Brand First Principles, A Foundation In Truth - DP Knudten Part 2

Develpreneur: Become a Better Developer and Entrepreneur · Aug 26, 2021 · 20m

We dig into the ways to build a non-fiction brand in episode two. The focus is on brand first principles and sticking to truth in building upon it. DP starts with his "a-ha" moment that took years to develop. Then he weaves a series of points to help us build a brand, personal or otherwise.

Write Some Stuff

The non-fiction idea started with a simple statement, "write some stuff." He was working on advertising content and had only those instructions. That caused him to halt and note that he is not a fiction writer. His advertising process required facts and truth so he could present them. It…