How to Hold Marketers Accountable | Ep. #515

Marketing School - Digital Marketing and Online Marketing Tips · Dec 28, 2017 · 10m

In Episode #515, Eric and Neil discuss how although marketing is fundamentally quite gray (“We’ll help get you some impressions.”), nowadays you are able to hold marketers accountable. Tune in to learn how to make things less ambiguous by assigning your team specific, bit-sized tasks and goals.

Time-Stamped Show Notes:

[00:28] - Today's topic: How to Hold Marketers Accountable

[00:32] - Marketing is fundamentally quite gray (we’ll help get you more reach, some impressions, etc.), but nowadays you are able to hold marketers accountable.

[00:50] - However, it’s still easy to make things…