Latest / Dos Amigos / Ambition in Technicolor with Amirah Kassem
Transcript
- 0:09Speaker 1: Hey, how you doing. This is Freddie Rodriguez and I'm
- 0:11Speaker 1: Wilmer Valderrama. Welcome to those amigos. Uh, you know, kind
- 0:15Speaker 1: of a personal episode today. You know, my dear friend
- 0:18Speaker 1: Amita Caseem is here, Amedia Casim in the house. You
- 0:22Speaker 1: know what what I'd like to start. It's it's it's
- 0:27Speaker 1: not in order of achievement, you know, but I'm gonna say.
- 0:30Speaker 1: You know, she's not only a baker, she's an author,
- 0:33Speaker 1: She's an entrepreneur, she is a planner. You know, she
- 0:40Speaker 1: has created a lot of different beautiful collaborations that have
- 0:44Speaker 1: been incredibly fruitful for a lot of industries. You know,
- 0:46Speaker 1: and you know, we'll get down lead to it. But
- 0:50Speaker 1: the most exciting thing is, you know, kind of how
- 0:53Speaker 1: it all happens in the spirit that she has given
- 0:56Speaker 1: the stuff that she's created. I think her product is
- 0:59Speaker 1: why of joy is one of happiness? Is the color
- 1:02Speaker 1: that you bring to people's memories is something that I
- 1:05Speaker 1: think is really exciting and beautiful to talk about in
- 1:08Speaker 1: a world of you know, some dimmed and dark times.
- 1:13Speaker 1: You know, you and your spirit and who you are
- 1:16Speaker 1: brightens so many so I think the idea of having
- 1:20Speaker 1: an episode that's a little bit more joyous and more
- 1:22Speaker 1: reflective of you know, the time that you said you
- 1:25Speaker 1: could and you did so. Talking about your entrepreneurship and
- 1:29Speaker 1: your your achievements, lets are from the top, I'm afraid.
- 1:34Speaker 2: You all you make people cry.
- 1:39Speaker 1: No, I mean very people have achieved as much as
- 1:42Speaker 1: you have, and I think it's something you should be
- 1:44Speaker 1: very proud of and and we should celebrate, you know,
- 1:47Speaker 1: especially with the Latino community, should understand that they have
- 1:50Speaker 1: another hero in you and someone that's doing things and
- 1:53Speaker 1: other places of the world that unexpectedly we could actually
- 1:56Speaker 1: have contributions. So with that said, you know you should
- 2:00Speaker 1: die down there.
- 2:00Speaker 2: Yeah.
- 2:01Speaker 3: Yeah, I started to ask you this when the cameras
- 2:03Speaker 3: are off and I was like, okay, let me, let
- 2:04Speaker 3: me wait to stop.
- 2:06Speaker 1: So, so what is the me Kuwait? The Kuwait? Please
- 2:12Speaker 1: tell me that story of how.
- 2:13Speaker 2: Yeah, my parents actually met in Texas learning English in college,
- 2:18Speaker 2: which is so funny.
- 2:19Speaker 1: Because so your parents were from Kuwait.
- 2:21Speaker 2: No, No, my mom from Mexico, my dad from Kuwait,
- 2:23Speaker 2: and they met in Spanish or in English class. Sorry,
- 2:28Speaker 2: neither could speak any of the three languages. So that
- 2:31Speaker 2: was exciting. Goes to show that you don't really need
- 2:35Speaker 2: to speak a language to get married to someone. But
- 2:39Speaker 2: growing up I actually spoke Spanish, Arabic, and English, so
- 2:43Speaker 2: I was tri lingual and it was very confusing because
- 2:47Speaker 2: I would learn English in school and then my mom
- 2:50Speaker 2: would talk to me in Spanish and my dad would
- 2:52Speaker 2: speak in Arabic. But I think I ended up leaning
- 2:54Speaker 2: more obviously, growing up in Mexico, it was more Latina,
- 2:58Speaker 2: speaking Spanish as my true first language.
- 3:02Speaker 3: How did you end up in Mexico? How did your
- 3:04Speaker 3: father feel about him not even speaking English or Spanish?
- 3:07Speaker 2: Now he speaks both and they all speak everything, so
- 3:10Speaker 2: that's exciting, But you know, it's really crazy. I actually
- 3:15Speaker 2: grew up in Mexico, but I always went to school
- 3:18Speaker 2: in America, so I crossed the border every day to
- 3:21Speaker 2: go to school.
- 3:21Speaker 1: Oh interesting, So where did you go to school in Americas? Texas?
- 3:25Speaker 2: And I grew up in Quartetua.
- 3:27Speaker 1: I always tell people Apasto Texas. Is this this wondrous
- 3:32Speaker 1: of the world where both cultures coexist in the most effortless,
- 3:38Speaker 1: most supportive, and the most loving way. People don't realize
- 3:41Speaker 1: that there's so many paraphrasing of the border town stories.
- 3:45Speaker 1: Everybody that thinks the border town stories are overran by
- 3:48Speaker 1: cartels and all that stuff. And my experience of Apostle
- 3:52Speaker 1: was so beautiful. I walk into a bar and you
- 3:55Speaker 1: would watch and you know, you would see a Mexican
- 3:58Speaker 1: guy that obviously across the world to work in Apostle, right,
- 4:03Speaker 1: having drinks with some you know, some dude with the
- 4:05Speaker 1: white beard in the Hawaiian shirt and you know, Caucasian
- 4:11Speaker 1: filler then and they're just having margaritas together. And then
- 4:14Speaker 1: as soon as they're done, you know, he causes the
- 4:16Speaker 1: border back to Mexico and to go home, and and
- 4:19Speaker 1: he goes back, you know, and it was and it's
- 4:22Speaker 1: a beautiful showing off like that that the co existing
- 4:26Speaker 1: is so effortless, and it just I always thought that
- 4:29Speaker 1: Apostle was such a great example for, you know, what
- 4:32Speaker 1: it should look like when it when it actually co
- 4:34Speaker 1: exists and it works, and it's such an effortless united way.
- 4:37Speaker 2: But there's such culture. There's such culture there, and there
- 4:41Speaker 2: is such amazing food, like any hole in the wall
- 4:44Speaker 2: restaurant is like the best Mexican food, Like it's truly amazing,
- 4:48Speaker 2: and it feels like everyone is your friend there. It's
- 4:50Speaker 2: almost like you're in Mexico, but then you have to
- 4:53Speaker 2: understand that Alpasso is also home of Fort Bliss, which
- 4:56Speaker 2: is one of the largest military bases. So you have
- 4:59Speaker 2: people from different parts of the United States who are
- 5:02Speaker 2: living there because they're based there. And then you have
- 5:05Speaker 2: this like truly, truly like Latin culture that you just
- 5:09Speaker 2: it blends the border to me, ye, like, it's so beautiful.
- 5:15Speaker 3: Why did your parents decide to move to Mexico after
- 5:19Speaker 3: being in Texas?
- 5:20Speaker 2: My family was there already and I think that's where
- 5:24Speaker 2: the roots for my grandfather and everything were there, and
- 5:27Speaker 2: so they moved there. But truly, when I explain to
- 5:31Speaker 2: people that I crossed the border to go to school,
- 5:33Speaker 2: it seems like, oh my gosh, passports and traveling, which
- 5:36Speaker 2: it kind of is, but not really because I explain
- 5:39Speaker 2: it to everyone who lives in Manhattan. It's like the
- 5:42Speaker 2: Brooklyn Bridge in Manhattan, right, you cross the bridge from
- 5:45Speaker 2: Brooklyn to get to Manhattan, But it's not really like
- 5:48Speaker 2: you traveled. I mean, there's way further places for me
- 5:51Speaker 2: to get to here, like in La you know, than
- 5:54Speaker 2: it is that you just had to have passports.
- 5:56Speaker 1: And how old were you when you were doing this?
- 5:59Speaker 2: Since kindergarten and I was doing it.
- 6:01Speaker 1: Yeah, and you went all the way up to White grade.
- 6:03Speaker 2: And we ended up moving to a Passo probably when
- 6:06Speaker 2: I was like nine, and then I just you know,
- 6:10Speaker 2: But it's funny. I'm one of my only friends without
- 6:13Speaker 2: an accent, and I think it's because I had to
- 6:17Speaker 2: learn three languages at once, so I really had to
- 6:19Speaker 2: like compartmentalize it. But most of my friends from a
- 6:22Speaker 2: Passo you can tell right away Latinos.
- 6:24Speaker 1: Like, yeah, I mean that's what it's like. Literally, their
- 6:27Speaker 1: the their DNA exactly how they brought out. Also, you're
- 6:29Speaker 1: surrounding by all the accents and all that and something
- 6:32Speaker 1: stakes when you're part of that zip code.
- 6:34Speaker 2: Also, the fun part is that everyone thinks that burritos
- 6:38Speaker 2: are like something that all of Mexico eats, and actually
- 6:42Speaker 2: only what is where I grew up eats Brito's, and
- 6:44Speaker 2: that's where they were invented. Really yeah, and so you
- 6:47Speaker 2: can get the best burritos in the real time.
- 6:52Speaker 1: The next episode, she takes to get so how old
- 6:56Speaker 1: were you when you made the first big move, Like
- 6:59Speaker 1: you're like, okay, I'm a young adult. I'm going to
- 7:01Speaker 1: go somewhere to college. College and you went to where it.
- 7:04Speaker 2: Was college and I came to LA and I met Wilmer.
- 7:08Speaker 1: Is that right? What college? Did you go to?
- 7:12Speaker 2: The Fashion Institute?
- 7:13Speaker 1: Which r I p by the way for you exactly?
- 7:17Speaker 1: This is a great uh you know, just I want
- 7:20Speaker 1: to just make a mental note for everybody who's listening
- 7:22Speaker 1: or watching fashion. The fashion industry is something that obviously
- 7:27Speaker 1: was a major influence on her, and it'll actually really
- 7:29Speaker 1: track alongside everything that she created after. So you know,
- 7:34Speaker 1: we're gonna start in fashion because I think it's so
- 7:35Speaker 1: important for people to understand that sometimes you start one
- 7:39Speaker 1: way and he made in those same skills may lead
- 7:42Speaker 1: you a different place. You know, you never you never
- 7:45Speaker 1: know how much across his path. But yeah, so we met,
- 7:48Speaker 1: Ye how is this happening? In college?
- 7:51Speaker 2: Wilmer. Wilmore liked to go to the best night clubs
- 7:56Speaker 2: and so did I, so you know.
- 8:00Speaker 1: Which we had to vie had.
- 8:04Speaker 2: We were at all the hot spots. But it was
- 8:06Speaker 2: like Wilmore always had this fun corner where it was
- 8:10Speaker 2: just like a vibe and a party. There was like
- 8:13Speaker 2: everyone's welcome and it was so fun. I lived with
- 8:15Speaker 2: a bunch of Latinas and we all would.
- 8:17Speaker 1: And you and you have to realize that in that
- 8:19Speaker 1: time when we were all going out, it was a
- 8:22Speaker 1: different la. Yeah, what are we talking about. We're talking
- 8:25Speaker 1: about Yeah, we're talking about like you know A made
- 8:27Speaker 1: early two thousands or so, you know. Yeah, and I
- 8:31Speaker 1: and what I would say is that that was there
- 8:34Speaker 1: was a community that went out to celebrate that was
- 8:38Speaker 1: just a different energy. You know. There was like there
- 8:41Speaker 1: was actors, directors, writers, fashion designers, it was dancers, it
- 8:45Speaker 1: was musicians, you know. Uh, and then there was the
- 8:48Speaker 1: beautiful people of l A. You know, people who like uh,
- 8:51Speaker 1: you know, they were entrepreneurs, you know, other athletes. You know.
- 8:55Speaker 2: Shows had just yeah, reality, the hype.
- 8:59Speaker 1: So it's like you would go to a club and
- 9:01Speaker 1: it'd be like everyone you will see at a red
- 9:02Speaker 1: carpet or everyone that you So it was very industry driven.
- 9:06Speaker 2: It was also friendly. It was something where like you're
- 9:09Speaker 2: all at the same party versus now you couldn't go
- 9:12Speaker 2: to a bar club and like you don't like and
- 9:16Speaker 2: it was like every night, you know, it was kind
- 9:18Speaker 2: of liked. It was like our fraternity sorority kind of thing, like, Hey,
- 9:21Speaker 2: which one are we going to today? We're all going
- 9:23Speaker 2: to go here and then there, and then sort of
- 9:25Speaker 2: like these crowds would just end up here and there
- 9:27Speaker 2: and it was pure fun.
- 9:28Speaker 1: Like do you think that those times were also kind
- 9:31Speaker 1: of served us a little bit of like a network
- 9:34Speaker 1: pre network or like or when when did you started
- 9:37Speaker 1: kind of making the shift into the stuff that you
- 9:39Speaker 1: have ended up.
- 9:40Speaker 2: I definitely never thought I would be doing something that
- 9:46Speaker 2: was purely entertainment for me. I was in college, I
- 9:49Speaker 2: was you know, I was working really hard. I always
- 9:52Speaker 2: worked since I was in high school. I loved the
- 9:56Speaker 2: idea of learning and making my money and being in
- 9:59Speaker 2: the and I think a little bit of growing up
- 10:02Speaker 2: in a town where you know, it's not really that
- 10:06Speaker 2: common back when I was younger to just have this
- 10:09Speaker 2: like driven entrepreneur head on your shoulders as what is
- 10:13Speaker 2: like the society is putting on you that I think
- 10:16Speaker 2: I carried it so much for myself. And so even
- 10:19Speaker 2: when I was in college, I was working you know,
- 10:22Speaker 2: real jobs. I was managing production for seven for all
- 10:25Speaker 2: Mankind back then when it was like premium denim was
- 10:30Speaker 2: the hot thing, and you know, I would skip school
- 10:33Speaker 2: to work because it was like exciting. I was like
- 10:36Speaker 2: Mills and I was doing the actual things that I
- 10:39Speaker 2: was learning at school, I was doing at work. So
- 10:42Speaker 2: then for me, going out was like being young, right,
- 10:45Speaker 2: like dancing having fun. I also like, for no reason,
- 10:49Speaker 2: have never drank, so I could go out every night
- 10:51Speaker 2: and wake up and go to work like nothing happened.
- 10:53Speaker 2: So it was just like this fun escape of a
- 10:55Speaker 2: lifestyle and it was purely that.
- 10:58Speaker 1: Yeah, so when you were going to fashion school, what
- 11:01Speaker 1: do you think that was going to lead you to?
- 11:03Speaker 1: What was the ultimate goal for you?
- 11:05Speaker 2: So I always thought that I was going to have
- 11:07Speaker 2: my own fashion line, like the designer label or something.
- 11:12Speaker 2: And it's funny because everything I do now is part
- 11:16Speaker 2: of that and is the you know, the textures, the colors,
- 11:21Speaker 2: the patterns, the print production of actually building something following
- 11:25Speaker 2: that and seeing schedules like it's the same thing applied
- 11:29Speaker 2: to different aspects. And I think while working in the industry,
- 11:33Speaker 2: I was realizing, like, wow, you need a ton of
- 11:36Speaker 2: money to actually make it with your own label. Most
- 11:41Speaker 2: people who study fashion end up working under a label
- 11:44Speaker 2: or under someone else, or you know, different things. And
- 11:48Speaker 2: I didn't want that. I knew I wanted to create something,
- 11:52Speaker 2: and I just wasn't sure where it was I had done.
- 11:55Speaker 2: I mean, I worked in the industry for eight years
- 11:57Speaker 2: before baking, and now I sound one hundred, but I was,
- 12:02Speaker 2: you know, I was doing that. I was working in
- 12:04Speaker 2: the buying office at fred Siegel when like all the
- 12:07Speaker 2: fun things were happening. Yeah, yeah, oh yeah, all the
- 12:10Speaker 2: fun things are happening there. I mean it was prime
- 12:13Speaker 2: paparazzi at the parking lot of the shopping place. Like
- 12:16Speaker 2: it was just it was the time in La for sure,
- 12:20Speaker 2: and I had the jobs, which was very fun and cool,
- 12:23Speaker 2: but it definitely was hitting my creative side but not
- 12:28Speaker 2: fulfilling me in any other way.
- 12:31Speaker 1: And why do you think that is?
- 12:32Speaker 3: Do you think it was just too corporate or do
- 12:34Speaker 3: you think why was it not?
- 12:36Speaker 2: It was just, you know, it was just a job.
- 12:38Speaker 2: It was not like we were then making someone happy
- 12:41Speaker 2: or we were then you know, doing something for a
- 12:44Speaker 2: bigger cause, like I don't know, it just felt like
- 12:47Speaker 2: I could do more. And the one thing is that
- 12:51Speaker 2: every job I've had, it quickly whatever company I would
- 12:53Speaker 2: work for, I would quickly get to the top quickly
- 12:56Speaker 2: like I was then I wanted. I was like high
- 12:59Speaker 2: end fashion that seemed unattainable New York. You know, it
- 13:03Speaker 2: seems like a struggle. I used to love The Devil
- 13:05Speaker 2: Wars Prouduct I was like the book I read and
- 13:07Speaker 2: like I kind of was like I would survive there,
- 13:10Speaker 2: Like I kind of like a little massacres and being
- 13:13Speaker 2: like I could be her. So I moved to New
- 13:16Speaker 2: York not knowing a single person, like a single person wow,
- 13:20Speaker 2: and no. I was like, I'm going to make it
- 13:24Speaker 2: in New York. I just moved. And what's funny is
- 13:27Speaker 2: my mom was like, I'm like, Mom, I grew up
- 13:32Speaker 2: in Quad. Is like we're fined in New York. And
- 13:37Speaker 2: it was one of those things where I just was like,
- 13:39Speaker 2: I need to work at a magazine. Like that sounded
- 13:41Speaker 2: exciting to me, and I went to Interview Magazine. I
- 13:44Speaker 2: was obsessed with Andy Warhol. Still am shares my daughter's birthday.
- 13:48Speaker 2: I love how he was able to commercialize art but
- 13:51Speaker 2: still become an icon. It wasn't just like stuff, you know,
- 13:55Speaker 2: but also in a production way. There's no other artist
- 13:57Speaker 2: that really was doing production and he had a factory
- 14:00Speaker 2: and I loved the whole idea of it. And with that,
- 14:03Speaker 2: he was also having fun and parties and it just
- 14:06Speaker 2: felt like he was business but like he enjoyed it.
- 14:09Speaker 2: And so I went to Interview magazine and handed my
- 14:12Speaker 2: resume and they're like, we're not hiring like you there,
- 14:15Speaker 2: you can be an intern. And I was like, sure,
- 14:17Speaker 2: I'll interview for that. Like I was just so determined
- 14:20Speaker 2: and so confident, and they're like, well, we can't see
- 14:23Speaker 2: you for however long. I was like, I'll be here.
- 14:25Speaker 2: So I just sat in the lobby I remember, in
- 14:27Speaker 2: that product building, and I got a job there, and
- 14:31Speaker 2: within a few months they offered me the position under
- 14:35Speaker 2: the creative director and Carl Templar and like, oh.
- 14:39Speaker 1: Yeah, yeah.
- 14:41Speaker 2: If you are like you're carrying bags on a subway
- 14:46Speaker 2: to a photo shoot in your sweating and like you're
- 14:48Speaker 2: just like the person carrying bags and like delivering, you're
- 14:52Speaker 2: the messenger basically for the company. So like pretty much
- 14:56Speaker 2: anyone can get that job. Yeah, but most of the
- 15:00Speaker 2: terms at that time were like dressed the part and
- 15:02Speaker 2: they were in heels or they looked like, you know,
- 15:04Speaker 2: in fashion. I was like, I'm going to run around.
- 15:06Speaker 2: It's me. I'm in my vans and my jeans, Like
- 15:09Speaker 2: let's go. You have become and guess what. I was
- 15:12Speaker 2: the fastest and the quick and then I got to
- 15:14Speaker 2: do more and more and more, and so then it
- 15:17Speaker 2: was doing that. Then I was working for Johannlenburg in
- 15:20Speaker 2: Black Dynom. He was launching that whole thing, and that
- 15:23Speaker 2: was very cool for me to see actually a brand
- 15:25Speaker 2: from nothing to like the coolest you were dressing anyone.
- 15:29Speaker 2: You can think of what did you interview or oh no,
- 15:32Speaker 2: I had left there to go do that.
- 15:34Speaker 1: What do you notice there when you saw a company
- 15:36Speaker 1: go from like scratch to like basically product You know,
- 15:40Speaker 1: what was the one thing that you said, Okay, oh
- 15:42Speaker 1: it takes this for this to actually go that far.
- 15:46Speaker 2: Honestly, I think that it's purely believing and like being
- 15:50Speaker 2: so crazy to believe that it's going to happen.
- 15:53Speaker 1: You have toion. You just have to always talk about it.
- 15:57Speaker 2: Like I would sit there and hunt and then we're
- 15:59Speaker 2: going to have a magazine and then we're gonna do this,
- 16:01Speaker 2: and we're gonna do that, and like it was just
- 16:04Speaker 2: us making happen. Whatever he said was gonna happen, and
- 16:07Speaker 2: then it happened. And it was realizing that when you
- 16:10Speaker 2: just say these things out loud, but you actually put
- 16:12Speaker 2: them into play.
- 16:13Speaker 1: There's a power the counselor that they can right.
- 16:16Speaker 2: And like the worst thing that can happen is like
- 16:18Speaker 2: that part wasn't that successful, but you did it, and
- 16:21Speaker 2: like check it off your list and you keep going
- 16:23Speaker 2: and that and seeing him and collecting everything I had
- 16:27Speaker 2: been doing as assistance to things and as like the
- 16:30Speaker 2: lowest person the highest person whatever. I still felt like
- 16:35Speaker 2: I was like, you know, not doing something for me,
- 16:39Speaker 2: but still like learning and absorbing from everyone. And at
- 16:42Speaker 2: that point I loved baking growing up. Like when I
- 16:46Speaker 2: was little, it was like my mom was pinterest mom
- 16:49Speaker 2: before there was Pinterest, right, Like she was like, let's
- 16:53Speaker 2: melt crayons and make our own color and like let's
- 16:56Speaker 2: do that, and she just like let us make the mess.
- 16:58Speaker 2: And that's what I always talk about, like letting you
- 17:00Speaker 2: kids be messy because that's where creativity is born. And
- 17:04Speaker 2: I meet a lot of my friends were like, my
- 17:06Speaker 2: mom didn't let me in the kitchen the knives and
- 17:08Speaker 2: she was in a hurry in this and I'm like,
- 17:09Speaker 2: but that's such like the heart like of the home.
- 17:22Speaker 1: What do you think caught you from about baking?
- 17:24Speaker 2: I think it was the time with my mom. I
- 17:26Speaker 2: think it was watching her and watching how whenever she
- 17:29Speaker 2: made food for other people because she was she was
- 17:32Speaker 2: a great cook. She is a great cook, a great baker, everything,
- 17:36Speaker 2: and people loved getting receiving food from her right right.
- 17:40Speaker 2: So I would love to bring my nurses the thing
- 17:42Speaker 2: my mom made at school because they would like be
- 17:44Speaker 2: so happy. It was like her love language, right, Like
- 17:47Speaker 2: she would bring joy to people through her food, and
- 17:50Speaker 2: I think that that was exciting to me. And very
- 17:53Speaker 2: early on it became a thing where all my friend's
- 17:55Speaker 2: birthdays or my brother's birthday, I was like, I want
- 17:58Speaker 2: to bake them their cake as their birthday card, as
- 18:01Speaker 2: their birthday present. And it was something that felt special
- 18:04Speaker 2: to me. I remember the first one was my brother
- 18:06Speaker 2: and I was like, he loves Eminem's. I spent like
- 18:08Speaker 2: hours organizing the colors and doing whatever. I was probably
- 18:12Speaker 2: like nine years old, and I was like, she got
- 18:15Speaker 2: so happy when he saw it, and I know it
- 18:17Speaker 2: wasn't perfect. I have a picture of it.
- 18:19Speaker 1: Nine you were nine, yeah, first yea.
- 18:22Speaker 2: And it was like it became sort of like this
- 18:25Speaker 2: thing that I was doing. And even when I was
- 18:27Speaker 2: in La, all my friends I would make them their
- 18:29Speaker 2: birthday cake. And it was a silly thing of like
- 18:32Speaker 2: whatever I knew that person loved, I would try and
- 18:34Speaker 2: make it in a cake. And over time I got
- 18:37Speaker 2: better and better. But looking at my first cakes that
- 18:40Speaker 2: I was even selling and like someone bought that. But
- 18:44Speaker 2: so I started baking for people just at work in
- 18:46Speaker 2: New York. And you know, New York apartments are not
- 18:50Speaker 2: like anywhere else, like you're talking about like the teenias,
- 18:52Speaker 2: tiniest kitchens. The oven like works, but like it's not
- 18:57Speaker 2: really calibrated and it's not convection. I had like one
- 19:01Speaker 2: little pan and I do everything by hand. But I
- 19:04Speaker 2: would bring them to work in New York and people
- 19:06Speaker 2: would ask me, you know, like where did you buy this?
- 19:10Speaker 2: We want to shoot it for the magazine or things
- 19:12Speaker 2: like that, and I would say, oh, the cake, the cake, like, oh,
- 19:15Speaker 2: I made it, and they're like, but it's in a box.
- 19:17Speaker 2: I'm like, you can buy a box, Like that's like
- 19:20Speaker 2: the easiest part. And so more and more I was
- 19:23Speaker 2: like impressing people, and I was starting to get requests
- 19:26Speaker 2: for cakes, but I was, you know, still working, and
- 19:31Speaker 2: so I would say yes, and I would get so excited.
- 19:33Speaker 2: I found myself waking up at four or five in
- 19:35Speaker 2: the morning before going to work to bake these cakes
- 19:38Speaker 2: and like buying more things for it. And one day
- 19:41Speaker 2: I like hit me and I was like, I think
- 19:44Speaker 2: I'm going to quit my job and play with sprinkles
- 19:46Speaker 2: for the rest of my life. What no trust fund,
- 19:48Speaker 2: No like say, like barely savings for like you know,
- 19:51Speaker 2: to pay rent. No plan of anything other than like
- 19:56Speaker 2: I think, people, I think there's like a niche for this.
- 19:59Speaker 1: And do you think it was because people?
- 20:02Speaker 3: I mean, obviously your cakes must have tasted great, but
- 20:05Speaker 3: but there must have been an artistry to it that
- 20:08Speaker 3: they saw past how great.
- 20:11Speaker 1: Hold on, I've seen it, but I'm just I got
- 20:15Speaker 1: we got to say it out loud. You know. Her
- 20:19Speaker 1: cakes are like it's just a different dimension of beauty,
- 20:24Speaker 1: Like there is the colors will work together, the way
- 20:28Speaker 1: that it presents, the way it makes you feel when
- 20:30Speaker 1: you see it, it just screams premium. But then like
- 20:34Speaker 1: that's one thing, and then you get to the cake.
- 20:37Speaker 1: The cake is amazing. Inside, it's like an incredible adventure.
- 20:44Speaker 1: It's like it's like a it's like a pinata, right,
- 20:47Speaker 1: And I think you can talk a little bit about
- 20:48Speaker 1: when when did that happened later?
- 20:50Speaker 3: Right?
- 20:52Speaker 1: Right?
- 20:52Speaker 3: That was my question, Like when you first started, you know,
- 20:54Speaker 3: started getting requested.
- 20:55Speaker 2: It didn't what you said. I think the thing that
- 20:58Speaker 2: people liked at that point because that cake hadn't even
- 21:01Speaker 2: existed yet. I think at that point it was like
- 21:04Speaker 2: you could get something personalized because when you go to
- 21:07Speaker 2: a bakery, they write happy birthday whoever. Right, And then
- 21:10Speaker 2: you had like the Sylvie Winestacks and the like ven
- 21:16Speaker 2: Israel's who are doing these like crazy wedding cakes with
- 21:19Speaker 2: like tears and flowers and like these really expensive custom cakes.
- 21:24Speaker 2: And then you had like kind of like the Vegas cakes.
- 21:27Speaker 2: You know, they're like fond it and they're huge, who
- 21:29Speaker 2: knows what they taste like, Like they're fun and those
- 21:33Speaker 2: are premium prices. Right. I was someone making it for
- 21:38Speaker 2: like a fraction of the cost. But it was like
- 21:41Speaker 2: a custom cake. So people were like, my daughter likes
- 21:45Speaker 2: hello kitty, and I'd make it hello Kitty cake. My
- 21:47Speaker 2: daughter likes whatever, and so but for me, every time
- 21:50Speaker 2: it was presented with like a new theme, a new thing,
- 21:52Speaker 2: it was like, all right, let's try and make that.
- 21:54Speaker 2: But yeah, and so I think that's what was taking
- 21:57Speaker 2: off is that there was this girl making custom things
- 22:00Speaker 2: at like not this fund. So I still don't get
- 22:03Speaker 2: anyone in beauty.
- 22:04Speaker 1: It was competitive, right, It was like.
- 22:06Speaker 2: Right totally, but if you look at the market, there
- 22:09Speaker 2: was no one else doing that at that low price.
- 22:12Speaker 3: It wasn't like a sheet cake where someone put like
- 22:14Speaker 3: a power ranger on, right.
- 22:16Speaker 2: No, these were like I was carving it and I
- 22:18Speaker 2: was doing it, and it was like got to a
- 22:20Speaker 2: point where I was getting a lot of orders and
- 22:24Speaker 2: it was funny. I left the fashion industry thinking like, Okay,
- 22:26Speaker 2: I was carb girl there because I eat carbs, still
- 22:30Speaker 2: love them there, and I don't think it quite fit
- 22:34Speaker 2: in that world. I was just very hungry and good
- 22:37Speaker 2: at my job, and once I started doing the baking,
- 22:41Speaker 2: it was this like fun world where I was like
- 22:44Speaker 2: I'm gonna leave and I'm gonna bake, but I'm gonna
- 22:46Speaker 2: miss it, you know, like you're saying goodbye to your
- 22:48Speaker 2: past life.
- 22:49Speaker 1: Yeah.
- 22:49Speaker 2: All my first clients, all my first customers was the
- 22:52Speaker 2: fashion industry, and I was like, you couldn't have asked
- 22:55Speaker 2: for a more beautiful pairing. Because I think about it
- 22:59Speaker 2: all the time. If I had go on to culinary
- 23:01Speaker 2: school and been a pastry chef and done things the
- 23:04Speaker 2: right way. I would have been working at a bakery.
- 23:07Speaker 2: I would have been working under the best baker or whatever,
- 23:11Speaker 2: and I would have never anything, and like, how would
- 23:13Speaker 2: those worlds ever meet?
- 23:15Speaker 1: Right?
- 23:16Speaker 2: And instead it was like, hey, remember that girl that
- 23:18Speaker 2: worked here, she sells cakes now, and like I became
- 23:21Speaker 2: the cake girl because people were calling me the cake
- 23:25Speaker 2: excuse me?
- 23:26Speaker 3: Think you were crazy? Were they like, are you leaving
- 23:29Speaker 3: this freaking job because I know school for this career.
- 23:32Speaker 2: To life start baking like friends and family. Yes, it
- 23:35Speaker 2: was like why'd you pay for college? Like this is
- 23:38Speaker 2: a waste of time. You could have just stayed home
- 23:40Speaker 2: and like big cakes in Mexico, Like there was no
- 23:43Speaker 2: understanding for my vision of it, and I was like,
- 23:46Speaker 2: you don't understand, Like this is going to be like
- 23:48Speaker 2: a whole brand, and everybody was like you're selling cakes
- 23:51Speaker 2: out of your apartment, Like what are you talking about?
- 23:53Speaker 2: And that's when my like delulu kicked in and I
- 23:55Speaker 2: would be baking listening to music, be like well one
- 23:58Speaker 2: day and one day and it really happened, like it was.
- 24:03Speaker 2: It's funny too, because the funny thing about social media
- 24:08Speaker 2: and pr and I pressed, and all of that is
- 24:10Speaker 2: that everybody's like, well, these celebrities posted it, so she
- 24:14Speaker 2: blew up and I'm like no, no, no, no, no, Well
- 24:16Speaker 2: that's not how it works. I was like busting my
- 24:20Speaker 2: butt for five years. These celebrities found me because I
- 24:24Speaker 2: was doing already something. It's not like the very important
- 24:27Speaker 2: that you create that.
- 24:28Speaker 1: Because everybody thinks entrepreneurship and entrepreneurship happens when you can
- 24:35Speaker 1: get a celebrity two to put you in there, whatever, followers, whatever,
- 24:38Speaker 1: That's not how it works.
- 24:39Speaker 2: No, it's word of mouth, and it's like building these
- 24:41Speaker 2: loyal To me, it was the brands. To me, it
- 24:44Speaker 2: was you know, everyone always asks people like what do
- 24:48Speaker 2: you think was the big break? And I'm like, it's
- 24:49Speaker 2: it's still coming.
- 24:50Speaker 1: Like I don't know.
- 24:52Speaker 2: Breaks a big break, because when you are an entrepreneur
- 24:56Speaker 2: or you are an artist, there's always there's always something
- 25:00Speaker 2: you accomplished something, so we want the next thing and.
- 25:01Speaker 1: You can talk about talk about the levels, right, just
- 25:04Speaker 1: talk about that. I was because I mentioned a few things,
- 25:06Speaker 1: and a few things, I mean, we we got we
- 25:09Speaker 1: got a very good bird's eye view at like how
- 25:13Speaker 1: you rise to be to this place and the hustle
- 25:16Speaker 1: that it took. Then you created a hero product, right,
- 25:21Speaker 1: one that really took off virally and that actually I.
- 25:24Speaker 2: Wasn't adding to the menu. Was like this takes me
- 25:27Speaker 2: long to make.
- 25:28Speaker 1: Yeah, so it's a cake. You want to describe how
- 25:31Speaker 1: the cake happens, because it's really it's really impressive and
- 25:35Speaker 1: it's one of those beautiful things that ever. You know.
- 25:37Speaker 2: The fun thing about that is that one of my
- 25:39Speaker 2: friends in the Hampton's was like, can you make my
- 25:40Speaker 2: daughter's birthday cake? And I was like, what does she like?
- 25:43Speaker 2: Or She's like I don't care, do whatever you want,
- 25:44Speaker 2: and I'm like, no one's ever said that to me.
- 25:46Speaker 2: It was always like very specific things of what to
- 25:49Speaker 2: make for surprise.
- 25:50Speaker 1: You're like, oh yes, and I was like.
- 25:53Speaker 2: Oh my gosh. My favorite thing growing up was pinatas.
- 25:55Speaker 2: Like I was obsessed with piata. I would plan what
- 25:58Speaker 2: my piatta was going to be, like I wanted. I
- 26:00Speaker 2: made some of them with my mom, like with the
- 26:02Speaker 2: chicken wire and like whatever, and it was just like,
- 26:07Speaker 2: how can we make that moment? Lived here? Because in
- 26:11Speaker 2: New York I was like, you know, I started going
- 26:13Speaker 2: to all these fashion parties. And all like the coolest
- 26:15Speaker 2: things you can think of. And it was like when
- 26:18Speaker 2: it was someone's birthday, then it was like the chocolate
- 26:21Speaker 2: lava cake with a candle. And I'm like, what, you
- 26:24Speaker 2: give me a budget and that's not my cake, that's
- 26:27Speaker 2: not my party, like and it's New York. Everything is
- 26:30Speaker 2: celebrated at a restaurant, and like that is kind of
- 26:33Speaker 2: the vibe. The big candle is the vibe, not the
- 26:35Speaker 2: big dessert. And I was like, where's that panetta moment?
- 26:37Speaker 2: And I was like, oh my gosh, We're going to
- 26:39Speaker 2: make a panetta cake. And I was so excited. I
- 26:41Speaker 2: got all these candies like lollipops and chocolates whatever, and
- 26:44Speaker 2: I put them in and I cut it open, Like
- 26:47Speaker 2: nothing came out. Everything was like stuck in the cake.
- 26:49Speaker 2: And I was like, this doesn't work smaller candies. And
- 26:52Speaker 2: I'm looking around and at that point, I had turned
- 26:55Speaker 2: my entire apartment into like a baking studio. There was
- 26:58Speaker 2: like no dining room. There was like racks and metro rags.
- 27:01Speaker 2: You know. Every time I sold a cake, I would
- 27:03Speaker 2: like save money to buy a pan and then a
- 27:04Speaker 2: rack and then whatever. And I'm like sprinkles, so I
- 27:08Speaker 2: fill it with sprinkles, and I take this cake to
- 27:10Speaker 2: the Hamptons, you know, on the bus, like I would
- 27:12Speaker 2: deliver everything. I had, like the most hand in Montana
- 27:15Speaker 2: life average. Oh yeah, I would take the Jenny and
- 27:19Speaker 2: it's like, you know, I would have these like glamorous
- 27:22Speaker 2: parties and fun things. I would be ut. But I
- 27:24Speaker 2: was the one like cleaning dishes, getting like the ingredients,
- 27:28Speaker 2: doing all of that. But I get there and we're
- 27:30Speaker 2: cutting the cake, and I was like, I hope it works.
- 27:33Speaker 2: I hope it works, because you know, when you make
- 27:35Speaker 2: a cake, you don't know until totally you can't cut
- 27:37Speaker 2: a piece out. And the minute that I cut it,
- 27:40Speaker 2: I saw all the little kid's hands reach for the sprinkles,
- 27:43Speaker 2: Like I just saw like ten little hands.
- 27:45Speaker 3: Yeah.
- 27:46Speaker 2: And then I looked around and I saw all of
- 27:48Speaker 2: these influential people take their phones out and they start videoing.
- 27:52Speaker 2: And now you're talking about two thousand and seventeen. Food
- 27:58Speaker 2: was barely become something that you would instagram on your phone.
- 28:03Speaker 1: There was no reality shows about cooking on the dvs yet, I.
- 28:06Speaker 2: Think, but it was more of the time where like
- 28:09Speaker 2: just before that, it was almost tacky to take a
- 28:11Speaker 2: picture of your food. But that year everyone wanted to
- 28:14Speaker 2: show everyone on Instagram what they were eating a burger
- 28:18Speaker 2: they know to.
- 28:19Speaker 1: They were like, how do I use this Instagram? I
- 28:20Speaker 1: guess I'll take a picture of my food.
- 28:22Speaker 2: Yes, And to me that was like the biggest unlog.
- 28:28Speaker 2: That was like the biggest unlock because I was like, wow,
- 28:32Speaker 2: everyone took their phone now and no one used to
- 28:34Speaker 2: do that at like when you cut a cake, they
- 28:36Speaker 2: do it to the happy birthday moment and then you're done.
- 28:39Speaker 2: And I was like, wow, I think this is like
- 28:42Speaker 2: a thing, This could be cool. And I came back
- 28:45Speaker 2: and I was telling my husband, who by the way,
- 28:47Speaker 2: is like my neighbor, turned like business husband everything. Yeah,
- 28:53Speaker 2: I needed another oven, so I borrowed the neighbors.
- 28:56Speaker 3: You bought your husband's you're soon to be husband's but
- 29:00Speaker 3: then just.
- 29:01Speaker 2: He was just the neighbor.
- 29:01Speaker 1: But yes, what a metaphor yeah, you know, excuse me,
- 29:08Speaker 1: I want to bake the apartment. He wait, so there
- 29:15Speaker 1: was that time where.
- 29:16Speaker 2: He didn't go was not cooking.
- 29:18Speaker 1: When he would come back to his house and you
- 29:21Speaker 1: were baking, did you like make him an extra little.
- 29:23Speaker 2: Cake or the best part about my husband is that
- 29:25Speaker 2: he's lactose intolerant and color blind. I don't know what
- 29:27Speaker 2: he thinks I do for a living, but he supports it.
- 29:32Speaker 1: Wonderful colors.
- 29:33Speaker 2: No, he tells me like, I live in a pink
- 29:35Speaker 2: house and everything inside his rainbow, and he thinks it's
- 29:38Speaker 2: white and colorful. And I'm like, everyone who's been in
- 29:41Speaker 2: my house knows I live in a pink house, but
- 29:43Speaker 2: don't tell him it's white. That's but anyways, he's more
- 29:48Speaker 2: like the brains of the operation in terms of what
- 29:51Speaker 2: I call the boring stuff, anything that actually needs to
- 29:53Speaker 2: keep the company running right, the hr, thecounting, the whatever, everything.
- 29:58Speaker 2: And he's like, the labor on this cake is really high.
- 30:00Speaker 2: This cake would be really expensive. And I'm like, I
- 30:02Speaker 2: don't know, people are already paying like this crazy amount
- 30:05Speaker 2: of money. Maybe they'll they'll see that it's a fun
- 30:08Speaker 2: experience and it's not just food and experience that was
- 30:13Speaker 2: the key for me, experience. And then he's like, all right, fine,
- 30:17Speaker 2: we'll put it on the menu. When we opened, that's
- 30:20Speaker 2: the only thing we were selling. We had lines out
- 30:22Speaker 2: the door. That was like we were I was getting
- 30:25Speaker 2: oh sorry. So then I was like I opened a
- 30:28Speaker 2: store in New York. But when we got engaged, I
- 30:31Speaker 2: was like, I don't want to stop baking just because
- 30:35Speaker 2: then I got married and then I had kids, and
- 30:37Speaker 2: I got sick of baking out of my apartment. To me,
- 30:40Speaker 2: a business is only a business if it can run
- 30:42Speaker 2: without you, right, And at that point, if I wasn't
- 30:46Speaker 2: making a cake, no one was making money. And so
- 30:49Speaker 2: I had this dream of opening a store. Opening a
- 30:51Speaker 2: store anywhere is hard, opening a store in New York.
- 30:56Speaker 2: Where in New York that's crazy and so ho. It
- 31:00Speaker 2: was on Lafayette between Broom and Grand, so it was prime.
- 31:03Speaker 2: It was like you had opening ceremony. It was hot
- 31:08Speaker 2: the first we worked there, so it was full of people.
- 31:10Speaker 2: But we were talking lines out the door. We're talking
- 31:13Speaker 2: people bribing me with like designer bags and like experiences
- 31:18Speaker 2: to get their kid next on it. Oh yeah, to
- 31:20Speaker 2: get a cake. It was we couldn't keep up. We
- 31:23Speaker 2: like literally couldn't keep up. Neither of us had ever
- 31:25Speaker 2: opened a bakery before. We were learning from our employees
- 31:28Speaker 2: and like who came from different bakeries. And we were
- 31:31Speaker 2: not sleeping. We were literally moved a block down and
- 31:35Speaker 2: it was every day. And I had already I didn't
- 31:38Speaker 2: care that I didn't sleep, and I didn't care because
- 31:40Speaker 2: before then, when I was doing it out of my apartment,
- 31:43Speaker 2: I was making you know, I was getting a phone
- 31:45Speaker 2: call like a cake for Snoop Dogg in the middle
- 31:47Speaker 2: of the night, and I was like, I'll be at
- 31:48Speaker 2: one Oak, like I'm there, like it was opening the
- 31:52Speaker 2: stud Mountain for ski season, and I was like flying
- 31:55Speaker 2: with all these weird ingredients to bake over there. And
- 31:59Speaker 2: you know, I've said yes to things that I could
- 32:02Speaker 2: never do by myself if it wasn't because I had
- 32:04Speaker 2: to say yes, and then I can't not do what
- 32:06Speaker 2: I said I was doing. So I had done music festivals,
- 32:09Speaker 2: art festivals with thousands of cakes and like things, and
- 32:12Speaker 2: I was just like I can do it. I've slept
- 32:15Speaker 2: in museums doing like art installations and walls like I'm
- 32:19Speaker 2: just like a yes, say yes, and like figure it
- 32:21Speaker 2: out later yours.
- 32:22Speaker 1: So from the moment and Freddie from the moment she
- 32:24Speaker 1: comes to that cake and everyone's like phones or whatever,
- 32:27Speaker 1: She's like, Okay, this is a hero product. That thing
- 32:30Speaker 1: takes over right, Like Instagram is like people are just like, oh,
- 32:33Speaker 1: I want that cake and want that cake what you
- 32:36Speaker 1: did after that, I thought was in what you've done
- 32:39Speaker 1: since that moment till now I think is iconic. And
- 32:43Speaker 1: I think it's important that we mentioned the laundry list
- 32:47Speaker 1: of things that you're working on, because one I think
- 32:50Speaker 1: the world is just to know that there is a
- 32:52Speaker 1: latina out there's swinging and levels that not a lot
- 32:54Speaker 1: of people have to break in barriers like anata, you know,
- 33:00Speaker 1: And the point is that you know, a simple the
- 33:04Speaker 1: simplicity of like baking a cake and what she's about
- 33:07Speaker 1: to describe that it's nothing short of an empire. It's
- 33:10Speaker 1: like just like a really impressive thing to do and
- 33:13Speaker 1: actually very inspiring for a lot of people be like
- 33:15Speaker 1: how do I start? Well, sometimes you might have the
- 33:18Speaker 1: resources or the tools at home and you wouldn't even
- 33:21Speaker 1: know it until you decide to like really make it
- 33:23Speaker 1: a passion. But so you went from having the bakery
- 33:27Speaker 1: or the cake place in New York and so home
- 33:29Speaker 1: and then what was the spiral after that? I was like, Oh,
- 33:33Speaker 1: what about this and what about that? What was the
- 33:35Speaker 1: next thing that you.
- 33:35Speaker 2: Build before we go to the next I love that
- 33:38Speaker 2: you touched on that because you know, saying that, like
- 33:40Speaker 2: you have the tools and you have it. Sometimes it
- 33:43Speaker 2: is your roots, right, like I knew how to do something.
- 33:46Speaker 1: I knew how to do.
- 33:47Speaker 2: Whatever, my special ingredient. Everybody kept calling it like the
- 33:51Speaker 2: rainbow cake, you know, the celebrity thing like this, the that,
- 33:55Speaker 2: and I was like, you know, they're like, oh, she
- 33:56Speaker 2: loves rainbows, and I'm like yes, But when you really
- 34:00Speaker 2: think about it, it was Banetta's. It was my childhood.
- 34:03Speaker 2: Like to me, I was describing it differently. And the
- 34:06Speaker 2: colors to me, originally weren't rainbow. They were literally Mexico,
- 34:10Speaker 2: which is rainbow when you look at the Ottomi art,
- 34:13Speaker 2: when you look at the streets and how buildings are painted,
- 34:16Speaker 2: and like houses actually being like free, like got like
- 34:19Speaker 2: the bright blue and the fuchia pink and like it's colorful,
- 34:23Speaker 2: and you look at the food in Mexico, it's colorful.
- 34:26Speaker 2: And so to me it was like a Bignatta and
- 34:28Speaker 2: Bignetta's the original ones just have you know all these cones.
- 34:31Speaker 2: It's a Christmas thing and they're colorful. So that's what
- 34:34Speaker 2: I had put into that cake. It turned into like
- 34:37Speaker 2: this rainbow whatever, but like it's my roots, and that
- 34:40Speaker 2: I think is something that you can't teach, you can't.
- 34:44Speaker 2: It was like I felt it. I was like this
- 34:45Speaker 2: brought me joy as a child, can this bring joy
- 34:47Speaker 2: to someone else?
- 34:49Speaker 1: Right?
- 34:50Speaker 2: And with that, I was seeing when people will come
- 34:52Speaker 2: to the store, how much they loved the rainbow and
- 34:55Speaker 2: the sprinkles and the unicorn and the glitter, and I
- 34:58Speaker 2: was like, this could be a whole world, Like this
- 35:01Speaker 2: doesn't have to stay inside of the case, Like now
- 35:03Speaker 2: you're experiencing my environment. And I'm not kidding. It was
- 35:07Speaker 2: like this pocket of Disneyland in Soho, New York, right,
- 35:11Speaker 2: everyone in the winter and their black jackets and whatever,
- 35:14Speaker 2: and you walked in and it was like bam, rainbow,
- 35:16Speaker 2: like wall to walls and like glitter counters and whatever
- 35:20Speaker 2: was inside my brain that we like diide and painted
- 35:23Speaker 2: ourselves became And seeing kids not want to leave that environment,
- 35:27Speaker 2: seeing that made me want to create around it and
- 35:30Speaker 2: create an entire brand and a lifestyle. Right. So the
- 35:34Speaker 2: lifestyle started with your birthday. On your birthday, you wear
- 35:38Speaker 2: your favorite clothes, you eat your favorite food, hang out
- 35:40Speaker 2: with your favorite people, and at the end of the day,
- 35:43Speaker 2: like you created that day for yourself, and so why
- 35:46Speaker 2: not create it for yourself? Every single day, right birthday lifestyle,
- 35:50Speaker 2: do everything that you would on your birthday every day,
- 35:52Speaker 2: like just be happy every day. You can do that.
- 35:55Speaker 2: You just have to make those choices. I'm sure you
- 35:57Speaker 2: see Nakano, she like has a favorite shoe or backpackers.
- 36:00Speaker 2: That's what she'll wear every day because that's her favorite,
- 36:03Speaker 2: right then, And I think as adults we lose that.
- 36:14Speaker 2: So I was thinking about all the things that this
- 36:17Speaker 2: world could create, and it was kitchens was my first thought,
- 36:21Speaker 2: right Like for some reason back then, kitchens, everything that
- 36:24Speaker 2: you buy for a kitchen was either red or white.
- 36:27Speaker 2: You had a red mixer and your red like utensils
- 36:30Speaker 2: are white, like I don't know who decided that was
- 36:32Speaker 2: like kitchen colors. And I was like, I want a
- 36:36Speaker 2: colorful kitchen. I want rainbow bowls and rainbow spatulas and
- 36:39Speaker 2: a colorful mixer because a lot of these things in
- 36:41Speaker 2: your home are out on your counter. So at then
- 36:44Speaker 2: I'm thinking aesthetic, right, which is part of my whole
- 36:48Speaker 2: fashion and like putting together a room, and I went
- 36:52Speaker 2: after it and we did for nine years now, we've
- 36:55Speaker 2: been at Williams. So no Noma as like one of
- 36:57Speaker 2: the top selling items for everything from mini spatulas to
- 37:01Speaker 2: cake kits to bowls, aprons like you name it. And
- 37:05Speaker 2: then when I saw that take off so fun and
- 37:09Speaker 2: so exciting, I was like, oh my gosh, the kids
- 37:11Speaker 2: that don't want to live there, they need to be
- 37:13Speaker 2: a room. So I created with pottery barn kids, entire furniture, bedding, carpets, backpacks,
- 37:19Speaker 2: like everything, because it was you could live in my
- 37:24Speaker 2: store in Soho in your bedroom and that's my daughter's
- 37:26Speaker 2: room now, like sprinkle wallpaper. It's it's really fun to
- 37:29Speaker 2: sort of create this birthday lifestyle environment for the people
- 37:32Speaker 2: who do just want to live and burst in color.
- 37:35Speaker 2: And it turned into something where I was traveling and
- 37:38Speaker 2: I was next to the person who founded Away Luggage,
- 37:42Speaker 2: and I was like, you know, we should do like
- 37:44Speaker 2: fun luggage when you're waiting for your luggage, and back
- 37:47Speaker 2: then you would wait for your luggage. Everyone had the
- 37:49Speaker 2: same color yours, Like why we don't dress like that?
- 37:54Speaker 2: Like why do we have to live other parts of
- 37:56Speaker 2: our lives like that, Like you should have things represent
- 37:59Speaker 2: you at all times, and for me that was color.
- 38:01Speaker 2: So then we did luggage and it was like their
- 38:03Speaker 2: best selling day they ever had, and we sold the
- 38:06Speaker 2: six months sell through period, I think in a day.
- 38:09Speaker 1: Wow. And it was all different colors rainbow.
- 38:12Speaker 2: Everyone was a different color and it was not even
- 38:15Speaker 2: individually rid. It was like someone wanted yellow, someone wanted red.
- 38:19Speaker 2: And that was so fun to see. And then we
- 38:21Speaker 2: did Van's collection and we started talking to you know,
- 38:25Speaker 2: so you went back to fashion all back. Now I've
- 38:28Speaker 2: done a few collections. We've done Tututuman dresses, the Van's
- 38:32Speaker 2: collection like blew up in Europe and in Asia with
- 38:35Speaker 2: like these unicorns, Like it was just so fun to
- 38:38Speaker 2: see that anything that I created around this joy and
- 38:42Speaker 2: the people searching for it, that it was just instantly
- 38:46Speaker 2: absorbed as that it didn't matter if it was attached
- 38:49Speaker 2: to a cake, it didn't matter anything. It just if
- 38:53Speaker 2: I touched it, it brings me joy, might bring someone
- 38:55Speaker 2: else joy.
- 38:56Speaker 1: I mean the spirit was speaking, I mean perception. You know,
- 39:01Speaker 1: I think that people never thought that they'd be that
- 39:04Speaker 1: invited to an ecosystem of rainbow and birthday, you know,
- 39:07Speaker 1: which was great? And when did you? And then from there,
- 39:10Speaker 1: because by the way, that's a lot of products, then
- 39:13Speaker 1: from there you did you This is that when you
- 39:15Speaker 1: decided I'm gonna do books.
- 39:17Speaker 2: No. Actually the book was when I opened the store.
- 39:21Speaker 2: I had like so many people who wanted it, and
- 39:24Speaker 2: they started recreating knockoffs everywhere. And this was when I
- 39:28Speaker 2: was like, I knew that our cake was really expensive
- 39:31Speaker 2: and it still is, and I know why. I know
- 39:33Speaker 2: the labor that goes into it. Right like after selling
- 39:35Speaker 2: the kids and everyone emailed me, oh yeah, it takes
- 39:38Speaker 2: a long time. I'm like, I know, I'm not trying
- 39:41Speaker 2: to make an extensi thing. Then I realized how many
- 39:46Speaker 2: people were knocking it off because of the price point,
- 39:49Speaker 2: and it made me feel like everyone should enjoy it
- 39:52Speaker 2: and it's not my secret, like it's it's something I
- 39:57Speaker 2: created for everyone at any level of anything, whether they're
- 40:01Speaker 2: baking at home or whatever to make. So I so
- 40:04Speaker 2: badly wanted to show people how to make it because
- 40:07Speaker 2: at that time it was mind blowing. People will be like,
- 40:09Speaker 2: do you how do the sprinkles not melt in the
- 40:11Speaker 2: of it? Like you know, it was like this whole
- 40:13Speaker 2: science thing, and I was like, no, like a Pignetta,
- 40:15Speaker 2: you stuff it like you know. To me, it was obvious,
- 40:17Speaker 2: and I wanted to make this book and so I
- 40:20Speaker 2: went and you know, I'm at the time the cake
- 40:23Speaker 2: was so hot that I could talk to a lot
- 40:25Speaker 2: of different publishing houses whatever, and ultimately I chose my
- 40:30Speaker 2: husband laughs to me, because I rarely make choices based
- 40:33Speaker 2: on financial choices. I'm always like where is the most
- 40:37Speaker 2: exciting thing? Like where can I And so for me,
- 40:39Speaker 2: it was like, I had I also want to do
- 40:41Speaker 2: children's books, and I also want to do board books,
- 40:43Speaker 2: and I had all these other ideas for like five
- 40:46Speaker 2: different projects, and I was like, who will entertain all
- 40:48Speaker 2: my ideas regardless of how crazy they are? And then
- 40:52Speaker 2: that's a home for me. And so we did it.
- 40:56Speaker 2: We sold five projects in one in one deal and
- 40:58Speaker 2: I had a lineup of doing so we have Magical
- 41:02Speaker 2: and of Birthdays one and two. We have a board
- 41:04Speaker 2: book that is like super cute for babies, and then
- 41:09Speaker 2: the cookbook. And when the cookbook came out, it was
- 41:14Speaker 2: the first time where I felt like I was reaching
- 41:19Speaker 2: out to people that were my clients and supporters. Was
- 41:22Speaker 2: something that I had made versus something that they ordered
- 41:27Speaker 2: as a service and paid for and I gave to them.
- 41:30Speaker 2: And that was the first time where I felt, wow,
- 41:32Speaker 2: this is really strange, like sending a book to someone
- 41:35Speaker 2: hoping they post it. You know what I mean, Like
- 41:37Speaker 2: it's like kind of asking for something, but at the
- 41:41Speaker 2: same time, you want to share this beautiful thing you
- 41:43Speaker 2: did whatever, kind of embarrassed but really excited. And it
- 41:47Speaker 2: was the first time. Now I do it all the time.
- 41:49Speaker 2: I'm like, you want this, you want that, But that
- 41:51Speaker 2: time felt weird and you know that feeling of like
- 41:53Speaker 2: are we friends or are you a client? Like I
- 41:54Speaker 2: don't know, And I gave it my shot. I sent
- 41:58Speaker 2: it to whoever I thought was a loyal customer who
- 42:01Speaker 2: enjoyed my product. And I'm not kidding. I woke up crying.
- 42:05Speaker 2: It was like best selling book on Amazon. Kim Kardashian
- 42:08Speaker 2: posted it and was like, this is the best book
- 42:09Speaker 2: I've baking book ever. Like people that I've never met
- 42:12Speaker 2: were like embracing this and what I found what I
- 42:17Speaker 2: felt was like they're championing me as well. It's not
- 42:21Speaker 2: just this cake.
- 42:23Speaker 1: Good is what you also gave them in the experience
- 42:27Speaker 1: of experiencing your product. You brought the spirit of happiness right.
- 42:31Speaker 1: You gave them a moment they'll never forget, and I
- 42:34Speaker 1: think they in retrospect, they wanted to, you know, be
- 42:37Speaker 1: part of your journey too, which is really.
- 42:38Speaker 2: Really it unlocked for me and it changed everything I
- 42:41Speaker 2: thought about my business. Now I think about cake, I
- 42:44Speaker 2: think it's like the Champagne of food, right, you celebrate
- 42:47Speaker 2: with it. It's like that popped the cork, you cut
- 42:49Speaker 2: the cake. And then I think about how many people
- 42:52Speaker 2: out there just today alone in the United States like
- 42:55Speaker 2: celebrated with something I created. I feel like I was
- 42:57Speaker 2: like part of everyone's celebration. Then you have the baby shower, the.
- 43:02Speaker 4: Wedding, the graduation, the continued everything, and it's like so
- 43:09Speaker 4: special to me that someone chooses me to be a
- 43:11Speaker 4: part of that, right, like something that I created gets
- 43:14Speaker 4: to be a part of their happy time.
- 43:16Speaker 1: And also think about also like some really big uh
- 43:20Speaker 1: you know, fashion moments, the Matt Gala, right then you
- 43:23Speaker 1: do the cake for the meg galants. I mean, I
- 43:31Speaker 1: just want to like make sure that, as we kind
- 43:33Speaker 1: of near the end of podcast, like that was such
- 43:36Speaker 1: an iconic thing for here it because also you have
- 43:39Speaker 1: another very high profile client that also is part of
- 43:42Speaker 1: that generation of Megala that is like such an iconic
- 43:46Speaker 1: theme for to be like, oh I'm I'm the go
- 43:49Speaker 1: to for that official you know, you want to talk
- 43:52Speaker 1: a little bit about.
- 43:53Speaker 2: That, yeah, because I think the thing about the mac
- 43:58Speaker 2: Gala is like, you know, if you say that to anyone,
- 44:01Speaker 2: it's like, how cool, It's like a special night and whatever,
- 44:03Speaker 2: And I'm like, for me, it just meant so much more.
- 44:07Speaker 2: It was like you couldn't tell myself when I was
- 44:10Speaker 2: leaving the fashion industry, kind of sad that I didn't
- 44:13Speaker 2: make it there, you know, And I don't think if
- 44:17Speaker 2: I even stayed in the fashion show, I would ever
- 44:18Speaker 2: made it to the Met Gala, right, Like everything happens
- 44:21Speaker 2: for a reason. And seeing myself go into the offices
- 44:25Speaker 2: to a Vogue to deliver cakes, baking things for Anna Wintour,
- 44:29Speaker 2: doing these things for the people that I think are
- 44:31Speaker 2: the most influential, iconic everything, I mean, untouchable, you know,
- 44:38Speaker 2: whatever it is that felt special. But then to circle
- 44:43Speaker 2: back and I was six months pregnant with my son,
- 44:46Speaker 2: I had left New York. I was like, I'm maybe
- 44:48Speaker 2: New York's gonna forget me, Like why am I moving
- 44:50Speaker 2: to La Am I doing the right thing? Whatever? And
- 44:54Speaker 2: I get this call and this email and it was
- 44:56Speaker 2: from Anna asking to be the pastry chef for the
- 44:59Speaker 2: Met Gala. I just I lost it. I was just
- 45:02Speaker 2: crying and crying. I was like kept refreshing. I'm like,
- 45:04Speaker 2: is this you know I have other correspondence with her.
- 45:08Speaker 2: I know it's the same email. Like I was like
- 45:11Speaker 2: doing all my fact checking and it was this moment
- 45:14Speaker 2: where I was like, I'm not leaving New York. Wasn't
- 45:17Speaker 2: the end of me? Like I'm starting a new thing
- 45:20Speaker 2: in LA, but this is this is how you know,
- 45:23Speaker 2: the fashion industry wraps for me. And it was the
- 45:27Speaker 2: coolest thing ever because I think I'm the only bakery
- 45:31Speaker 2: to ever make for the Metcala. It's usually catering that
- 45:38Speaker 2: is a contract. You know that because there you're talking
- 45:42Speaker 2: about like five hundred person dinner that gets plated at
- 45:45Speaker 2: the exact same time. You're talking about insane food allergies
- 45:49Speaker 2: that you don't want to mess up your your final security.
- 45:52Speaker 2: You're talking about a timing issue. You're yeah, you just
- 45:57Speaker 2: have everything is on time. Every thing. It's it's like
- 46:01Speaker 2: a ballet service of a dinner for that many people.
- 46:03Speaker 2: You can't mess that up. You're not going to give
- 46:05Speaker 2: it to a first time or good luck, you know,
- 46:07Speaker 2: like you're not going to risk the night people work
- 46:11Speaker 2: on this the entire year and getting to work with
- 46:14Speaker 2: Ann on her team on this, you know, it was seamless.
- 46:17Speaker 2: It was flawless. I'd worked with so many people on
- 46:20Speaker 2: her team in the past, but every time I just
- 46:23Speaker 2: was like, got teary eyed about it. And then I
- 46:27Speaker 2: was invited actually to attend and I was a guest,
- 46:30Speaker 2: and I felt like I was going to enter this world. Look,
- 46:34Speaker 2: you've been to the Oscars or the Grammys or whatever,
- 46:37Speaker 2: and to me, I've only been to the Emmys. But
- 46:42Speaker 2: there's celebrities there, sure, but there's also all the people
- 46:45Speaker 2: that make it happen. Right, there's everyone from directors and writings.
- 46:50Speaker 2: I don't know, you don't know who half those people
- 46:52Speaker 2: look like. As someone who doesn't work in the industry,
- 46:54Speaker 2: right when you go to the met Gala, nobody working
- 46:58Speaker 2: anything is there. It is a lister after a lister,
- 47:03Speaker 2: And I was like, am I gonna talk to?
- 47:05Speaker 1: What?
- 47:05Speaker 2: Am I gonna do? Like, you go by yourself, there's
- 47:08Speaker 2: no plus one. I'm like so pregnant, and you get
- 47:13Speaker 2: there in order of you know, whatever order they tell
- 47:17Speaker 2: you to get there. But as someone who is the
- 47:20Speaker 2: pastry chef, I was after the co chairs, it was
- 47:22Speaker 2: like Blake Lively And then I walked and it was like,
- 47:25Speaker 2: you're walking these stairs, I'm thinking, like, don't trip and
- 47:27Speaker 2: heels pregnant. And I get there and I'm like for
- 47:34Speaker 2: the first time nervous. I'm like, not a nervous person.
- 47:36Speaker 2: I could talk to anyone, meet anyone, like, go on
- 47:38Speaker 2: live TV, all of it.
- 47:39Speaker 1: But it's also like your return to the thing. It was.
- 47:43Speaker 2: It was and it was like after COVID when things
- 47:45Speaker 2: had died down. It was like this crazy thing and
- 47:48Speaker 2: I'm like, who's going to be at my table? You know,
- 47:50Speaker 2: design h designer gets a table, I'm like, who am
- 47:52Speaker 2: I going to sit with? Like is this? It was
- 47:55Speaker 2: almost like being like a kid entering a star studed
- 47:58Speaker 2: kindergarten and it was the most beautiful night of my life.
- 48:05Speaker 2: Every person that walked in I said hi to, not
- 48:08Speaker 2: even knowing if like you know whatever, and it was
- 48:11Speaker 2: like congratulations, like from Sarah Jessica Parker, who to me
- 48:15Speaker 2: is like the queen of the met Gala, and it
- 48:18Speaker 2: was like, oh yeah, thank you. And I've been baking
- 48:20Speaker 2: for her for so many years and I'm like, wait,
- 48:22Speaker 2: these are my people, just like in a different life.
- 48:27Speaker 2: But it didn't think about it that way because this
- 48:29Speaker 2: is their night to shine, right and I sit down
- 48:32Speaker 2: at my table and it's like Alicia Keys, who I
- 48:34Speaker 2: met at my store, and it's you know, it was
- 48:36Speaker 2: just like these are my people. Like I was like,
- 48:38Speaker 2: this is the coolest night ever. I felt like I
- 48:41Speaker 2: was a part of it.
- 48:42Speaker 1: And you know, you are a part of it.
- 48:45Speaker 2: But you know, when you when you work in something
- 48:49Speaker 2: that feels like catering and half the time you're delivering
- 48:51Speaker 2: in some back door and like doing whatever, like you
- 48:54Speaker 2: never know how close you feel to anyone. And so
- 48:58Speaker 2: this was that was an for me that was like,
- 49:02Speaker 2: this is cool, this is.
- 49:04Speaker 1: That's a perfect way to kind of, you know, put
- 49:07Speaker 1: a bow on this beautiful story. I think, oh, no,
- 49:11Speaker 1: we absolutely can. But I wanted to. I wanted to
- 49:14Speaker 1: end on the mc gaallet because you know, I also
- 49:16Speaker 1: want to kind of make space for a cultural win.
- 49:19Speaker 1: You know, a young girl that you know, starts off
- 49:22Speaker 1: from Mexico, goes to it becomes a child of Alpasso,
- 49:26Speaker 1: you know, and then ventures out west and then ventures
- 49:29Speaker 1: out east, and then you do something that that's gonna
- 49:32Speaker 1: live forever, not in just in your heart, but in
- 49:34Speaker 1: the memories and the history books of that MCALA, which
- 49:37Speaker 1: are going to be studied for decades. Right, And and
- 49:40Speaker 1: I think you should be incredibly proud. But all of
- 49:42Speaker 1: us Latinos couldn't be more proud to call you on
- 49:44Speaker 1: our own. So I think that's the other thing that
- 49:46Speaker 1: you should be really stoked about. That you're going to
- 49:48Speaker 1: inspire a whole new generation of young Latinas are gonna say, hey,
- 49:52Speaker 1: you know, I love doing that. I want to do
- 49:55Speaker 1: that too. You know, it's possible, it's.
- 49:57Speaker 2: Possible, but it really is. You know, I had nothing to
- 50:01Speaker 2: my name, I didn't know a single person in New York,
- 50:04Speaker 2: and somehow I'm dressed by Oscar Delarenta walking down that
- 50:06Speaker 2: red carpet. Like yeah, just saying that out loud feels surreal,
- 50:12Speaker 2: right And and also like understanding that, you know, like
- 50:15Speaker 2: I said, your roots and who you are, Like sometimes
- 50:18Speaker 2: it takes time to get back to that, right, Like
- 50:20Speaker 2: I feel like, especially if you're trying to simulate to
- 50:22Speaker 2: something or if you're trying to whatever, but then remembering
- 50:25Speaker 2: who you are at your core and like what make
- 50:27Speaker 2: you happy as a kid.
- 50:29Speaker 1: You know, Like, and I'll always go in a journey
- 50:31Speaker 1: of finding now who we really are to then realize
- 50:34Speaker 1: that we knew all along. And that is a very
- 50:36Speaker 1: universal journey for everyone, right, Like we all have to
- 50:40Speaker 1: become many things in order to become what we originally
- 50:44Speaker 1: really were. You know, so thank you for being here.
- 50:48Speaker 2: It's just a beautiful relationships my college club friend.
- 50:52Speaker 1: Yes, yes, And now we're you know, we're going to
- 50:54Speaker 1: do more things that the world will find out about,
- 50:56Speaker 1: and we want to talk too much about that, but
- 50:58Speaker 1: we're just so proud of you. Yeah, super proud.
- 51:01Speaker 3: And and I want to say one thing before we stop,
- 51:04Speaker 3: is that you know what's been so enlightening for me
- 51:09Speaker 3: is there are many people who could bake right, and
- 51:11Speaker 3: I'm sure many people out there who could bake well,
- 51:14Speaker 3: you know, but you did something really different than you
- 51:16Speaker 3: found a niche. You know, you found something that was
- 51:19Speaker 3: so different. And I always try to tell young people
- 51:23Speaker 3: who who are starting and whatever they're doing, you know, like,
- 51:27Speaker 3: find the thing that makes you different than everyone else.
- 51:30Speaker 3: And uh, and I hope that people take that message
- 51:33Speaker 3: from from this podcast and listening to I.
- 51:35Speaker 2: Think the thing that makes you different from everyone else
- 51:38Speaker 2: is the most you thing. So like, if I as
- 51:40Speaker 2: an adult, love rainbows, unicorns and glitter like. That's the
- 51:44Speaker 2: most me.
- 51:46Speaker 1: I couldn't agree with you more original. I agree, agree
- 51:49Speaker 1: with you and thank you so much for being on.
- 51:57Speaker 1: Freddie Rodriguez and you know what find Us.
- 52:05Speaker 3: Dos Amigos is a production from WV Sound and iHeartMedia's
- 52:09Speaker 3: Michael Tuda podcast network, hosted by Me, Freddie Rodriguez, and
- 52:13Speaker 3: Wilmer Valdorama.
- 52:14Speaker 1: Those Amigos is produced by Cooper Male and Sophie Spencer Saviles.
- 52:18Speaker 3: Our executive producers are Wilmer Valdorama, Freddie Rodriguez, and Leo
- 52:22Speaker 3: Klem at WV Sound.
- 52:24Speaker 1: This show is mixed and mastered by Sean Tracy and
- 52:27Speaker 1: original music by Madison Devinport and Halaboy.
- 52:30Speaker 3: For more podcasts from my Heart, visit the R Heart
- 52:33Speaker 3: Radio app, Apple podcast, or wherever you listen to your
- 52:36Speaker 3: favorite shows.
- 52:37Speaker 1: See you next week.