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The Dark Side of Roofing: Insurance Scams, Storm Chasers, and Why Homeowners Get Burned
Insurance claims, storm chasers, and broken incentives — welcome to the dark side of roofing.
In this episode, John Wilson sits down (again) with Adam Cherup to unpack what really happens behind the scenes in roofing — from “deny, delay, defend” insurance tactics to the storm-chasing playbook that leaves homeowners stuck holding the warranty bag. They also get practical: seasonality, lead gen, cash flow, and what it actually takes to start a roofing business (especially in Florida).
In this episode, we cover:
The Insurance Game: “Deny, delay, defend” — and why carriers aren’t your friend…
The skinny
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