeah, because out here you can't even smoke. We're not legal. No,
• 1:10:52
  Speaker 4: none of it is so a little less progressive.
• 1:10:58
  Speaker 7: Learning from my friends across the pond, Yeah, exactly, well
• 1:11:02
  Speaker 7: did you have it?
• 1:11:03
  Speaker 4: Did you have it, ladies and gentlemen, Troy housekeeping items.
• 1:11:06
  Speaker 7: Yes.
• 1:11:07
  Speaker 8: Shout to everybody on ey L University. Shout out to
• 1:11:10
  Speaker 8: all our earners. Shout out to the entire uking fim.
• 1:11:14
  Speaker 8: Like I said, we met a lot of people that
• 1:11:16
  Speaker 8: are earners in We actually met myself. Shout out to
• 1:11:18
  Speaker 8: ourself who was part of the uy L team and
• 1:11:21
  Speaker 8: still doing stuff for us, So shout out to him.
• 1:11:23
  Speaker 8: Shout to everybody that supported the merchant at the event
• 1:11:25
  Speaker 8: and supported the merchant throughout the world.
• 1:11:27
  Speaker 7: Man earr Leisure. There's an institution for financial literacy and
• 1:11:31
  Speaker 7: everything entrepreneurial world. So thank God for your support. Man,
• 1:11:34
  Speaker 7: keep rocking on us.
• 1:11:35
  Speaker 4: Yes, thank you guys for rocking with us. Shout out
• 1:11:38
  Speaker 4: to the UK, Shout out to London. We'll see you
• 1:11:41
  Speaker 4: next week.
• 1:11:41
  Speaker 5: Peace my graduates from my school being forced back drop.
• 1:11:50
  Speaker 2: Mike Drop, you.
• 1:12:04
  Speaker 11: Just realized your business needed to hire someone yesterday. How
• 1:12:08
  Speaker 11: can you find amazing candidates fast? Easy? Just use Indeed
• 1:12:13
  Speaker 11: stop struggling to get your job posts seen on other
• 1:12:16
  Speaker 11: job sites. With Indeed sponsored jobs, your post jumps to
• 1:12:19
  Speaker 11: the top of the page for your relevant candidates, so
• 1:12:22
  Speaker 11: you can reach the people you want faster. According to
• 1:12:25
  Speaker 11: Indeed data, sponsored jobs posted directly on Indeed have forty
• 1:12:29
  Speaker 11: five percent more applications than non sponsored jobs. Don't wait
• 1:12:33
  Speaker 11: any longer. Speed up your hiring right now with Indeed,
• 1:12:37
  Speaker 11: and listeners of this show will get a seventy five
• 1:12:39
  Speaker 11: dollars sponsored job credit to get your jobs more visibility
• 1:12:43
  Speaker 11: at indeed dot com slash pod Katz thirteen. Just go
• 1:12:48
  Speaker 11: to Indeed dot com slash pod Katz thirteen right now
• 1:12:53
  Speaker 11: and support our show by saying you heard about Indeed
• 1:12:56
  Speaker 11: on this podcast. Terms and conditions apply hiring Indeed it
• 1:13:00
  Speaker 11: is all you need.