Latest / Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How One Company Replaced Blogging with AI Briefs and Tripled Conversions
Most B2B marketers are churning out more blog posts than ever, but conversion rates keep falling. In this episode, Lucas and Luna examine how one mid-market SaaS company scrapped its weekly blogging schedule entirely, replacing it with a daily AI-generated 'intelligence brief' sent to a small, highly targeted email list. The result: a tripling of demo requests from the same audience in under six months. Lucas walks through the specific editorial process — how the team trained a large language model on their top ten historical posts, built a templated brief format that prioritised…
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